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mmmmm j? v! *fW!K l.J is to"dajr vcsemost progressive order leaflets were sent out by Montgomery Ward & Co. in 1872- The first catalogue, pictured above, was issued in 1874. It contained eightpages, about- three by five inches in size. This was the beginning of the mail order business —of selling goods direct by mail at one small profit. ]H1S is theQolden Anniversary of Montgomery Ward & Co. We have completed Fifty Years in the service of the American Public. In 1872 this business was begun in one small room, twelve by fourteen feet. Today, millions buy from us on faith in the name: "Montgomery Ward." Upon what is that faith founded? Upon Fifty Years of fair dealing, upon Fifty Years devoted to selling only goods of standard quality at the lowest possible prices. This 50th Anniversary Catalogue keeps faith 'with our customers. It is priced to meet pres -ent-day conditions. It is filled with new, fresh merchandise with every price based upon the new low costs of production. if you have a of copjyf our 50th Antd!»l vertary Catalogue, it to friend*. & *i^ Mention the Leader When Writini Advertisers SSMi friFTlETH Some things at No Profit Many tilings at Little Profit At Montgomery Ward & Co. we believe we owe a duty to our customers that it is our duty to selT everything today at the lowest possible prices. We believe we owe a duty to the Amer ican Farmer. Therefore, we are selling *11 our Tillage Tools absolutely without •profit to us. Many of these tools are actually priced at less than it would cost us to replace them today. This is. the way we are keeping faith with the American Farmer* And to the American Wojnaii we are offer ing almost equal advantages New York Fashions, selected in New York by Ward's own Fashion Experts. All'are offered at the lowest'prices possible today. ,• MONTGOMERY WARD & GO. KANSAS CITY CHICAGO FORT WORTH ST. PAUL PORTLAND, ORE, PAQE NINE rtBdtt&epow sot-SS=S Century tfadfttn* This big Golden Jubilee Catalogue pictured above i» priced to match the spirit of the times. Some things are,priced at no profit9 many things at very little'profit. It is your best guide to the lowest prices. tyiFTY years of fair deal ing, of prices that al ways offered a saving, and today this big Golden Ju bilee Catalogue contains everything for the Home, the Farm and the Family— everything at money-sav ing prices Everything needed in the home—everything to make the home more attractive—everything priced at a big saving for you. The New-Old Spirit of Montgomery Ward & Co. We are entering our second half century of business existence. And we step forward with the spirit of youth, of progress in Service and Saving for you. To give you bigger and bigger values, to give you better and still better service, to quote always lower and lower prices that is our work and our accomplishment today. Buy from this 50th Anniversary Catalogue. Know that the price you pay is the right price for ..whatever you buy. Know that every order you send, every letter you write, will be' handled in the full spirit of the Golden Rule. If you haven't our 50th Anniversary• Catalogue, borrow one from a neighbor or write u» for one. -r" »^li§ Mention the Leader When Writing Advertiser* -j