EL PASO HERALD
14 Week-End Edition, March 25-26, 1916.
K-JH JHJrcNJlB rV x ji Ti frrf """L i
l?ss IBHS' - . ? i ivfr- J5itjk iw , , ix-it
oi shStr ASiM YTSi E m tliapi
Kgr&HvV xj kjfc
" j5KPS v v """"''" ffiSuri yilfi)iiijiiiijiijjlill
j I yflJUrrpl2iIM
- ; WlfiHlHmtiuUIVllwmimiiiHiilinV'
A NATIONAL MOVEMENT IN WHICH "EVERYBODY'S" JOIN
CTARTIXG Monday, March the 27th, we join hands enthusiastically with thousands of stores througli
3 out the country to make of the following six days, up to and including Saturday, April the 1st, an
eventful period for women "who are interested in the right things to wear.
Coming, as it does, three weeks before Easter, a golden opportunity is presented for a leisurely inspection
of advanced modes and ample time given ior uispuuiuig uuu uuuuaiug. xu iwn . -- V "i"
fmm nnct n .nnst "NTvpr will week's disnlav and sale of correct apparel favor shrewd buyers so laigely
as this important "Dress Up Week" event which is replete here with
INFORMA TION & ASSISTANCE to WOMEN who APPRECIA TEtheBEST
We are showing exquisite suits, coats and gowns for afternoon, street and evening wear as well as beautiM blouses and
other apparel. Then we are featuring authentic millinery tor women and misses and iavorea aress accessories , 01 hhv
kind. The woman who depends upon "Dress Up Week" to further her interests from an economic point of view will gam im
measurably. Those who come only to inspect and pass judgment will be quite as welcome as those who come to buy, tor courtesy
and willingness go hand in hand at .Everybody s.
Dress Up" On Our Third Floor
Join the Throngs of El Paso Women Who Recognize
and Appreciate the Best and Smartest In New Apparel
itTlRESS UP WEEK" finds us prepared in a manner never possible before in the history of this store. The bulk of our new spring
suits, dresses, coats, waists and separate skirts are now here. And taken all in all we do not believe that
any El Paso store has
ever approached us in variety of styles and the superb quality of merchandise.
Variety is evident at the first glance.
alike in the whole vast assortment. We
There are postively hundredsof new and fashionable garments and you will hardly see two pieces
: would call attention to only a few here which we are showing for the first day of "Dress Up
An imposing array embracing every new and
desirable style and material. There are
belted effects and many others in shepherd
checks and every wanted color and shade.
They are priced to suit vour inclinations
$19 75 to $45.
These are handsome tailor made stouts, a
lot in which we would most especially call
cur attention. They range in size from
44'2 to 58J4 "id are a feature which will
mean much to large women. Made of fash
ionable materials in various colors and pat
terns, $29.75 and up.
A range of styles of which any metropolitan
store might feel proud. There are sport
models and more conservative coats of prac
tically every material that has found favor
this season. Every good color too. Some of
silk as well as wool materials. Priced
A big new shipment of beautiful evening
WTaps have arrived in time for "Dress Up
Week." Of rich imported materials in the
most captivating colors. One of a kind.
Priced $45 to $89.75.
Fashionable silk dresses for women or misses
of any age. The most captivating styles and
the most gorgeous silk weaves and colors.
Dresses for afternoon, street or evening wear.
Priced for "Dress Up Week" from $19.75
No woman's wardrobe can be considered
complete without a generous supply of
separate wool skirts. These we hae a,
plenty. All the new novelty materials and
in every wanted style. Plenty of variety
which is sure to be appreciated. Priced
$5.95 to $25.
LACE AND EMBROIDERY FOR MONDAY
Specially Featured For "Dress-Up Week"
X7TTH Easter just around the corner every woman should be interested
in these beautiful laces and embroideries. An assortment that is with
out an equal in El Paso and all very moderately priced.
$1.25 Embroidery, At 75c
A special offering for Monday. New crisp Embroidery Flouncings con
sisting of 45 and 24-inch pieces of fine sheer organdy. Embroidered in
gold, pink, blue and green "and particularly well adapted for the prevailing
Priced for Monday at 75c to $1.25
a yard; 24 and 45-inch Flouncings
in a number of new and fetching
designs. Shades of blue and pink.
These are priced at 50e to $2.00
a yard. White, cream and black m
an endless variety of patterns suit
able for hat trimmings, etc
LARGE COTTON J - QC
COMFORTS . . . J)l.i0
ENOUGH cool weather h yet to
come to justify you in inves
tigating this offer. Filled with
soft clean cotton.
THE MARCH NUMBER OP
The Sperry Magazine
IS NOW READY
Get Your Copy Monday
Worth While Offerings in
"Down Stairs Store79
fyf OTHERS should investigate
this showing of new spring
coats for the little girls here Mon
day. There are three prices, and
any of them are much under the
real value represented.
Some are of a good quality serge
in navy and black, while there
are others in shepherd checks
and other patterns.
Well made and very serviceable
garments made with fancy col
lars and set off with patent
leather belts. Priced for Monday
at $3.39, $2.79 and $3.79.
WOMEN'S PETTICOATS AT 98c
This is an item on which you may depend
for a really out-of-the-ordinary value. In
coolrs of blue or black and of good sub
stantial materials. Full size aud full
widtb. Made with deep pleated ruffle.
