Special (tqi£c& Section Special (l m £%
-Jtewav to
CENTRAL
CAROLINA I
YEAU
Coca-Cola Has House-Warming
5()() Dealers
Supplied By
Local Planl
Ajl 0 f Vance and Granville
an d Parts of Franklin
and Warren Served
From Here
r O UR TRUCKS ARE
NOW IN OPERATION
Ne\v Construction Program
[| a s Been Carried Out
With Idea of Planning for
pulure Growth of Bottled
Beverage in This Section;
Quarters Are Ample
Approximately * r >oo dealers
retail outlets for Coca-Cola
in the four counties of Vance,
(grille. Franklin and War
fon are dependent upon flip
/fenderson hottlinnr plant for
their supplies. r rhe regular,
prompt and speedy service »riv
ci them, however, assures them
pf flioir requirements at, }’ll
tinier and enables thorn to
maintain adequate quantities of
the leverage on hand for their
customers.
The Henderson pbmt has the wh' l 'o
of Vance and Grenville counties as its
oratory, and al-o tokos in portions of
Franklin and Warren. On regular
days or the week dealers in these sec
tion? may expect a visit from one or
thp other of the trucks from the
Henderson plant.
Coca-Cola Exclusively
Only Coca-Cola is bottled at the
Henderson plant. That just about
k®eps busy an establishment as later
9? the new factory here, so great is
the consumption of the beverage in
the four counties.
Hie plant here owns and operates
'our trucks. Two of them make the
round- with Coca-Cola. one keeps
Coca-Cola signs and markers in re
pair throughout the a Lea, and the oth
et serves the plant here and runs er
landr- about town or anywhere else
in the territory that may he necees
sary,
‘•hitd .Around the Corner”
lh n oUO dealers supplied with Coca-
Cola by the Henderson plant may he
-ound scattered all over the district.
. matter.? but little where one goes,
toca-Cola is "just around the corner."
Men in the Vmote rural sections.
1 'here is a store in the vicinity, it
)- a fairly safe bet that this popular
‘'ink can also be found there. It is
'kewi.se true that it is one of the
Raders in sales of soft drink flavors,
grocer res. filling stations, general
stores and numerous other establish
ing r *'ry a supply of Coca-Cola
'l t ? lPpt t,|P rowing demands of the
trade.
ft<MKto Cases Annually
Hiese 00 dealers buy from'the Hen
-Bri.Plan i!)() ' 000 case « of Coca-Cola
ca.. S;. t J here are 24 hott les to the
' h ‘ h * * id of a little multi
f'on !n n ’,u i 3 seen ,has she consump
l6of)f' . ,hp four-county area is 2.-
k bottles a year.
crJ?* 1 iP r «««nts a fifty percent in
s,., ' . n thp nine years since C. O.
1 squired the local property.
, h '‘i llt,|p morp figuring will show
i n ,, ij. *''‘ srn ‘ dales represent noth
modrr, P cn P H city Os the new
l*,„ h ' plant on the Ra
„ * rhp yapnclty is HO bottles
mnufe. 'rh»t means 3.600 bottles
Hem' "h bo,,>s In an eight-
M n Plß'iring 300 working
tli;; * ,h!,t Wf " ,lfl mean a hot
rulliv T ° f b ''‘»>™ an
h r ' h, ‘ Plant is
J.L ~r su PPlying a demand 300
time WhLTf ’ hHn ,hMt «His
f , h p" h h ,S an indication
mad, f ‘hat have been
‘i r. B \° W,h and expansion of
T , 1 tinersoti business,
|i«l, b '‘"* it! orodern and rom
' , v =' ,nso °f ‘he word. Mr.
• m • I" npared for a big increase
Hr s . t,,H ‘ may come his way.
