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The Catholic bulletin. [volume] (St. Paul, Minn.) 1911-1995, January 27, 1917, Image 14

Image and text provided by Minnesota Historical Society; Saint Paul, MN

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn90060976/1917-01-27/ed-1/seq-14/

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The authorities of the Catholic
Church, from the Pope to the hum
blest priest, recognize and proclaim
the necessity of a Catholic press.
Catholics are advised to read Catholic
newspapers and magazines as a part
of their religious duties. "In vain
will you build churches, give mis
sions, found schools—all your works,
all your efforts will be in vain if you
are not able to wield the defensive
and offensive weapon of a loyal and
sincere Catholic Press," declared the
late Pope Pius X. Hence, the Catho
lic Press has a mission and a dis
tinct place in the religious plan of the
Catholic Church.
A. Catholic paper, like any other
publication, depends for financial suc
cess not only upon the funds it re
ceives from subscriptions, but in a
tfery large measure upon the money
derived from advertising. The sub
scription receipts would not begin to
pay the expenses of publication.
Furthermore, unlike most publica
tions, the Catholic paper feels it a
duty to send copies to many persons
who are unable to pay for them and,
unfortunately, to many persons unwill
ing to pay for them. That is a part
of the mission of the Catholic press,
to spread the truth about Catholicism.
Even though this practice cuts down
the income and increases the ex
penses, it must be continued. There
fore, revenue from advertising be
comes even more necessary than in
the case of the ordinary publication.
Since Catholics believe that the
Catholic press is a necessary institu
tion in the Church, what more natural
than that they should give preference
to those who support it by advertis
ing. The business houses which
spend money to place their claims for
patronage before Catholic readers de
serve the support of Catholics. They
have sought Catholic patronage
through the very legitimate and most
direct means at their disposal, the
columns of the Catholic press. They
are disposed to consider the Catholic
paper a good advertising medium, or
they would have spent their adver
tising appropriations elsewhere.
The best way to prove to these ad
vertisers that their belief in the
THE CATHOLIC PAPER.
CANE AND MAPLE SYRUP
The pure syrup not only adds wonderful enjoyment, but
balances the ration. Makes a perfect food for the growing
boy and his dad, too, and one that they simply love.
The Towle Maple Products Company
St. Paul, Minn.
Offices: 42nd Street Building, New York City
AMERICAN TENT & AWNING CO.
C. M. RAWITZER, Proprietor
TENTS AND AWNINGS,
PAULI3VS, WAGON COVERS,
HORSE COVERS AND BLANKETS,
AUTO COVERS, WATER BAGS,
CANVAS APRONS, AND BAGS,
SLEEPING PORCH CURTAINS,
CANOE AND AUTO TENTS.
COTTON AND ROLL DUCK,
LAWN FOLDING FURNITURE,
COW COVERS AND BLANKETS,
FEED BAGS, OILED CLOTHING,
SAILS, FLAGS, UMBRELLAS,
WATERPROOF COVERS,
JLAJ1R1AU TENTS.
BOTH PHONES NUMBER IMS
18-20 West Third Street
St. Paul, Minn.
value of a Catholic publication as an
advertising medium is well grounded,
is for you, the subscriber, to give
them business when you can, and to
bring to their attention, when possi
ble, the fact that you know they are
advertising in it.
The Catholic weekly goes into the
home and is read in the home—not
in the shop, the office or on the street
car. It remains in the home for one
whole week—not until the evening
paper arrives, or until bedtime. It
does not aim to present its messages
by means of headlines. It carries
articles of sound, solid advice, gained
from the experiences of the Catholic
Church In nineteen hundred years of
labor and investigation in every part
of the globe. These articles are read,
page by page, as the week goes
along. If you know anything at all
about the Catholic Church you know
