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GILPIN OBSERVER W. J. STULL, Editor and Prop. TERMS OF SUBSCRIPTION One Year In Advance $2.00 Six Months in Advance SI.OO ADVERTISING RATES FURNISHED ON APPLICATION. OFFICIAL PAPER GILPIN COUNTY Official Paper City of Central Phone, Central 106 THURSDAY. NOVEMBER 16th, 1911. WM COLORADO EDITORIAL ASSOCMr On Bile at Hyndman'i and Post Off let Baak Store. Central C ty; Post Off- Ict, Book Store. Black Hawk; Kend rick's Book Store, 16th and Stout Sts., Denver. Single Copies Five Cents. ADVERTISING IN THE SMALL TOWNS. The average country merchant ad vertises In his home weekly news paper because he feels that he should give the editor some encouragement. Hence, because lie takes little or no interest in what his advertisement says, he seldom changes it, and still more seldom docs he have anything in the announcement that grips the reader, and thereby brings him trade. The average advertisement in the weekly newspaper reads like a label. The majority of them state that the advertiser is “still at the same old stand,*’ or. handles the best goods in town. Few of them deal in anything but generalities. Such advertisements probably are not worth anywhere near what they cost. About all they do is to keep the nan:;* of the merchant before! the reader. Eut in a small community, practically everyone knows a mer chant who has been in business any length of time,so simply having one’s name before the public can be of but little benefit under such conditions. Many country merchants leave the writing of their advertisements to the editor. They order their space, some times amounting to a page, and tell him to write them a "good announce ment.” They do not furnish him with a single price or a selling argument of any kind. All lie gets is orders to fill the space. At one time, while 1 was struggling in a small town to get a start as an advertizement writer, I asked the largest advertiser there to permit me to do some work for him free. “All right,” he replied, “write me a two page advertisement and bring it around in a couple of hours.” Then he hurried into his store.seat ed hims elf on a counter and liglit?d a cigar. He never thought it necessary that I have something upon which to base my selling argument. It used to be the custom in a coun try town I often visited to hold a country fair every fall. Just prior to the holding of the last one, several years ago, a liveryman placed in his home paper this advertisement: “When you come to the country fair feed your horses at Blank’s stable.” The fair was a financial failure and no attempt has since been made to hold another in that town. Yet two years after the first insertion of the liveryman’s advertisement it was still running exactly a.» it was originally set up. Curious to know what benefit, if any he thought he derive from It, I asked him one day why he did not change his advertisement. “Oh,” he replied, “advertising doesn’t pay. anyhow, and I might ns well have that announcement as any other in the paper.” In that particular ca-e, advertising did not pay. An insurance agent in the same town changes his advertisement every week. Re ently I congratulated! him upon his enterprise. “Yes,” he responded. ”J do change it every week, hi t I have to watch it pretty closely. If I don’t change it the editor won’t.” When the country merchant loams to write snappy advertising, filled with good selling argument prices, then he will have les3 cause to sit by the stovo in the rear of hfs store and assail the mall order houses and the men who ere behind the parcels post bill.—Sheboyan. (Wls.) County Nows. A LITTLE OFF HIS BASE. Qeorgo Mo mer, stat j printing com missioner, has Just raturned from a two weeks’ vl It to tilj east. Ho mer, In late years lias been taking himself quite serlr.usty as u politician, it be ing regarded generally that he Is the campaign manager for Governor John F. Rhafroth. The result of the two week * visit In the cast, ac si mired up by the re port.r fer the F nvjr News Is that Air. Iloimcr hns discovered that Woodrow Wi sen la rapidly gaining, ground throughout th: cast a© a presidential candidate. Mr. Hosmer, according to the News’ story, visit ed quite a number of democratic politicians and also paid hl3 respect* to 'Governor Wilson. if Mr. Hosmer is quoted, correctly, that Mr. Wilson is constantly grow ing in popularity, The Sentinel takes decided issue with him. The writer has just returned from a seven weeks* visit east. He visited a num ber of the large cities and was thrown lit contact with merchants, manufacturers, bankers and a few politicians.