El Paso herald., March 25, 1916, HOME EDITION, Page 3, Image 3

About El Paso herald. (El Paso, Tex.) 1901-1931

Image provided by: University of North Texas; Denton, TX

                
K
A
The Promptest Mail and
Phone Order Departments
In The Southwest
1 n II YEAR
y -ft'
,U)n know that another
I national Institution had
been established''
(ts n great Idea. "Dress-un-n
eek - or "Fashion week
starts the Spring' season off;
tirs mu up with new thoughts
about the clothes you wear,
m Ut j on wonder whether
ou tfresa well enough, "'"
)ou a chance to freshen
vour wardrobe If yon need i
JiwW JK S1rSH DWsL w 13 cL jrT l
Now, W I II I 11 t if iJi A (sSIlL vl 1
Gentlemen 11 V I 1 11 S Ol M I ill fir i ajK f I
Begins Monday 1 IB if fVU J( &
IB national Institution had I I I M l III KilllMJIlBIl l! v S-
nd we're ready to help jon
Tv e re ready with the entire
vi-hi Sprtng display of
Hart &chaftner (SL Marx, Rogers Peet
"Fitform" and Other Good Clothes
wiiei iod see these suits and overcoats jou'll know what "dressinir
-ip r I U means: we'll promise : ou.thau Come in Monday and find out.
TJih 'Wash Goods and White
C.oods Department announces
us complete readiness for Spring
Jh-pss 1 p Week. Superb sheer col
ored labrics are designated' this
vnr l the adjectives exquisite
vin It rful and they truly are. Here
me a few of them.
PRIMED VOILES That are airy
.ml dainty, showing color combination--
in floral, stripes and plaids, at
ill j-rn i-s.
WOEV AND EMBROIDERED
MJThR NOVELTIES Such as
oil " Organdies, and Tissue.
olnn d grounds and white grounds
intli laricJ colored stripes and fig
li re J he pick of the world's stylo
makir and designers. Trices are
i i-asonablc.
SILK MIXKD FABRICS Are also
in gnat demand and we are showing
a vnnili-rful stock of them. Flow
. -s mid f-tnpea on silk and linen;
--ilk mixed crepe de chine, both plain
and faiiM , dainty embroidered half
Mlk in-pe; Aledo silk in plain colors;
Mi-ipi-d oilk shirtmgB and waistings.
-KIl.llNC.s AND SUITIS'GS
1'iain wliitr, novelty white, and
1 lam "lir. d or fancy designs, com
prinn all of the new weaves. Gb-irdin-
it -ry popular; Mat aivl
Itackit urates in big demand; Waf
ile and Honeycomb weave, llerring
lione and Nub stripe weaves are
i1hcr in ones. It is hard to de
nenbe llnir charms lint they 'are
liiautmil to so-. All prices and
Miialitii- fhown here.
iriill SUUER WinTE GOODS--We
nnht write a page, but to bo
britf. there are Voiles, Marquisettes,
Organdus, Batistes, Swisses and Tis
iie Of all these cloths ve have
l-lain weaves, seed, rice and hue
eaes. embroidered figures and
htnpiM, shadow plaid, stripes and
i lieck-- in taet an asbortmont that
"ill delilit and please.
I v all mi iin visit our Mash Goods
ml Wiiiti Goods hection Monday.'
V SI s(?c OF STRIPES IS IIERH
4Vilnrpil M'ash Fabrics this year are
ont-pKioiiA for their novelty, ofigi
nalitv snd character. Stripes of
nuie bk very ' much "in evidence.
I hat duesn t mean that plaids, checks,
inbrtmkied. and floral designs are
not (rood, for we are show in;: a
luger assortment of novelties than
- ver before Me are proud of our
ilertions of wash materials and i
want you to see them if you do
not purchase it's becauo you do
not need them, or have extraordinary
now - nf resistance. Dainty wash
tiili Unit we wish to deiipnate
sue lir.n iKHortmentn. at the follow-
, - - 25c, 35c, 45c, 50c, 65c and
$1 00
Shown On 2d Floor
Center Aisle
M i Kp
ai k i i i & I ?. srM u"' gssssii a &m i Trra "&. mt
vw i I u Ji ' iJi m i Mmi K-viioeainsFi
I Ml 11 1Ub.fJfi.. . JL vS
In Lovely Mew SilKs
"JpHERE arc many reasons why this should be Dress-Up Week. With
the change of season comes the change of wearing apparel. April is
almost here and it is time to outfit the family for Spring. Stocks are more
complete, assortments broader, making it easier to select and plan a dress or
juit than at any other time this Spring.
