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CARBONATED DRINKS' GOOD F O R SYSTEM hf e J‘cal Authorities Use for Their Health ful Properties The millions of people who enjoy brnatod beverages every day are fa ‘ tlu'iii elves even tetter than T e''\ tb>,ik ai cording to C. (). Seifert, ’’“ v 01 the Coca-Cola Bottling Spain'. of Het.deison, for scien ■ . , uu i diet leans nave proved that n carbonated drinks are highly / nefu-ial to the human system, ]t j , xee. dinf.ly interesting to the widespread use of a pure ~ i.onated drink like Coca-Cola in leading hospitals,” said Mr. Sei , ls •'Foi instance, here is an ar by Mi” Vera Kindrick, chief oietirnin of the Springfield (Mass.) ..-tai in which she says: •••We frequently include bottled L aiin lotted beverages in the dietary of pur patients. Johns Hopkins Hos pital of Baltimore, I am informed, I la.s foi years been a larger user of ~i (Sc drinks. Dieticians of the Col p Hunlting'ton Hospital,, -• which tteats cancer cases, say that they have found that the bottled carbonat. fd bevel ages can be retained on the jpanach longer than any other food. •••There are several reasons for the ] growth of the use of these beverages j n the hospital dietary. The main o ne j ls that the manufacturer of these drinks is careful to see that only the , purest ingredients go into his hever- and that ttiey are manufactur ed under sanitary conditions. It has been shown also that such a beverage b not merely sweetened water, but a 1 f, >d product having more caloric ( value than many foods in common J li t. and that the gas which puts the • bu bio in it are verey beneficial to 1 the health’.” I (OST OK TURKEYS EXPECTED i TO BK HIGHER THIS SEASON Chica.gov Oct. 31.—Young holiday ( turkeys this .year apparently are go- 1 iti? to cost more than last year, a •uivty by the United States Depart n,t t of Agriculture indicated. ] Farm prices of turkeys on Sept. 15 t were 14.4 cents a pound, compared t with 11 8 last year and 10.7 on Sept, t 15 1933, the survey showed. 1 8 a | We Extend Congratulations S And Best Wishes to the 1 Coca-Cola Bottling Co., | Os Henderson 8 On the Happy Occasion of the | Opening of Their New Plant c It is one of the most beautiful and best equipped plants of its kind N in the country, and we are indeed proud that they selected our q s n*m to supply the uniforms worn by their employees. | Riverside Manufacturing Company | Moultrie, Georgia Coca-Cola’s Fleet of Trucks Here Only 13 of 50 Big Rails Show Profit In First 8 Months Washington. Oct. 31.—(AP)— The Interstate Commerce Commission re ports that only 13 of the 50 largest railroads in the country showed a net profit after depreciation and retire ments for the first tight months of this year. The earnings generally were below the like period of 1934, although a few showed slight increase in net in come. The Elgin, Joliet and Eastern jumped from a deficit of $458,310 last year to a net of $892,721 for the like period. The commission received reports from 143 of the 149 class one rail roads in the country up to Aug. 31, showing total earnings of $368,269,- 609 for the first eight months as com pared with $419,405,242 for the com parable period last year. The New York, New Haven and Hartford which just filed an applies, tion for trusteeship and reorganiza tion reported a deficit of $2,293,370 for this year as compared with $2,974,146 last year. HENDERSON, (N. C.) DAILY DISPATCH, THURSDAY, OCTOBER 31, 1935 Coca-Cola and Foreign Markets (Continued from Preceding Page) quently we find that the subsequent loss of bottles and cases has mate rially increased the production costs of our bottlers. The general retail dealers in car bonate beverages in many foreign countries has but little conception of turnover of stock and consequently does not value the advertising mate rial very highly. Large metal signs have frequently been used for the construction of cabins, repairs of leak ing roofs, and for other private pur poses whereas the lithographed signs are frequently taken home by deal ers to decorate their living quarters. Coca-Cola, as we all know, has a tenth flavor, and a most essential one. which is brought out by refrig eration; in some countries, however, the custom of drinking refrigerated beverages is unknown, notably in England, where hot tea or hot bouil lon is consumed to quench thirst. This difficulty, in conjunction with the natural conservatism of some people liike the English and French, calls for a tremendous output of hard work and shrewd salesmanship to successfully introduce and establish the custom of drinking ice-cold Coca- Cola, and we are pushing this effort to the limit. We will state, however, and Dr. Heath will bear us out, that the aver age Coca-Cola bottled in foreign coun tries compares very favorably with Coca-Cola bottled in the United States. We are exercising as far as practical, a very thorough production control in which our foreign bottlers are cooper ating with us whole heartedly. From the above discussion, you will gather that during the relatively short period of six to eight years, we have gone through most of the stages of the development of Coca-Cola in the United States since its very incep tion, and we are happy to say that in many foreign territories our sales volume is far in advance of the de velopment in the States eight or ten years after bottled Coca-Cola was in troduced . Many of our foreign bottlers have readily grasped our methods of pro duction, selling, and advertising, and it has been proven that the principles of the marketing methods used in the United States, which are the out growth of a half century of experi ence, can be applied in most foreign territories with equally successful re sults. The progress we have made during the past few years indicates that there are tremendous sales possibili ties for Coca-Cola in foreign markets, but it will require many years of hard work before we will he able to show the per capita sales figures which will command the admiration of the average American bottler. MARKHAM PROMISES PLANETARIUM POEM Philadelphia, Oct. 31. Edwin Markham, the poet, was so delighted with the Fels Planetarium on Oct. 23, that he remarked, “I must write a few lines of poetry about this. The venerable author of “The Man With the Hoe,” spent Three quarters of an hour watching the movements of stars in the artificial sky as a lecturer identified different ones. From the institute Mr. Markham followed his usual custom on Phila delphia visits, and went down to browse around a famous old book shop on Ninth Street. fcj W ■ | —~—— "—.•* ” We Offer Congratulations To The M i Coca-Cola Bottling Company of Henderson “ On This Happy Occasion M M We furnished the brick used in the construction M m of this handsome building and wish this concern M u much success in their new home. :: Grant Brick Works, Weldon, n. C. M N W W rrTT YYYYT T T T YTX Y3ET Y Y X X XX XX j ! Our Sincere Congratulations Upon This Great Occasion The Bottling Sales Co. Atlanta, Georgia PAGE THREE