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J. H. McNICHOLS & CO.
PHONE 200 1 ransfer & Garbage Hauled at Reasonable Prices I ^ X ♦ T X Food Conservation TWIN FALLS MERCANTILE CO. You will notice food conservation requests in the newspapers from time to time. Any time these requests appear you will know that this store is co-operating with those requests and that we deem this sufficient notice with regard to those re quests. We rather prefer to anticipate the government s wants than to be forced to do so hy law. The public likes our method of plain pricing, to join the many that are making this their headquarters for grocery buying. We invite you We sell for LESS. Special For This Week 1 pkg. Comb Honey. 20; 2 for35c 1 package Alother's Hearts . 1 doz. case eggs. 11b, can Fountain Salmon —25c 1 can Standard Corn 1 can Tomatoes .. 25c 5 bars Flake White Soap 5 bars Crystal White Soap—25c 5 bars White Borax Naptha 25c lib. Elk Baking Powder. 3 pkgs. Tryphosa (Just like Jell o) . 11b. Hill's Blue Can Coffee. 35c Wheat 25c 30c 20c 13c 25c 15c EVERYTHING PRICED IN PLAIN FIGURES TWIN FALLS MERCANTILE CO. C. J. McCORMICK, Prop. Cheaper Fuel If you are anxious to lower your fuel bills in these days of con servation— BURN HYDRO CARBON GAS FOR COOKING AND HEATING î Generated from Kerosene—common coal oil. The cheapest and most efficient fuel known to practical science. Manufactured hy the FAMOUS DOMESTIC GAS MAKER Which can he installed in any cooking stove or range in 30 minutes without dismantling stove for cither wood or coal. FREE DEMONSTRATION AT 232 SOUTH MAIN CALL IN AND SEE FOR YOURSELF I ▲ ♦ ♦ (:) : \S PLUS (:) IM* % „//i COURTEOUS-LIBERAL TREATMENT \ tr • Every Dollar APPROVED AND DEPOSITED WITH US IS SAFEGUARDED BY UP-TO-DATE METHODS. EVERY PATRON OF THIS BANK IS TREATMENT AND THE MOST WITH SOUND BANKING PRACTICE. IF YOU ARE LOOKING FOR ACCORDED COURTEOUS LIBERAL TERMS CONSISTENT SAFETY AND SERVICE IS A BANKING CONNECTION START AN ACCOUNT WITH US. f ' V » m MSS rmi > ■ Wk ;i - • f - 4^-SBb •vmew. ■■v® iJSjî jß, 3K3b ♦ ♦♦♦♦ I Community Department 'i R ura s OH VIS T AX PERSON, Editor Pertinent Que lions and Communications Invited. ✓ > * VNVVWAWWWWWWVWWWWWWWAWWWWV Ml'MTV TO THE MARKET; HU DELATION OK THE COM Our last paper discussed the quos tion of soil and its relation to the making of a good community. This week we want to see the relation of, the market to the making of a good community. Does the nearness to or distance from market seriously af feet for Rood or for evil a rural com munity? There may be those who think it makes little difference how far a community is located from a great trade center, but If any one thinks it doesn't it must be because he has never thought the issue through There is hardly a side to commun it v welfare which is not af fected by it We shall speak first of the economic effect The farmer is a producer To gether with his labor and land and capital lie is able to produce the food a tuffs of the world, and much of thel» material out of which is created more of the wealth of the The farmer is the greatest creator of wealth in the world. But there is more necessary than the mere production of the foodstuffs of the! world The fifteen hundred millions of the earth's inhabitants are not seat-i lered evenly over the surface of the earth There are comparatively very small areas upon each of which is concentrated several million people. \nd there tire other comparatively very small areas upon which no one lives or upon which very few live. Again, there are certain sections in which, because of soil and climate. certain crops can be grown abun dantly; in other sections these par tieular crops cannot lie grown at all. Now, these facts make necessary transportation TO and FROM the products of the different sections. distributing in the great centers population the products of the more sparsely settled regions. And trans-1 portation is expensive. So we find that the greater the distance of a farm or of a community of farmers from a center of population where their products would normally be consumed, the leas they will receive for their products. Tills has always been so. theoretically, and upon the whole. actually. But the American farmer has been able to recognize it more distinctly within the last few months. When the price of wheat was fixed by our government at Two Dollars a bushel, with Chicago as the point from which to reckon, it meant that every farmer who lived near enough Chicago to deliver in person ills own wheat would get Two Dollars a bushel for it. But the farmer in Idaho who could not deliver his own wheat in person gets only about One Dollar eighty cents per bushel. The difference between the two prices represents the economic difference between Idaho grown wheat and Il linois wheat. There may be certain other compensating advantages In owning a farm and in producing wheat in Idaho over those in Illinois, but they do not make the wheat Itself bring the same price per bushel which it would bring in Chicago. raw much world. The economic effect of the distance of a community from a town or city where marketing facilities are super ior reflects itself nowhere more than in the values of land. In fact, a much more inferior piece of land will bring a larger price if it is near a city than a much better piece would bring far removed. But the economic effect is not the only thing to be considered. There are other goods than the merely eco nomic. Usually those communities which are farthest removed from the centers of population are the most poorly equipped with schools and churches and those other social agen cies for making life most worth while. If a rural community is sit uated near a great city it unquestion ably has certain cultural advantages because oC its locatioh which the one does not have