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FROM time immemorial Lan guage Power has been the force that has moved the world. The greatest achievements of history have resulted from the ability of one dom inant man to control the thoughts and wills of the other men of his time. How was it done ? What means did he use? Simply words, — words that carried strength enough to impel men to walk unflinchingly in to danger and death. It is only a step from the days when men slaughtered one another at the word of a leader, to the busy rush of the world of today. Words are real weapons, the keen fighting instruments which cleave asunder the obstacles in the path to success. The leaders of our great industries are leaders because they have this Power of Language, which sweeps doubts and objections aside, sells the pro ducts of their plants, makes friends and gets things done! Men respect and obey the man who issues his or ders in clear, terse, vivid words, which allow of no misunderstanding, and permit no faltering or failure. Do you see what this Power is worth? Call it modern magic if you like. You have seen men who had it, and you have seen men who did not have it, and you have noticed the con trast. One group successful, pros perous, happy, surrounded by friends; the other struggling along trying to make good, trying to assert them selves, but just falling short at each effort, —handicapped by the inability to write and talk in a way that will make others do their bidding. Language Power means more than correct grammar, words well chosen, words used with precision, it means saying what you want to say in a way that makes the other fellow see your point of view and agree with it. There is no questioning the fact that important men, both in public life and in business, can talk and write correctly, clearly, tersely, con vincingly. I have heard people ex press their wonder that these impor tant men should all happen to be such good talkers and writers. But you know, as wll as I, that the man at the executive desk doesn’t just “happen” to be able to talk well and write well. Rather he talked himself and wrote himself into his important position. His brain might have con ceived the most brilliant ideas, ideas worth thousands of dollars; but if he had lacked the ability to set them forth, they might just as well never been born. That is to say, a man’s mastery of expression is the electric wire between his mind and the minds of other men, he becomes master of men only be - cause he is master of expression. Schwab, the famous financier, rose from poverty to be a captain of indus try not because he was born under a lucky star, but because he came to be known as “the man with a smile in his voice”—he could talk pleasantly and effectively. In your everyday life you have only one means of fully expressing your thoughts, the means of language. I Z\t itt i nw This you are called upon to use every minute. When you apply for a situa tion, when you speak to one of your fellow-workers about some task that concerns you both, when you are called upon to make a report to your superior,—in every one of these in stances, as in innumerable others you use language as the means of convey ing your thought. A man might as well go to battle unarmed as to join the struggle of life without the power to use language. When a person makes mistakes in spelling, in pronunciation, in gram mar, —when he uses flat, lifeless words, he reveals himself. In short, our language tells what we are! Con sequently, it is the well written letter that brings results, it is the clear, convincing talk that wins respectfull attention; it is habitual correctness and effectiveness in speech and writ ing that mark one for promotion over those who express themselves in slovenly fashion. People must take from the things you say and the things you write just exactly the idea you have in mind—no more, no less. It is not enough that your letter may mean* what you intend! It must be so expressed that it cannot mean any thing else. Your language might be 100 per cent correct and crystal clear, but if you are given to repetition or woody circumulocution, you make yourself a bore. The man who has the habit of cutting straight to the heart of his subject commands attention always, for others know that his every word is important. Granted that your language is 100 per cent correct, crys tal clear, and to the point, still some thing more is needed. You must say your say emphatically. The bigger the idea, the harder you must hammer it. You must know how to hammer it. In short, your language must carry conviction. ' By sheer power of language you must convince the other that you deserve what you are asking for. And it is not only in the business world that good English is essential. In our social lives, our relations with other people, good English is perhaps the greatest factor that makes for happiness. Among your own ac quaintances you know the popular man or woman. The person who is always sought after, who receives in vitations, who, at the club or the dance, is always the center of the group. You have wondered wherein lay the personal charm which so at tracted people. Have you ever heard the popular person talk? Have you noticed that in serious conversation or in small talk, he or she seems to have the knack of saying exactly the right thing at the right time? How often have you heard Jones make some bright remark, and then thought to yourself, “Why didn’t I say that”? But when your turn comes, the thing falls flat, and it makes you uncomfort able and embarrassed. Wherever peo- — OUR MOTTO—“IT IS NEVER TO