. In 4 States
Mostly in North ..Carolina,
v_ but Number Also in Vir.
ginia, South Carolina,
OPENED THIS YEAR
Smithfield Unit, Destroyed
by Fire, Rebuilt and En
larged; Some Others
j Modernized ajid I : ew Lo
-1 cations Changed, Result
ing in Improved Business
Rose’s stores are located in 63 cities
find towns in the four states of North
Carolina. South Carolina, Virginia and
Tennessee. Most of them are in North
Carolina where the business originat
ed in 1015. but a" large number are
also operated in the other three
Five new stores have been opened
2n 1932. marking a considerable ex
pansion in a time when retrenchment
bas been the policy of most concerns.
In addition to the new ones, the
Smithfield store was rebuilt, enlarg
ed and modernized following its de-
Btruction by fire. Some of the others
also have been enlarged or moved to
new locations, with more modern
Equipment and fixtures installed. The
result has been improved business.
Managers of these stores are all
men of experience and ability, train
ed for their work and capable in
Rose stores are located in the fol
lowing cities and towns in the four
States where the company operates:
Henderson, H. M. Leckie.
[ Oxford. M. R. Spivey.
! Louisburg. R. W. Smithwick.
f Roxboro, G. E. Rose.
Lenior, R. F. Neal.
[ Laurinburg, S. P. Gupton.
t Rockingham. W. H. Anderson,
j Statesville, P. A. Tyndall.
| Siler City. Miss Ruth White.
Mebane, Miss Mary Jobe.
! Hamlet, C. T. Hickman.
* Enfield, A. P. Fahrnev.
I Reidsville. F. C. Poe.
1 Scotland Neck. A. M. Branham.
[ Mooresville, H. A. Buckner,
j Roanoke Rapids. J. Q. Hofler.
! Smithfield, W. H. Proctor.
[ Cherrvville, Miss Blanche McGinnas
| Edenton, L. M. Nobles.
} Littleton, R. R. Gibson.
| Dunn, C. M. Smith.
[ Warrenton, W. A- Doniel.
I FarmvUle, W. R. Lackey.
[ North Wilkesboro, R. E. Laughter.
| Thomasville, B. E. White.
Sanford, S. L. Clary.
| Weldon. J. A. Homaday.
, Albemarle, J. D. Thorpe.
' Asheboro, J. T. King.
| Beaufort. J. A Cree
I Williamston, T. C. Delk.
f Wadesboro, P. D. Stephenson.
[ Clinton, E. A. Whitmore.
, Lumberton, L. W. Barnes.
! Kinston. R. W. Thorne,
i Morganton, R. F. George,
f Whiteyille, E. M. Mitchell,
i Morehead City, J. E. Grier.
> Marion, A. W. Bracey.
Burlington, W. R. Brice.
Durham, Odds and Ends, Harry
i Bennettsville, F. S. Kurtz.
I Clinton, W. W. Humphrey,
i Mullins. R. L. Revell.
f E. W. Downum
'.dewberry, J. S. Llvengood.
V nion. L. W. Rivers,
i bi ifney. J. G. Brafford.
I Wii nsboro. J. C. Hv^gin
} Farmvillc. L.-.W* Rawl.
f Franklin, W. B. He:tings. _
| Suffolk. J. T. Baity-
Martinsville, C. W.
f W. E. Malone. - —-
f £outJ» Boston. L R. Gregory.
Covington, A. W. Long. .1.
f SSa&t Radford, R. W- Dunn.
[ Waynesboro, C-, H. Tucker.
Christiansburg, R. R» Rose.
Pulaski, A. C. Simmons.
Newport, T. E. Forehand.
Greeneville. T.- E. Graham.
C. W "
ROSE S 5, 10, and 25c STORES
HOSE'S STOHE OFFICIALS
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T. B. ROSE, JR.
Mr. Rose has been with the com
pany almost from the beginning. He
is vice-president and secretary and
a director, and is buyer of candy,
toys, stationery, aluminumware, tin
ware, enamelware. crockery and
glassware. Before coming to the home
office he was manager of the Roso
store in Oxford.
y x v '* , 4
H. P. BUTCHER.
The selection and locating of man
agers and personnel is Mr. Butcher’s
duty. He is eastern district manager,
and spends much of his time on tbo
road inspecting the various stores.