OUR DESIGNER. MME. ALLAN-Will assist you in desigmng and
selecting your dress, without any charge. Make an appointment with her
phone 3300.
In order to make Dress-Up Week of unusual interest to our patrons, we
offer below some most attractive values in Silks and Golfine. Take ad
vantage of our Dress-Up Week Specials.
Read Tfe
Items Over
FASHION S TA ORITE CHI K
FOX TAFFETAS Unquestionably
the Queen of Silks for tho bpring
and Summer season. Shows here
in a most remarkable assortment
of novel effects stripes, plaid,
cheeks and floral designs. These
novelty taffetas are meeting with
a great demand. We invite yod
1o inspect these new and different
i -ugn-" i'ricea at
the
.1.25to3.so
yard
K YSUfS SI Lh. JERSEY In
both phi in or striped effects. Silk
Jersey is the most popular fabric
for Sports' wear. Call and see the
novel effects we have on exhibi
tion. 'KHAKI KOOl, Have vou seen
it. It is the last word in fabrics
for finis, skirt- coats and the like,
for .Slimmer wear at the sea shore.
An all Mlk non-i rushable semi
rough fabric Shown m novel ef
fects Ask to see "Khaki Konl '
next week!
ORIENTAL SHAXirN(.s0 m,
usual interest is the noted in
rt-ased demand for thi-t fabric for
spring and Summer wear It make-,
the era- ready, practn.il garment
and is being shown in a variety of
fancy striped effects, as a novelty
U be combined with the plain
cloths, which makes a nobby out
fit. Me have just reieuej to,
plete line of thes Shantungs and
will feature them special tor Drees
I p Meek as follows
PLAIN SKAN-lt-N-G sILKS,3
to 25 indies wide. Extra special
for Dress Up Week, i a p.
the yard, at C '
STRIPES 10 MATCH ABOVE
shown in emerald and tan, hello
and tan, Copen and tan, navy and
tan A yard, rt" !
at C
HEAY SHANTUNG SlLkS-sj
and 34 inches wide Speeiallv priced
ior jjvi . i p -k jCrTk
at tin- n.imI
jyc
STPII'I
I" M I IT MiOVf
i 'II t i I i i . i
I'm I . ,.
W - ' nil.
jar I
$1.25
EL
EL PASO.
GENUINE TUB SILKS Shown in
one hundred beautiful new striped
effects. Suitable for skirts, blouses,
dresses, shirts, petticoat?, night
shirts and pajamas. AH fast col
ors that will launder beautifully.
Tills silk sells the country over at
51.26. Dress Up M'eek, (Q
the yard, at 70C
CREPE DE CHINE SHIRTING
Me are showing fifty pieces of
beautiful quality, striped all silk
crepe de chine shirting, and now is
the time to have his shirts made
for Stuunier wear. You will pay
two dollars a jard to duplicate this
lieautiftil silk tliRt we offer special
for Dress I p M eek, Q fl E j.
at a yard. tl.ll
HEAVY CORD AVASHABLE
GPI.FIXE 32 to 3C niches wide.
Ideal for skirte, suits and sport
coats. Shown in Copen, white,
bisque, ilelpli and old rose. Espe
v tvau JVWIJtJ-
$1.29
cially pneeu,
.it tlie yard,
ORIENTAL PONGEE 50 pieces of
a good, heavy quality that cannot
lie duplicated at 'the price. Shown
in natural color onlv. Supply your
needs for the entire Summer, while
it goes Monday only, ytt rf,
atthejard, tytyC
DRESS M'OOLiafS One of the big
demands of the season is for fancy
i ostu me checks. Other weaves tha't
have proven themselves are the Pin
Seal cloth, the Poiret Twill, and
the ever-popular Gabardine, Toplin
and Tnssah Cloth. Stripes are
promised a continuing xpukrity.
