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Long Valley advocate. : (Lardo, Idaho) 1904-1907
Place of publication:
Lardo, Idaho
Geographic coverage:
  • Lardo, Idaho, Idaho  |  View more titles from this: City County, State
  • Roseberry, Idaho, Idaho  |  View more titles from this: City County, State
J.R. Wallis
Dates of publication:
  • Began with Oct. 27, 1904 issue; ceased with Nov. 28, 1907 issue.
  • English
  • Idaho--Roseberry.--fast--(OCoLC)fst01303322
  • Lardo (Idaho)--Newspapers.
  • Roseberry (Idaho)--Newspapers.
  • Archived issues are available in digital format from the Library of Congress Chronicling America online collection.
  • Description based on: Vol. 1, no. 8 (Dec. 15, 1904).
  • Published in Roseberry, <Sept. 26, 1907-Nov. 28, 1907>.
sn 89055163
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Long Valley advocate. October 27, 1904 , Image 1


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Long Valley advocate.

Idaho's Long Valley is a 50-mile stretch between the present-day town of Cascade and upper Payette Lake. In 1893 gold was discovered near Thunder Mountain. Large-scale mining began in 1902, and as many as 3,000 miners moved to the area to take advantage.

Around 1903 the original townsite of Lardo was moved north to the mouth of Payette Lake. The Long Valley Advocate published each Thursday in Lardo from 1904 to 1907, with eight pages and four columns. Starting in 1906, supplements of one to two pages were also printed. John B. Willis published the paperuntil 1907, when the Advocate Publishing Company took over with Fred Mullen as manager. That same year, publication moved to the town of Roseberry. The Advocate published legal notices and featured columns for "State News" and "Northwest Notes," which covered all western states except California, as well as columns from other Idaho newspapers and serialized fiction. Local news covered the settlements of Crawford, Fern, Thunder City, Roseberry, Alpha, Van Wyck, Waino, McCall, Lardo, Elo, Beaver Meadows, and Center, as well as local mines like Buffalo Hump. Much of the local news pertained to homesteading activity. In its first issue, the Advocate announced its Republican politics, but stressed its intention to stay politically neutral in service to its readers.

First and foremost, the Advocate advocated for settlement and tourism in the Long Valley. The paper ran with the banner "Published at the beautiful Payette Lakes, the grandest summer resort in Idaho." A recurring article in 1905, "Beautiful Long Valley," detailed the valley's beauty and natural abundance. The newspaper marketed the area as a place of unparalleled natural beauty to retreat for pleasure or health reasons. The Long Valley Advocate ceased publication in 1907. The town of Lardo was absorbed by McCall in 1917.

Provided by: Idaho State Historical Society