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Some Tested Rules For Any Business By GEORGE i. COCHRANE President. Pacific Mutual Life Insurance Company A young man teginnlng a business career, if he ha 3 the ability, ran al most be assured of success by fol lowing a few simple rules: Absolute honesty is the fi»-t essen tial. No on? c m be misted with im portant business unless his integrity is beyond reproach Temperate living follows closely on the heel j oi hnesty, enabling a young fellow to maintain a clear mind in a ijcund wody. Modesty is another thing. The cbeekly fellow is not popuTtr with his employer or the public. But modesty always commands respect. Never miss an opportunity to make a friend. Never neglect an opportunity to help a friend. Be unfailingly loyal to your business associates. A large number of friends is always an ele ment of strength in business life. Membership in some good Christian church is a strong aid to honest and temperate living and a good place to so; m true, lasting friendships. Families Os Small Income Are Shown To Be Backbone Os Business, Reports Show (From The Coca-Cola Bottler.) Ihe consumer importance of the family man in the lower income class is graphically revealed, by the Bu reau ot Foreign and Domestic Com merce, Department of Commerce, t>■ o"C h its fourth report in a series of studies on selected household J-mmodities and service# used by families of various income classes. The atu ’y just completed is based on information furnished by families in Columbia. South Carolina, according to N. H Eng'e, Assistant Director c 'he Bureau. Similar to the recent reports for Au tin. Texas; Fargo, North Dakota; and Portland. Maine, the Columbia study contains adJitional evidence, the Assistant Director stated, that families receiving annual incomes of less than $2 000 far outnumber all t/oae with higher incomes as to num ber of families consuming coai for house heat; Using rra - equipment for cooking and electricity for lighting; installing bathtubs and showers, buy ing au omobiles; and owning their ovn homes. In other words, these ?->-• • gt • lisUr* driv« home the point that mass consumption on the part of families with small incomes is the Leckbor? of business. Correlated data on ownership 0 r use cf these goods in 1934 and income re ceived duiing the preceding year, as obtained from Columbia families, are particularly interesting when com pare j with the same type of informa tion procured from Austin. Texas, Statistics covering these two southern '.. * 1 We are preutl of the part we had in the building of the new home of the Coca-Cola Bottling Co. We installed the Barber Giant Shingles and Built-In Barber Trinidad Roof TANNER Roofing Co. Henderson, N. C. Another most important factor is the -pirit with which one does his work. The young man who will give I his entire mind to his work, watch ing carefully every detail, making as fexv mistakes as possible, doing the work of his employer as though all the responsibility and profit were his own. will (even with moderate ability) become indispensable to the bu mess. Such men are sought after day. So many men work without thinking, and work along in ruts, watching the 1 clo< k for quitting time, that the man who thinks as he works, and thinks ! soley about his work, and makes it ; his master passion, will find hime;lf | in g'eat demand. B" patient and persevering. Some time’ we give up on the eve of a great success. Be sure you are fitted for the career you have chosen, and then stay with it until you win. Test these rules by watching some i-ucce sful business man of your ac quaintance. I cities chow many points of similarity I and also some noticeable differences, j For instance, in Austin, the availabili ty of natural ga3 and its use for house-heating pui poses results in the general use of heating apparatus of a different kind from that required in Columbia where coal is the prin ( cipal fuel. All reporting Austin families with internes of $3 000 or more light then homes with electricity, but for Co lumbia the facts are different, in that city all families with incomes of sl,- uOO or more have electricity for light ing and are therefore use»s or poten tial usei 3 of various electric house hold appliances. In some other re sp r f however. Columbia families air not so well provided with modern conveniences as are the Austin fami lies. In both cities the facts point to sales opportunities. While many a consumer may be curiou? to know how his family equip ment compared with the average for his income class in tnis city, indivi dual and organizations, wherever located, are sure to tmd much that is of human interest in this new and levealing picture of living standards among the various income classes — (he compilation, as asserted in the Foieword, is primarily designed for use in sales planning by manufactur ers distributors, and advertisers of the goods reported. This series of studies by Ada Lil lian Bush, head of the Consumer Mar ket Section, is being carried out un der the general direction of Wilford HENDERSON, (N. C.) DAILY DISPATCH, THURSDAY, OCTOBER 31, 1935 Heating Plant i n New Coca-Cola Building Ik. Rm lIN iH iIIBBBi Wmm * 1 ■ fp* i mJmi SBWMiiMtl ||? IK i : ill Beml |p| fWiPllli ;g>. ....... >;:•> y .