Montgomery Ward and George R. Thorne
Started business under the name
of: "Montgomery Ward & Co."
Mr. Ward had been a clerk in a
small town store, with farmers
as his customers, farmers as his
friends. And so he conceived the
idea of helping save the farmer
from paying three or four profits
by selling him goods direct by
mail at one small profit. Witji a
capital of less than $2,000 they is
sued their first little one-page leaf
lets, and so began this vast busi
ness of Montgomery Ward & Co.
J-yJ I catalogue of
Montgomery Ward &
issued. It contained eight
pages, about three by five
inches in size. Today the
50th Anniversary Catalogue
—this 1922 Price Guide—
shows everything for the
Home, Farm and Family—
new, fresh merchandise of
Standard quality always, with
every price based upon to
day's low costsof production,
If you have a copy
of this book, buy
from it regularly.
It always brings
you a saving.
And lend this book
to your neighbors.
Let your neighbor
take advantage of
the cash saving It
Mention the Leader When Writing Advertisers
The Oldest Mail Order House
is Today the Most Progressive
OR FIFTY YEARS the American Farmer and
Ward & Co. have been helping each other.
For Fifty Years we have worked conscientiously always
to -offer you a saving. And you, by your appreciation, by
your patronage, have built this business, until today we
have five million customers.
And there is the proof of the saving and the service
Montgomery Ward & Co. have rendered to .the public. No
business that is not sound can weather the storms of fifty
years. No business that does not render a genuine service
can win the patronage of five million people.
Our big 50th Anniversary Catalogue, pictured below, adds greatly
to the sum of all our past achievement in making low prices. This
book is today a Price Guide, sets the low price standard for America,
and tells you the right price, the price you should pay for almost every
thing you buy.
This book shows the new-old spirit of Ward's progressive, alert,
working to give lower prices, to give you bigger and bigger values,
and better and still better service—and always under the Banner of the
To THE AMERICAN FARMER:
Let Us All Pull Together'
We know business conditions on the Farms
of America, as well as in the towns and
cities. We have customers everywhere.
We believe the worst is behind us and we
)are hopeful and encouraged.
But we are all in the same boat. We
must all pull together. We are going to do
our part with you.
This season you will need some new till-'
age tools to replace those that are worn
out. We are going to furnish them without
one cent of profit to us.
Our Tillage Tools
Sold Without Profit
The prices on Tillage Tools in our 50th
Anniversary Catalogue are absolutely no
profit-prices. Many items are priced at less
than we can replace them for today.
And the prices all through this book hjrre
been made to meet present-day conditions.
At Montgomery Ward & Co. we feel we
owe a duty to our customers—to help make
prices come down.
We are in the same business boat with all
of you. Let us all pull together. We are
doing our part.
WARD & CO.
Mention.the Leader When Writing Advertisers
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