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A Reliable Local Newspaper. OUR MOTTO: "BE JUST AND FEAR NOT.' J. L. Gillespie, Editor and I'ublimikk VOL, XV]I.— NO, 30. GREENWOOD. LkFLORE COUNTY. MISSISSIPPI. FRIDAY. Al G. 1. 1813, Subscription, $1.50 Per Year Cadillac Two-Speed Direct Drive Axle lllfil A Hi ■H € -■V\ ' i ■ 1 ■ : A ■ ê THE GREAT NEW MECHANICAL FEATURE a OF MODERN AUTOMOBILE BUILDING t Used only on the Cadillac THEN the Cadillac Motor Car Company made their announcement for 1912 claiming they would have an ELECTRIC STARTER AND THE CAR WOULD BE ELECTRICALLY LIGHTED THROUGHOUT, automo "It can not be done—it will not give satisfaction" they said. The Cadillac people knew that the DELCO STARTING SYSTEM WAS MECHANICALLY CORRECT, for they had tested the system out months prior to the announcement under the must trying conditions. It is history now- THE COMPLETE SUCCESS Of THE STARTING SYSTEM. tioni/.cd automobile building, and about ninety-live per cent, of those fellows out the Cadillac idea by installing electric starting systems, w jr 1 bile manufacturers laughed at the idea. i A is - / k s m This system has revolu who laughed are following 5 PASSENGER 1914—$1,975 F. O. B. FACTORY 4 PASSENGER 1914—$1,975 F. O. B. FACTORY 7 PASSENGER 1914—$2,075 F. O. B. FACTORY The Cadillac Motor Car Company, while the Motor public have hardly ceased talking about the wonderful improvement in starting and lighting, is giving the automobile world another great sensation, by placing on the 1914 car another ;reat mechanical feature in the way of a TWO-SPEED DIRECT DRIVE AXLE. This device has also stood the most severe tests on their experimental cars, and you can be assured its adoption by the Cadillac Company assures you its complete Just think what you secure by this new feature—you have speed galore. Shift your gears, first, second and third as in regular three speeds forward; 5 8UC then when you wish speed from twenty to sixty-five miles an hour, merely press a button, and electricity without noise shifts gears into your two arnl-a half-to-mie Rear Axle Gear; your speed is immediately increased forty-two per cent. Say your engines were turning over seven hundred revolutions per minute, which would give you a speed of twenty hour. Shifting by electricity to your two-and-a-half-to-one gear will give you approximately thirty miles per hour, without increasing the speed of your practically vibration, and with no noise whatever. Should road conditions necessitate shifting hack to 3rd, you only press the button. cess. one miles per engine, eliminating You may have ridden iu cars before whose quiet running and other points appealed to you, but you have never ridden in a car of any make and at thrill you like a 1914 Cadillac. Nothing represents its smooth running better than the flight of the swallow. tent this great mechanical feature will do, because in other ears it is necessary to have the engine speed in order to get the car speed. The body lines of the "14 Cadillac" have been greatly refined. The rear springs have been increased six inches in length, which adds greatly to its already easy riding qualities. The Delco Starter has been improved—is more powerful and turns the engines more rapidly when cranking. The levers at driver's seat are so arrang ed that the car is perfectly accessible from this side. Power pump and electric horn have been added as standard equipment, without extra charge. any price that will The adding of extra cylinders can not reduce vibration to the cx o <€ Ô \ C A D ILL AC TWO-SPEED w&W I I xK ill Max DIRECT DRIVE AXLE Æ To ride in a ear like the 1914 Cadillac is a great pleasure—to own one is an honor. Our 1914 Demonstrating Car has been shipp ed, and wc will be ready for demonstrations Monday or Tuesday of next week. A ride is yours for the asking. Call at our show rooms for a demonstration. A ride does not commit you to buy a car. >.;x£ 'A In this new axle the Cadillac Company once more gives evidence of its leadership in motor car development and motor car progress. The advantages of this axle do not lie in its being particularly an improvement so far as its functions as an axle are concerned, hut rather in the manifold advantages attained in other directions through the medium of the axie. I he advantage s of the high direct drive ge H r ratio lie primarily in the fact that with it, any given speed of the engine produces crease of about 42 per cent, in the speed of the car. Lor example; at an engine speed of 700 revolutions per minute, with the low direct gear engaged, the car will travel approximately HI miles per hour, while on the high direct gear it will travel approximately 30 miles per hour with no increase in engine speed. iri Before wc close, we wish to ask the automobile buying public one vital question: The 1914 Cadillac will be so far as we know the first "14" car shipped into this territory. Why do they get out the new cars before other manufacturers? We will answer that ques tion for you: There is such a demand by the automobile buying public for Cadillac ears, that their output is sold before the end of the season, and they can get their force to work on the new models. In place of the single bevel pinion and single bevel driving gear common to ordinary construction, there are two bevel pinions and two bevel driving gears. This affords two different gear ratios, each dr.v ing direct from the engine to the axle without intermediate This great increase in car speed in its relation to engine speed ac complishes a number of desirable things. Among these is a decrease in gasoline consumption for a given mileage. Ibis is due to the fact that with the engine turning over slowly-comparatively «peaking—a given quantity of gas is utilized to greater advantage and generates more actual power than with the engine turning over more rapidly. Friction also is materially operating more slowly, and this, too, is n consumption when driving on the high go gearing. The usual single direct drive gear ratios range from about 3.5 1 down to 4 to 1 according to the car. Any single gear ratio is ne sariJy what it is, because a single gear ratio must be, or should be, the particular one which is best adapted for all around general to ■» use. No one single gear ratio can possibly be just right for all speeds for all conditions. But by using two direct gear ratios we have exactly doubled the means for promoting the economical and efficient application of power developed by the engine to the driving of the car. reduced by ason of the parts factor in reducing gasoline and tar. Another great advantage is that with this direct drive high gear ratio, there is obtained an extraordinarily luxurious smoothness in run rung, together with a marked quietness and a comparative freedom - from the vibration which, to a greater or less extent, is ever present when traveling at high speed with a low g ei The Cadillac factory never reduce their list during the the sell Can other manufacturers make the same statement? In the new Cadillac axle we have, as before stated, two direct drive gear ratios. The low direct drive gear, which is 3,66 to 1, is especially adapted for city driving, where starting, stopping and slowing down are fre quent and where cautious operating is necessary. The high direct drive gear ratio, which is 2.5 to 1, is of special ad vantage where speeds of about 16 miles or More per hour are permis sible and desirable. The change from one gear ratio to the other is made by means of a simple convenient electric switch. mg season. Don't ask us about Cadillac Cars, as to how good they are—ask the people who drive them and have driven them for the last seven years. ratio. In attaining these much desired qualities, instead of adding com plications to the power plant which make far greater fuel consuinp t,ion and far greater upkeep expense, they have boon attained by methods which are strikingly the reverse, viz., by methods which lessen tie- fuel consumption, methods which decrease friction with its resulting wear and methods which make far longer life, togeth er with an appreciable decrease in the cost of operation and mainten ance. If you wish to own a Cadillac for 1914 place your order now. Remember they can not make enough cars to supply the demand. Henderson & Baird Hardware Co GREENWOOD, MISSISSIPPI.