The St. Paul echo. [volume], July 10, 1926, Image 2

About The St. Paul echo. [volume] (St. Paul ;) 1925-1927

Image provided by: Minnesota Historical Society; Saint Paul, MN

                
Page Two
(EljrglJlaulfErijo
An Independent Negro Weekly Newspaper
PUBLISHED BY THE ST. PAUL ECHO COMPANY
<l4 Court Block Telephone Cedar 1879 St. Paul, Minnesota
President and General Manager CYRUS L. LEWIS
Secretary-Treasurer EUGENE JACKSON, JR.
Editor EARL WILKINS
Duluth Representative. .Mrs. Wm. A. Porter, 1029 E. 3rd St., Duluth, Minn.
Telephone Hemlock 1533
SUBSCRIPTION RATES
$2.00 Per Year $1.25 for Six Months
75 Cents for Three Months
Advertising rates furnished upon application.
"Entered as second class matter Nov. 7, 1925, at the post office at
St. Paul, Minn., under the act of March 3, 1879”
ABOUT CLINGING TO IDEALS
The President in his Independence day address at the Sesqui-
Centennial exhibition in Philadelphia, urged the people of the
United States to cling to the ideals of the founders of our country,
. the intrepid men who saw right for right and wrong for wrong
and pitted the doubtful strength of the thirteen colonies against
the powerful British for freedom’s sake.
In this message, as in other ones, the President has struck a
high spiritual note, but it reveals him more clearly than the oth
ers as being a leader who cannot bend the spirit to the tasks of
this gross age. In these preachings of the spirit he has shown an
aloof, academic attitude, like the preacher who talks of God on
Sunday and passes by the publicans and the “common folk” on
Tuesday or Friday.
Mr. Coolidge, if he had both the courage and the faith of the
fathers, might have a few outstanding appointments of Negroes
to office—just recognition of their too-faithful service to the party
which Mr. Coolidge heads.
Mr. Coolidge, did he but back his preachments with practice,
might stamp out the abominable segregated conditions in the gov
ernment offices right under his nose. He might have exhibited a
passing interest in the anti-lynthing bill (which he knifed with a
frown) and in his last message to Congress he might have omitted
the statement that existing customs must not be violated in the
country’s treatment of the Negro—customs that decree segrega
tion, discrimination, unequal school facilities, closed doors to
skilled labor, jim crow cars, black “ghettos,” bombings, mobs and
lynchings.
These are among the things the man in the White House
might have done had he even a portion of the strength John Han
cock used in affixing his signature to the Declaration of Inde
pendence.
But there are other things more important than ideals—cus
toms, for instance; and as Mr. Coolidge on July 4 sings out, “Cling
to your ideals,” there comes this echo from December, “but don’t
violate existing customs!”
From 1776 to 1926—150 years—we have descended from
stout-hearted, fighting idealists to puerile, pussyfooting pretend
ers with the Honorable Calvin leading the soft shoe pack.
DOES IT PAY TO ADVERTISE?
Colored people of Asheville are fast going into business. The
business growth of the Negro population of the Mountain City
within the last decade has been little less than marvelous. Stores
and shops have come and gone, but always has the birth rate of
businesses been greater than the death rate. Many of the pres
ent number of stores may fail, but in their wake will come others
better managed and more efficient in giving service.
One of the problems which confronts every business is found
in the query, “Does advertising pay?” We rise to give as our
most humble opinion the answer that it certainly does. For ad
vertising, when reduced to its lowest terms, is merely letting peo
ple know that you have something to sell and want to sell it. The
man of whom people know nothing has a hard time competing
with the man who is yelling from the housetops, “Come and buy
my goods.” The man who sits idly by to wait for customers to
find his place will soon retire from business a wiser and poorer
victim of his competitor’s aggressive business ability.
Advertising is fundamentally a business getter, but in the
present state of economic development in this country it is even
more—it is an absolute necessity. People have been taught
through years of education along the lines of buying and selling
that the merchant generally worth while is the merchant who
advertises. They have learned that the merchant who does not
advertise and who is still worth going to is the exception rather
than the rule. They read advertisements to find out where to
buy what they want or to be made to want what they will eventu
ally buy.
The colored business man must advertise if he expects to make
a success of his business. The method in which he advertises is
a matter to be determined by special conditions, but he must
advertise. The day has passed when the customer seeks the mar
ket. The order of things is that the market seeks the buyer.
—From The Asheville Enterprise.
THE TENTH AMERICAN
Statistically speaking, every tenth American is a Negro. It
is important that the other nine-tenths of the population should
know how their 10,500,000 fellow Americans are faring educa
tionally, economically and physically. For the story of their ad
vancement is marvelous.