that the great majority of its mem
bers are practical Catholics, as we
call them, that is, they attend serv
ices regularly, and keep themselves
informed on the best Catholic thought
and opinion, on the Catholic news of
their locality, their country, of 'the
world. They get this information
from their Catholic papers.
The Catholic weekly is read, per
haps, more thoroughly by its subscrib
ers than any other paper, and the ad
vertiser knows that his message is
seen and read.
Again, the Catholic weekly makes
a stronger appeal on behalf of the
advertiser than any other medium,
because of the influence it has with
its reader. It does not exclude all
but advertisements of Catholic firms
from its columns. Any firm desiring
to reach a certain portion of the buy
ing public can advertise in its col
umns, provided the advertising be
legitimate.
Catholic papers, generally, are not
subsidized or supported by the
Church, despite the fact that many
advertisers believe such is the case,
and they appeal to reputable firms
in all lines of business for patronage
and ask their readers to be mindful
of these firms when making pur
chases.
This breakfast
makes boys keen
and strong
The most economical and
dependable year-in
and-year-out food is
wheat! Wheat cakes
provide this rich nourishment in its most
ippetizm^ form when served with
TOWLE5 LOG CABIN
TENTS FOR RENT
ipfTH PHONES NUMBER OT
307-309-311 Wash. Ave. N.
Minneapolis, Minn.
THE CATHOLIC BULLETIN, JANUARY 27, 1917
Assets
a
Liabilities
Cash Capital
Net Surplus
i
FINKELSTEIN AND RUBEN
TWIN CITY ENTERPRISES
S E E N S O E A Y O U S E S
OP THE HIGHEST CLASS
N E W A A E
4th St. and Hennepin Ave.
VAUDEVILLE AND PHOTO-PLAYS
Prices Always 10c and 20c
N E W A S E
6th St. and Hennepin Ave.
ALWAYS THE BEST PHOTO-PLAYS
Any Seat 10c
N E W A 1 K
On 7th Street
PARAMOUNT PICTURES
ALL THE BIG STARS IN ALL THE
BIG PRODUCTIONS
N E W A N
Near 7th St. on Hennepin Ave.
VAUDEVILLE AND PHOTO-PLAYS
Any Seat 10c
ST. PAUL'S BIGGEST AND BEST THEATRE
PARAMOUNT PICTURES
ALL THE BIG ONES ALL THE TIME
Any Seat 10c
E N E W A A E
VAUDEVILLE AND PHOTO-PLAYS
Prices Always lOe and 15c
N E W I N E S S
N E W A E S I
PHOTO-PLAYS
Pleasing: Pictures At All Times
Any Seat 10c
NORTHWESTERN
FIRE & MARINE INSURANCE CO.
MINNEAPOLIS, MINNESOTA
Financial Condition December 31st, 1915 j|]
I E I N I N O N A O 1
HAIL and AUTOMOBILE INSURANCE
F. A. CHAMBERLAIN, Prest First and Security Natl. Bank, Minneapolis.
A. A. CRANK, Vice Pres't First & .Security Natl. Bank, Minneapolis,
ISAAC HAZLETT, Banker, Minneapolis.
G. W. IF KINGTON, Lawyer, Minneapolis.
C. T. JAFFRAY, Vice Pres't First & Security Natl. Bank, Minneapolis.
R, W. WEBB, Vice Pres't Minneapolis Trust Company, Minneapolis.
E. C. WARNER, Pres't Midland Unseed Products Co., Minneapolis.
D. L. CASE, Secretary Minneapolis Trust Company, Minneapolis.
EARLE BROWN, Capitalist and Banker, Minneapolis.
JOHN H. GRIFFIN, Vice Pres't and Sec'y, Minneapolis.
WM. COLLINS, Treas. and Ass't Sec'y, Minneapolis.
CARNEGIE DOCK & FUEL CO.
WHOLESALE pA AT
AND RETAIL
A UAL
ANTHRACITE AND BITUMINOUS
General Offices, 1132 First National, Soo Line Bldg., Minneapolis^
Retail Agencies, Minneapolis, Mian. St. Paul, Minn. Dulutli, Minn,
Quality and Service
This has always been our Slogan and is worth con
sidering when selecting Heating and Plumbing Sup
plies. Boilers for Steam, Water, Vapor and Vacuum
heating. Kewanee Radiators.
"KELMAC" VAPOR SYSTEM
Ask us for catalog and information on this most successful
method of heating.
THE BEST PLUMBING FIXTURES MADE.
We invite you to visit our show rooms.
WE SELL TO THE TRADE ONLY
THE KELLOGG-MACKAY COMPANY
Heating and Plumbing Supplies
820 to 828 South Fourth St MINNEAPOLIS
4
....$1,005,241.31 I
381,323.47
400,000.00
223,917.84 ijjjj
OFFICERS 1
C. T. JAFFRAY, President E. C. WARNER, Vice President f£
JOHN H. GRIFFIN, Vice Pres't and Sec'y is:
WM. COLLINS, Treas. and An't Sec'y
HERBERT J. GIBSON, Ass't Secretary
DIRECTORS
If.

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