''/m l, ” ver . in Pushing his busi
jrr«t # i, . < ’| V * !, r y dir, ‘ ct 'on. and does a
'Vu P’au'ung and scheming
’mire n) . t " d ' 4 of "'aching more and
Uls tutners.
h-iv' ' i’alcis m the four-county
*-«v : f ***'. ‘his popular
•h'lii ha\,. S<> l-S itse, f- Many of
'•rvie,, '. prepared refnigeration
datable M" 5 d,inks <; old and
hav ° found . temperatures. They
'* v * , ll in the w?"t th?, T OCH ~Co)a sells
Jim >r -, U is not * sum
"r 1 ,;: 1 . '""it" 0y - “ ls a
hs ndk C ',! l ‘' >r,> TOnv.nicnl to
B,ld customer l . ecownis!ed any where,
i u *anc e know they have the
tha, n Ve, ' V bottle is steri
whoi,.' ontents are pure
taste ' 'as pleasing to
tttnmtstm omln ©tapafdt
UABKD Wlftg} SERVICE 09
THE A«B*>CIATBU hkE«I
NEW HOME OF HENDERSON COCA-COLA BOTTLING COMPANY
Located on national highway half m ile south of Henderson city limits.
First Came
Here 1907
E. H. Thomas First
Bottler of Th a t
Drink Here; Seifert
Came Here in 1926
Coca-Cole made its debut in Hen
derson in 1907. That is nearly 30 years
ago. It was some 20 years or a little
more after it was first put on the
market in Atlanta, the home of Coca-
Cola and where the formula was de.
vcloped.
The late E. H. Thomas was the first
bottler of Coca-Cola in Henderson. He
opened a business here and prosper
ed with it. Later his son, Goodrich
Thomas, became associated with him
in the management of the plant.
Truck deliveries were soon inaugu
rated, and the business began to grow.
It had reached an annual output of
60.000 cases at the time of Mr. Thom
as' death. He was a veteran bottler
and knew how to push the business,
which grew with Henderson in the
years that followed the turn of the
century. He engaged in the manu
facture of bottled Coca-Cola here for
almost 20 years up to the time of his
death.
C. O. Seifert, the present secretary
treasurer and manager of the Coca-
Cola bottling company in Henderson,
came here in 1926, after the death of
Mi. Thomas. He and his associates
purchased the business and obtained
the rights for this territory. They
have had it ever since, or a total of
nine years, and have seen the bus
iness continue to grow, ✓htil it has
necessitated the erection of a build
ing to house the plant.
For many years, or ever since Coca-
Cola has been bottled here, the man.
ufacturing quarters have been located
near the center of the city. These
were outgrown a long time ago, and
new and larger space became a nec
essity. Hence, the new building that
has been ereetd in 1935, and which
has just been occupied.
The present building and its equip
mnt represent an investment to the
owners or around $50,000. But that
outlay has given them a property that
is the "last word” in equipment for
the bottling of carbonated beverages.
They have planned for the future,
and, building on the records and the
achievements of the past 28 years
or more, are looking forward to a
brighter future in the growth of their
business with the advancement of
Henderson." Clem Seifert has lived in
Henderson long enough to see its pos
sibilities and to become convinced of
the opportunities that loom just ahead
of the bottled drink in this
city and county and section.
It is a far cry from the limited
number of outlets for retail sales iri
1907 to the 500 dealers that are serv
ed by the local plant in 1935. It is
an evidence, too of the growth of the
communily and the section a£ well as
to the popularity and increasing pref
erence of the public for Coca-Cola.
Henderson and its trading area have
proved a good field for this indus
try. and the owners arc showing their
faith and confidence in the future
by the investment they have made.
_ ONLY DAILY NEWSPAPER PUBLISHED IN THIS SECTION OF NORTH CAROLINA AND VIRGINIA. *
IVIPBI ns “ " i -.1 , ■ n
MACHINES INSURE
PURITY OF DRINKS
Seifert Tells of Modern Me
thods That Prevent Any
Contamination
While it seems almost impossible
that a product can be manufactured
and prepared for the consumer with
out the touch of human hands, that
is literally what happens in the
manufacture of a Coca-Cola, accord
ing to C. O. Seifert, manager of the
Coca-Cola Bottling Company of Hen
derson, in order to insure absolute
freedom from the chance contamina
tion.
“Back in the old days,” said Mr.
Seifert, “before the invention of mod.
ern bottling machinery, the soda man
washed his bottles in a tub and fill
ed them with a footpower machine.
He handled each bottle separately.
The stopper, something like a rubber
valve, attached to a loop of heavy
wire, hung in the neck of the bottle.
