Henderson daily dispatch., October 31, 1935, Special Coca-Cola Section, Page PAGE SIX, Image 14

About Henderson daily dispatch. (Henderson, N.C.) 1914-1995

Image provided by: University of North Carolina at Chapel Hill Library, Chapel Hill, NC

                
PAGE SIX
NATURE GAVE FIRST
CARBONATED DRINK
Sparkling Water Springs
Had Healing Powers Be
fore the Beverage
As fir back as history goes we can
find evidence of the esteem in which
people held the spas, or sparkling
water springs. They recognized their
healing qualities, although no one
was able to explain then*. Now, how
ever, according to C. O. Seifert, man
ager, of the Coca-Cola Bottling Com
pany of Henderson, scientists recog
nize these springs as the first car
bonated drink and ascribe much of
their healthful quality to the pre
sence 6f the gas which made them
sparkle.
“Early scientists must have known
something of the e qualities,’’ said
Mr. Seifert, ‘ foi in the seventeenth
century a couple of London chemists :
asked Charles 11 for a permit to
manufacture an artificial mineral
water for medicinal purposes. More
than 100 years later, the great scien
tist, Priestley, created quite a stir
by impregnating water with the gas
produced in hit-wing beer. And two
years later he suggested that the
water used in the British Navy be
refreshed by impregnating it with
acid gas. Benjamin Franklin also in
terested himself in carbonation and
made some improvements in Priest
ley’s formula.
“Later, sodium bicarbonate was us
ed in the formula and it was this
which led to the name, ‘soda water.’
And now scientists have proved tha*
carbonation is more healthful than
anyone ever dreamed. A booklet of
the Mellon Institute of Industrial Re
search has this to say: ‘Complete
sterilization may be obtained with
carbon dioxide by the use of suffi
cient pressure or sufficient time’. So
now we understand why the right
carbonated drink is so good for the
health and why many hoiNiitals have
become users of Coca-Cola.”
INCREASE IN TIRE
PRICE IS EXPECTED
New York, Oct. 31. —(AP) —A. A.
Garthwaite, vice-president of Lee
Tire aYid Rubber Company, in a state
ment just issued, expressed belief that I
—— l ' L “ .
I OUR BEST WISHES TO
I Coca-Cola Bottling Co,,
)x •£ 9 r
Os Henderson
i M
i: On The Opening of Their New Home
f M
” It was our pleasure and good fortune to secure the plumbing,
4 . M wiring and heating contracts for this new building.
/ H
?’ M
m We especially call y our attention to the
! i IRON FIREMAN
i M ;
i-H INSTALLED by us which will AUTO
h matically he at the building.
y M
M Let us tell you about the economy and convenience of
? h having an Iron Fireman installed in your place of busi-
M ness or home.
;m •
* M . . 4
Wilson Electric Co.
4 M
J
# M
i h Heating, Plumbing and Wiring Contractors.
I M
arTTWTCyTVTT?
Water Cooling Tanks and Syrup Pump
Here are the Uni-Tempt cooling system tanks and the syrup pump in the new plant of the
Henderson Coca-Cola Bottling Company.
an increase in tire prices was “in
evitable and that it might come with
in the next few weeks.”
"The tire price situation has im
proved somewhat, but it is not yet
satisfactory,” he said. ”It seems like
ly, however, that before the begin
ning of the new tire selling year on
November 1 next, the industry will
have agreed upon a plan of merchan
dising which will prove oound to the
manufacturer, the dealer and the
public.
“In recent weeks we have seen
trade developments which should as
sist in strengthening tire price sche
dules. In addition to efforts of manu
facturers to reach an agreement to
stabilize prices somewhere near the
Feb. 1 levels, the recent reduction m
original equipment tires to a price
below the cost of production and the
further curtailment of rubber export
permit from 65 per cent to 60 per
cent of the so-called standard for the
final quarter of 1935, will ultimately
result in higher replacement tire
prices. I would not be surprised to see
some action taken around the first
‘f November.”
HENDERSON, (N. C.) DAILY DISPATCH THURSDAY, OCTOBER 31,1935
OVER THE COUNTER
(From The Red Barrel)
Somewhere back in the early days
of selling—probably when the Con
i>cticut Yankee Peddlers were going
up and down the land —someone said,
“It takes two people to make a sale,”
There is a buyer and a seller.
For some years. I don’t know how
many, there has been constantly be
fore us all a fine upstanding man in
white jacket and cap. Whenever we
picked up the magazine or newspap
er we saw him. As we rode along
the highways, we have seen him
smiling at us from the billboards. As
we walked the busy streets of the city,
we have seen his pleasant face look
ing down on us from painted bulle
tins.
When we walk«*d into a store and
asked for a Coca-Cola, it was that
chap who handed it to us with a smile.
Coca-Cola Company has for a long
tiime, I believe, and certainly much
more completely, recognized the im-
portance of the people at the Point of
Sale than have most other manufac
turers.
This was not done with any neglect •
of the impJNtant job getting the pub
lic to prefer and ask for Coca-Cola.
In all kinds of advertising the white
coated Coca-Cola dispenser has led
the parade. But the parade has been
getting bigger and bigger. During
the past couple of years, an increas
ing number of national advertisers
have shown the retail sales person in
their advertising. He has been dem
onstrating or explaining or selling or
just handing out their product over
the counter. The list is too long to
give them all, hut these are repre
sentative: The Texas Company, Co
cony' Vacuum, United States Rubber
Company, Studebaker Automobiles,
Pyroil, RCA Victor, Bromo-Seltzer,
Ovaltine, Dutch White Lead, Ale
mite, National Distillers, Westing
house, General Electric and Good
year.
I could go on and list 75 or 80 im
portant national advertisers who are
following this example. The names
given are enough to prove that a
large group of important people have
joined this parade.
TEXAS’ PECAN CROP YIELD
IS TRIPLE THAT OF 1934
Austin, Texas, Oct. 31.—Trfipflrng
the yield of last year, the Texas pe
can crop this season has been esti
mated by the Federal-State Crop Re
porting Service at 36,005,000, or ap
proximately 00,000 ponuds in excess
of the entire nation’s production of
1934. The prospective crop for the
whole country this season is estimat
ed at 78,860,000 pounds.
Texas pecan growers are receiving
about 15 cents a pound at the pecan
shelling center of Texas, San Antonio.
Although the leading pecan.grow
ing state, Texas is erratic in pecan
production.
Many of the so-called oriental
things for sale in Cairo are manu
factured in Europe and America.
“Our Hats Are Off” To The
Coca-Cola Bottling Company of Henderson
In The Construction of Their
Splendid New Plant
|r Os Which This Community Should be Justly Proud.
We were instrumental in SAVING them money on this project by Protecting
them with the following MUTUAL INS URANCE POLICIES:
“Workmen’s Compensation”
(For protection of employees)
“Public Liability”
(For protection of the public)
“Builders Hide”
* (For protection against loss by fire)
Cates Insurance & Rental Agency
“Insurance Service and Safety at A Saving”
.
We Are Proud of Our Part in the
Construction of the New Home of the
Coca-Coia Bottling Co.,
Os Henderson
The Tile Work in This Building Was
Installed by Us
Ben. J. McClamroch & Co.
Raleigh, N. C.