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The star and Newark advertiser. [volume] : (Newark, N.J.) 1908-1909
Alternative Titles:
  • Evening star Feb. 3, 1908-Apr. 2, 1909
  • Evening star and Newark advertiser Feb. 3, 1908-Apr. 2, 1909
  • Newark Star and Newark advertiser Mar. 12, 1908-Apr. 1, 1908
Place of publication:
Newark, N.J.
Geographic coverage:
  • Newark, Essex, New Jersey  |  View more titles from this: City County, State
Newark Daily Pub. Co.
Dates of publication:
  • Vol. 77, no. 28 (Feb. 3, 1908)-v. 78, no. 78 (Apr. 2, 1909).
  • English
  • New Jersey--Newark.--fast--(OCoLC)fst01205929
  • Newark (N.J.)--Newspapers.
  • "Evening Edition" appears with masthead ornament.
  • Archived issues are available in digital format from the Library of Congress Chronicling America online collection.
sn 91064009
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The star and Newark advertiser. [volume] February 3, 1908 , Image 1


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The star and Newark advertiser

With James Martin's retirement from The Evening star and Newark advertiser in December 1907, former United States Senator James Smith, Jr. became the president and manager of the newly issued Star and Newark Advertiser (morning and evening editions). Politically independent, it was still published by the Newark Daily Advertiser Publishing Company, which was controlled by Smith and George Brinton McClellan Harvey. John J. Leidy was the editor.

Numerous changes were made, beginning with the first issue on February 3, 1908. The new masthead contained a star ornament and punchy sports advertising. The cost was still one cent, but for sixteen pages rather than twelve. In order to reach a diverse readership, and thus advertisers, the paper placed greater emphasis on features, such as the "News of Women For Women and the Home" page. In an effort to appeal to different markets, the paper also boasted that it had "The Best Sporting Pages in New Jersey," covering the complete story of the Newark game and box scores as soon as games were over.

The first evening edition featured in its women's pages an installment of the Sherlock Holmes short story "The Adventure of Silver Blaze." The paper claimed that "This Is the First Time in the History of a Newark Newspaper That Stories of Such Thrilling Interest and Literary Importance Have Been Offered to The Public." The copyright of "Silver Blaze" was held by Harper and Brothers, of which Harvey had been president since 1899.

Provided by: Rutgers University Libraries