On the occasion of the recent forty-fifth annual national con
vention at Baltimore of colored Baptists—comprising 3,000,000
of the Negroes of the country—the Manufacturers’ Record took
occasion to describe the meeting and to present a report of Negro
achievements. It made known that the accumulated wealth of Ne
groes had increased from $20,000,000 in 1886 to $1,500,000,000 in
1920. The Negro race supplies one-seventh of all the workers in
the United States, including one-third of all iron and steel work
ers and one-tenth of all railroad workers. Negroes operate 1,000,-
000 farms, one-fourth of which they own. Annually nearly 1,000
Negroes receive the degree of bachelor of arts or of science from
universities and colleges. Church membership has so increased
1/
since emancipation that the percentage is higher than that for the
general population.
Greater progress toward the solution of the race problem is
being made in this country now than ever before. The basis of it
is good-will, and good-will is built on respect. Certainly the Negro
race deserves respect for its achievements and for the earnestness
with which it is striving for further progress.
St. Paul, Minaeaota
Here It Pointer for
Ratting One-Man Dog
Htr« it a stunt you can try, but
fee ffty* you want a one-man dog be
fore ybu start.
TOKt a puppy and after be is four
modus old do not l<t any one touch
him or feed him but the owner. I sug
gest, however, you let the rest of the
family In on the deal.
At about ten to fourteen months
the puppy ought to show considerable
dislike to having anyone handle him
or to follow strangers.
My experience has been that It Is
harder to do this with hunting dogs
than other breeds, due to their ten
dency to follow a gun. However, I re
call two large fox hounds that I
raised as one-man dogs that were
splendid examples of one-man loyalty.
One was broken for coon, and strange
lanterns, shooting or a bunch of
mouthy trailers had no effect on him,
let alone mixing with strange people.
Have tried the one-man stunt with
great Danes, Airedales, Irish terriers
and fox hounds, and believe it will
work with most breeds the majority of
times tried. —Herb. R. Wunder, In Ad
venture Magazine.
Novel Advertiaement
Of all the unusual means of adver
tising we think one of the most amus
ing methods is that used by a friend
of ours, a large button manufacturer.
He wears a very large diamond neck
tie pin. He has the five-carat dia
mond stone dangling from the necktie
in such a way that It seems Just
at* jt to fall off. People who stand
next to him on the sidewalk are quite
likely to stop him and say: “I beg
your pardon, but you are losing your
tie pin.” “Well, that Is very good of
you. I am very grateful. Will you
not accept my card?” The card bears
his name and an advertisement of his
button company. He keeps the dia
mond hanging by an Invisible chain
at all times and feels that this is his
best method of Introducing himself
and his product. —The Outlook.
Thames Has Double Ebb
It is a rare thing that an Interest
ing happening entirely escapes the eye
of the press, but recently such an
•vent was unrecorded. London river,
the river of the empire, enjoyed a
double ebb and flow of Its tide and
no one said a word about It Such a
manifestation Is certainly a curious
one and not always explainable. But
before the Thames was embanked Its
vagaries in the Seventeenth and Eight
eenth centuries were pretty frequent,
for in 1058 It ebbed and flowed twice
In three hours, tod in 1662 three times
In four hours—a sergeant major’s al
lowance which has never been sur
passed.—Manchester Guardian.
Learn One Word a Week
Our new word this week Is “cuncta
tfon.” Very few persons are acquaint
ed with this word, although It Is right
there in all the good dictionaries.
"Cunctation” is a fancy word for “de
lay” or “tardiness.” A teacher, re
buking a pupil who Is habitually late
to school, may properly say to said
pupil: “It grieves me to find that you
are falling into a habit of cunctation.”
Another way to put It Is: “Of late
you have grown Intolerably cuncta
tlous; this must stop.”—Exchange.
Join our ranks of 7,000 satisfied
readers.
WILLS
The Reliable Morticians
, ere now located in their beau
tiful new mortuary chapel
Office Phone —Cedar 1024
Residence Phones
Tel. Dale 1914 Tel. Dale 2541
1 17 West Exchange Street
ST. PAUL, MINNESOTA 11
i—— ■ ■ ■ ————— ■ - 4
Sales RENTALS Service
Houses of all kinds
Small Payments Down
Equities Arranged
Real Estate Notary Public
FOR SALE
8- House on Rondo St.
15,000. |SOO down payment.
9- House on Rondo St. A
bargain. $3,100. S6OO down
payment.
Semi-Bungalow on Fuller St.
$6,800.
House on Carrol St. $4,000. Down
payment SBOO.
