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Newspaper Page Text
NOW THE NEW
And the Price is $1975
(Price F. O. B. Detroit)
A Perfection of the Car You Know So Well
THE perfection that men have said would make the Hud
son Super-Six the finest automobile that is built is
embraced in the new models Hudson dealers are now
showing. Four years with 60,000 cars in use have shown
how to free it from many of the annoyances regarded as
inevitable to all cars.
RECALL THE QUALITIES
FOR WHICH IT IS KNOWN
Each year has seen the emphasis of some new quality
in the Hudson Super-Six. Four years ago, when new, it
was the 72 per cent greater horsepower without increase of
motor weight or sacrifice of simplicity that attracted.
Some thought such power would prove destructive and
so many famous tests were made to prove endurance.
Everyone recalls how Hudson stock cars made new
records for speed. Among them, 1819 miles in 24 hours.
The. run from San Francisco to New York and return
in 10 days 21 hours remains unmatched, though numerous
attempts have since been made by others.
It became the largest selling fine car. There is a
Super-Six for each six miles of improved roadway in Amer
ica. Not a city block, not a village, not a cross roads that
does not know it. Hardly a boy who does not recognize
it and its White Triangle.
It created new standards of beauty, so much so that it
is conceded a leader. Each body of type is famous for
good looks and the completeness of every detail
ON THAT EXPERIENCE
A NEW HUDSON WAS BUILT
Only within the Hudson organization was such devel
opment possible. Our engineers, for the most part the same
personnel responsible for all previous Hudsons, have had
. unequalled opportunities. Every car built in those years
became a guide to future advancement. Every endurance
test revealed new ways to improvement. Every model
suggested a simpler, more beautiful car. The experience
of every owner was an influence toward pefection.
Such a car is the new Hudson Super-Six.
It is the fulfillment of the promise of those 60,000
cars now in service.
THE PRICE IS $1975
If this new Hudson was not so attractive in itself the
price would command first promise in this announcement
But as value first and price second is a Hudson policy,
v less emphasis is placed upon price than might be expected.
We have no reservations to offer for Hudson value.
We are confident of its attainment. Its worth is undisput
ed. We offer it as the perfection of the earlier Super-Six,
and its price is fixed upon a basis of large quantity produc
tion not upon what rival cars may sell for.
We know you will want to see the new
Monroe City, Missouri
1 fi-H" HV.