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NATURE GAVE FIRST CARBONATED DRINK Sparkling Water Springs Had Healing Powers Be fore the Beverage As fir back as history goes we can find evidence of the esteem in which people held the spas, or sparkling water springs. They recognized their healing qualities, although no one was able to explain then*. Now, how ever, according to C. O. Seifert, man ager, of the Coca-Cola Bottling Com pany of Henderson, scientists recog nize these springs as the first car bonated drink and ascribe much of their healthful quality to the pre sence 6f the gas which made them sparkle. “Early scientists must have known something of the e qualities,’’ said Mr. Seifert, ‘ foi in the seventeenth century a couple of London chemists : asked Charles 11 for a permit to manufacture an artificial mineral water for medicinal purposes. More than 100 years later, the great scien tist, Priestley, created quite a stir by impregnating water with the gas produced in hit-wing beer. And two years later he suggested that the water used in the British Navy be refreshed by impregnating it with acid gas. Benjamin Franklin also in terested himself in carbonation and made some improvements in Priest ley’s formula. “Later, sodium bicarbonate was us ed in the formula and it was this which led to the name, ‘soda water.’ And now scientists have proved tha* carbonation is more healthful than anyone ever dreamed. A booklet of the Mellon Institute of Industrial Re search has this to say: ‘Complete sterilization may be obtained with carbon dioxide by the use of suffi cient pressure or sufficient time’. So now we understand why the right carbonated drink is so good for the health and why many hoiNiitals have become users of Coca-Cola.” INCREASE IN TIRE PRICE IS EXPECTED New York, Oct. 31. —(AP) —A. A. Garthwaite, vice-president of Lee Tire aYid Rubber Company, in a state ment just issued, expressed belief that I —— l ' L “ . I OUR BEST WISHES TO I Coca-Cola Bottling Co,, )x •£ 9 r Os Henderson i M i: On The Opening of Their New Home f M ” It was our pleasure and good fortune to secure the plumbing, 4 . M wiring and heating contracts for this new building. / H ?’ M m We especially call y our attention to the ! i IRON FIREMAN i M ; i-H INSTALLED by us which will AUTO h matically he at the building. y M M Let us tell you about the economy and convenience of ? h having an Iron Fireman installed in your place of busi- M ness or home. ;m • * M . . 4 Wilson Electric Co. 4 M J # M i h Heating, Plumbing and Wiring Contractors. I M arTTWTCyTVTT? Water Cooling Tanks and Syrup Pump Here are the Uni-Tempt cooling system tanks and the syrup pump in the new plant of the Henderson Coca-Cola Bottling Company. an increase in tire prices was “in evitable and that it might come with in the next few weeks.” "The tire price situation has im proved somewhat, but it is not yet satisfactory,” he said. ”It seems like ly, however, that before the begin ning of the new tire selling year on November 1 next, the industry will have agreed upon a plan of merchan dising which will prove oound to the manufacturer, the dealer and the public. “In recent weeks we have seen trade developments which should as sist in strengthening tire price sche dules. In addition to efforts of manu facturers to reach an agreement to stabilize prices somewhere near the Feb. 1 levels, the recent reduction m original equipment tires to a price below the cost of production and the further curtailment of rubber export permit from 65 per cent to 60 per cent of the so-called standard for the final quarter of 1935, will ultimately result in higher replacement tire prices. I would not be surprised to see some action taken around the first ‘f November.” HENDERSON, (N. C.) DAILY DISPATCH THURSDAY, OCTOBER 31,1935 OVER THE COUNTER (From The Red Barrel) Somewhere back in the early days of selling—probably when the Con i>cticut Yankee Peddlers were going up and down the land —someone said, “It takes two people to make a sale,” There is a buyer and a seller. For some years. I don’t know how many, there has been constantly be fore us all a fine upstanding man in white jacket and cap. Whenever we picked up the magazine or newspap er we saw him. As we rode along the highways, we have seen him smiling at us from the billboards. As we walked the busy streets of the city, we have seen his pleasant face look ing down on us from painted bulle tins. When we walk«*d into a store and asked for a Coca-Cola, it was that chap who handed it to us with a smile. Coca-Cola Company has for a long tiime, I believe, and certainly much more completely, recognized the im- portance of the people at the Point of Sale than have most other manufac turers. This was not done with any neglect • of the impJNtant job getting the pub lic to prefer and ask for Coca-Cola. In all kinds of advertising the white coated Coca-Cola dispenser has led the parade. But the parade has been getting bigger and bigger. During the past couple of years, an increas ing number of national advertisers have shown the retail sales person in their advertising. He has been dem onstrating or explaining or selling or just handing out their product over the counter. The list is too long to give them all, hut these are repre sentative: The Texas Company, Co cony' Vacuum, United States Rubber Company, Studebaker Automobiles, Pyroil, RCA Victor, Bromo-Seltzer, Ovaltine, Dutch White Lead, Ale mite, National Distillers, Westing house, General Electric and Good year. I could go on and list 75 or 80 im portant national advertisers who are following this example. The names given are enough to prove that a large group of important people have joined this parade. TEXAS’ PECAN CROP YIELD IS TRIPLE THAT OF 1934 Austin, Texas, Oct. 31.—Trfipflrng the yield of last year, the Texas pe can crop this season has been esti mated by the Federal-State Crop Re porting Service at 36,005,000, or ap proximately 00,000 ponuds in excess of the entire nation’s production of 1934. The prospective crop for the whole country this season is estimat ed at 78,860,000 pounds. Texas pecan growers are receiving about 15 cents a pound at the pecan shelling center of Texas, San Antonio. Although the leading pecan.grow ing state, Texas is erratic in pecan production. Many of the so-called oriental things for sale in Cairo are manu factured in Europe and America. “Our Hats Are Off” To The Coca-Cola Bottling Company of Henderson In The Construction of Their Splendid New Plant |r Os Which This Community Should be Justly Proud. We were instrumental in SAVING them money on this project by Protecting them with the following MUTUAL INS URANCE POLICIES: “Workmen’s Compensation” (For protection of employees) “Public Liability” (For protection of the public) “Builders Hide” * (For protection against loss by fire) Cates Insurance & Rental Agency “Insurance Service and Safety at A Saving” . We Are Proud of Our Part in the Construction of the New Home of the Coca-Coia Bottling Co., Os Henderson The Tile Work in This Building Was Installed by Us Ben. J. McClamroch & Co. Raleigh, N. C.