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PAGE TWO Samuel Insull Brings Electricity And Power To Chicago, Gains Control Os Every Public Utility , Makes Millions LIFE STORY OF SAMUEL INSULL _ HP v </': i?4 «:^f wiJll£’i£s«pßr 4Z- I--.' -Wm cF ■o-?:fc<il / » — J MW«!k iw D tftsl 'Wi i ”* jafj. ,?ljr\Sa foiwr i -v I S&muel Insull arrives in Chicago (This is the third of five articles on how Insull rose and fell. This article tells of his Chicago begin nings.) By CENTRAL PRESS Chicago, May 2. —In 1892 the electric light and power industry, which was destined to revolutionize the world, was in its infancy in Chicago. Horses still pulled street cars, kero sene gas lamps were still in evidence on street corners. The city had a number of small and struggling electric companies none of which seemed to be getting anywhere. There numerous little generating sta tions were widely scattered, serving only nearby offices and stores. Insull at 33 Into this picture marched Samuel Insull, 33 years old and fresh from his experience as business manager for Thomas A. Edison and vice president of Wh&t is now the General Electric company. Taving been asked by tne troubled directors of the Chicago Edi son company to recommend a good man to run their concern Insull rec ommended himself and thus became president of it in June, 1892. Forty years later this same Samuel Insull controlled every public utility in Chicago, in addition to others serv ing 5,000 other communities in the United States, and had amassed a personal fortune of $100,000,000. How he did it is one of the most interesting stories in the annals of American promotion and high finance. It >is equally as spectacular as the story of his sudden downfall which today finds the former Napoleon of public utilities facing trial for the col lapse of his $3,000,000,000 industrial empire in the world’s largest business allure. No Time ost Perhaps with the uream of the Chi cago utilities monopoly that was to be his, Insull lost no time in his efforts to gobble up his weaker competitors. By 1907 he had consolidated 17 Chi cago electric companies of various sizes into his own Chicago Edison company and in the same year he took overh is biggest rival, the Common wealth Electric company, thus pav ing thew ay for the gigantic Common wealth-Edison company of today, a $400,000,0000 concern which now has slipped from hisg rasp. With his engineering training, Insull pioneered in the development of al ternating current, thus making pos sible the transmission of power over greater distances and cheapening the cost. Similarlyy.y he developed the steam turbine with its more economi cal production. An interesting story is told of In sull’s first steam turbine, installed av the old Fisk Street power house in Chicago. Insull had invested nearry everything he could command in the experiment that, if successful, was to do so much for -the power industry. When jthe steam was turned on for the flrsljtlme, the machine started witn sufeh r ah bwful clatter that Insull asa ed installation experts whether there wlli any-rdanger of it blowing up. “I don’t think so, but to play safe you’d better get out,” he was tola. “No,” replied Insull. “If it blows up. the company will blow up, too, so I might as well stay here and blow up with It/* Immense Mergers Immensely successful with his Com monwealth-Edison company Insull ex panded in 1910 by taking over public utility companies around Chicago and linking them together as tne Public Service Company of Northern Illinois. This brought ui der his control a large PHOTOPLAYS Stevenson LAST TIMES TODAY Zasu Pitts Slim Summerville —IN—, “The Love Birds” Winners In The BABY CONTEST Will Be Announced TONIGHT At 8:80 O’clock on the Stage ' TOMORROW John Barrymore —IN— “LONG LOST FATHER 0 ——— Moon Theatre “Sensation Hunters” 11c To All Addfed Charlie Chaplin Comedy Viewing his first steam turbine number of gas and electric plants and transportation system which, in 1931, had assets of $210,000,000. In 1919 he became Chicago’s gas czar when he took over the Peoples Gas Company, an $85,000,000 concern which had fallen into a decrepit state and was rapidly approaching bank ruptcy. With his keen business genius Insull effected a drastic reorganiza tion, scrapped antiquated plants for modern