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THE ETEXIXG VISSmTBIAX. MOXDAY. DECEMBER 16, 1917.
THE EVENING MISSOURIAN
(MEMBER OF ASSOCIATED PRESS)
Tbe AwocUtKl Pres 1 exclusively en
titled to tbe ue for republication of all
" ditpatchea credited to it or not
ottierwlse credited In tbla paper and also
tbe local newa puucuirtw
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Office: Virginia Building. Downstair
Pbonea: unsineaa ;; er, -.
entered 'tjbpoatomce, Columbia, Mo, ECONOMYTHE RULE
cut: year. w.75;(3montb,.$Loo: month, Festive Decorations of Other
,w!2AtS S: 3 Years Are Lacking-Use-'rnTmonWceJt?'
"' ' ful Gifts in Demand.
vioniil Advertlalng Representatlrea: merchant of Columbia agree
0,ffr5r?'w.Hfe-iLinn.. bSim! almost unanimously that Christmas
HUliainc " " r" - . -. .,., .. -., . ,j ,-rH-
tftiitaiTi 4.11a tcor win ii-f rnicuiaicu v.twu
i v.U-av lUin jv .. ... -
In to Hoover. It will be the unuea
uiiv THE WAR 1 cjtntP..' first Chr tmas In the war
. oml tew ar mere wno uo uui ioci
Pple over imp unuea Xe necessity of economizing, because
repeateUly asked for a statement of of meana ag wa M ,ack.ot
thla Qovernmenfs aims In the war . . f the CUBtomary display and
against Germany. The declaration merry-making. People this year are
of war against this aggressor was f0rgettlng themselves In thinking of
greeted with the approval of the .Na- tne absent ones In trench ana camp
Hon -but a clear statement of tne of them ana tne nine cmiureu l
alms of the United States has not home. For Christmas has always
. t - JKpn rpieuraicu cauti-ianj
been forthcoming, u remawieu .. -"":- . ...,.,.- ,,, ,i,0 aM.
iiri.nt Wilson In his address to cnl,aren' """ ' .' ..i-
. .v.,.-.-..- gon merry ior mem pcupjc air j
Congress ruesaay 10 tiwtc ic .-". tQ make ,t napp. nnd comroriing ior
directly before the people
"1 believe that I speak for them
when I say two things: First, that
this intolerable Thing of which the
masters of Germany have shown us
the ugly face, this menace of com
bined Intrigue and force which we
now see so clearly as the German
power, a Thing without conscience
or honor or capacity for covenanted
peace, must be crushed, and if it be
not utterly brought to an end, at
least shut out from the friendly in
tercourse of nations." In these elo
quent words the President defines
once and for all the determination
of this Nation to add its last ounce
of strength to overcome forever
Prussian militarism and arrogance,
and thus to guarantee the safety of
small nations. This has at heart
been the prime motive that has
guided the actions of the United
States, but another reason is given
as proof that the war must still go
"Second, that when this Thing and
its power are indeed defeated and
the time comes that we can discuss
peace when the German people
have spokesmen whose word we can
believe and when those spokesmen
are ready In the name of their people
to accept the common judgment of
the nations as to what shall hence
forth be the basis of law and of cov
enant for the life of the world we
shall be willing and gluri to pay the
full price for peace and pay It un-
BY M-TII SPIRIT
their fathers and big brothers at war
An old-fashioned Christmas snow
iin mmn to Columbia but the Joyous,
extravagant holiday spirit Is conspic
uously lacking. December Is yet
young, but unless almost all the
Christmas shopping Is to be done in
a last minute rush there will be a
derided curtailment of all frivolous
and luxurious buying this year.
'The war has sobered people." say
thhe shop-keepers; "they ar- prac
ticing pconomv and exerclsinc com-
mnn-spnse and restraint In their
shopping." They know they must do
so and they are not unwilling.
Two vears aeo December 10 would
not have been too early In the season
for many evidences of Christmas buy
ing, holiday spirit and decorations,
but in 1917 the signs are missed witn
oiit heinc mourned. The Red Cross
emblem will hang this year in thou
sands of windows where the wreath
or the hell hun before: the goose or
the chicken will usurp the turkey's
time-honored place on the Christmas
table; Liberty Bonds will be given to
those who last year received expen
sive bits of jewelry and even the chil
dren's dolls and tin soldiers will be
of a cheaper make.
Useful Gifts Sought.
The writer visited twenty shops In
the last few days trying to find out
about Christmas business in Colum
bia this year but learned, rather,
about the lack of It. The shop-keep
ers, as a rule, are pesslmlstlin re
gard to business; they have done
little or no decorating; they are mak
ing no elaborate displays of luxuries
ami novelties but are expecting to
make most of their sales in practical.
soldiers, and has already filled dozens
of orders of this kind for delivery, at
the camps and In Trance.
