OCR Interpretation


The nonpartisan leader. [volume] (Fargo, N.D.) 1915-1921, March 29, 1920, Image 12

Image and text provided by State Historical Society of North Dakota

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn89074443/1920-03-29/ed-1/seq-12/

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The Leader is engaged in a fight for great principles.
It is fighting for free political action, for the liberty and
the privileges of free-born American citizens. It is fight
ing to stop robbery of the producers and consumers. It- is
fighting to make it possible for the farmers to get full
value for their products and for that full value to be able
to buy full value in return in the way of comforts of life
and education for their children. Full value—the farm
ers and other producers, all who work—want nothing
more and will be content with nothing less.
Now, the Leader, to make an effective fight for these
things, must be a good magazine. The Leader has been
improving right along. Steadily from the first day it has
been gradually making one improvement after another
until now it has become, instead of the little North Dakota
political weekly which it was at the beginning, a maga
zine of national reputation, read with interest in nearly
every community in the United States, and widely quoted.
It is being gotten up in good magazine style, and with the
best of art talent and mechanical improvement so as to
make it readable and attractive.
Now, all this costs money. The Leader was not estab
lished to make money, but to carry the message of hope
and struggle for better economic and political conditions
to all the producers of the nation. Every addition to its
revenue is being used to make it a better paper. The
more money the better the paper we can make and the
better paper we will make.
The Leader has two sources of revenue. One is the
subscription list. This is the most important source. The
other source is the advertising revenue. The advertising
revenue has been growing, but it has not been growing
fast enough—not fast enough for YOUR interests.
The Leader has not now the advertising which its cir
culation and its STANDING WITH ITS READERS justi
fy, simply because there are some advertisers who still
think they ought to CONTROL THE VIEWS of magar
zines before they give them advertising, and there are
OTHER ADVERTISERS WHO HAVE BEEN INFLU
ENCED BY FALSE STORIES ABOUT THE LEAGUE
AND THE LEADER.
Now this is where our readers can help—where they
can help to MAKE THE LEADER A SETTER MAGA
ZINE.
We know already that our readers are patronizing the.
manufacturers and merchants who advertise in the Lead
er. We know that they are dealing with these manufac
turers and firms in PREFERENCE to all others, because
they know these men and firms are HONEST ENOUGH
not to try to CONTROL the political views of the farmers
or their magazine.
But we can suggest how you can help still further.
What we want you to do is to aid in CORRECTING THE
iUM.'.iniVtrii»«ii
How You Can Help the Leader
You farmers who are readers of the Leader all are anxious to help
along the cause of the League, to help along YOUR cause, to help
along the work of the Leader, which is to serve your interests. We
know that. Always the Leader has had your loyal support and help.
Now we want to point out to you a way
in which you can be of still further help.
PAGE TWELVE
FALSE IMPRESSIONS that have been spread among
some advertisers who are IGNORANT ABOUT WHAT
THE LEAGUE AND THE LEADER REALLY STAND
FOR.
We are approaching another political campaign *nd
we may expect that the politicians will again spreu^ a
new campaign of lies throughout the country. They will
have the aid of a part of the press and will probably be
able to fool some honest people into believing that the
League is a vicious and un-American institution.
We want you to make it plain to advertisers that
AMERICAN FARMERS in the Nonpartisan league are
trying to make democracy SAFER in this nation, to make
government better and to enlarge opportunity, to give the
producers a square deal, so that we shall never be in dan
ger of any such frightful conditions as are oppressing
Europe today and which our own sons and brothers
fought to drive away.
Honest advertisers will understand that these things
are true when FARMERS WRITE TO THEM AND EX
PLAIN THEM.
Do you want to know how to get the names of those
advertisers who need to be educated about the League and
the Leader? Take any magazine or newspaper which
goes to farmer readers," any publication which hag adver
tisers who are trying to sell goods to farmers. Make a
list of the advertisers in this publication or in several
publications. Then compare this list with a list of adver
tisers in any copy of the Leader. Those who are NOT
advertising in the Leader are the ones to whom you
should write.
In writing to them ASSUME that they want to be fair
to the farmers and that they are PATRIOTIC AND HON
EST. If they are both patriotic and honest you can ex
pect a fair reply from them. If they are not, if they are
working with the political combine which 'is seeking to
crush the League for its own secret and selfish ends, then
you can probably tell that by their reply or their failure
to reply.
Please make it plain to all to whom you write that the
farmers have no intention of FORCING any advertiser
jto take space in the Leader, that they merely ask that the
Leader be fairly treated be given honest consideration
in the placing of .advertising. The Leader wants no ad
vertising in its columns placed under compulsion or to in
fluence its editorial policy. The editorial policy of the
Leader will never be in the slightest bit influenced by any
advertising. The Leader wants no advertising but clean
and honest advertising. It will accept no other.
If you want to help us to put more of that kind of ad
vertising in the Leader, so that the Leader can print a
BETTER AND BIGGER MAGAZINE, write to some of
these advertisers and explain the. situation to them.
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