• L. White, Chief of the Marketing Re- i earch and Seivice Division of the Bureau of Foreign and Domestic Commerce; Particular attention is called to a section of the report de voted to suggested use of the ma The New Home Os The I BOTTLING CO. This Handsome Structure Was Designed And Built By Us —— - ■ - We are proud to add this new building to the long list of A Partial List of Buildings and Homes We Have Built in Henderson; buildings and homes we have constructed in Henderson Maria Parham Hospital. - Those who entrust their to us may expect and H. T. Morris, Residence. rece?ve the highest c,a ‘» of workmanship, supervision R. G. Davis, Residence , . „ . Dr. R. t. Unchurch, Residence ' mui construction, all at the very lowest possible cost. . T °ndis Building. Garnett Street. Rfpvrtirnn Theatre. C'nvolinn DntrprinF Co.— Rf ora err Warelioimp wnvrhom-.—Ne,- A<wition. ALL OF THE MILL.WORK USED IN THIS TTmi dr % cj r' yj Cot IVflll. T onrliTionino* "P? onm I ■ I Hnrrlrt Cotton PATTERSON-CARTER, INC. Contractors - Henderson, N. C. tciial by all agencies interested in bringing these so-called consumer “durable-goods" product;—and a wide range of related commodities—to a -bill higher percentage of families in each income group. j The giraffe's high forehead, giving him literally a high-brow appearance, is due to the air-cclls in his bones, j The Phillippines are among the ! world’s leading countries' producing copta and coconut oil. Bottling Company To Be Host Friday Evening to Public at New Building (Gontinimrt from Page One.) Tempt tanks and in a room that is dustnronf and almost airtight, and which adjoins these tanks is the glass lined storage tank. Into this tank from a barrel below the pure Coca s-ymi is niimped without ever a human hand touching it. The syrup flows through a pipe and through a finely woven straining cloth into the glass-lined tank. Underneath is another pipe that leads it downstairs to the bottling machines, wiiere auto matic devises empty exactly the same proportion of syrup into each bottle, making all of them uniform in con. tent. In the basemen: of the building are other pumps, and also the heating plant, which is the iron fireman type of machine. Separate bath rooms with show ers for white and colored employees have been installed in one quarter of the Vase ment. This is another of the precautions for cleanliness and ean -1 oUor Pvt Dove ben provided in he now building. Numerous m«-.mfacturing a n d equipment concerns have been called on to furnish various styles and | vpe c of. equipment for the new build •i". Attention is celled to many of hose in congratulatory advertise ments in this section of today's Dailv The building is of brick and con crete. with an artistic doorway a! the front, quarters at the rear for tilacks, and a general landscaping surrounding the entire structure Around the front and sides shrubbery and lawn grass have been planted. To add p ion to the adequacy of the U uiiding for the purposes to which i< was designed and erected, it is one of the beauty spots and show places British Freedom' ‘", " Unktd 1 o People's R„| t London, Oct. 31 -.r m . Britain of freedom of *r> of newspaper integrity ***** and Bt the conference of the i 1 Journalists held here at thP « i,ute of recently. n This was the kernel D , t , speeches and of the mpsßa he this meeting of Britain's'nl to sr„ n i St b e y , Mi - sianiey fhience and } he in ' nalists today,” Mr. Baldwin U>Ur ' adding: “On the accuracy d? formation they supply the f of their comments and the S' 59 of their advice depends to n, d ° ni extent the political judgment of S‘ l who may not otherwise he in i ? with the working of the politica °and economic machinery of the .. Mr. Alan Pitt Robbins, president of the conference, added to thr t,' politicians and pu lie men who , ! like the Prime Minister appear t think that an easy way’to obtain l laugh is to deride the press mi2h ! well remember the passage i„ th “Letters of Junius*’: “The "liberty ff the press is the palladium of all the civil, political and religious rights „f an Englishman.” “Let them realize};' Mr. BohhiiK added, “that the only man who wants to see a muzzled press is the man who aspires to the office of dictator The Member of Parliament would do well to remember that the disappear ance of a free press in this country might also mean iris own removal from his special sphere of activity" of Henderson’s industrial and man ufactui ing enterprises.