order leaflets were sent out
by Montgomery Ward & Co.
in 1872- The first catalogue,
pictured above, was issued in
1874. It contained eightpages,
about- three by five inches in
size. This was the beginning
of the mail order business —of
selling goods direct by mail at
one small profit.
]H1S is theQolden Anniversary
of Montgomery Ward & Co.
We have completed Fifty
Years in the service of the
In 1872 this business was begun in
one small room, twelve by fourteen feet.
Today, millions buy from us on faith
in the name: "Montgomery Ward."
Upon what is that faith founded? Upon
Fifty Years of fair dealing, upon Fifty Years
devoted to selling only goods of standard
quality at the lowest possible prices.
This 50th Anniversary Catalogue keeps faith
'with our customers. It is priced to meet pres
-ent-day conditions. It is filled with new, fresh
merchandise with every price based upon the
new low costs of production.
if you have a
Mention the Leader When Writini Advertisers
Some things at No Profit
Many tilings at Little Profit
At Montgomery Ward & Co. we believe we
owe a duty to our customers that it is our
duty to selT everything today at the lowest
We believe we owe a duty to the Amer
ican Farmer. Therefore, we are selling *11
our Tillage Tools absolutely without
•profit to us.
Many of these tools are actually priced at
less than it would cost us to replace them
today. This is. the way we are keeping faith
with the American Farmer*
And to the American Wojnaii we are offer
ing almost equal advantages New York
Fashions, selected in New York by Ward's
own Fashion Experts. All'are offered at the
lowest'prices possible today. ,•
MONTGOMERY WARD & GO.
KANSAS CITY CHICAGO FORT WORTH
PAUL PORTLAND, ORE,
This big Golden Jubilee Catalogue pictured above i» priced
to match the spirit of the times. Some things are,priced at no profit9 many
things at very little'profit. It is your best guide to the lowest prices.
tyiFTY years of fair deal
ing, of prices that al
ways offered a saving, and
today this big Golden Ju
bilee Catalogue contains
everything for the Home,
the Farm and the Family—
everything at money-sav
Everything needed in the home—everything
to make the home more attractive—everything
priced at a big saving for you.
The New-Old Spirit
of Montgomery Ward & Co.
We are entering our second half century of
business existence. And we step forward
with the spirit of youth, of progress in Service
and Saving for you.
To give you bigger and bigger values, to
give you better and still better service, to quote
always lower and lower prices that is our
work and our accomplishment today.
Buy from this 50th Anniversary Catalogue.
Know that the price you pay is the right price
for ..whatever you buy. Know that every
order you send, every letter you write, will be'
handled in the full spirit of the Golden Rule.
If you haven't our
one from a neighbor
or write u» for one.
Mention the Leader When Writing Advertiser*
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