Duplex oa Western Are. 5 rooms
up and 6 rooms down, hot wa
ter heat, electric light. $5,500.
' SI,OOO down payment.
Maekabla and Kent. $5,000.
FOR RENT
Rondo St. 5-Room Flat reason
able rent.
Flats on 7th and Chestnut
What you don’t see, ask for It,
we have It.
DUCKETT
987 St Anthony Dale 1422
$1.25 for Six Months
ST. PAUL ECHO
Marionettes in History
Puppets belong to the present as to
the past. There are some 80 puppet
directors now owning theaters In this
country, without counting certain Im
migrants who present their folk plays
In their own language.
In the future, one can only suppose,
with Gordon Craig, that they will live
on. In his textbook, “The Mario
nette,” he said: “Burattinl are mag
ical. When a framework of a film ma
chine one day found by curiosity
hunters In the ruins of a cellar and
marveled over, the Burattinl will still
be alive and kicking.”
Why not? They ushered In the
earliest civilization. They may bow
out the last.—George S. Brooks, In
the Century Magazine.
First Atlantic Cable
In July, 1866, the first permanent
Atlantic cable was laid from Valentla
bay, Ireland, to Trinity bay, New
foundland, and in September of the
same year a cable that had been lost
In 1865 was recovered and Its laying
completed. These lines were known
as the Anglo-American cable, and
were managed by a company of the
same name. Messages are transmitted
by submarine cable by means of elec
tric currents In much the same way as
messages are transmitted by land tele
graph lines, but the sending and re
ceiving instruments of the cable are
more delicate and more complicated.
Map Hunting Good Game
Increase in vocabulary and fresh In
terest in geography are products of
the Interesting game of map hunting.
Problems may be selected from the
news of the day or from the map
Itself, says the Pathfinder Magazine.
For instance, what does Peking mean
to the Chinese?
Equidistant from Peking are Nan
yuan and Pelyuan. The syllable “pe”
or “pel” Is familiar In Chinese names.
So Is “nan,” and the mention of “nan”
causes one to think of Nanking as
Nanyau does to Pelyuan; that Is, the
“pe" Is north and the “nan” Is south.
New One on George
Junior is seven and Dick Is six.
The former is rather quick-witted and
had been escaping his Just deserts for
many of his mischievous pranks. It
was George Washington's birthday,
and a visitor was asking him about the
great man, particularly about the
cherry tree Incident.
“Why did little George tell his
father he cut down the cherry tree?”
“I suppose it was because he didn’t
have a little brother to blame It on,”
was the unexpected reply.
After the theater try our delicious
Chicken Sandwiches
Picnic Box Lunches
TOASTED SANDWICHES
ALEXANDERS SWEET SHOPPE
Dale and Rondo Streets Phone Dale 717 S
BLUE & WHITE
CAB 4006
FOR SERVICE AND
LOW METER RATES
SPACIOUS AND
HEATED CARS
The Bargain Market
Corner Seventh & St. Peter Streets
Fresh Fruits, Vegetables & Groceries
Noted for Its Quality and Service.
OUR DELIVERIES ARE PROMPT
Call CEdar 9419
Whippet
EUROPEAN TYPE CAR
see at Three New Types
Kramer DSethert Co.
Phone DAle 8016 315 University Avenue
Storage, Repairing and Reconditioned Care
-jt- a
—Chicago Daily News.
CALL
KNOXVILLE CLASS GIVES
SCHOOL ENDOWMENT
(Continued from page 1)
cials of the Universal Life Insurance
Co., of Memphis, it has taken over
the industrial business of said com
pany in Kansas, the Universal hav
ing decided to retire from the Kansas
industrial field.
President R. H. Rutherford of
Washington, D. C., recently said:
“It is a far cry from the primitive
days of this company when It had Its
inception 28 years ago as a sprawling
infant in swaddling clothes to the
present day marvelous efficiency in
stitution, assiduously seeking with
unified thought, idea and ideals to
fulfill the insurance needs and de
sires of each individual, home and
group. Its purposes, policies and
practices stamp it not as an institu
tion for the favored few, but one that
mobilizes and focuses its aims and
ambitions on improving the economic
condition and function of the masses
through a constant and continuous
flow of varied and vast services.
Herein lies the magic of its trans
formation, enlargement and exten
sion. In its far-flung field covering
half the nation and requiring approx
imately two thousand to safeguard
its interests and spread its gospel, It
may in truth be said to be stimulat
ing and stabilizing Negro business on
a national scale.”
The Artist*s Alibi
The teacher had spent nearly an
hour on the drawing lesson that morn
ing. Explaining the reason for every
line, she had painstakingly drawn a
dog on the black board. Then, after
talking with the children about dogs
they had Been, they were told to draw
one.
