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4 A Week-End Edition, June 12-13, 1915. Y The sheep that bleats most does not give the most wool." saiifKit Nor does the merchant who brays loudest about values give the best values. A store that (Mvasinnsllv ailtrertisM "snccial values can usually be relied on to meet the expec tations such announcements naturally arouse in the buying public Contrariwise the shopkeeper who everlastingly blares "bargains" sooner or later is looked upon as a mountebank. The lege real his "bargains' are the louder are his protesta tions of "value." Every community has its merchant-mountebank, just as every community has a shopkeeper whose Innnna el. rrm-A AC a anil ImnirTaJnn nf liiitnan .at. ah.U. a nA nMtllint lllm frt fin,, in a Yphifo lfw ValUCS tUSt 8TC J j exceptional and trustworthy. When we tell you that a value is "special" depend upon it that it is. aM m w f a 9 w N omen s ana LJiiiaren s Keaav-to- Read Every Item Carefully and Note the Extreme Reductions, Remember ing Meanwhile That "The Popular" Never Quotes Exaggerated Values "EYER before have Ave bought so heavily of fine exclusive apparel as we have for this great June Sale. "Were we to print ' on this page the actual quantity of garments we exnect to sell in the next twelve davs you would he amazed beyond belief. Our reason for expecting tliis enormous business this month is based on the fact that we have provided the most beautiful lines we have ever shown in Suits, Dresses, Skirts, Blouses, Negligees, Millinery, Undergarments, Corsets, and Novelties because we propose to make prices that are positively the lowest ever known in El Paso. These are some of the special purchases and the latest arrivals. Come Monday: Silk or Wool Suits At Half Price "LT ALF a thousand to select from. Suits of silk, serge, gabardines, poplins, hairline stripes, and wor steds, shepherd checks, vigoreaux, sharkskin, etc You have never known such a re duction the 14th of June. Every cloth and silk suit is included in this price-cutting and the selections are simply wonderful. Special purchases and regular lines included. Here they are: $25.00 Suits at $12.50 $27.50 Suits at .,..$1375 $29.50 Suits at $14.75 $34.50 Suits at $17.25 $39.50 Suits at ."..$19.75 $4450 Suits at '..S225 $49.50 Suits at $24.75 Suits to $89.53 Half Price. jg3? 0L . Aa.- Jib $3.00 Blouses Marked $1.59 Of a Kind Not Usually Reduced' BLOUSES smart enough for a downtown luncheon, yet inexpensive 'enough for gen eral imager wear. Most -women -will appreciate the wisdom of choosing a summer's supply of Blouses here Monday at this low price. Every new model of fine, high diss blouses is shown in th group. . Pretty styles in lawns, organdies and voiles. Filet patterns, Iaee trimmed embroid ered Vo9e Blouses, while some are shown with effective white collars and cuffs. Eftdi a dainty creation of latest new modes. All these Blouses in this group are worth $3.00. The number of styles shown, the smart materials, the exquisite sew trimmings, all combine to make this Blouse event one of the greatest importance. They are styles not found in a sale usually, four ehoiee while they last, $1.59 Palm Beach Suits Special at $5.85 THE PALM BEACH SUIT is iden tified with the woman with an elaborate wardrobe, who goes on ex tended summer trips. In fact, it i essentially a garment for "Milady of Fashion. BUT they are so prac tical, so comfortable, so serviceable that the woman of limited means should possess at least ONE, when they ean be had with all their ex clusiveness of style and dass at a price so modest 5C 52 $5.00 for Suits Worth to $19.50 NINETY percent of these 'suits have been received within the past two weeks tne most recent styles, every one a new and fashion able mode A wonderfia price demon stration. Values to (PC CC $19.50, at your choice pDUU Linen Suits to $9r.50,For $25 All Beautifully Hand Embroidered OUR entire stock of these fresh new two and three piece suits Worth to $97.50 goes in this June Sale at a price that will hurry them away. ' They are all made of a splendid quality of linen, in the very latest style of the season. All plain tailored linen suits are offered at just ex actly half price. Tke Most Wonderful Dress Sal Your Blouse Buying OppOrtulty The ''Popular" Has e r Aval rffii VanfftffAn B VERY sort of blouse women want is now in this sale at a third to half less than S-J our own regular prices. Lace blouses charming ones of filet or novelty meshes draped over becoming pink' satin or Georgette crepe. Striped blouses every width of stripe in tub silk, Georgette crepe, crepe de chine, pussy willow taffeta- and voile. Silk Mouses at every price from $1.00 uward. Every weave and almost all colors; tub satin, crepe de chine, habutai, colored pongee, radium, tub silks, fleur de soie and many others. Black blouses included. White shirtwaists new copies of Paris models and thousands of the fresh; attractive lingerie and simple blouses that are necessities