The Monroe journal. [volume], August 05, 1921, Page PAGE SIX, Image 6

About The Monroe journal. [volume] (Monroe, N.C.) 189?-1965

Image provided by: University of North Carolina at Chapel Hill Library, Chapel Hill, NC

                
THK MOMCOE JfH'KVlU IT.IIHV. AU.IST.T.
FIORT PC.Vn
I
t
i
m
I
i Improved Gasoline
Every motorist should profit
by this announcement
F
OR many years the Standard Oil
Company (New Jersey) has main
tained a special diyision of its staff
whose aetiyities are devoted en
tirely lo the development of new
products and the constant improve
ment of those already being manu
factured. A large share of the
work of this Development Depart
ment centers around the produc
tion and quality of "Standard"
Motor Gasoline.
As a result of continuous research
work and exhaustive, practical road
tests conducted by this Department,
we are able to announce the pro
duction of a decidedly improved
quality of gasoline.
nic standard luoior wasoune
which is now obtainable at every
'Standard" filling pump is im
proved not only in one particular
respect but in every way that has
a bearing on the actual perform
ance of motors.
The average gasoline user is not
aware of the large number of fac
tors that govern the quality of gaso
line he buvs. In fact, he usually
doesn't care about the factors. He
is interested, first, last and always,
in the quality as it is delivered to
him. So, without a wealth of tech
nical information, the motorist
measures gasoline quality by one,
and what is after all the final, de
ciding test, namely its behavior
in his motor.
Gasoline must be good not in one
respect but in all respects. To make
it seem better, even to an expert,
without really being better, is not
an improvement. Our present prod
uct is really better from every
standpoint so much so that you
will quickly notice the difference.
It has never been the practice of this
company to claim economies and
technical merits for its products
which the average motorist could
not prove for himself. Give "Stand
ard" Motor Gasoline a trial. This is
all we ask you to do. We are con
fident that, purely on the basis of its
performance and economy, you will
use it regularly. Try it today.
STANDARD OIL COMPANY (New Jersey)
This is the first of a series of informative advertisements concerning the
relation of gasoline quality to the operation and performance of motors.