If only for the sake of variety. It
must be said that the banks and the
10-cent stores are not suffering from
laMr nr trade. The banks are not be
cause they are selling $5 National
War Saving Certificates, wnicn are
going to be popular as Christmas
gifts this year, and because, In the
nature of things, the bank Is a sav
ings institution and people prefer
saving to spending these days. The
public evidently feels as did the man
who said that there were only two
sure things in life, a Government
bond and heaven, for people are in
vesting heavily In Liberty Bonds and
And because people must be eco
nomical with what money they do
spend, the 10-cent store business
thrives daily. No wonder the man
ager of one of the 10-cent stores here
notices no difference In the attitude of
the shoppers; they are spending their
money at the 10-cent store, for here It
is that they may buy decorations and
torn, and manv elfts for the soldiers.
at a minimum of expense. Then, too, j
tlinaA ntstvAa at molrlncr tin anonfnl .
boxes for the soldiers containing
such articles as trench mirrors.'play
ing cards, handkerchiefs, pencils and
stationery. But the 10-cent store pro
sperity is not typical of thhe volume
of business in Columbia and the ma-j
jority or merchants here are having
no such luck.
MISSIONARY TELLS OF CHINA
Miss Bess Combs Urges College "Wo
men to Aid Christian lTork.
Miss Bess Combs, a missionary
from China, talked 'tiTthe college wo
men and girls of the different classes
at the Broadway Methodist Church
Sunday morning. Miss Combs lives
in St. Joseph, but has spent the last
five years In Sungkiang, China. She
is home for a year, serving as stud
ent secretary for the Woman's De
partment of the Southern Methodist
Miss Combs' talk was an appeal to
college women to realize their great
opportunity in enlisting as helpers
in this field of Christian work. Miss
Combs mentioned the eagerness of
American women to enlist In the Red
Cross service, but when the call for
missionaries comes, few respond.
mIrs Combs Dresented a picture of
the new Chinese civilization in an in
teresting way. She portrayed the
new type of China's young men and
women and the many things they can
do if they only have the chance.
Former Student in Food 'Research.
J. M. Borders, who was a special
student in poultry husbandry at the
University two years ago, has been
H for your little LsViH
H chafing dish party. A tri- BH
V umph drinks that HfiSI
P combines the tempting flavor EHwrB
K wholesome cereals and the BflltH
i KT cppetizing genuine PKiBHH
I H Saazer Hops. Bevo for re- rfiWBiW
& freshing properties zest tlfflnH
M purity heolthfulness. Serve ifjHtlH
HL ANHEUSER-BUSCH ' T JLifVLjH
jH St.Louu, U. S.A. ISPr'nHBI
grudgingly.' So long as German in- common.sense articles. Useful gifts
trigue and falseness continue to con- t minimum cost seem to be the
nive at a unjust peace in favor of the rilie more this season then ever be-
contlnuance of the German dream of fore, and one proprietor expresses
world power and domination, the war this attitude in his advertising: "Give
must go on. The clear path of this what your friend would want If it
Nation is to put its full force Into the .5?, keenly the lack
war. knowing that world justice and of 8tudent trade this year and do not!
r.nfn In. fllflll-n tranoraltnnfl in thlfl i - .nf .. ft,... 1 Amnn
") " utu.. t,-... -..-.. ... expect mucn Dusmess uuitna n tuui
and other countries cannotcome un- the last few days before Christmas.
. - .. . 1 tl f 1 In il 1.tl ab a nni 111 lrtITrt1 lha I
ill Prussian arrogance aim iuuiiariui as ine soiuieia wc uui ouuncu ..
are crushed use of jewelry, swagger sticks are
"Let It be -said again," the Prcsi- about the only gifts one may buy
dent adds, "that autocracy must first thes eres. t hewelers
be shown the utter futility of its . furni9hjnK stores one
claims to power or leadership In the carns that they sell everything fori
modern world. It Is Impossible to tue 80ldier but his uniform and thatj
apply any standard of justice so long they are making big sales of knitted
.. .,....i. .., ,. iiniinxir.i nnii nn. liplmptfl. scarfs and wristlets, of I
...-. .i .u . .,. ,0.o, f Khaki monev belts and soldiers hand
... ... .t ,. kerchiefs. -These stores are not
uermany command, in ueie wun - novenies. but
does the chief executive throw down are particularly this year to
the gauntlet of democracy, making it th need8 0f the soldier.
plain that the death struggle between Fads and fancies at the women's
tia fula nf tho npnnlp nnrl autocracv dtnrA, irp nni hplnp- dlsnlaveil to anv
must now be fought. Germany has extent. The salespeople say that even (
proved that civilization cannot be as- the women desire to purchase ar
sured of safety under the rule of the tides that are 100 per cent ""ful and
' seem willing to pay higher prices In
few. The future of democracy is in " (hIP wi last
the balance and the United States is onger
t ... 1tH .in. II .nn Ann .-. f inl..n.1.lA I..1 .l.n.
Ill lliC USID Uill-11 un- .... llTOCCrS HI lUlUUIUld ltd Ul.lj
What confidence the President Christmas dinners this year will be
hows In those words: "Let there ue tar less eiaDoraie man in jeurs yasu
.....ji -... ..,.( Tho orders which thev have already
no misunaersiamiiiiB. uui i"ui ...... . . j a
... ... ...... ., received indicate a slackened demand
and immediate par is to w.n tne - ,rtdei for home consump.
and nothing shall turn us asltfe from Uon a'though ., are buy,n
it until . it is accompusneu.
