Pullman herald. [volume], December 10, 1920, Second Section, Page 8, Image 16

About Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989

Image provided by: Washington State Library; Olympia, WA

                
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Pane light
j CROSSED WIRES j
%£ By MARY C. BRIGGS. XX
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{&. 1910. by McClure Newspaper Syndicate I
Up on the avenue. In Wllllaroatown'a
finest residence, on angry man strode
from tin dimly-lighted library into the j
reception room, Impatiently snatched
his coat from the wall, upsetting the
telephone as lw did so, and then turned
to tin equally angry girl who had fol
lowed him out from the library.
Down town In the stuffy telephone
exchange a smile lighted the face of
the tired operator as she noted that the
light trader 174 accompanied the bus
ting, and her hand instinctively start
ed the plug toward 290 as she called
pleasantly Into the receiver.
Bat Instead of hearing Beth Wil
liams' voice culling the anticipated j
number, she was 11111117.011 to hear Don
Emerson shout wrathful In a voice
hardly recognisable as his, to choked
was It with rage and anger:
"Remember, Beth, this is Just what l
have been trying to avoid, but since j
you have assumed such an absurd atti- !
tude I have no alternative left but to j
leave you. Just remember I'm not the
kind of a man to take a thing like tills
calmly, and if you ever want me, you'll
have to send for me. I'll not bother I
you. Believe me, I'll not conic around
begging —" .
"Certainly," Interrupted Beth's voice ]
telly. "Don't come until I send for.
you." Then, meaningly, almost sarcas-1
tically, "Until I do!" And the little
operator pictured the way the dark
eyes looked across at Don Emerson, I
level, cold, even as her voice.
A door slammed violently; there was)
m little hush; then a heart-broken sob.
With a start the little operator real-j
Ized that she was "listening In," and I
she broke the connection.
The days passed. At nrst the 174 j
line on the switchboard lighted often, i
but the request never come for 256, j
But the little operator wasn't deceived.
She knew that the broken sob was far
more significant of the true state of af- j
fairs than the hard, level voice, nnd so j
she waited for the 250 call.
As the days dragged Into weeks, H nd
the weeks into months, ii worried the
little operator to notice Beth's pale,
drawn face, Couldn't Don see? How |
could a man be so obstinate when— ;
But then one day she met Don looking j
as miserable and wretched as Beth her
self, and M was then that she decided
to take matters Into her own hands,
After reaching this decision, the lit-!
tle operator seemed to take an unusual
Interest In the lights of the IT I line, j
ami to make sure that they were in
good working order it often became j
necessary for her to, well er, "listen j
to." She was rewarded one night when
Beth was in conversation with ..>..•
Ellis. Immediately she culled 250, mid
when »on reached the phone he card
only the Impersonal, "Hold the line,
please." The plugs down in the tele !
phone exchange rapidly changed posi- j
tions, and then Don heard Elaine's
v..1. saying, " and if he is- going to
be so unreasonable, I'd .just forget him.
and Phil's crazy about you "
"Don't talk such nonsense," Beth's
voice Interrupted. "I'd rather stay at \
home than go with body else," and
then something happened to the wires.
for 1 '"!■ heard no more. 11,- had heard
enough, however, to keep him thinking
all that day and the next, am! the fol
lowing night when Hill Chlsholm called j
to persuade him to complete a four-1
some for the coining dam he was
rend* for him.
After thus thoroughly testing the
lights ol' the 171 line the little opera*
lor decided that 'he •■..'..; line needed '
her attention, ami so it happened thai
one night Beth also was asked to hold
the line a minute! What she heard in '
80 seconds was sutllcient, however. Big
Bill's voice booming over the wire, j
"Ami don't you know, the I.est way to I
get her back is to make her think you j
don't care. Just you appear at that
dance with smother girl ami Beth will
be at your feet."
"Who wan'- his girl at his feet, 1 !
don't," snapped Don. ''Not while I !
have anus! Aw, you mean all right,
old lean, hut it's different with me,
Why. I've never even seen a girl ex- i
cejrt Beth, and never will." Hut Beth !
held the line no longer!
The night of the 'lance came, and
the little opcartor sitting before the |
quiet board, thought of the two lonely j
people brooding alone up on the ave
nue while their friends made merry at '
the club house. Now she decided, was
tin time for something more drastic
than mixing the wires, so calling 250, j
in a voice as nearly like Beth's as she
could assume, she stammered tearful-!
ly, "Don. J—l—er," an.l followed this j
lightening remark by a heartbroken j
tsob, the duplicate of Beth's own on :
that first night. Then she broke the I
Connection.