for hot -weather. Blouses made to sell at 95c for .69c Blouses -worth to $3.00, Monday only $1.00 Blouses made to sell at $4.95 for $2.25 Blouses made to sell at $5 to $6.50 for... $3.85 $1.95 Silk Petticoats, Monday, $1 Don't Miss This Great Special FAIR comparison will prove beyond all question of doubt that these are the best silk petticoat values in all the great Southwest. The materials are fine messaline, taffeta and pussy willows, well made. Fancy pleated, tucked or ruf fled flounces. All colors. Choice -while thev tl aa last, $I.UU Silk, Wool and "Waskable Skirts A Great New York Purchase T AST week our Mr. Weiss, who is in New J-' York City, made a very important purchase of a large number of Women new Summer Skirts to sell at prices which mean exceptional opportunities to save on your hot-weather ward robe. There are so many different styles for choice that we will not attempt a detailed de scription and the prices speak for themselves. The Woolen Skirts IT IS a pleasure to be able to offer such attrac tive Skirts at this price. We know women will appreciate the unusual nature of this sale the minute they see these models. The new flared and pleated styles in stripes, checks, coverts, pop lins, gabardines, serges, Prunellas, Picardi, etc. Colors grey, tan, putty, navyi Belgian blue, green, black and all other color stripes and checks. All sizes in the assortment. Trimmed with faney buttons, yokes, belts and shirring $4.95, $7.50, $10.00 and $120. Newest Silk Skirts The Washable Skirts A CHARMING array of styles in lovely new taffeta, faille and Chuddah silk skirts, including the flared, pleated laud slurred models. Regular and extra sizes. We have them at $4.95, $7.50, $12.50 up. Positively the best values of the season. Be sure and see .those gg Ever Announced TTERE'S How It Happened: The Big Manufacturers have learned to come to the "Popular" when they have something extra good in quality and style to offer something out of the ordinary, different from the kind the ordinary general stores buy. Two of New York's leading dress specialists came to us with their surplus overstocks, of fering them at a price that in many of the dresses was less than the import cost of ma terial alone. The dresses are here. Read the partial description, the actual values, and come here Monday, ram or -shine. Don't miss it. LOT 1 Beautiful dresses of sheer and dainty cotton crepes, voiles, tissues, linens and lawns. These are shown in white, plain shades as well as stripes, checks, floral and Dresden designs. Dresses worth up to st m .a. 110 at, your Ll Ufc, vj Asav The Sale for Which Everybi A Demonstration of Oui PROMPTLY at eight thirty Monday morning, June 14th, the doo: of this great store swing open to our mammoth June Sale THj SUPREME MONEY SAVING EVENT of the year. Our buye have searched the markets for the past month and have secured thousanc nt AnUorz wnrth nf HpnpnHah e summer merchandise at nnces that -will erl able us to offer VALUES SUCH AS EL PASOANS HAY NEVER SEEN BEFORE. Fmm ton to bottom the store will teem with the most unprecedented value giving in bright, new, seasonable merchandise El Pasoans ever knew. Vj are going to make this event a distinct and masterful triumph over ever nasr surrfiss. Yon nositivelv cannot afford to disregard its monev-savui possibilities. Be here early and get your share of the matchless offering! Imperative orders have been given to the head of every department the the V A .1 JKS SH A . . KK W 1 HUU 1 h'KKLKUhN 1 . tver buver is nledcrpd to make oreater Drice reductions than ever before, and let no thought of the month's or the year's profits obscure his or her visic of the goal 1 HE GKEAIE51 VALUES AINU 1MHL.KHAJ EST VOLUME OF BUSINESS IN THIS STORE'S HISTORY High Grade Corsets Sacrifice Be Here Bright and Early Monday Morning f 0MMENCT2TG at 8:30 A. M. Monday and continuing for the next treli s davs. or until the present large tots are exhausted. 2,500 pairs f col sets included in this event all celebrated dependable makes new an! sirable models widely varied in assortment to meet every possible nee Values are actual, as quoted below, and are sufficiently important t urj the immediate attention of every woman within reach of this store. Spring Models of Mme. Lyra, Franco, Nemo, American Lady, Gossard Lace Front, Regis and Warner's, Priced as Follows: $15.00 Corsets at $12.90 $1230 Corsets at $9.00 $10.00 Corsets at $ 8.00 $ 830 Corsets at $ 6.80 $ 730 Corsets at $ 6.00 $630 Corsets at $520 $5.00 Corsets at $4.00 $330 Corsets at $250 $3.00 Corsets at $2.40 $230 Corsets at $ZO0 v0, Brassieres Reduced $5.00 Brassieres . . .-. $3.95 $330 Brassieres $Z95 $2.00 Brassieres $1.55 $130 Brassieres $1.25 $1.00 Brassieres 85c 50c Brassieres 39c if H choice. I0T 2 Charming, airy frocks, for the Creator part samples and therefore but one or two of a kind and style. All newest summer tissues and other sheer materials, trimmed in the most fetching and becoming ways. p m - Dresses worth up to 10T 5 Charming dresses of embroidered organdies, ruffled dimities, billowy nets, fine VOUAA- m&rmiifiAtfMr ilatntv linrroriA lttjM, anA Tnlnt .Wo...: . 