You’pulled the wire to stop up the
bottle, and you punched it in to get
the drink out. This way of opening
gave a popping sound hence the
name, ‘soda pop.’
“Today Coca-Cola is bottled entire
ly by machines, Each bottle is steri
lized with scalding water and caustic
soda, and then thoroughly rinsed with
clear, pure water —all in automatic
machines. Each is then uniformly fill
ed and sealed air-tight by automa
tic machines. The seal is a cork and
metal crown that holds fast but comes
off easily—giving you the drink in all
its original purity.”
CHESHIRE FARM MOVED
171 MILES WITH TRAIN
Knutsford, Eng. Oct. 31- The stock
and equipment of a complete Cheshire
farm has been moved 171 miles by
railway from here to the village of
Bletchington in Worcestershire.
A special train was provided for
the journey and stops were arranged
watering and feeding the animals
cnroute. Eighty head of cattle as
well as farm implements and house
hold furniture were carried. The
journey commenced at 2 o clock in the
morning and the farm was settled
on its new premises within the next
24 hours.
DRIVE against sales tax
ORGANIZED IN ALABAMA
"Birmingham, Ala. Oct. 31 Decision
to launch a campaign in Alabama
against a proposed sale? tax
HENDERSON, N. C. THURSDAY AFTERNOON, OCTOBER 31, 1935
&SJ The Henderson
PI Coca-Cola Bottling Company
/If cort^a^y ill v ites you, your family and friends
Formal Opening of Their
Friday evening, November first
HfVH| nineteen hundred thirty-five
qHllpi New Home, Raleigh Highway
from seven until ten o’clock
SOFT DRINK BUILT
BY REFRIGERATION
Coca-Cola Bottler Tells of
Its Importance in Man
ufacture, Serving
One of the most important factors
in the growth of the soft drink in
dustry is refrigeration, according to
C. O. Seifert, manager, of the Coca.
Cbla Bottling Company, of Hender
son. This is so not merely because a
drink naturally tastes better when
it’s cold, but because refrigeration is
absolutely necessary for the protec
tion of the carbonation in the drink.
“Even in mixing and bottling Coca-
Cola,” said Mr. Seifert, “we make
sure that the water is never more
than 40 degrees Fahrenheit at the
most, because the carbon dioxide
which gives the drink its sparkle and
adds so much to its healthfulness, as
well as to its appetizing qualities, dis
likes warm water so much that it will
escape from it into the air at every
opportunity. In bottling there is a
moment, just as the newly filled bot
tle passes from the filling machine
to the capper, when the bottle is open
If the drink were warm, a good deal
of the gas would escape before th©
cap could be stamped on and the re
sult would be a flat drink,
“The same thing is true in the serv
ing of Coca-Cola. Aside from the fact
that it tastes better cold, the low
temperature of the drink locks the
carbonation in and you get the full
benefit of its healthful, refreshing
qualities. That’s why we always in.
sist that Coca-Cola be served just as
cold as possible.”
made at a meeting in Birmingham on
Oct. 17, sponsored by the Alabama
Independent Merchants Association,
the Alabama Pharmaceutical Asso
ciation, the Automotive Trades Asso
ciation, the Farmers’ Union and other
organizations.
Irby C. Hall, head of the Oliver
Hall Merchantile Company of Collins
ville. introduced a resolution to raise
a “war chest” of $50,000 from mer
chants of the state and to organize
in the 2300 beats in the state.
Objection was voiced to the plan
of Gov. Bibb to have a spe
cial session of the legislature in Jan -
jiary enact a 3 pm- cent sales tax.
coupled witlsi a S2OOO homestead ex
emption .
Regarding the Governor, it was
pointed out that jo platform he
orinnsed 2. Sal-5 tTT.,
Tomorrow Evening
Coca-Cola
On Market
50 Years
' Coca-Cola as a beverage has been
on the American market for a full
half century. It started in a Southern
city, but each year has seen it grow
in popularity and spread to other
sections until today it is found in
every nook and cranny of this great
country, and is known today as the
favorite beverage of the American
public, given to the nation by the
South.