He had 17 years’ experiencs m tbe
business before joining the Rose or
ganization a few years ago. „
MISS GUSSIE WINSTEAD. NJ
Miss Winstead has been with thd
Rose organisation since a few yearn
after it began business, and today
fills r the and essential of
fice of auditor in the home office ana
manager of the clerical force. She haa
grown with the business from Its in
fancy and is familiar with all branched
$ V : ‘SSoSItoStoI
R. W. BRUIN.
Mr. Bruin is a director in the Rose
corporation, and i? location manager
in charge of selecting sites and towns
for new stores. He is buyer of no
tions, jewelry, toilet articles, novel
ties and hardware, as well as equip
ment and supplies for the various
stores. Many local units have been
selected on his recommendation.
. : JP? BET .
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N. B. ROSE.
For many years Mr. Rose ha.s-?been
with the corporation in various ca
pacities. He is a director of the com
pany and is manager of the western
district. "While ne calls Henderson
home, most of his time is spent in
the field and among stores most dis
tant from the home office.
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Bf.' '■'■ 'y
r ' MRS. MARION GERBER.
Mrs. Gerber is the only woman buy
er in the Rose organization. She
makes the purchases of millinery, dry
goods, hosiery, handkerchiefs and
laces for the entire chain. She is an
expert in these departments, and is at
tifi times familiar with style* and
fashions, which assures the best mer
Year so Far Is Best itt-Hrs
tory of Company in Prac
tically Every Depart,
AND VOLUME MORE
Chain One of Few in Coun
try To Show Improvement
Over All Previous Years
in Face of Economic Con
ditions Prevailing Thro
ughout the Yean *
Increase in business in alt but two
months of 1932 over corresponding
months a year ago has been shown by
the Rose corpdration, and that in a
time of economic stress when da
creases and deficits have been all too
common in American industry. That
can be explained only by the
the public has gained confidence in
the quality of merchandise offered
and the values placed on all article*
on sale. .
In nearly every respect and in prac*
tically every department, 1932 up to
this time has been the best year iw
the company’s history, a fact which
not only is a satisfaction to tho
management but also an inKpiration
to greater and more intensified ef
forts in the future, to serve the pub
lic, which h~s made this remarkably
record possible. Gratitude for thie
condition, which is felt throughout
the entire organization, wilL be ex«
pressed in terms of offering the b66t
the market affords in these classic
fications' of merchandise.
Without a single exception thel
gross business of the Rose Com
pany has shown an increase each year
over the previous year since its es
tablishment in 1915. Indications are
that the sales volume, in dollars and '
cents, will exceed two million dob*
lars in 1932. It is a noteworthy fact
that in 1932, with greatly reduced
prices on nearly every class of com
modities, sales volume has increased.
Tonnage is also much greater this
year than ever before in the history
of the business. Os the ten largest
chains in the United States handling
low-priced merchandise, all but
have shown this year a decline from
comparative periods in 1931. The Roso
company is one of the few of its kind
to make heavy increases shown ia
its reports for the first ten months
It is and always has been the po*
licy of Rose's stores to sell In ay
large a volume as possible, so as to
be able to buy in as large voluma
as good business dictates, thus gain
ing the advantage of heavy discounts
and then to pass the saving along to
the public. Small net earnings on
quick turnovers is the aim. This ia
mutually beneficial to the company
and to its patrons. Buying power ia
measured in volume and credit, and
in both particulars the Rose chain has •
made marvelous strides in recent
years. It is one of the largest and
most successful independent low
priced chain stores in America.
The Rose business had its inception
in the spring, of 1915. when Paul H,.
Rose opened his first store in Hen
derson. N. C. It was a modest begin
ning, started on a small capital and
with everything depending upon tho
grit and determination of the owner.
Mr. Rose is still active in the busi
ness, and Is president and~,general
manager of the company, aipf gives
it his personal attention ijjrbugpout
the year. The concern is a Southern
enterprise, built and operated by
Southern men, with all the stock, ex
cept a small block, owned by South
ern men, and most qf it in the fa
mily that started the enterprise seven
teen years ago. The home offices are
located in Henderson where the com
pany owns its own building, a three
story structure facing on the prin
cipal business street in one of the
choicest locations in the city, and
with the store on the ground floor
the general offices on the second
floor and the third story devoted to
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