11l llhollt three minutes she was re
warded by the sigh of lion's car purr- j
tog toward the avenue.
At 11:80 that night .1 call came from
the 2150 hi;., and without stopping to
ask for Hie number wanted, the little
Operator connected with 174, then set-1
lied hack In her chair and smiled hap
pily to herself us abe thought of the
good night menage pausing over the!
wires beneath her hands.
His Dignity Hurt.
Tom lives in the country. On* morn
tag his mother whs going to the city
to a ihopipag expedition and Tom In
flated on going with her. Ills mother
told film she would be busy nil day and :
could not he bothered lugging him
around, to which he replied; "Lugging
me around! You'd Uilnk I was a |
grip."
The Story of Hallmark
IX JANUARY, I'll}. 42 men of broad vision
met in hi.mom and formulated ii plan for th'
co-operative manufacture and sale of .jewelry.
silverware, watches and other merchandise.
They mimed their Association "The United
•lew.lets" ami adopted I'm' their trade-mark
tie word •'Hallmark.'' which is the old English
stamp of sterling quality. These 42 men were
ill" leading .jewelers in their towns. located in
all parts of the United States. Several of these
men were of Ihe third generation of the same
family conducting their stores—stores famous
for the high quality of the products which they
sold. As a group they probably represented
as expert and skilful! a body of jewelers as
could he gathered together, But in addition
In their /technical skill and knowledge they had
the vision to see larger possibilities for the
jewelry trade and the purpose 1" make thai
vision a fact.
Heretofore the finer grades of jewelry, sil
verware, waiehes and related products had
been!manufactured and sold under the cosily.
inefficient method of the small local jeweler do
ing his own buying, selecting his own stocks
and carrying out his own merchandising ideas.
* » *
THE HALLMARK IDEA applied the prin
ciple of co-operation to the industry. The 42
founders knew thai if they could get represen
tative jewelers in important centers to join the
Association they would have a combined power
which would give them a tremendous advant
age over the old individualistic methods.
They felt, too, that if they could gel the ad
vice of skilled experts in various lines to decide
upon certain models, movements and designs
thai the; would by standardization be able to
give the consumer a better product at a less
price.
These ideas t hey carried into practiced In
seven years the Association grew from less
than I'm) members to a present membership of
over 1000, embracing the very finest stores in
the Hiked States and Canada';
Today yon will find Hallmark stores conveni
ently located almost everywhere The total
volume of business which they do amounts to
over .SoO,OQP,OOO.
They maintain in New Fork, at i'!' Fifth
avenue a warehouse, mechanical simps and
general headquarters as well as a model retail
store for the purpose of rendering better serv
ice to their associate members and the public.
* * #
THE HALLMARK IDEA, carried into prac
lie... is simply the fulfillment of what is in be
expected with the application of co-operative
principles to commercial enterprise. For co
operation makes it possible in supply almost
any commodity at a less price than the same
product could be supplied through individual
effort.
Heretofore jewelry and related lines, such as
watches, precious stones and novelties for per
sonal adornment, have been considered luxuries
only within the reach of the wealthy. High
grade merchandise, it vas felt, could only be
sold by the slow, exclusive methods of the in
dividual --lore.
The Hallmark Idea has changed this concep
tion and Hallmark members are demonstrating
F. L. Ball, Leading Jeweler
%-HAUJMRK/wm . ■
N. P. Watch Inspector Gifts That Last
THE PULLMAN HERALD
daily in their business what can be done where
men buy, manufacture and sell co-operatively.
A PARTICULAR Hallmark feature which is
of groat benefit to the buying public is their
Committee Plan of designing watches and also
determining patterns for sterling silver, jewel
ry, etc. Tin- plan works in this way: From
the hundreds of Hallmark members, eight men
famous for their expert knowledge of watch
making are appointed to pass on all the tech
nical details pertaining to the construction and
design of Hallmark watches. By this method
mechanical errors are eliminated; standardiza
tion of parts is carried out; analyses of materi
als are conducted; tests of completed move
ments are made. All this work costs money;
impossible for a single small jeweler, but
through co-operation it is possible to apply
the system to the merchandise thai goes into
cry Hallmark store.
Under this expert committee system of de
signing and manufacturing, < the Hallmark
members have produced the finest watches in
the world, watches which are unequaled for
timekeeping precision and beautiful design.
And yet a Hallmark watch of this superior
construction can be purchased for less than a
watch of equal grade could be obtained else
where.