The little folks got busy with their
pencils at once, and the teacher began
to walk around the room examining
the work. She stopped beside a little
boy whose drawing resembled any
thing but a dog, and she said: “Albert,
what Is that? It looks like a boy. I
asked you to draw a dog.”
“Well,” replied the boy, “that’s the
Boss. He's calling Snubs, but he
hasn’t come yet."
Why not read your local race pa
per?
CAFE
At Keystone Hotel
Open Under Hew Management
SUNDAY PA.
Chicken Dinner vvv
Mrs. Strothers, Mgr. 379 Carroll Ave.
Phone: Elkhurst 1156
Capital City Auto Electric Co.
ELECTRIC SUPPLIES
Ignition, Generator, Starter,
Motor and Magneto Repairs
BATTERY CHARGING
Eight Hour Service
697 University Ave., St. Paul
No Mundane Thoughts
for the Sabbath Day
The gloomy end repressive observ
ance of the Sabbath that remained
long from the days of the Puritan
has largely died out in America. Peo
ple no longer believe that happiness
on Sunday Is a sin. In parts of Scot
land, however, the sterner view still
holds.
William MacCallnm lived with his
family on a farm several miles from
the village. On Sanday he was wont
to stride with his long-legged son,
James, over the four miles of road
to the kirk. The rest of the family
followed in the cart.
One Sunday—an unusually fine Sun
day, when the air was filled with the
strength of the hill breezes —William
and James were swinging gravely
along on their way to the kirk. For
three miles their mouths were shut In
solemn silence.
Finally the delight of living got the
better of the son’s decorum and he
said soberly, sniffing the air, “’Tls a
fine dee.”
His father turned on him In righte
ous offense: “Eg thes a dee to be talk
in’ o’ dees?”—Kansas City Star.
“Just Blokes Dancing **
There Is a lot of posing and make
believe about art, but It Is rarely that
the artist, and never the really great
artist, who Is guilty of it. He leaves
that sort of thing to the half-educated
and Insincere “admirer” of art, who Is
always trying to see in painting or
sculpture something esoteric, some
thing else than the attempt to create
grace and beauty on canvas or In
stone or bronze.
In his life of the late John S. Sar
gent, Mr. William Howe Downes tells
how the great painter took the wind
out of one Inflated person of that sort,
an ecstatic lady who was admiring In
the artist’s presence one of his pic
tures which represented several classi
cal figures frisking about in a green
glade.
“Oh, Mr. Sargent," she giggled, “tell
me, what does It mean?”
“Just blokes dancing,” replied Sar
gent gravely.—Youth's Companion.
UNIVERSITY AVE. ADVERTISERS
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Mueller Moist Air Furnaces
INSTALLED and REPAIRED
779 University Avenue W. A. &H. C. Neuenleldt. Props. Phone Dale 1606
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Try HELP'S Carpet F. W. POTHEN, Jr.
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Cleaned, Renovated, Re-fitted 1 Plumbing, Heating
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and Re-laid. &
Phone Ui Dale 54*2—We Wil ICall Jobbing Promptly Attended to
Tsssratss. «•
Try
GLENWOOD
HARD COAL’
THREE PHONES
Garfield 7501—7502—7503
S. BRAND
Rice and University
IF
it's to go in the
StPaul Echo
Call
CEdar 1879
Before Thursday Noon, 12 o'clock
NEGRO ELECTED HEAD
OF HOWARD UNIVERSITY
(Continued rrom page lj
A session of several hours follow
ed, said to have been devoted entirely
to consideration of qualifications of
various candidates. It was said
great weight was given indorsement
of Dr. Johnson by Judge Julian W.
Mack, Julius Rosenwald and other
public philanthropists.
The St. Paul Echo maintains a
branch office at The Economy Mar
ket, 902 6th Ave. No., Minneapolis.
For the convenience of readers living
on the North Side, any business for
the Echo can be transacted with Mrs.
Cabbell at the Economy Market, Hy
land 0436.
After reading an advertiser's ad,
tell him that you read it in the
“Echo.”
.-<H
jJljEl
3TS a fine thing to know
where you can get cash
when you need it. Our ser
vice is quick and confiden
tial. We have helped your
friends for years. Ask
them about the
Local Loan Co.
216 Exchange Bank Building
Sixth a Minnesota Sts. Tel. Ce 2417
A. J. Scheiderbauer Geo. Adam
II Diversity Electric Co.
489 University Avenue
ELECTRIC WIRING
and FIXTURES
Old Houses Wiring a Specialty
Bus. Phone Elkhurst 4729.
Res. Phone Dale 1913.