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Henderson daily dispatch. (Henderson, N.C.) 1914-1995, December 23, 1932, Image 3

Image and text provided by University of North Carolina at Chapel Hill Library, Chapel Hill, NC

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn91068401/1932-12-23/ed-1/seq-3/

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Argument Against Sal e r
\V oil t Bring Prosperity
CUim Tliat Yow Caa’l S«tl Now Boc„. e * Low Pur _
h * ,m *nl7 W «1 of Defeatism, Bab
.on D«lar~; Mu., Cr..,. Dw^°* 1 "
in KOOIR W. RABBON.
t »l»yrt*M l*C. PwMhlwn Ftn
«tkl Bail »».
Bauson Park.
-i, suffering fro* a new disease
which I cal! "Econo-mania" —a crue
•• ecunoniy. The effects are just Uke
. «•[>!• * paralysis, and. unless cheek
. ; ja.-t ;u- fatal. The cure ia a strong
e of havd-hitting advertising
>1 - Uing Anybody who preaches
~ i .-mv today is just as crazy and
_,-n>us as those who preached ex
.i.icsnoe in 1929. To start the
of business rolling we must
•: v;de people not only with the pur
itini.K medium but with the pur
, * :i-irg de.-ue. Admittedly' a great
1“’ cannot buy more than
ire .u»w buying; but there are
-feat many others who can buy.
,1 wont The reason they won't is
< ' i»~«* they have acquired the “eco
no' complex It has become sash
ole row to stint and scrape, just
w;.- fashionable in 1929 to spend
: -pluige The present attitude is
e tnat of the rich woman who dis
> .reed her chauffeur in order to
h»> wages to give to the uneui
•>\ merit relief fund.
\il\ rrt feting C ampatgn* Needed.
v.Uertismg has a great opportun
ird an urgent duty to change th<
al .11" fa-thion from false economy
••• constructive speeding. The argu
that you can t sell now because
, nch ssmg powei is low is an argu
of "defeatism." We can never
'•: < back p.uepertty by such talk.
T .• only way to increase purchasing
;• wer :s to use the purchasing pow
we now have. The way to pry
• e ho.irdetl dollars and put then l .
• > «* . oi' Ation and service is to
. .ite a strong desire to buy. That is
•he idvertLser’s and salesman's job
' more than a matter of busi
profits, it is a matter of the
*•.<-being and prosperity of 123.000
people Advertising in 1933 must
erpanded and im
pi'ived. People must be inspired to
'• the most at lowest prices instead
waitu.g to buy less at higbei
i*:
About the only thing that have
' i thoroughly advertised for the
•t tv.ii years are “economy" and
V;»ressnn. Now is the psycholo
■ c.il time, with business gradualfv
-tilting <»n tbe uptrend, to advertise
j rofitable spending" and “business
TODAY TOMORROW
him any
111- ■■mm fnmi
never tails l« f l '" r< i| | <* !l » tour
answer
(Oil The Stage)
DR. FREDERICK KARR
And Company
On Thr Screen
Coihort “Phantom
Jimmy Durants . _ . y
lino. m. cohan President
(Last Show ini’ Today)
SPECIAL CHILDREN MATINEE
Mart *.i|f at 1 O’Clock
SATURDAY MORNING
? —
Giftn For The Children
CHANGE OF PROGRAM DAILY NEXT WEEK
Midnight Show Saturday Night
Starting at 10 O'clock
Nancy Carroll »n«| HOT
Cary Grant in Q ATURDAY”
TOMORROW AT 1:19 P. M. | STEVENSON
Fri> at tael ion In front a»f thin' THEATRE
ilirairr Daredevil ljrifur will es
cape from a strait jacket xu.H|>e»«lcd “Vic” Ferry at the console of the
isl lllM a | r j mighty organ plajfriff popular re
i que t selections.
Midnight Show Sunday Night at 12:01 a. m.
Wm. Powell —Kay Francis “One Way Passage”
Christmas Holiday Fares
NOW ON SALE
To Practically All Point* in the
United State*
I'or fares. of sale return limit atal other infoimfttion
connimnieate with any Southern Railway representative.
Take A Train Ride In Safety
and Comfort
Southern Railway
recovery. " If people can't be induced
1 buy more as a public duty to the
>»•« OI~.: 10,
v. hole**ie • commodity prices
stabilizing preparatory to a 8 i £
turn. Current low prices for finished
goods will be marked up a,
naents have to be made at higher raw
material prices. A y« ar
consumers will recognize that adv."