and more economical ones, put in an improved system of accounting, bettered the service to the public ana soon had the company in a prosperous condition. Those three operating companies— as distinguished from Insull’s great holding companies—were not directly affected by the collapse of Insull’s hollow financial pyramid and are do ing as well today as other operating companies of their kind, although they suffered great losses because of Insull’s manipulations. Those losses probably precented rate reductions so the public pays there, too. It was Insull’s holding companies, having no assets except paper securi ties, that failed; not the operating companies that are actually produc ing. The Fatal Year It was in 1912, when hes ormed the Middle West Utilities company, that Insull began his chain of financial holding companies that ultimately brought about hisd ownfall. And hav ing started this financial monstrosity he began to stack holding company on top of holding company until, in somec ases at least, there were as many as seven intermediate holding companies between the topmost one and the operating company at the bottom. On a tremendous scale, Insull be gan buying up utilities throughout 32 states and Canada, financing their purchase by means of his constantly increasing holding companies and of ten paying fancy prices in order to get control of esired plants. Thus, the Middle West Utilities company whose electric light, gas, water and other plants had served 355 communities m 1917 and 772 communities in 1923, was at the peak in 1929, serving 5,300 com munities from Maine to Texas. There were other Insull holding companies, of course, but Middle West Utilities was the most important of the lot. And on top of this, in 1928, Insull piled two large super-holding companies, Insull Utility Investments and Corporation Securities company of Chicago. All of them sold stock to the public and in the hectic days or the boom period millions poured into the Insull coffers each month. A Broad Network The Insull domain covered every state east o r the Rocky mountains ex cept one. In Ukraine you could run your factory with Insull power; in Texas, you could irrigate your land with in sull water; in Illinois, you could ride on Insull electric trains; in ouisiana, you could buy ices rom an Insull ice plant; in Indiana, you could cooh your mealsw ith Insull gas- such examples might be cited without num ber. Samuel Insull, who had come to Chicago 40 years before, virtually pen niless, now was ruler of a mighty domain —a ruthless and shrewd ruler. (Tomorrow—The halcyon days of Insull and how he “ran” Chi cago.) ™S$439 40 Cases Tried in April, With 37 Convictions; Fines Are slßl Fines and fees collected from de fendants who were hailed into re corder’s court during the month of April amounted to $620.38, and 40 cases were tried, it was announced today at the office of Clerk of Superior Court E. O. Falkner, who is clerk to the re corder’s court. Fines for the month were slßl and fees $439.38. Convictions were obtain ed in all of the 40 cases tried except three, who were discharged. Seven were sent to the roads and 30 were lei off with suspended judgments or merely the payment of the costs. The $620.38 was the biggest aggre gate amount of money handled in that court in any one pionth in almost three years, or since June, 1931. The fines were the most for any one month since last September and the fees more than for any month in consider ably more than six years. In March this year 48 defendants were tried, and the fines were slo9>4p with fees $157.57, while in April last year there were 47 cases and fines amounted to $67.10 and fees to $136. Mrs. Jenkins HI Mrs. W. H. Jenkins was reported ill today at the home of Mrs. Jt. E. Pry an. ( ; HENDEKSON, fN. CJ DAILY DISPATCH, THURSDAY, MAY 3, 1934 He buys up many utility plants CHILD GUIDANCE By Frank Howard Richardson, M. D., F. A. C. P. Driving the Family’s Car There is considerable heater, not to say acrimonious discussion in the Ros coe family over the question of the moment. Shall sixteen-year-old Ed be permitted to drive the car; and if so, shall he do so only when acting as the family chauffeur, or shall he feel free to use it whenever he likes? And if whenever he likes, how late may he “like”? And who is