which is far re moved. The writer once lived in a rural community between a great city on one side and a smaller city on the other. All those cultural advantages so necessary in giving one a well rounded life were easily accessible at the minimum cost. And at the same time was enjoyed all those other ad vantages which are peculiar to arural community. Now, in all that I have been saying there is one inference which is in evitably to he drawn; The city is in debted to the country, and the coun try is indebted to the city. As we have pointed out, the city and the country are dependent the one upon the other. The country has certain tilings which the city must have if it exists at all. The city has certain tilings which the country must have or make use of if it is to fully realize the best of which it is capable. Both should be walling to recognize this fundamental social fact ami act ac cordingly. But some one asks how this mutual dependence is to be recognized. Neith er must try to live unto itself. Nor must the country be recognized as a place from which to draw the neces sities of life and to which the city owes no obligation. The city does owe the country something and ought to stand ready always to render the country whatever service it may be able to give. And ttie country owes the city something, and in like man ner ought to stand ready to co-operate with the city wdienever and wherever possible. For instance, the farm bu reau or farmers' organization and the commercial club can greatly to the ad vantage of each other wmrk together on nearly every proposition for the betterment of the whole county. Good roads furnish an illustration of what I mean. Perhaps there is no one tiling which affects both the city and the country quite so equally as the roads. The whole transportation problem hangs there. There is little doubt that if the representatives of the farmers' organizations and rep-1 resentatives of the commercial club' could together work out a program for building up the roads in every part of the county in a just, eqult able wav that carry to the whole county. the program would greater good of the Good roads would tiring even the most remote sections within close proximity °£ tlle county of tl1 ® county seat or some other town 1« county. In view of the fact] great majority of people liv in K ln "»« country now have auto-1 mobiles or other means of travel, good roa< I H would put almost every family in the county within coming and go '»^ distance of af. least some high school in some town in the county.' With an automobile and good roads twenty-five miles is no greater lance than three miles with the meafis of travel and the roads at the com '»and of our fathers. In other words, tile i»8 p »»ity of man through luven tion and foresight has so shortened distance until we are coming to think of the ' vorld itself as a great neigh borhood. There was a time when the ,Hrke < price of wheat you grew on >' cur farm depended upon the de »lands of the local market. Today -' -0 » sel1 to the world market. Your 'laily paper every evening gives you the quotations on grain, cotton, cat tle - Poultry and every thing else which you have to sell. There was a time when it didn't matter what the • N ' c " York or Chicago market, was. it didn't affect Idaho prices on cattle, sheep, wool or grain. The cost of delivery of these articles to those markets was too great. With the coming of transcontinental railroads and their branch lines, our western communities have been connected up w *th the eastern markets. To state it in another way, our western commu »'ties have been brought nearer to the eastern markets. Tins has af f? cted ever >' Phase of western .life, No one hut an Ignoramus ever speaks a »y more of "the Wild and Woolly 081 - are nearer the center of fhe huh- the market place, a » d 11 * la8 affected our lives. But, it 8ti11 remains true that the people of every section should co-operate with each other in building up their own J ocad 'owns and cities because, ul innately, the adjacent country of ev ery trade center win rise or fall with that tiade center. Whatever helps your marketing place helps your corn »mnity and you. Whatever injures > our community injures you. j j j ACHIEVES TRIUMPH IN "THE DEVIL STONE" Before audiences that taxed the ca pacity of the theatre at every presen tation, "The Devil Stone." an Artcraft picture, featuring Geraldine Farrar, was given its premier presentation at the Rialto Theatre, New York, on De I cember 16. The picture, with its powerful theme, its artistic effects i and capable players, made an instan I taneous hit with press and public. The production was made by Cecil B. De Mille. Excerpts from leading newspaper reviews are as follows: Herald—The play has an atmos phere of mystery and suspense so that it may bd truly called exciting. The _ ] =: j = | == = | == j S j == i = 1 = = | == = | = 1 g ■ X ■mmm ■vt N ; /J Wm TUESDAY MATINEE AND NIGHT Ur 4t yy the: old folks at home A Wonderful 5-part Production Starring SIR HERBERT TREE The Famous English Actor And this play is one you 'll surely remember. A strong vital story that is built around one of the biggest themes—the love of parents for their children—it touches the heart strings of parents and children alike and is written by the well known American author Rupert Hughes. HIS RAPID RAISE 4 4 2-part comedy of laughs and thrills in conjunction with vaudeville acts. COMING WEDNESDAY. ONE DAY ONLY, MARY MILES MINTER IN A 5-PART ROMANCE ENTITLED The Mate of The Saily-Ann rn SHE WAS A CHILD BROUGHT UP BY AN OLD SEA CAP 11 TAIN AND NEVER ALLOWED TO MINGLE WITH OTHER PEOPLE. ONE OF THE GREATEST DOG ACTORS ON THE SCREEN SHARES THE HONORS WITH THE STAR IN THIS SPLENDID FEATURE. ON SAME SHOW CHAS. CHAPLIN IN A POPULAR RE-ISSUE ENTITLED The Floor Walker A COMEDY