- A number of friends, how ever, in the publishing business in Philadelphia, wore among the number of those seen and very generally our judgment is that Governor Wilson has lost considerable ground lately in the east. Our contention is proved by the direct slap that Governor Wilson re ceived in the vote in Now Jersey, last Tuesday. During an automobile ride of nearly 700 miles through Pennsylvania,Mary land, Delcware and New Jersey, wo visited many of the larger towns, not classed as very largo cities back there; but which ranged in popula tion from thirty to seventy-five and a hundred thousand people, and we found the sentiment most markedly for Governor Harmon of Ohio for the presidential nomination. We have every reason to believe that our opportunity to size up the situation, so far as the popularity of th 3 two candidates named were con cerned, was just as great, perhaps considerably larger, than our friend Hosmer, and we hardly think that he knows the sensation of feeling the public pulse any better than we do. Don’t let it become a settled mat ter in your minds that Woodrow Wil son is the popular candidate that he is represented to be in the east, one particular reason being that he side tracked the opportunity of writing into the platform of the Democratic party in New Jersey, those reforms for which he professed to stand and which he thought were not the cor rect thing for New* Jersey, even though he did stand for them, while touring the west.—Grand Junction Sentinel. APEX BREEZES Geo. Pyle and Ed. Godett, of Am erican City, made a business trip to the county seat Friday. Shad Reid returned Friday, after spending several days at the state metropolis. Clove Webb was a visiter to Cen tral the latter part of the week, for supplies. Ed. Walters arrived from Denver Friday, where he had been employ ed for the past seven months. He left again in the evening for Denver. Ed. left Denver Sunday night for Detroit, Mich., where a good position awaits him. He has the well wishes of his many friends. M. J. Whelan left Saturday for the City of Lights, to recuperate an 1 visit with friends. James Morgan left Saturday for Central, and owing to the severity of the weather, was obliged to remain tor several days. City life does not r.gr:o with James. He has been con fined to his bed since returning. We wish him a sp>eedy recovery. Andy Donaldson drove to Central Sunday for an outing and to help kK’P the road in condition. Mrs. S. F. Hiatt arrived from Den ver Monday, and is visiting Mr. and Mrs. Shad Reid. Attorney C. T. Byrd came up from Denver Tuesday with a prospective buyer for the Mackey property. Mr. and Mrs. George Pyle were shopping visitors to the county seat Wednesday. Mrs. Wm. Eplett has been under the weather the past few days with a severe cold. Your Stationery Is your silent representative. If you sell fine goods that are up to-date in style and of superior quality It ought to be reflected in your printing. We produce the kind that you need and will not feel ashamed to have represent you. That Is the only kind It pays to send out. Send your or ders to this office. = TACTS = q'lhe news items of the home com munity. The things in which you are most interested. <| The births, weddings, deaths of the people you know, <3 The sociul nffai'S of our own and surrounding towns. The** arm the kind of fact* thi* paper you in every issue. They mrm •oilainiy worth tho subscription pr.ee. WASHINGTON NEWS WASHINGTON, Nov. 14.— “ As Mas sachiißetts gees, so will the nation go in 1912.” This was the slogan In tile Alassa chusetts campaign. And the Demo cratic candidate, Gov. Foss, won. The issue was the tariff, the same oils that the 1912 campaign will toe fought out on. If the high protection ists cannot carry Massachusetts, the people of which state are supposed to reap the tremendous advantages of protection, how can they expect to carry the middle and western states, in which regions live the people who pay the excessive prices caused toy tariff and reap none of the benefits of protection. , Why President Feels Shaky. Here is an article which speak) for itself. It is a clipping from the Dakota Democrat, published at Aber deen, S. D., one of the cities visited by Taft on his trip through the west, and a fair sample of what all the newspapers in the cities visited by the president are saying. Perhaps this article may in'a measure explain why Mr. Taft himself predicted failure for the Republicans in 1912: "The big event —Taft day at Aber deen—has come and gone. Curiosity to see the president caused thousands to ccme to Aberdeen, stand- in line and even give vent to a few' feeble cheers