It was back in 1875 that the late
Asa G. Candler made the formula
for Coca-Cola syrup. He placed it on
the market in his home town of At
lanta, selling through drug stores in
a city which at that time was not
the metropolis that it is today. It im
mediately proved popular, and found
a ready demand. It quickly became a
favorite and its fame began to spread
far beyond the borders of the city
where it had its inception.
But Coca-Cola did not really come
into its own until some one thought
of the idea of manufacturing it in
bottles as a carbonated beverage.
That opened an unlimited market. It
was not necessary to operate a foun
tain to dispense the drink.
Bottling companies began at once
to spring up to manufacture the bev.
erage. And back in those days when
the modern art of bottling was not
known, or certainly not developed to
the fine point it is today, it was a
much slower process.
As the years passed never methods
were invented. Vastly greater speed
was developed. Machinery used at first
was discarded as obsolete and the
progress that was begun moved along
until the time came when Coca-Cola
was put up in bottles by machinery
without ever being touched tty the
human hand until the syrup and the
carbonated water were put in and
mixed and the cork and metal crown
clamped on by the same mechanical
process.
One of the principal features of
modern bottling is the cleanliness and
sanitation with which the process is
carried out. It is something to mar
vel at. How it is done will be seen by
visitors to the Henderson Coca-Cola
Bottling Company’s plant tomorrow
night when it is thrown open to the
public for inspection. What visitors
see will be a revelation to them.
The bottling of carbonated bever- ■
ages has come to be a science, and
•as such has been developed to a very
high state of perfection. Coca-Cola is
put in a bottle especially designed
for this beverage. It is unlike any
other kind of bottle, and is easily j
recognized wherver seen.
The only thing like bottled Coca-
Cola is another Coca-Cola. It’s just
a drink, it's true—but what a drink!
Nothing else brings such a delicious
tingling taste. Its cool after-sense of
refreshment its happy invitation call
ing on you to pause for a moment to
refresh yourself—these have made it
the friend of millions. Sealed clean
and sweet in its sterilized bottle, it,
comes to you pure as sunlight.
Wherever you are, “it is just around
the corner. Over one million a day 1
ane sold. It had to he good to get
where it is. Pause and refresh VOUr
solf •
PUBLISHED EVERY AFTERNOON
EXCEPT SUNDAY
Bottling Company To Be
Host Friday Evening to
Public at New Building
Coca-Cola Manager
aggsagpt- C<>.>- Jggg
j Wmb W
|B». Ml
- V ’ jlUk |j|j|
C. O. SEIFERT
CLEM SEIFERT IS ”
PLANESMANAGER
In Addition to Operating
Coca-Cola Business, Is
Otherwise Active
A LEADER IN KIWANIS
Also Member of West End Country
Club and Has Taken Part In
Community and Church
Affairs in City
Henderson Coca-Cola Bottling Com.
pany is a corporation, but the Seifert
interests are the chief stockholders.
D. W. Seifert, of Weldon, brother of
the local manager, is president, and
Clem O. Seifert is secretary-treasurer
and manager. The vice-president is
A. C. Johnston, of Kelford.
All are men of long experience in
the business, and who have records
of success behind them. That they
have enjoyed their usual good luck in
business is attested by the magnifi
cent plant that has just been erected
on the Raleigh road to serve this
j territory.
It was not Jong after C. O. Seifert
came to Henderson as manager of
the Coca-Cola Bottling Company that
he became well known in this com
munity and section. His reputation in
New Bern, whence he came here as
a livewide and wlide-awajte citizen
came with him to Henderson, and his
ability to make and hold friends
quickly asserted itself.
After nine years residence in this
city, Mr. Seifert has come to be
known as a leader among the younger
and more active set of business men
of the community .He has been ac.
live in most undertakings for the
upholding and advancement of Hen
derson since he came to the city as
one of its residents and business men.
One of the first recognitions that
came to Mr. Seifert was his election
as vice-president of the Henderson
Chamber of Commerce. A year later
he became president of that organiza
tion. Some time afterwards, he was
selected as director and chairman of
the annual Home Service Appeal of
the Salvation Army, and put on one
of the best campaigns of the Army
has ever had here.
Soon after coming a the city, Mr.
Seifert aligned himself with the Ki
wanis club, and always has been ac
tive in the affairs of that civic group.
