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^:\-t y^ •/•''W&v^ ''V?v* k., V:-' Interesting stories from three of our oldest customers "IrecelvodmyflrstMont- }872, J!»W Ward price Hat (n and I became a cus tomer almost immedi ately. The catalogue hat been coming regularly •rer since, and 1 have been doing business with Montgomery Ward & Go. practically all of that time. a "'wish to state, that In all of those years there has never been any oc casion to make a com* plaint or to return any goods we have ordered from Montgomery ward 4c Co." William MoCandless, Sloan, Iowa A Customer Slnoe 1S72 For fifty years, ever since Montgomery Ward & Co. was started, Mrs. Mer rick has taken a keen in terest in its develop ment* "I have been a cus tomer from the first. "I have always had the most courteous treat ment from you,*' she ••Id. "I believe that much of your success has been due to your un failing .policy of falv dealing.,r Mrs. Emma E. Morrlofc, Malodlm. Iowa A Customer Slnoe 1«7* a Mr. Beatty Is a real pio neer. He is the only man now doing business in Helena who came to Montana In 1862. He •erred under General Johnson in Utah (1857 8)_. He finally settled In y'« *»w uwaii/ soiiiv Winston, Montana. "I hare traded with Montgomery Ward Ac Co. lot 45 years," be •aid, "and I have never found anything wrong that has not been satis factorily settled.' If you contlnueto deal as fairly with your customers as you have in the past you will surely prosper Mr. .orge Beatty, Winston, Montana AOustamarSlfio. 1.77 Chicago _ili This book is saving many millions of dollars for the American people. Is it saving money for you and for your family? Are you taking full ad vantage of your opportunity? This book—our Golden Jubilee .Cata logue—celebrates our 50th Anniversary by offering you the lowest prices possi ble on everything for the Home, the Farm and the Family. It is filled with bargains—with mer chandise of high quality. And every price is a Money Saving price for you. For Fifty Years Montgomery Ward & Co. have earnestly worked to serve the American people. Today millions of people are buying from this book on faith in the name "Montgomery. Ward." The Oldest Mail Order House is Today the Most Progressive Millions Buy from this Book on Faith the Name "Montgomery Ward Buy from this book. Fill all your needs from this book. Consult it daily to find the right price, the lowest price for dependable, reliable goods of standard quality. And it is our policy to keep faith with our customers. It is our policy to sell only serviceable goods, to serve you promptly always to offer you a saving and to deal with you al ways in: the full spirit of the Golden Rule. Montgomery Ward 8s Co. begins its second half-century of business exis tence. Yet today it is filled with the spirit of youth alert, looking ahead, improving its service, filling orders quicker, and offering lower and lower prices. To buy from this Golden Jubilee Cat alogue is to be guaranteed a definite saving and entire satisfaction—and back of this guarantee is. the reputation of Fifty Years of fair dealing. Saint ^Wprth 5 9 Portland, OrePS OW&t •*•.: Vtfer tins •I km —'VVfv- Iff mi $!?