With the leadership of such men.
gifted not only with tbe vision of the
prophets of old, but with the firm
conviction that they are fighting in
the right, can we doubt that the fu
ture of democracy and the safety of
.small nations are assured? Years of
struggle may yet remain, but the
final triumph of right over might is
If one may judge by the appear
ance of the early Christmas win
dows, it would seem that Santa Claus
has caught the war spirit and that he
very properly sympathizes with
The decision of the Comptroller of
the Treasury that giving money to a
porter is not a tip reminds us of the
judge who decided that killing a man
was not murder unless the man was
In 1776 people appeared well bred.
In 1865 they were spoken of as well
groomed. In 1900 they were stylish.
Now they are keen.
.ilthoiieh Deonle arc buying i
many little luxuries for the soldiers-
dates, fies and otner iruus, ior in--
Rtance. which mav be packed and
sent to them direct from the stores.
1 . tl I ...lit. m.1... a !fn n.nAW
AHQ SO 11 13 Willi U1U51 Ul IUI7 UIUC1 j
local businesses. Florists do not ex-;
pect to do much this year, as flowers
are luxuries and may be dispensed
with, whereas holly and similar floral
decorations re sold at many other
nut the nhotoeranher is being kent
busy this year, thanks, again, to the
soldier. Thousands or soldiers at
home and abroad will receive pic
tures of their loved ones this Christ
mas, but If more photographs are be-Inn-
taken this vear so. too. are they
smaller and less elaborate than aver
in size and style.
The drug stores and the novelty
shops are admittedly expecting less
Christmas business; In fact they are
already noticing the difference this
year. The proprietor of a Ninth
street drug store says that he has not
bought a single novelty to sell, yet
last year he did a large business in
the sale of fancy toilet seta, baskets
nut bowels and similar articles. He
does expect, however, to have many
calls for cigarettes and candy for the
Nothing is left to do but
to sort and put away
You can relieve yourself of all or the ereater part
of the work of washing and ironing each each week.
Times have changed. Laundering methods and ap
pliances have been so perfected that we can duplicate
the work of the most skillful laundress doit for you
in less time, with less fuss and expense than you can
possibly do it yourself or have it done by a laundress. -
The quality of onr work always convinces.
A trial is all ue ak.
107-9 SOUTH EIGHTH ST, PHONE J 10
UNIVERSITY OF MISSOURI CALENDAR
Made up with 12 new
5 views of the University,
Hand Cqlored Pictures
of the Goluinns on fhe
Cover. Ready for rnail- 5
jng and sold by g
i The Missouri Stores
appointed investigator of poultry and
egg handling for the food research
laboratory of the Bureau of Chemis
try. This position Is similar to om
held by H. I Shrader, a gradnaterf
the College of Agriculture.
Penny Pinching Not
Always True Economy
I have learned that the intelligent
housewife the woman schooled in really scien
tific domestic economy-no longer throws away a nickel to
save a penny.
A good way to illustrate this point
would be through comparison of baking
Experience has taught me and mill
ions of other women that it doesn't pay to buy
cheap baking powders. They cost a fewcentt less, but in the
long run they are decidedly the most expensive. Because of
the low grade materials employed in their manufacture they
cause many bake day failures and great loss of expensive
ingredientt. The housewife throws out, in wasted materials
many times the amount saved on the cost of the baking pow
der. This is not economy, but extravagance.
True economy in baking powder
demands the highest quality at the lowest price.
Only baking powders that meet these demands should be
used. Only baking powder that is made of the highest class
ingredients so perfectly proportioned that it not only produces
maximum leavening power but also present: it.
Besides, the baking powder that
meets the modern demand for economy should
be economical in use full strength economical in cost
secured at a moderate price. The housewife should be able
to effect a saving when buying and another saving when
using and she should save materials it is used with.
That is economy in its highest form.
Complete economy. The only kind of econ
omy the housewife should attempt.
I have proved positively by exhaust
ive experiments and comparative tests that
Calumet Baking Powder is best suited to these savings. It
possesses the surety, the purity and goodness that make
constant employment of utmost baking economy possible.
Note. Miss CosUOo is already tceU known to most of the ladies
of our city. She is of the Domestic Science Branch of tlie University
of Chicago, a graduate of Lewis Institute. Supervisor of Domestic
Science in Public Schools, Special Lecturer on Domestic Arts and
Economy. Special Lecturer to the Women's Clubs.
We are publishing a series of her most important articles.
2 TO 5 O'CLOCK
Manhattan Rice Scalloped Cheese
Angel Food Cake with Boiled Icing
Lemon Pies Spanish Cream
RpD STAR FLOUR
'- ..x .jj.j
IT Will PAY YOU
TO BUY THAT SUIT OF THE
We handle more clothes
than any other cleaning
establishment in Colum
bia. 4 Suits pressed on
a ticket $1.00.
14 Nf Ninths Phone 514 CaU us well call