Newspaper Page Text
The authorities of the Catholic Church, from the Pope to the hum blest priest, recognize and proclaim the necessity of a Catholic press. Catholics are advised to read Catholic newspapers and magazines as a part of their religious duties. "In vain will you build churches, give mis sions, found schools—all your works, all your efforts will be in vain if you are not able to wield the defensive and offensive weapon of a loyal and sincere Catholic Press," declared the late Pope Pius X. Hence, the Catho lic Press has a mission and a dis tinct place in the religious plan of the Catholic Church. A. Catholic paper, like any other publication, depends for financial suc cess not only upon the funds it re ceives from subscriptions, but in a tfery large measure upon the money derived from advertising. The sub scription receipts would not begin to pay the expenses of publication. Furthermore, unlike most publica tions, the Catholic paper feels it a duty to send copies to many persons who are unable to pay for them and, unfortunately, to many persons unwill ing to pay for them. That is a part of the mission of the Catholic press, to spread the truth about Catholicism. Even though this practice cuts down the income and increases the ex penses, it must be continued. There fore, revenue from advertising be comes even more necessary than in the case of the ordinary publication. Since Catholics believe that the Catholic press is a necessary institu tion in the Church, what more natural than that they should give preference to those who support it by advertis ing. The business houses which spend money to place their claims for patronage before Catholic readers de serve the support of Catholics. They have sought Catholic patronage through the very legitimate and most direct means at their disposal, the columns of the Catholic press. They are disposed to consider the Catholic paper a good advertising medium, or they would have spent their adver tising appropriations elsewhere. The best way to prove to these ad vertisers that their belief in the THE CATHOLIC PAPER. CANE AND MAPLE SYRUP The pure syrup not only adds wonderful enjoyment, but balances the ration. Makes a perfect food for the growing boy and his dad, too, and one that they simply love. The Towle Maple Products Company St. Paul, Minn. Offices: 42nd Street Building, New York City AMERICAN TENT & AWNING CO. C. M. RAWITZER, Proprietor TENTS AND AWNINGS, PAULI3VS, WAGON COVERS, HORSE COVERS AND BLANKETS, AUTO COVERS, WATER BAGS, CANVAS APRONS, AND BAGS, SLEEPING PORCH CURTAINS, CANOE AND AUTO TENTS. COTTON AND ROLL DUCK, LAWN FOLDING FURNITURE, COW COVERS AND BLANKETS, FEED BAGS, OILED CLOTHING, SAILS, FLAGS, UMBRELLAS, WATERPROOF COVERS, JLAJ1R1AU TENTS. BOTH PHONES NUMBER IMS 18-20 West Third Street St. Paul, Minn. value of a Catholic publication as an advertising medium is well grounded, is for you, the subscriber, to give them business when you can, and to bring to their attention, when possi ble, the fact that you know they are advertising in it. The Catholic weekly goes into the home and is read in the home—not in the shop, the office or on the street car. It remains in the home for one whole week—not until the evening paper arrives, or until bedtime. It does not aim to present its messages by means of headlines. It carries articles of sound, solid advice, gained from the experiences of the Catholic Church In nineteen hundred years of labor and investigation in every part of the globe. These articles are read, page by page, as the week goes along. If you know anything at all about the Catholic Church you know that the great majority of its mem bers are practical Catholics, as we call them, that is, they attend serv ices regularly, and keep themselves informed on