„^* r * * mve advice when they
u.ged them to buy before price* rose
nstead of afterwards. Price* of cloth
ing. food furniture, automobiles, elec
tricity. household applicances drugs,
and miscellaneous goods and serview
are now far lower than at the bot
>m tfle depression and in
many instances the lowest since 1915. j
i he dollars spent now are dollars of
swollen value but dollars hoarded
now with shrink in value. The way to
git the most for your money in i*
period in to spend it. As prices ri£.
goods, houses, lands, securities and '
nearly everything else will appreciate,
hut mere money will depreciate.
Not More Money But Faster Cir
culation Required.
Purchasing power" is a much mis-;
understood term. Many think it
means th- amount of money in the 1
country. They therefore argue that:
.he only way to increase purchasing
power is to print more money. I say
that there is plenty of money in the
country. The trouble is that much of!
it is not circulating. It is piled up in
the banks, or hidden away in homes. |
and hence lost to active circulation. 1
To get this money back into Industry
where it will start production and
pay wages is the big job before the
advertising and sales forces of the i
nation. If every person with a job in I
the l nitod States could be induced
to spend only one dollar more per l
week during the coming year, the
volume of business would be increas
ed *I(VJOO.OO<JtO©O. Banks would re
lease billions more to finance the
purchase of commodities and equip
ment; industry would step up its rate
of employment and production; pay
roll totals would increase, purchas
ing power would advance, and pros
perity would return.
Hence. I say that the real job be
fore this country now is an adver
tising and selling job. It is so *m- j
porlant to business recovery and to
the nation's welfaic that the govern- 1
®tg|WBSON, (N.C,) DAILY DISPATCH FRIDAY, DECEMBER 23, 1992
W ° U d really be in sub
sidising advert bring and * oiling
< ie are two th.i.g* t.-i*
government should subsidize if it snb
kTTT. *“*♦*"* *»re people should
***** amd advertising
k ® r * * general movement should
•• started to indue* those who can
4° 94k 1 cast riot too atrongely
►eipknaiae tha purchasing power is
espsatoot om the amount of
but on tbe rate at which it
circulates. Increase the rate of cir
culate*. Increase the rate of circula
tion and you increase business, em
ployment* earnings and purchasing
power.
l'» Mle Men To Sell.
*5 1 were the unemployment Mus
aollnl of this country, I would or
ganize and train an army or men
and women now unemployed to pre
sent a nationwide educational cam-
P»ign to create a legitimate demand
for goods. Some may say that most
of the unemployed are unable to sell
I deny this statement. Such peoplc
are perhaps unfitted to influence
business men; but they may be bet
ter able to influence their own neigh
bor* than the business men are. Yes.
give me a small portion of tht
money which public officials are to
day spending upon charity and let
me uee this money in giving a group
of the unemployed supervised pro
motional woit;. and the demand for
good* would immediately return. Be
fore tong business would be back
again to normal.
Business as registered by the Bab
sonchart now stands at 16 per cent
below a year ago.
CEMENTSHIPMENTS
TO SOUTH INCREASE;
flatly Dispatch Bur ana
te the Sir Walter Hotel
■T J. O HASKKHVILL.
Raleigh, Dec. 23-While for the
country as a whole virtually all sec
"The Brightest Stars of die Screen Greet You at the NEW Theatre!”
. ... J... C'.. 1 .". ........ MIM Lr........... .......... c.j.k
1... ......... ........... ii..i. .... ....... ............ ............ ... . ..
B*. ... ■* ' ............
« t r*s ». 4 &Z'. 'W lt ? r ,
x CJtirL,dp.
. IW» HorotiOlt WilUr Huoton Myrm L 0» / .
Mm jpi // >. We are de, '9 hted to announce that we have
ItP 4 yJ® signed up the Greatest Stars of Hollywood to
SMI»> Mjurwn f>cr*rt ■ ££l?ing appear on our screen. This theatre has the
<»Hlfuui:tr O Suit-van ' ounq . WmiRV
PICTURES honor of presenting the productions that dIT
—— the world talks about— the leading hits of the
JEAN HARLOW . film world Metro-Goldwyn-Maver Pictures.
-G-M Wallace beery m"flesh"w,a |A/F ADET DDAI Itl TA DDPCffiIT
Ricardo Corel, Karen Morley 1 WW |CI wT *
: ,^r~ , “ NO " !AJU ’ m, “ ifi "REUNION mI. I M n Tr.wf^H
m-G-M MusicAiTSivuEs in vtENNA" K I Joan Lrawiora
HELEN HAYES .n“SON.DAUGHTWy W 11/I*^By • - V
FITZPATRICK TRAVELTALKf A " "*V* SfuL A % A w j
A^d -nridl**-yovr*—r.—*> —o*dojhtr ß>gArtroci*v g* American IVLadness
FMP-THE-FROG~CARTOON COWED ICS I, , ■ , 1 -•
HEARST METROTONE NEWS W aifllnglOll
at ##/. SBfrlg Merry-Go-Round”
last T*PB TODAY I VVjyittf Two picture, of
‘Murder at Midnight’ Bob_Cu.ter Marie Dressier
MMto* ...*?**?: “The Scarlet Brand” title, unannounced.