LATE TO MEND” Stillwater, Minnesota, Thursday, June 24, 1920. THE POWER OF LANGUAGE i By Mr. H. P. pie gather together to enjoy them selves, there is always one of the group who stands out from the others. After the dinner party the guests say to one another, “Isn’t Mr. So-and-So entertaining”! “I never met such a fascinating man”! “Doesn’t he talk well”! And you have wished that you could be the brilliant Mr. So and-So. That is it that Mr. So-and- So has that you haven’t. You are just as well dressed, as good-looking, and as courteous as he. But he can talk interestingly, amusingly, and convincingly. People like to hear what he has to say because he always puts things in such an original way. His command of language is remarkable. And that is the secret of his success. That is why people like him so well. The charm of his language casts a spell over his listeners. Conversational power, more than any other one thing, makes and marks the leader of a group. You have observed it yourself. In all our social intercourse with other people it is the words we use and the wayi we use them that count. Over the tea table, in the theatre box, at the golf club, in the ballroom, it is the man or woman who can talk that makes the impression, and incidentally has the best time. You are entilted to all the social Happiness that you can find. Don’t go through life missing the pleasures that rightfully belong to you, just because you are, at the present time, suffering from the handicap of poor English. It is by a complete mastery of words that you win in life’s race for success. How can one learn to be a master of language ? The only way to build a vocabu lary successfully is to read good books. It isn’t so much that you need more words, for ordinary persons would not understand them if you got them, but you need new and effective ways of using the words you have, and you learn these by reading and inita ting the great authors, such as Frank lin, Stevenson, Dickens, Pickwick, Lamb, Irving, Burns, Tennyson, Longfellow, Scott, Thackery, Haw thorne, Lincoln, Shakespeare, which is called the famous “Nutshell Li brary. “In this endeavor emphasis has been laid upon some facts with which every person should be familiar. Whoever thinks at all about the words we use in conversation or writ ten intercourse sees them as the chief channel for the passage of thought, and whoever thinks at all knows thought is the prime impelling power in all action. Few are those, how ever, who pause to ponder the im mensity of the place of words in our varied activities. They are so free and so easy to use, specially when well employed, that the average per son is apt to fall in appreciation of what they have done for humanity in every field and what they yet can do.” ■4—— Vol. XXXIII: No. 47 “A man’s speech not only is an in dex of his character, but also of his wide-awakeness and ability. It serves not only to voice his opinions, or feel ings, but to influence both the thought and actions of a few or many others, as the case may be.” Of what use is education in gen eral ? Victor Hugo said, “When you open a school you close a prison.” This seems to require a little explan ation. Victor Hugo did not have in mind a theological school, nor yet a young ladies’ seminary, nor an Eng lish boarding school, nor a military academy, and least of all a parochial institute. What he was thinking of was a school where people, young and all, were taught to be self-respecting, self-reliant, and efficient, to care for themselves, to help hear the burdens of the world, to assist themselves by adding to the happiness of others. Victor Hugo fully realized that the only education that serves is the one that increases human efficiency. An education for honors, ease, medals, degrees, titles, position, immunity, may tend to exalt the individual ego, but it weakens the race, and its gain for the world is nil. Men are rich only as they give. He who gives great service gets great returns. Ac tion and reaction are equal, and the radiatory power of th«* planets bal ances their attraction. The love you keep is the love you give away. A bumptous colored person wear ing a derby tipped over one eye, and a cigar in his mouth pointing to the northwest, walked into a hardware store and remarked, “Lemme see your razors.” The clerk smiled pleasantly and asked, “Do you want a razor to shave with? “Naw,” said the custo mer, “for social purposes.” An education for social purposes isn’t of any more services than a razor purchased for a like use. An educa tion which merely fits one to prey on society is a predatory preparation for a life of uselessness, and closes no pri son nor relieves pressure on a poor house. Rather it opens a prison and takes captive at least one man. The only education that makes free is the one that tends to fit the person to bear the burdens of life. Teach children to work, play, laugh, study, think, and work, and we shall raze the walls of every prison. There is only one prison, and its name is Inefficiency. Amid the bastions of this bastile of the brain the guards are Pride, Pretense, Greed, Glut tony, Selfishness. Increase human efficiency and you set the captives free. The district in New York City oc cupied by the wholesale commission dealers, the agency by which 14,000,- 000 people in the Eastern States are provided with food, has an area about half a mile square that was once a swamp where cattle frequently strayed and got lost. Two hundred years ago one Anthony Rutgers got the land for the promise to drain it. Today it is assessed at $140,395,300 and in 1919 did $2,400,000,000 worth of busi ness.—Ex.