going to pay for the gas—not to mention oil, and tires, and repairs? E says that "ail the other fellows do”; and that to him is an argument that should crush all opposition. Cross-examined, Ed admits that auite a number of his friends’ families do not own cars; that some of those that do, have them occupied all day oy the head of the family in his business or profession; and that most of the boys who do drive the family’s car, do so with very definite restrictions • i ooHOO#** { \ / r • \ ] Aickies are always in All-Ways kind to your throat Jo round, so firm, so fully packed-no loose ends that.s why you ll find Luckies do not dry out Jtmßj We like to tell about the liner tobaccos are made. They’re so round and firm so mrnmjgfKKSKW in Luckies—the choicest Turkish and free from loose ends. That’s why Luckies Wr domestic, and only the mild, dean center “keep in condition”-that’s why you’U leaves they taste better-then “It’s find that Luckies do not dry out-** im- toasted”—for throat protection. But portantpoint to every smoker. Luckies are "ifipP «j t , g toaste d” WC 16 JUSt 88 Pr ° Ud ° f Way L “ CkieS always—in all-wijrs!—kind to your throat. VLuckies are all-ways kind to your throat Ass H Only the Center Leaves-these are the Mildest Leaves -t£.„ -rTst ~f L I XI ftw^ww.n.i-1- >s>..n "" f «• ~ .1, , [ \ Insull, the shrewd executive His first financial holding company ■ as to time, place, gasoline consump tion, and associates. Ed means to be truthful; but his statements are some times reminiscent f the little boy who tld his mother that there were a mil lion cats on th backyard fence. “Are you sure there are one whole million?” inquired his mother in the interests of strict accuracy. ‘‘Well anyway, I saw" ours, and the Morgans’, and another old cat,” testi fied the witness, thus cross-examined. “But aren’t you going to tell Ros c-oes whether Ed should drive their ear?” asks a tmzzled reader. Os course I’m not. They wouldn’t do V/hat I said; and it’s none of my busi ness. anyway. Let them settle their own difficulties; tout let them get all thef acts straight, first. Questions and Answers Question —Dear Dr. Richardson: I am planning to have my child go to Insult’s domain becomes nationwide camp this summer; and I should like to know something about camps and camping. J don’t think they had sum mer camps when I was a girl, like those they have now. Where can I ’earn something about them? Answer—ls you will send a stamped ar.d addressed envelope, I shall be glad to send you a reprint of an ar ticle on the history and present set-up of the summer camp, that will answer 'many of your questions. And if you will give me the age and set of the youngster in question, as well as a little idea of the part of the country names of some camps that I can rec ommend. DANIELS INVITED Chapel Hill, May 3. Honorable Josephus Daniels, distinguished alum nus of the university and war-time secretary of the navy, has been invited to be the guest of honor at the Caro lina-Navy track meet here e>anirilay afternoon. It is not yet definitely known whether Mr. Daniels, who is now am bassador to Mexico, but who is spend ing a vacation at his home in Ralergii, will toe able to be present. Insull power . . . utiltie* ... fuel WHAT GASOLINE HAS 1 |H 99 MILLION FOOT-POUNDS I RED CROSS TO HOLD COUPLE INSTITUTES Washington May 3R ed chapter® all over the state r ° Ss represented at disaster institutp?! l be held in Winston-Salem May 7 b - Bern May 9. Maurice R R e J\ dNe * sistantd irector of disaster relief ** ice American Red Cross will Serv " addresses at each of these p, make ness schools and will assist th P P \ red " ttr representative in perfect-no- i' machinery for coping with fj l emergencies. ua den These two schools like many oth. conducted this year in the east and southern states, are held i n . cipation of tornadoes, floods t - nti ' droughts and other cataatmU* 8, Members of disaster be shown how disaster victims m be fed, sheltered given medical atte? tion and hospitalization; how sudd’ should be handled and records kepi*** .To these institutes have been in vito ie. in addition to Red Cross cha ter workers, city and county authorT ties, public health experts, police anri fire officials, civic leaders, weltar workers, and others occupying k ' positions ■