Henderson daily dispatch., October 31, 1935, Special Coca-Cola Section, Page PAGE SEVEN, Image 15

About Henderson daily dispatch. (Henderson, N.C.) 1914-1995

Image provided by: University of North Carolina at Chapel Hill Library, Chapel Hill, NC

                
SIEBIUZING METHOD
jqQHOWN OT SEIFERT
r fa . Cola Official Tells Os
To Insure
\Vholesomeness
, TM method of mixing and
T'i i.on.'d 'd soft drinks is a
}. " >'’ ]e of both cleanliness
• ■ 1 *’ti*'' l according to C. O. Sei
-1 lC ' , 0 f the Coca-Cola Bot
°( HM.dM.on. ,
: ! livlne in m> of ™-
' ' .j,! Mr. Seifert, ‘‘and in
, V,. ii'ive machines that are
"'r p.man.' Ar a matter of fact.
■ ■ . oee;:' of mixing: and bot
v,: ' ..nomplished without, the
, I' um n*i hands. One of the
mportant dep is the sterili
' ,|,o bmt’e for that iis the
,i , r.i the drink it*oh’
pi<.t* rta.
bolt, composed of a
, ~j.each holding a sin
,., i c.iiiios the bottles by a
Oif liort jumps over two
~1 : in cither end of thbot
’j, machine. At each jump
: ,n> held over individual
force scalding water, im
,,l with caustic soda, up into
n, :n unions force. This is
‘ p , ,oh bottle not once but 42
1 imo and in the meantime
' iV , |.mi lies have scrubbed the
1 !. of the bottle. The bottles
,mi to the second cylinder,
;in otln'i' series of tubes rinse
' , w ith clear, pure water. Only
"... , u rh •Wen precautions as these
,:tle considered acceptable for
~ with Coca-Cola.”
EXTENSION service
WORKERS WILL MEET
Allege Station, Raleigh, Oct. 31.
rfVjp annual conference of North
:i State College extension ser
, weifteis will be held at the col
, the week of December 16,
. ’ 0 Schaub announced today,
y re conference the extension
and the farm and home
ffi'ii discuss the condition of I
mi 'ttre and make plans for the j
filing year.
_V red agricultural authorities will j
deliver addresses on timely subjects. !
the dean added. i
iAA ixxixxxix.x.xxxxxxxxxxxxxxxxxxx.
H
M | 5 ' "W 1
M : J
j
—'■* .
■"
! We Wish to
]
| CONGRATULATE
J ' 10'"
H
3 The Coca-Cola Bottling Company
HI
h
\\ Os Henderson On the Opening of
N
JJ Their New Plant.
H
i
|J has been a pleasure for our company to furnish them v *
M one °f new porcelain lined Uni-Temp Water Cooi
ng ing Tanks which insures sanitary and uniform
|| temperature water at all times.
|
POTTER & RAYFIELD, fee.
E P - O. Box 1042 Atlanta, Georgia
!ia aaamnnTTTtTTTTniTrgHgm
M
M
Managers Office in Coca-Cola Building
is the office in the new Henderson Coca-Cola Bottling Company’s Building, showing C. O.
Seifert, manager, seated at the desk.
China
Bottle and Fountain Product Both Sold in the
Far Eastern Republic
(From the Red Barrel.)
A short three years ago, seven fa
miliar red barrels were placed aboard
the Dollar Liner “President Pierce” at
Los Angelees, and shortly thereafter
bottled Coca-Cola was offered for sale
in that sophisticated and vibrant me
tropolis of the East—Shanghai. And
during the three years that have fol
lowed, hardly a Nippon Yusen Kaisha
or Dollar Liner departs from Los
Angeles without its cargo of red bar
rels destined for the shores of
Cathay.
Watson’s Mineral Water Company
Ltd., of Shanghai, may be called the
pioneer bottler of Coca-Cola in China.
Close on their heels followed Crystal
Ltd., who soon had placed bottled
HENDERSON, (N. C.) DAILY DISPATCH THURSDAY, OCTOBER 31, 1935
Coca Cola in the homes, cases and
clubs of Tientsin. Spurred on by
their success with Coca-Cola in Tient
sin. Crystal Ltd., now furnishes Coca-
Cola in the city of Shanhaikwan. This
year has found the Laoshan-Iltis
Mineral Water Company producing
and distributing bottled Coca-Cola in
the “Atlantic City” of the
Yellow Sea.
The sales and advertising efforts
of these bottlers first found response,
as would he expected, in the inter
national Settlements and foreign
-quarters wlftere “home-side” Coca-
Cola was eagerly sought after by
Americans thousands of miles away
from their native land, and by other
nationals whose first Coca-Cola had
been tasted at the outdoor cases of
Paris, Rome, and in the Rhineland at
Beautiful Dustseldorf.
That Coca-Cola is international
and is “home-side” to others than
ourselves is evidenced by the amus
ing experience related by Mr. T. K.
Owen, manager of Watson Mineral
Water Company, Shanghai. An Ita
lian from the city of Rome settled in
Shanghai, and noting the famous
trade mark hied himself to the Shang
hai plant for his case of Coca-Cola.
To the delivery foreman, he express
ed with native oride his satisfaction
at finding Coca-Cola in Shanghai, and
added that it was “the first genuine
Italian product” he had found in
that city. Dr. P. S. Lewis, manager
of the Pacific Division, who brought
this story back with him on his last
trip home, did not mention whether
our Italian friiend was enlightened,
but we are certain that he still
finds “the pause that refreshes” de
lightful, whether it is Chinese, Italian
or American.
The almost instantaneous response
from the foreign contingents in their
markets has not satisfied the Chinese*
bottlers of Coca-Cola, as they realize
the tremendous potentialities of that
vast market of natives dwelling both