RIOT FROM START TO FINISH. COMING SOON MARY GARDEN IN THAIS THE WONDERFUL GREEK CLASSIC. SPECIAL ORCHESTRA MUSIC FOR THE PICTURES. ni Tribune—Geraldine Farrar has not done anything so nice as Marcia Mi not in "The Devil Stone" since she did Carmen. It is an Interesting story of every day people and the cast is more than adequate. New Home Card on _ . . Conservation Out .. _ _. , F*» 11 «" » I» Promptly On The Issuance Of President Wilson Proclamation— WASHINGTON, Jan. 28 President Wilson's proclamation call ing upon the nation to conserve more foodstuffs, the federal food commis s ion today began distribution of the new home cards. They are labelled: "What you can do to help win this diwar and why you should do it." "Our problem," says the card. "Is to feed the allies and our own soldiers abroad by sending them as much food as W e can of the most concentrated nutritive value In the least shipping apace. These foods are wheat, beef, po rk, butter and sugar, "Our solution is to eat less of these and as little of all foods as will sup port health and strength, j n g counts for victory. "The food administration asks every loyal American to help win the war by maintaining rigidly as a minimum of saving, the following program: "Have two wheatless days. Mondays an d Wednesdays of each week, and one wheatless meal in every day. "Have one meatless day, Tuesday, in every week and one meatless meal in every day. Have two porkless days. Tuesday and Saturday, in every week, "Make every day a fat-saving day. "Make every day a sugar saving day. ItegHrding Food. Following All sav ... , . , "Use fruit, vegetables and potatoes abundantly, "Use milk wisely. "Anyone buying and holding a lar ger supply of food now than in peace time, except foods canned, dried or preserved hy themselves, Is helping to defeat the food administration in its attempt to secure a just distribution of food and the establishment of fair prices. The food hoarder is working against the common good and even against the very safety of the country. Hoarding food in households is both selfish and unnecessary; the govern ment is protecting the food supply of its people. "Loyalty In little things is the foundation of the national strength. Disloyalty in little things gives aid to the enemy. Keep the pledge." The following is the proclamation ; A PROCLAMATION Many causes have contributed to create the necessity for a more inten sive effort on the part of our people to save food in order that we may supply our associates in the war with the sustenance vitally necessary to them in these days of privation and stress. Europe because of the large diver sion of man power to the war, the partial failure of harvests and the elimination of the more distant mar kets for foodstuffs through the des truction of shipping, places the bur den of their subsistence very largely on our shoulders. The food administration has formu The reduced productivity of real incon sponsibilUy without any venience on our part. Réduction Necessary j n order that we may consumption of wheat products by 30 per cent—a reduction imperatively necessary to provide the supply for overseas—wholesalers, job should purchase reduce our and wheat Iters and retailers - , and resell to their customers only 7« cent of the amounts used In 191 1 manufacturers per All pastes, biscuits, crackers, pastry and breakfast cereals should reduce their purchases and consumption of wheat and wheat flour to 70 per cent of their 1917 requirements, and all bak of bread and rolls to 80 per cent of alimentary ers of their purchases of wheat products for home preparation to at most 70 cent of those of last year, or. per when buying: bread, should purchase mixed cereal breads from the bakers Mixture of Cereals provide sufficient cereal food, homes, public eating places, dealers and manufacturers should substitute potatoes, vegetables, corn, barley, oats, and the mixed cereal bread and other products of the bakers which contains an admixture of other cer To cals. In order that consumption may be restricted to this extent, Mondays and Wednesdays wheatless days each week; and one meal each day should be observed as a wheatless meal. In both homes and public eating places, in order to reduce the con sumption of beef, pork and sheep products, Tuesday should be observed meatless day In each week, one meatless meal should be observed in each day; while, in addition. Satur day in each week should further be observed as a day upon which there should be no consumption of pork should be observed as •■i ■ products. ^ continued economy in the use of sugar will be necessary until later in vear It ig imperative that all waste and unnecessar y consumption of all sorts / Qf foodstuffB should be rigidly elimi- S nated. Elimination of Waste The maintenance of the health and strength of our own people is vitally necessary at this time, and there should be no dangerous restriction of the food supply: but the elimination of every sort of waste and the sub stitution of other commodities of which we have no abundant supplies for those which we need to save, will in no way impair the strength of our people and will enable us to meet one of the most pressing obligations of the war. I, therefore, in the national inter est, take the liberty of calling upon every loyal American to take fully to heart the suggestions which are be ing circulated by the food adminis tration and of begging that they be followed. I am confident that the great body of our women who have labored so loyally in co-operation with the food administration for the suc cess of food conservation will strength en their efforts and will take it as a part of their burden in this period of national service to see that the above suggestions are observed throughout this land. WOODROW WILSON. : The Times prints butterwrappers