when he spoke, but they were not with him at any stage of the game. Poor Taft! Big-hearted, jovial and companionable, a commoner in his bearing. Everybody instinctively admires him forth? personal charm of liis manner. It Is too bad that such a good man should be spoiled in trying to make presidential timber of him. We love him for his large personality, but in view of what he has done we cannot vote for him again.” The President Voted! The president got to vote after all. A lot of red tape was necessary, but the president was persistent, and on November 7tli he cast his ballot in old Cincinnati. And thereby hangs : tale. Six years ago Mr. Taft made a speech at Arkon, 0.. in which he denounced the notorious Cox machine in Cincinnati. He said lie could take great pleasure in voting against it. Ho declared this foul Republican ma chine was a stencil in the nostrils of i all good citizens. The people of Ohio realized that William H. telling the truth, and they appletdod him vigorously and with th? u duo's t sincerity. On Tuesday. Mr. Taft voted for the Cox machine, which is still the dis graceful alliance of politics, corrupt business and the brothels that it was in 1905. The president also indorsed the candidate of the Cox machine on the ground that “conditions had sub stantially changed." Whatever the president was allud ing to, it was not the Cox machine, for it had remained as foul as ever. The only change visible to observers is that, whereas six years ago Mr. Taft was not a candidate for office, he is today. Doctors say that many human ills are merely imaginary. No doubt that is the way they account for the cures made in Washington on November sth, by Bishop Oliver C. S'.ibin, of the Evangelical Christian Science church,when lie laid his hands on six blind, lame and ill persons ai d made them well. There was great. »*xclte ment and many others wished to re ceive treatment but the Bishop was unable to do more, being exhausted both physically' and mentally by his ef forts. He said anyone could do as he did after a little study. John Trevithick, the newly wed* is quite ill at his home on Eureka street* DO YOU LOVE FLOWERS? Cirund Chrysanthemums, lit* crim son American Eenutles. dainty Tea Hoses, and Carnations liavj all taken on their cold weather quality uml col or. Beautiful and appropriate for all occasions. Will be g'nd to quote prices. Our early blocinlng Cyclamen, Primroses. Ueranlr.ms and ferns make flue house plants. Send us your name today for month ly price list. HIE PARK FLORAL CO. 1643 BROADWAY, DENVER, COLORADO THINK ABOUT IT g -Mi ■■■ Paper means to you and yonra. It means all the interest* ing news of las community, of your neigh borsand friends, of .ha churches andschools, of everything in w-ich you aro directly Intere-ted. Don't you think tho llama Paper is a good U ing (o have? IN RUSSELL GULCH At 6 o’clock Saturday evening, the theuiometer registered 6 degrees be low zero here. Old timers say it was the coldest snap experienced in this section in years. The dance given by the “Live Ones” last Friday night, was a suc cess both financially and socially. Visit the candy store for Christ mas trimmings, etc., and decorations, pocket books, bill folders, post cards, post card- albums, fancy writing pa per, swell boxes of candy, etc. Mr. Stearns expects to Btart th? Russell property very soon. The Sober family was released from quarantine Monday. The Uren family tvero fumigated last Thursday, • and are now out of quarantine. Mr. Wcod was an arrival from the east Tuesday to examine the Rus sell mine. He is one of the company interested with Mr. Stearns. Notice of Special Meet ing of Stockholders. Notice is hereby given, that a spec ial meeting of the stockholders of The Golden Rod Mining and Milling Company, of Colorado, will be held at the. Company’s office, in Black 1 Hawk, Gilpin County, Colorado, on Wednesday, the 6th day of December. A. D. 1911, at 10 o’clock A. M. of said day: at whi h meeting there . will be submitted to the stockhold ers of said Comrany for their con sideration and vGte, the following proposed amendments to the Certi fies! 2 of Incorporation and to the Amended Certificate of Incorporation of said Company, viz: First. To amend article three of the Certificate of Incorporation of said Company, so as tp increase the capital stock of said Company from 1300,000 to $1,000,000. Second. To amend Article seven |of said Certificate of Incorporation. |so as to provide that the Board of i Directors of said Corporation may make the By-Laws of said Corpora tion. Third. To amend the amerded ar tides of Incorporation of said Com ■ panv. a copy of which is on file in the office of the County Clerk of Gil pin I’ounty, Colorado, so as to abro gate and annul so much of said | amended articles, as fixes the place land date of th? annual meetings of 1 the stockholders of said Company.aud to leave the fixing of the place and date of said annual meetings, to be determined by the of said Company. A full attendance of the stockhold ers is desired. By order of said Company. Dated October 20th. 1911. W. D. HAMILTON. President AUG. EHLBBRAC IT. Secretary. 