SILKS OF SPECIAL INTEREST
Shown in wanted street and even
ing shades Gros de Londres, Chif
fon and Pussy M'lllow Taffetas,
Poulte dc Soie, Soiree, Silk Faille,
Silk and MrooI P, plin, Faillette,
Crepe de Chine, Crepe Meteor,
Habutai Pongee and Shantung.
I XPERT DRESSMAKING WD
fAlLErV 411 work pu-i
tivelj "tiarantecd eatisfactoiv
Mm. Ran i.nwns M I .
yi res s.nts. j, , in,t i .
FOiuable JI'Lui nm I a I i mt
fit now
Hi lU
PASO HERALD
TEXAS. SATURDAY, A1ARCH 25, 1916.
March. It is a splendid idea originated by the
manufacturers and backed up by thousands of the largest newspapers and retail concerns.
The purpose of Dress Up Week is exactly what its name implies to spruce up and show that America is
now at the height of prosperity. 'And prosperity is with us to stay! The country is like a huge checker
board and it is now the people's move to demonstrate their confidence in the nation's financial strength by
appearing rich and prosperous. The eutorprising business men moved first when they showed their confi
dence by purchasing the largest Spring stocks in their history.
That is exactly what this store has done. We have secured the finest assortments of new Spring apparel,
yard goods and accessories that it has ever been our good fortune to present to the citizens of El Paso. Re
markable gatherings of new clothing of. the most dependable character for men and women, boys and girls,
at various prices that represent pan-amount a nines.
Neefewe&r
EHainia
"W& their neckwear ye shall know
"-'them this Spnng. so many are the
vugnes and so pleasing the noveltiex
Even neckwear lias been influenced by
the historic modes, inspiring the gay
outstanding ruff of the cavalier and tho
demure fichu of the Quakeress. Larger
collars many in cape-hke effects, dainty
guunpes and vestees, mourning neck
wear, collar and cuff sets, so many in
fact are the novelties here that to at
tempt to review them i a gigantic task.
We suggest rather that jou. visit this
section Jlonday and note for yourself
the delightful new stvles, the original
'"Popular" Frenchy modes, the unusual
collection that we have provided for vour
selection. Prices ft) r cjo &
range ZCtQ.
The Exquisite
New Gloves
WITHIN tho past two weeks ship
ments of "loves have arrived from
Italy, France and American glove cen
ters, replenishing our stocks with all
that's nc in glovalom.
We have been splendidly protected by -many
glove makers, receiving our
gloves on time, and at reasonable prices. ,
Our orders being placed early gave us
choice of selected skin.s, consequently we
can insure every glove a positive pro
tection to bujers of "Popular" gloves.
Special attention is directed to the new
shades of gray, butter, ivory and cafe
au l.iit.
In all stvles, at all prices.
i ""-, -
First Showing
I N display Monday a
bic: variety of exclusive
Parasols. Models that are
correct for Spring and Sum
mer uses. Shown on first
floor.
HandKercMefs
For Spring
YEARS ago a handkerchief was only
a handkerchief and the number m
the dresser drawer was the only concern
of tho woman of fashion. Today the
fashionable woman is just as insistant
about the modishness of her handker
chief as of her other apparel. Monday
we show dainty new novelties in hand
kerchiefs batiste with groups of but
terflies and flowers in one corner. Beau
tiful new colorings. (TEf.
Special, at .! C
(imp Bg (jzb)
Women's New Footwear
Of Style Correctness
1PHE new "Popular" Models are authoritative expressions of style-cor-rectness
in Women's Footwear for Spring. They are shoes of artistic
merit perfect in design, and of the high-quality for which "Fopular"
Tootwear is so well known.
Light-colored Footwear continues in vogue and we would like to have you
see, especially, the High-top Kid Shoes which we are showing, in grays,
mouse brown and white; the new Buckskin Shoes, in bisque, light and dark
gray and the new tnodels in White Calf.
This display also includes the newest Pumps in Patent Leather, Dull Kid
and Brown Calf. A more comprehensive assortment never was shown than
that which you will see in our Shoe Shop Monday morning.