the best Catholic thought and opinion, on the Catholic news of their locality, their country, of 'the world. They get this information from their Catholic papers. The Catholic weekly is read, per haps, more thoroughly by its subscrib ers than any other paper, and the ad vertiser knows that his message is seen and read. Again, the Catholic weekly makes a stronger appeal on behalf of the advertiser than any other medium, because of the influence it has with its reader. It does not exclude all but advertisements of Catholic firms from its columns. Any firm desiring to reach a certain portion of the buy ing public can advertise in its col umns, provided the advertising be legitimate. Catholic papers, generally, are not subsidized or supported by the Church, despite the fact that many advertisers believe such is the case, and they appeal to reputable firms in all lines of business for patronage and ask their readers to be mindful of these firms when making pur chases. This breakfast makes boys keen and strong The most economical and dependable year-in and-year-out food is wheat! Wheat cakes provide this rich nourishment in its most ippetizm^ form when served with TOWLE5 LOG CABIN TENTS FOR RENT ipfTH PHONES NUMBER OT 307-309-311 Wash. Ave. N. Minneapolis, Minn. THE CATHOLIC BULLETIN, JANUARY 27, 1917 Assets a Liabilities Cash Capital Net Surplus i FINKELSTEIN AND RUBEN TWIN CITY ENTERPRISES S E E N S O E A Y O U S E S OP THE HIGHEST CLASS N E W A A E 4th St. and Hennepin Ave. VAUDEVILLE AND PHOTO-PLAYS Prices Always 10c and 20c N E W A S E 6th St. and Hennepin Ave. ALWAYS THE BEST PHOTO-PLAYS Any Seat 10c N E W A 1 K On 7th Street PARAMOUNT PICTURES ALL THE BIG STARS IN ALL THE BIG PRODUCTIONS N E W A N Near 7th St. on Hennepin Ave. VAUDEVILLE AND PHOTO-PLAYS Any Seat 10c ST. PAUL'S BIGGEST AND BEST THEATRE PARAMOUNT PICTURES ALL THE BIG ONES ALL THE TIME Any Seat 10c E N E W A A E VAUDEVILLE AND PHOTO-PLAYS Prices Always lOe and 15c N E W I N E S S N E W A E S I PHOTO-PLAYS Pleasing: Pictures At All Times Any Seat 10c NORTHWESTERN FIRE & MARINE INSURANCE CO. MINNEAPOLIS, MINNESOTA Financial Condition December 31st, 1915 j|] I E I N I N O N A O 1 HAIL and AUTOMOBILE INSURANCE F. A. CHAMBERLAIN, Prest First and Security Natl. Bank, Minneapolis. A. A. CRANK, Vice Pres't First & .Security Natl. Bank, Minneapolis, ISAAC HAZLETT, Banker, Minneapolis. G. W. IF KINGTON, Lawyer, Minneapolis. C. T. JAFFRAY, Vice Pres't First & Security Natl. Bank, Minneapolis. R, W. WEBB, Vice Pres't Minneapolis Trust Company, Minneapolis. E. C. WARNER, Pres't Midland Unseed Products Co., Minneapolis. D. L. CASE, Secretary Minneapolis Trust Company, Minneapolis. EARLE BROWN, Capitalist and Banker, Minneapolis. JOHN H. GRIFFIN, Vice Pres't and Sec'y, Minneapolis. WM. COLLINS, Treas. and Ass't Sec'y, Minneapolis. CARNEGIE DOCK & FUEL CO. WHOLESALE pA AT AND RETAIL A UAL ANTHRACITE AND BITUMINOUS General Offices, 1132 First National, Soo Line Bldg., Minneapolis^ Retail Agencies, Minneapolis, Mian. St. Paul, Minn. Dulutli, Minn, Quality and Service This has always been our Slogan and is worth con sidering when selecting Heating and Plumbing Sup plies. Boilers for Steam, Water, Vapor and Vacuum heating. Kewanee Radiators. "KELMAC" VAPOR SYSTEM Ask us for catalog and information on this most successful method of heating. THE BEST PLUMBING FIXTURES MADE. We invite you to visit our show rooms. WE SELL TO THE TRADE ONLY THE KELLOGG-MACKAY COMPANY Heating and Plumbing Supplies 820 to 828 South Fourth St MINNEAPOLIS 4 ....$1,005,241.31 I 381,323.47 400,000.00 223,917.84 ijjjj OFFICERS 1 C. T. JAFFRAY, President E. C. WARNER, Vice President f£ JOHN H. GRIFFIN, Vice Pres't and Sec'y is: WM. COLLINS, Treas. and An't Sec'y HERBERT J. GIBSON, Ass't Secretary DIRECTORS If.