He served on committees and later as
vice-president, during the year 1933
was the president and active leader
of Henderson Kiwanians.
Mr. Seifert is also a vice-president
of the West End Country Club, and
is a participant in social affairs there
as well as availing himself of the
recreational facilities provided. He is
fond of golf and other sports.
As manager of the Coca. Cola Bot
tling Company here, Mr. Seifert has
a business that is perhaps as well
known as any in the South. Coca-
Cola is the South’s favorite drink,
both at fountains and in bottles, and
under the direction of Mr. Seifert the
trade in this territory has grown and
expanded rapidly in the past half
dozen years, ...,,
Section
18 PAGES
FIVE CENTS COPY
Plant Represents Investment
of About $50,000 for
Manufacturing En
terprise
ALL EQUIPMENT IN
BUILDING BRANDNEW
Most Modern and Up-to-
Date Bottling Machinery
Obtainable Has Been In
stalled for Supplying This
Territory With Popular
Beverage Made Here
The Henderson Coca-Cola Bottling
Company’s new $().0(X) plant on the
Raleigh highway, half a mile from
the city limits is now complete and
occupied, and the formal opening and
house-warming will be held tomorrow
evening from seven to ten o’clock.
The public is invited to attend and
see just how this popular beverage is
manufactured in a building which
thioughout is as clean as a new pin.
Preparations have been made wy
Manager C. O. Seifert to play host
to a large number of friends and
citizens in general. The plant will be
m operating, so that guests may see.
tiu; workings of the machinery and
thq handling of the drink in the
large quantities in which it is turn
ed out to met the growing demand
of the public.
In addition to the fact that the
building itself is new, the equipment
is likewise brand new. The most
modein bottling machinery known
to the trade has been purchased and
installed and is now in use, supply
ing tlie four-county area of Vance
Granville, Warren and Franklin with
Coca-Cola in bottles.
No expense or effort has been
spared to give Henderson and the
surrounding territory a bottling es
tablishment for the making of Coca-
Cola that is as good as anjl that will
be found in cities much larger. , An
outlay of approximately 150,000 has
been invested in this property.
Visitors to the plant tomorrow ev
ening will see the results G s the great
emphasis that has been placed on
sanitation and cleanliness. From
cellar to roof H would seem that the
most outstanding objective has been
to have everything clean, so that
there may be no chance of contam
ination in the product that is man
ufactured and offered for sale to the
public.
Water that goes into the mixing
<>l the drink, is obtained from an
artesian well that has been sunk 186
feet into the ground. All of that depth
except eleven feet was dug through
solid lock. Several veins of water
struck long before such a depth had
been reached, but no chances were
taken of a possible water shortage
at any time. Moreover, the pumping
of water from a 186-foot level in the
ground assures a far greater degree
of natural purity and a greater free
dom from any possible contamina
tion, all of which was a consideration
in the depth to which the well was
sunk.
A large pump was installed to
draw the water from the well, bring
ing up 20 gallons per minute, which
is stored in a huge tank imbedded in
the ground underneath the building,
and having a capacity of 1,500 gallons.
From the underground tanx, the
water is pumped slowly into the TJni-
Tempt cooling system tanks on the
second floor. By means of an electric
refrigeration system, the water in
these tanks is kept at a temperature
not higher than 40 degrees, and It is
at that temperature that it is drawn
off into the bottling machine and
mixed with the Coca-Cola syrup in
the bottles.At as low a degree as
that, a better drink is assured.
As one enters the front door of the
building, the office of Mr. Seifert as
manager is immediately on the left.
Opening into that room is the door to
the vault, and from another side a
cloak room and storage quarters for
office supplies.
To the right of the entrance, and
through a glass partition, one enters
the bottling room, which is easily seen
through the large plate glass win.
dows from the highway. All of the
bottling machines are located here.
As the bottles are filled and crown
ed, they are put through an inspec
tion test, where every bottle is ex
amined before being placed into the
crates and carted back to the storag#
which is to the rear of the bottling
compartment.
On the second floor is the paint
ing department, where crates are
reK°nohed and the lettering im
crinted on them. Tr, another section
o? the second flooi- are the Uni
(Cortirued on Page Eight.)