41.x. ...... dresses, airy and cool, and of a fineness to delight every woman and girl. Such are the frocks in this assortment. The stvlcs embrace every new idea shown this season, jaunty Boleros, ouaint Fichus, Quaker Waists, Empire effects; skirts in flaring, ruffled, tUt and plaited design. Included in this sale ar sixty-five Sample Dresses, only one of a Rind. Dresses that are indi- trtf P- vidual and exclusive and of exquisite materials. M XM 8 B Values to $49.50 at !pZf,tJJ LOT 3 Handsome dresses in a big va riety of fetching styles for women and misses. These are embroidered voiles, cotton crepes, imported woven tissues, lawns and organdies in plain white, col ors, stripes, checks, Dresden and figured designs. AU bull- fri fr fully trimmed. Val Htlfl 111! nes to $19.5 at WAU.UU LOT 4 Captivating summer dresses of handsome white, ecru and dotted nets in seven distinct styles. Embellished in hand embroidery, applique, tulle, fancy ribbons and corsage ft - j r"t boquets: Garments fo I L h -". worth to $2950, at P "Ow J T2andi8. ruffled HimiiiMr hillmrr nfs -r New Summer Models Just Received $2.50 Corsets at $1.95 $2.00 Corsets at $1.69 $1.50 Corsets at $1.29 $1.00 Corsets at 89c Broken Lines of Corsets Less Than Half $8.50 Broken lines of Corsets at $3.45 $7.50 Broken lines of Corsets at $2.75 $6.50 Broken lines of Corsets at $2.50 $5.00 Broken lines of Corsets at." $2.00 $4.00 Broken lines of Corsets at.. . $1.75 $3.50 Broken lines of Corsets at $1.50 Expert Corsetieres To Advise You Correctly. mi ll, f Lovely Hats Are Almost Given Awa During This Wonderful June Sale NE of the rarest millinery events of the season this timely June Sal occurs at the very moment women want the latest summer hat styles. Being offered so far below standard wholesale prices, even smaller dealers will find tKe "Popu- lar's" sale prices distinctly to their advantage another recognition of tie "PopularV buying power. In the latest correct' summer models you will find the styles especially smart and jaunty. Silt Dresses to $29.50, at $14.85 Rea(j TL; Grgat p Although the Sale begms with comprehers-' assortments and large quantities, we emphasize Lla these prices will prevail only until the special advej used quantities have been sold, so we cannot ad you too strongly to make your selection cat! Monday. Trimmed hats of every description aa in this sale at astonishBgiy low prices. THE new white and colored washable skirts for women in these lots are exceptional values at the prices quoted. They are made of Belgian and the toft ramie linens, in cream, pure white and natural color, as well as of narrow-wale Bed ford cord, imported piques, fine honeycomb cloth, golf cords, golfine, Palm Beach .cloth and gabar dines. The styles are too numerous to mention See theaU special lots at $1.45, 51.95, $Z95,$3.95 and $4.95 A Material, a Color, a Style ror Every One SHAIOTJNG, Tussah, Bajah and Pongee Silk, some with bodice and sleeves of Persian silk, others combined with hand-embroidered chif fon r still others with gold metal embroidery; Crepe de Chines and Meteors, in all the popular colors and black; old-fastaoveil Surah Silk, in cheeks and plaids, combined with solid color; Chiffon Taffeta and Printed Crepe combinations, shimmering, lustrous Satin Duchesse, with French flowers; soft, dinging Mikado Crepe, and so on, almost ad libitum. There are probably 100 styles, in the best Dresses only one of a kind,,not more than two or three at most. Sites fqt juniors, misses and women. Values to rh A or $29.50, at l)l.f.03 Chinchilla Coats' $4.95 And Another Lot at $10.50 THERE is nothing more stylish than a white chinchilla coat light weight, yet just the thing for cool days, mountains or seashore. A new shipment with or without black velvet collars. Trimmed with fancv buttons, pockets, oelts, silk binding, etc. Priced at $1030 and $4.95. Walch Our Ads in The Herald There'll Be Something New Every Day. Trimmed Hats To $ 5 at - 50c Trimmed Hats To $10 at - $1.00 Trimmed Hats To $15 at - $2.45 Trimmed Hats To $20 at - $4.95 Trimmed Hats To $25 at - $7.50 Trimmed Hats from $25 up at $10 All Flowers and Feathers, Half Price June Sale of Children's Wash Dresses A BSOLUTELY the largest line of this kind earned is the Southwest. They are of Gingham. a JTX bray, Madras, Crepes, Lmenes, PooHne, Repps, Kreneh and Ramie linens. Sizes 2 to 11 Come early before the lines and sues are broken. '15ilr W "3KJ.7A Hi , 'S. , ggyRfJgSN -is ' Our regular 95c Dresses 79c Our regular $1.45 Dresses $1.29 Our regular $1.95 Dresses $1.59 Our regular $2.45 Dresses $1.89 Our regular $2.95 Dresses $239 Our regular $3.50 Dresses $23 Our regular $4.50 Dresses $3 Our regular $5.00 Dresses $3 Regular $5.95 to $7.50 Dfesses $4. Regular $7.95 to $9.50 Dresses $5 J3 1 Send' Us Your Mail Orders ar Phone Them In Call 3300.