This is also true of sterling silver and plated
flatware Every woman takes pride in the pus
session of choice tableware, but until the Hall
mark Idea was put into effect and the enor
mous manufacturing and distributing facilities
of these hundreds of jewelers were combined.
sterling silver and really good plate were a
luxury limited by high prices to the fortunate
lew. But Hallmark buying power has made
possible the ownership of -diver and plate of
exclusive and beautiful designs at prices less
than other jewelers are obliged to charge.
A point to remember in Hallmark merchan
dise is thai all Hallmark' designs and patterns
are exclusive. They are created by ibe fore
mo designers for Hallmark- mem!. The
purchaser is therefore assured that in buying
at the Hallmark stores, whether the purchase
be 'a piece of table silver or a fine, jeweled
brooch, the design will nol be an ordinary, much
reproduced pattern but a new and original one
WE DO NOT MEAN to emphasize the mat
ter of pries of Hallmark merchandise, for
while undoubtedly less than elsewhere, still our
chief claim in your patronage rests upon super
ior quality plus the satisfaction and service
which come from buying of ibis national or
ganization.
To illustrate this point: Although Hallmark
watches, whether in the simple gold-filled busi
ness model which retails .-if $25, or the highly
refined Supreme model with the wonderfully
adjusted movement retailing at $400, arc sold
at prices less than watches of equal grade could
be obtained elsewhere, we believe" that the cus
tomer is looking for service and is not always
counting the saving which he may effect.
Consequently our first thought is to sell a
watch which will give service and satisfaction.
Then, after these points have been satisfied, if
we can pave our customer money we want to
do it. That is the Hallmark policy.
speaking of service, every Hallmark watch
is sold under this guarantee:
• • •
• • *
"The Hallmark watch is guaranteed perfect
it; design and construction and is warranted to
give entire satisfaction. This guarantee is as
sumed by every Hallmark member, who will
regulate or adjust a Hallmark watch without
charge, no matter in which Hallmark store the
watch was originally purchased. All members
carry a complete line of standardized watch
parts, so if replacements or repairs are neces
sary they can be made prompetly and at a mini
mum of expense."
A guarantee of this sort means something to
the buyer of a watch.
This same principle holds good throughout
the entire Hallmark Line. Our customers must
not only lie satisfied with their purchase. They
must be pleased. Every Hallmark Jeweler is
anxious and willing to do his utmost to please
customers, because a pleased customer is pretty
apt to send friend to the Hallmark store. An
enthusiastic customer is our best advertisement.
That is why every article you buy of a Hall
mark Jeweler bearing the Hallmark stamp car
ries with it our guarantee of pleased satisfac
tion.
The Hallmark stamp is found not only on
Jewelry and Silverwear, but Sheffield Plate,
Plated Silver. Dutch Silver, Pearls, Rings. Art
Objects, etc.
# # *
THERE HAS BEEN ah increased demand
in the past few years for jewelry for personal
adornment. Mi and women wear more and
better ornamental jewelry, sue!: as scarf pins,
rings, chains, vanity cases, lavallicres, brooches,
pins, buckles, etc.
•Jewelry novelties of this character must,
necesarily bear the impress of style. Here
again Hallmark methods benefit Hallmark cus
tomers. Creating novelties, as our designers
are for nearly 1000 members, they watch the
trend of fashion, visiting Ihe jewelry center;
abroad, and are first in the market with or
iginal and attractive designs bearing the Hall
mark stamp.
mm may be certain that whenever a piece
of jewelry or a silver novelty is offered in a
Hallmark •■tore the design is correct and ac
cording to 1 lie laltist vogue,
Another department of Hallmark which
women particularly enjoy is thai devoted to
"Sheffield" ware. The Hallmark jewelers
have created some wonderful value-, in this
old, reliable table service. They have even im
proved the character of the metal itself, so thai
Hallmark "Sheffield" is more durable and
practicable than the antique.
Made in all table pieces, including tea and
coffee sets, meat platters, bread trays, cake
baskets, etc., it will give a lifetime of daily
service without showing wear, and the cost is
astonishingly low.
We could enumerate many other interesting
fa.-is about Halm.ark merchandise — such as the
Sterling Silver story, how Hallmark pearls are
made etc. —But we would much prefer to have
you visit our store in person and see the actual
Hallmark things for yourself.
IT is OUR PRIVILEGE to serve as The
Hallmark Jewelers for this territory. You will
find a representative stock of their merchan
dise iii our store. "Why not come in and ex
amine it ? We are anxious to have the public
better acquainted with Hallmark- and the Idea
behind it.
Prom time to time we issue an illustrated
catalogue containingdescriptions and pdices. If
you wish a copy just send us your name and
address;
Friday, December" 10, 1020
• • •