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It is not the noise the cannon makes when it goes off that kills, it is the accu rately aimed shot that does the work. A false adv. covering a whole page of a newspaper may read mighty pretty, but it doesn't lessen the price of goods to the y 01 buy eacn I the day be- season with Stores that sell cheaper their existence than they di fore must have started the pretty high prices. It nuzzles some oeoole to find out where stores that are alway for "less than cost" get the money to pay for advertising their unfortunate condi tion. selling goods "OTIIIXG flows so freely from the facile pen of some advertisers as falsehoods. It is just as easy to write a big lie or a little one as to tell the truth. To write "Reduced from $'2 to $1 is no more labor thin to write "Reduced from 2 to 81.50," but in the minds of some merchants it is deemed more effective. In many instances the phrases "Marked Down!" "Reduced to," "Worth so and so," are meaningless ex pressions when "Sifted Down." Quoting an article as being reduced from a certain high prie to a specified low price" is no evidence of worth unless there be intrinsic value in the article. Good quality and price must be linked together to produce a bargain It is an easy matter to mention prices, but a very dillicult thing t describe qualities the latter must be seen to be judged. If an advertiser could attach a sample of goods advertised at a certain price to each copy of the newspapers in which his announcement is published the pub lie then could see at a glance how near the truth the description came, but as this is impossible, resort is had in many instances to the reckless use of superlative adjectives in describing qualities, styles and values that arc proven to be ridiculously false when the goods are seen. Six Balls thread for 5c. Good work shirts, 25c. Rang Curler for ladies, 5c. Ladies' Black Silk Belt, 25c. Good heavy cotton checks 5c per yard. A new line of hats from 5c to $1.00 each. Ladies' black IIose worth a dime we sell for 5c. Dress Buttons woith from 10c to 15c a dozen, 5c. Mens' suspenders, 10c; boys' sus penders, 5c per pair. DRESS GOODS. Silk Floats, Taffeta Moire, Shirt waist goods in silk finish, Fancy India linens in plain and figured styles, White Goods, Sateens, calico from 4c to 7c per y'd, Remnants and Dollar Rolls. Good Pine Bucket 10c. FFF Rifle Powder 2Uc per pound. Dipper worth 15c we sell for Sc. We have on hand hardware, farm ing supplies, Queensware cheaper than you can buy elsewhere. Yale Tie, well pegged, full finish 1.05. MENS' SHOES. Hustler, Mil waukee Oil Grain, Congress, i)l.v!o per pair Our Service Shoe, hand lasted at a 1.50 can't be beat. 15c box of snuff for a dime. Good flout by the barrel 4.25. Full Cream Cheese 15c a pound; '2 pounds for '25c. Sweet Potato Seed, GOe a bushel. Good Green Coffee 5 pounds for 1.00. '25 pounds of Rice for 1. 18 pounds of Granulated Sugar for 1.00. The People's Store, I. A. Turner, Manager, VICTOBI-A., TErcsnSSSKR.