WOMEN'S SUITS Black
TO $2.50 DRESSES Chil
dren's dresses of organdy
and other materials. 2 to
C years. Priced at $1.19.
Very attractively made of
blue and pink checks nnd
plain colors. Monday at
MIDDY BLOUSES Illouaes
that were intended to sell
for $1.25. White and
trimmed in contrasting
WOMEN'S WAISTS Val
ups up to 95c at only 59c
Many excellent styles nnd
materials. Short or long
fleet es. Priced at 69c.
75e DRESSING SACQUES
V flowered lawns and
trimmed in dainty lace Reg
ular 73c values at 49c.
and white bhephcrd checks
and in the latest spring
styles. Wide skirts. Priced
WASH GOODS 30-inch
lawn and batiste in pretty
floral effects suitable for
kimonos and dresses, 10c
RIPLETTE This is 30
inches wide and a very good
quality. Neat striped pat
terns. For Monday at 15c.
WASH GOODS Dainty
sheer voiles in solid colors
and pretty embroidered ef
fects for waists and dresses,
DRESS GINGHAMS Stan
dard qualitT in checks,
plaids anad solid colors. 27
inches wid. Monday at 10c.
ATTRACTIVE NEW WASH FABRICS HERE
New peaces 75c
38 and 40-inch Marquisettes, Organ
dies and Voiles in the season's newest
color combinations. Here now at 75 c
Shirtings at 25c
New Madras and Percale Shirting in
a wide variety of attractive striped ef
fects, 32 inches wide, 25c a yard.
40-Inch Voiles 19c
Very sheer and dainty Voiles for Sum
mer dresses and waists. Large or
small striped patterns. Here at 1 9c a
30 -Inch Lingerie Crepe at 25c
Extremely dainty Lingerie Crepe Plisse.
shades as well as pretty figured patterns,
for women's underwear and gowns.
Best quality in plain
A new line of colors
40-INCH VOILES In a
number of attractive floral
and striped designs. Suitable
for Summer dresses. Priced
M A D 1 5 ON VOILES
These are 40 inches wide and
an excellent quality. New
floral combinations. Special
values at 50c
JOIN OUR TREE CLUBS
E"REE Shade Trees to Boys, Girls and Babies. Those
T Who Are Already Registered In Our Fruit Tree
Club May Have Their Trees Any Time After Monday
hA yfflk jKmJsv. !
A Superb Showing of
Women's Underwear Now Here
WE hae provided for spring and summer the most generous assortment
of women's and children's underwear ever shown in El Paso. 4il
reliable and advertised makes, including "Xiagara Maid."' Forest 1LI1
"Munsing" and many other makes equally famous. We feature below a
few items that will be of interest to you Monday.
Silk Lisle Union Suits, -
FINE soft and serviceable Union Suits of silk and lisle. The vests are
made of a good quality Italian silk while the pants are of silk lisle in
an excellent weight. Made with plain tailored tops.
Union Suits 50c
Women's gauze Lisle Union Suits
in an excellent weight for Spring and
Summer. V shape yoke and tight
Silk Vests $1.50
"Niagara Maid" Silk Vests that
will give the mose service possible m
a garment of this kind. Pink, skv
blue and white.
Agency Butterick Patterns, Best on Earth
LOVLIEST SILKS FOR "DRESS-UP WEEK
NOW HERE AND MODERATELY PRICED
UR Silk Department stands pre-eminent in El Paso. This fact is evident to all at the
first glance. However, the difficulties now besetting the silk markets are manifold and
we wish to again earnestly urge our patrons to make their selections now in order to insure
themselves against the certain advances that are not far away. We are showing for Monday
a magnificent collection of which we mention a few here.
1 VU1 Wjll'IMVi
Crepe de Chine $2.50
New novelty Crepe de Chine, 40 inches wide.
Extra heavy quality and adaptable to most
any garment. White with delicate flowers,
stripes and dots.
These are medium weight mater
ials and woen with high silk
lustre. White with stripes, dots
and floral designs. Special
UNDERWEAR CREPE-40-.nch ma
terials and over fifty shades to choose
from, at 50
CHIFFON TAFFETA Yard wide and
in nearly every new and wanted shade.
For Monday at $1.25
Chiffon Tatfeta $1.50
Full yard wide and a heavy all silk quality.
Probably the most sought of all dress silks
for this season. All shades for dresses and
Chiffon Taffeta, $2.00
A quality that you will not see equaled else
where at near this price. Beautiful colors
and two-tone effects and in weights suitable
for coats and suits.
Imported Dress SUfe
Rich imported novelties in dress lengths.
Tinsel Brocaded Georgette Crepe and other
weaves in many beautiful shades $2.50 to
$15 a yard.
YOU WILL NEED A
BINNER CORSET, TOO,
FOR "DRESS-UP WEEK"
TTHE most expensive suit or gown needs
a foundation such as only a new
Bmner Corset affords. There are re
quirements pertaining to the new Spring
modes in women's dresses and suits that
necessitate the most careful and painstak
There are lines that must be accentuated
by the assistance of a perfectly modeled
corset and that corset must be properly
fitted by an expert in order to get the
The Binner Corset fills eery requirement,
being designed by experts and built by
people who have given years to the study
of producing a perfect corset.
Every corset sold here is fitted by an ex
Here . .
$5 to nz-B
xml | txt