»t Midnight Show Sunday Night at 12:01 a. m.
>ES -tMWOSM UMA WASH ISO TON “Grfliul Hotel**
|mm OUILTY HAMM MMMNATC BU/MBCR MASOWCRAOt wWOWUIJf VIIAIHI I UJICI
THIS MOOtRH ME ARICNC LUPIN «*AK EASILY .
rosirssrn tanzan, tha'am mm blonoie of follies
THE CHAMP LETTY LYNTON W.UN THMOWEH 3yy ft J 1.20 book of ticket* for SI.OO
I PRIVATE LIVES HUOBLt - —«N—
. ~.. i■ — ■ ■ ,n »J A nic s fat Chri itmaa Turkey is being given every night this week to Ike
bolder of the lucky number.
NEW THEATRE
Grand Hotel will be *hown at tin* Theatre at the lowest price it ha* ever been shown in North Carolina.
v ’ Admission: Matinee 10-25 c; Evening 10-35 c
lions as units were reporting a
crease in the shipments of cement
during tbe month of October us com
pared with September, a group of 11
Southern and Southeastern States,
mcuuing North Carolina, was the
jnly area showing an increase, ac
cording to comparisons made today
by tbe State Department of Conser
vation and Development from month
ly statistics furnished by the U. S.
Department of Commerce.
CARRYING THE RURAL MAIL.
T\> the Editor:
When I read your paper Monday
night
And saw where carrier No. 1
Made his entire route, I felt good.
For twenty-five years rain or snow
Mail on Route No. 1 had to go.
So clear the track Mr. Garrett
With the mail is coming
Don't you hear the wheels a hum
ming
He is driving just as hard as he can
go
And he would drive a little faster
But he is fearfulof disaster
For the farmers want their mail on
time you know.
*
He has a letter for the master
For the sick some pills and plaster
He has lots of things they all enjoy
to read
He has some pattern* for the ladies
And som“ picture* for the baby.
And he is the man that all the coun
try people need.
Every day tn every weather
He must get the mail together
Making no difference how the sleet
and rain may fall
When the zero wind is blowing
And the air ia thick with snowing ‘
This is no excuse to Uncle Sam at all
And he thinks it is such a pity
That the fellow £rom the city
Can't be forced to make this round
in slop and mud
But there Is one thing as sure as
thunder
They would have to darn some plun
der
For they would soil their starch un
maculated dude.
But he is always out with letters
And bound by United State* fetters
And never get a day he cawe nis own
But he is glad to do his duty
Finding some delight of duty
Now and then along hte pathway
strewed.
9o each day he ts always gone
Never thinking or never knowing
Os the joy or sadness strewed along
hia line
Some he leaves in team and aednes*
tamsE
HP*UJ
Ui l *-*■ i 5 cor-iiK Cs —
i ' / c.
. <’ 'ssal
Some he leaves in mirth and gladness !
Still he is going, coming, leaving all
ih»- iim.-
C. 6. Beckham.
December 22, 1932.
65 DEAD, 410 HURT
IN AUTO ACCIDENTS
i
(Continued from Page One.)
as is usually the case, with 39 killed
asd 47 injured. Most of tbe accidents
were collision accident* of various
sorts, with 19 killed and 237 injured
in ccdlisiow between cars. Coiltsleas
with horse drawn killed one
and Injured 13. while two were killed
and four injured in automobile and
train collisions at crossings Only 10
were killed and 87 injured in non
collision accidents.
Botanists say that of the 10.000
flowers known in Europe more than
half are to be found in Spain.
k
iffr
Received New Shipment Tricycle*, Doll I wi
P Beds, Doll Carriage* and Tree Light*.
3
Tricycle*, $2.95, $3.95, $4.95, $5.95, each 3
Heavy frame, 1-in. tire* tubular frame* 9
m %
| Watkins Hardware Company i
Sir 2
Vp Phone 46 Incorporated Henderson, N. 0. &
4? jS
PAGE THREE
AROUND TOWN
Ne Deeds FUsd. -No real estate
deeds were filed yesterday at Uk* ef
ftce of the register of deeds.
Red BCen Ns* Te Meto.—Tile re
gular weekly meetl .g of the Rad
Men, set for tonight, will be emitted
because of th* nearness of Christmas,
it was announced today by aa official
of the tribe.
TONIGHT I STAR THEATER
CHARLIE CHAN
7:30 P. M. WPTF
Sponsored By
Standard Oil Company of INw J—s|

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