Women's New Apparel
, For Mourning' Wear
INDIVIDUALITY of style with the necessary dignity characterizes our
Exhibit of Spring Apparel for Mourning wear.
We have evening and street Costumes of, unusual becomingness fashioned
from Georgette crepe, chiffon taffeta, nets, and various combinations of
Georgette and crepe de chine, charmeuse and silk faille charmingly fin
ished with touches of ribbons, braids and beads.
Exclusive models, without excessive cost, range in price upward from $19.50
Women's Stylishly Twlorcd Black
Suits, in the season's best models
and materials, with appropriate
trimmings for mourning wear, are
priced upward from $19.50
The Ksseratial Mourning; Accessories
All of the JWiirning Accessories such as Neckwear, Kerchiefs,
.levvelry, Gloves, Stationery and Leather Goods, are also on dis
play on our First Floor.
Special provision ras fccerr made for prompt service to those Tvho emmol
make personal selections, and a filler will be sent
to the home upon request.
Women's Sports Apparel
In New Novel Styles
IP HE most novel styles have been produced in the new Sports Apparel
by the selection of materials and colors that give the proper contrast
for effectiveness.
These garments have not only been designed for attractiveness, but for
general service and comfort in the pursuit of outdoor sports, as well.
Every material suitable for Sport. Suits and Coats and Field Shirts is repre
sented in this new Spring showing, and the color-combinations are varied
enough to suit every requirement.
may -w e suggest that you save a moment to in
spect the splendid assemblage of Trunks, Suit
( 'uses and Bags we have to offer .' We helicv e you
will find it time well spent and it may help mi
to dci'idi' definite! and quicklx the tedious lug
gage problem.
Week-End Edition,
EL. PASO'S MOST PROGRESSIVE STORE
The Greatest National
Event of the Entire
PROGRESSIVE merchants throughout the coun
try from Maine to California have planned to an
nounce this important event during the month of
Tailored and Fancy Black Blouses,
for mourning wear, are made of taf
feta, crepe de chine, Georgette crepe
and taffeta. These are priced up
ward from $2.95
e
March 25-26, 1915.
The Popular's Men's Store
Moved Across The Street
Right Next to Feldman's
onaay
A Variety
Of Ribbons
SEASON" of Ribbons is the
'Spnng of 191G, with its manv
revivals of quaint period styles in
which ribbons are prominently fea
tured1. Fashion demands that Ribbons shall
ornament hats as well as frocks and
every variety in favor is embraced in
the new foreign and American lines
that comprise our Spring stock.
There are. Faille, Moire, Taffeta,
atin, Picot Edge, Plaid,- Baradere
stripe, Roman stripe and Messaline
Ribbons with many of the popular
gold effects and stylish Pompadours.
Bs
SUPERBLY rich in their exquis.
ite loveliness axe the sew laces
and embroideries. Hand in hand
with prevailing modes, they serve to
enhance the charm of new fabrics,
to accentuate beauty of gown.
A comprehensive showing of leather
trimmings in banding, ornaments and
drops; colors navy, real leather brown j
white and black.
NEW BUTTONS FOR SPRING
Complete new lines of Fancy Dress
Buttons now on display. Hundreds
of pretty odd shapes and styles, in
colors to match all the new shadings
,m dresa materials.
Tne Vogue
VERY complete line of Feather
Fans is being shown here. Flat
and folding styles. All the leading
shades in both light and dark corn
binations. These Fans are being used
extensively for evening wear and the
ater; all prices, up to $25.
What Fashion
Demands In
Petticoats
THE selection of a Petticoat is sot
a matter of such little importance
this Spnng as in past seasons. The
new style of skirts demands the wear
ing of flaring Petticoats and our
Spring line includes soma very novel
effects.
Petticoats of taffeta and soiree m
plain and changeable effects, some
having petal-shaped ruffles, others
lavishly trimmed with lace and net
'Washable Satin, Crepo de Chine and
Silk Jersey Petticoats that have pi
coted and corded edj-es for the dis
tension of their ruffles.
We Maintain El
Paso's Only Suc
cessful and Up-to-Date
Boys' Dept.