within and outside of the cities
whose lives, customs, and beliefs are
still in transients from the spiritual
outlook of the old Fmnire to the
republicanism, which i?
fit hi turbulent..
Bulletins and pictorials with Chi
nese characters line the streets, me
tal signs with the trade mark both
in the usual script and in Chinese
characters are on the outside and
hiside of dealers’ stores, and Chinese
salesmen solicit the trade. Nothing
is left undone to reach and develop
this great market, with the ic_air
that there is a steady and cons, jcsni
increase in the number c. Cm nesc
consumers of Coca-Cola.
The famiiiar Coca-Cola trr.de nark
itself in of course registered 1 China.
However, the trade name “CocaOola”
which is recognized by Millions
everywhere as meaning a delicious
and refreshing beverave, when trans
cribed literally into Chinese charact
ers is possible of dozens of interpre
tations. It v/as therefore necessary
to determine upon and register an
additional trade mark with corres
ponded as closely as possible phone
tically to the spoken word “Coca-
Cola.” This trade mark is illustrated
on the photography of the metal
signs accompanying this article on
page 16. Reading from bottom to top
and from right to left, your Chinese
friend would translate it literally into
“can drink, can happy,” or “some
thing pleasant to drink.”
The example of Chinese newspaper
advertising reproduced on tlje .oppo
site page . is; translat»edj^B>fpHdws:
“Coca-Cola is a vary defa'cAml {drink
—the favorite all over the wifnid.
“Try it when you and
thirsty. You will he delighted? with
its refreshing and invigorating xlelici
ousness. It is made from fourteen
different fruits products and bottled
under the most sanitary conditions.
Drink it any time —it is absolutely
pure.
“You can get it anywhere.”
Not only is the familiar bottle to he
found, but in the larger towns, parti
cularly in the international settle
ments and cantonments, Coca-Cola is
served at soda fountains. The syrup
is supplied to the fountains by th§
numerous branches in China of Getz
Brothers and Company. San Francis
co.
‘Refreshment Time’
Is The Name Os New
&s([<£ Program
“Refreshment Time,” feaetujring
Ray Noble and his orchestra,he
the title of a new series pf Chra-Cola
radio programs broadcast 'from New
York over the Columbia coast-to
coast network. The program will he
broadcast every Wednesday night at
9:30 Eastern Time for a half-hour
period each -\eek, beginning the night
of October 30th.
“We consider ourselves very fortu
nate to have Ray Noble,” said C. O.
Seifert, manager of the Coca-Cola
Bottling Company of Henderson, “be
cause of the unusual quality of his
music. Some of my associates, who
have been attending rehearsals in New
York, tell me that the ‘something’ in
Noble’s dance music is due to the
fact that he majees his arrangements
bring out the real tune of a song
with a certain feeling that is quick
ly sensed and has not been successful
ly imitated.
“Although Ray Noble is compara
tively a newcomer into the American
world of dance music, the public has
been quick to sense the plus of his ,
style. When he was still musical di
rector of the British Broadcasting
Company in London, his records had
et a high mark in sales in America,
•articuiarly among young people who
ollect whole albums of them. And
Icble’s own compositions are known
•herever music is played. Some of
is outstanding hits are “Goodnight
Yveetheart;” “The Very Thought" of
How to foe a Perfect Hostess
IDA BAILEY ALLEN’S BOOK FOB THE HOME
authority. Coca-Cola—the drink that ®ITSK THIS COUPOM
makes a pause refreshing, the natural ■
partner of so many good things to eat— | COCA-COLA CO.,
has published it as a contribution to hos- I North Ave., N.V n Atlanta, Ga,
pitality and sociability in the home. i find 10c(stomps or coin to cover eort
n l r» i* ■ of handling and mailing) for which send me the
Coca-Cola bottling Co. I book, "When You Entertain'by Ida Bailey Allen
of Henderson, N. C. ■ Name
SB-300-2 _ Address ..........
v«*..
y *' 4
pP^^^^^ ... ■ • . .;:•: x-frvX-:> s' :
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Our Compliments
c . r , •• .
1 •: : ft <;• ’
And Best Wishes to the 1
• = ' r;
Coca-Cola Bottling Co.,
> *. - ' >;■;••';■ -j / % *:• ’ , 4 ' ..■ j
Os Henderson
4 ; ’ 1 r ' J ‘ ' '■ “ '*
• 'V;.
On the Opening of Their Handsome
New Home on the Raleigh Road
Crystal Carbonic Laboratory ft
Charlotte, N. C.
•t r *
You;” “Love Is the Sweetest Thing;”
and more recently, “Why Stars Come
Out at Night.”
“For many months Noble h~s lie on
conducting his orchestra in the fa
mous Rainbow Room. New York 1
-‘tv. To p'n.y in the Rainbow Room,
uxiv-fifth s‘o’v o'" Rnck°felle- Centrr *
is iust about the top in popular music 1
lecognition. And in the movies Noble
PAGE SEVEN
and his orchestra ate a conspicuous
port of Paramount Pictures, great,
new production, “Tm Kig Broadcast
of IP3G.”
“In addition i l Ray NobJt Mid his
orchestra, a supporting cast oi ■ her
ra- r io sta-s vd’l include A1 Bo'/lh
tenor- F-bs He- Brotbe-s. p po
lar rhythm trio, and special talent
frem time to time.”