4t Ist pub Oct. 26: last Nov. 16, 1911. One week from tomorrow (Friday) night,, the Woodmen will hold elec tion of officers. A good attendance is desired. Wm. Robinson who was employed at Beihl’s in the capacity of mixolo gist, has re-lgr.ed his position and is now found at the liquor emporium of Tony Cessario. Herb Luplow suc ceeds Mr. Robinson at Beihl’s. Real Enemy of Aeroplane. One still often reads comments on l he effects of musketry on aeroplanes, usually written by those who have probably never seen the effect of bul lets fired from a distance. It has been truly said that to hit a "rocketing” aeroplane with a rifle shot Is an ex tremely difficult matter, but to con clude that the aviator is therefore immune when at 1,000 feet up is ab surd, says Sir Baden-Powell. It Is not the danger from one marksman that has to bo taken into account, but volleys from a whole battalion. If 3,000 or 4,000 shots be fired at a ma chine while It traverses one hundred yards, there is a good chance of its sustaining some danger so long as it is well within range. It is, however, the Maxim gun that seems likely to be the most formidable enemy of the aeroplane. All such guns must in future be mounted In such away as to enable them to be fired nearly ver tically. How to Use a Life Preserver. "The worst trouble übout a life preserver," said an old sailor, “Is that few people know what to do with one when It's thrown to them. Many a man would drown In trying to get a life preserver over his head. "Tho average person struggling about in the water would try to lift up the big life ring and put It over his head. That only causes the man to sink deeper and take more water into his lungs. “The proper way to approach a life preserver In the water Is to take hold of the sldo nearest you and press upon It with all your weight. That causes the other side to fly up In the air and down over your head, 'ringing' you as neatly as a man ringing a cane at a jaunty fair. After that the drowning man can he rescued.”—From tho American Roy. " ™ Shoots .22 short, .22 long and L .22 long rifle cartridges, without adjustment. Solid Breech, Hammerlets, Safe I Built by the same expert gunsmithi as the Remington-UMC big game rifles. «* If you want to shoot your best, shoot Renting- ™ ton-UMC Lesmok .22a. Their accuracy enabled Arthur Hubalek to break the World's Record in 100 consecutive shots, scoring 2,484 w||j|j|i out of a possible 2,500. RemingtonrUMC —the : hoot in 3 combination. Remington Arm«-Union Metallic Cartridge Co. ■ 299 Broadway, Naw York City h THE j* i: ii Rocky Mountain National Bank | CENTRAL CITY, COLORADO. '' _ m I HAL SAYRE, Pres’t. J. E. LIGHTBOURN, Vice Pres’t. ; > E. W. DAVIS, Cashier. R. B. BROWN, Asst. Cashier. !', DIHECTOHS ; I « ► IH. J. Kruse H. A. Hicks Hal Sayre E. W. Williams «» « * Robt. H. Sayre Eugene Clark J. E. Lightbourn J J *» Interest paid on time deposits. Drafts drawn on foreign countries «► Letters of credit for travelers. We make collections and prompt j * remittances. We invite the accounts of Corporations, * * Mercantile Firms and Individuals. Inquiries < * cheerfuly answered. j I *’**’**;**’'**’'* 4 ’' M ’ M .* 4 ’* I GROCERIES f V WE HAVE ♦!* f ♦> y The Finest and Choicest An Elegant Line of China A Y line of Provisions, Flour, Ware always on hand at ♦> Hay and Grain j» j* Popular Prices jA jt A T X | The Sauer-McShane Merc. Co. | X MAIN STREET, CENTRAL & »:» A ; Stamp Mill Screens, Caps, Fuse and Candles Agents tor the Old Origins! wi ...CMiffORHUkSXMK POMIDER Quick Silver and Mill Chemicals, Gas Pipes. Steam Fittings, Gold Retorts, Belting, Hardware, Stoves, Rope,'Etc. The Jenkins-McKay Hardware Co. SCENTRRL CITY. - COLO. i ...t h e... J j| First Natflonafl Bank i J CENTRAL CITY, COLORADO. !► I. ' '! Capital $50,000 Surplus $50,000 j, Resources $565,000. <[ Offers to Customers every Advantage consistent with Sound Banking J J ][ Officers and Directors: j! J J. C. JENKINS, President, JOHN C. McSHANE, Vice Pres’t. j[ H. H. LAKE, Cashier, WM. O. JENKINS. Ass’l. Cashier. <> (I WILLIAM FULLERTON LOUIS J-SAUER FRANK C. YOUNG ]l a BUSINESS FOUNDED IN 1862. £