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THE ONLY PULITZER PRIZE WINNING WEEKLY Ν
■ ■ DONT MISS • NEWS • I "^ATIJRKS • riCTL'RPM • ADVERTISING Every H'rrk In The Tribun« 74e 7' EWSPAPEK IN THE UNITED STATES — SERVICE — • «""Hut sunsanw • WITHOUT PBAft • WITHOUT FAVOR The Goal of Tfee Tifkmm* Now ui Fomw VOLUME XVH. NUMBElrUM Po<a,,e ^ At Tetor Clör, N. C. WEDNESDAY. MARCH IS. 196i "Tabor City —· The Town With A City Futuren f>. «W, *j Tt. Xju.u« r-b. p.. <-r~. ... „ .. 1*e PER COPT—f3.H AND |Ot A TIAI J. HERMAN LEDER Leder Civic Leader InColumbusCou^iy For Past 40 Years Λ man of vision, with the courage to pursue that vision: and make it become reality, is , a valuable asset to any com munity. Ii; J. Herman Leder, Colum bus county has hud such a man i for 40 years and has really I benefitted. Mr. Leder is the senior! member of the Leder Brothers , firm, «if which the new Leder- j Potter Department Store in Tabor City is a part. He has been in charge of the J Wliiteville parent store since its opening in June, 1025 and has imbued it and other stores in the organization with a spirit of progress!veness that has rubbed off, in many in stances. onto other and unre lated businesses in the area. A reticent man. Herman Leder does not like pers< nal J praise nor publicity. But for the business cstab- 1 lishments of the organization I he believes strongly on adver tising. backed by sound and smart merchandising and the all-important business of giv ing true value for every dollar. Well-planned newspaper ad vertising, backed by smart merchandising, courteous ser vice, attractive window dis plays and well-arranged inter ior displays have always paid him big dividends and he is the first to tell you so. But he has also recognized the fact that no business can grow greater than the area it serves and that areas do not grow of themselves but only when someone pushes to make them grow. And so. while J. Herman Leder has been busy making a place of prominence for him self in the business world, he has also been active in civic life. His forward looking attri butes have meant much to Co lumbus 'county because of his willingness to serve in any capacity for the betterment of that area. American and Jewish by birth, he is held In high esteem by Jew and Gentile alike. Like any good Baptist. Methodist or Presbyterian, he is active in the support of institutions end works of his religious fellows but his interest and his work do not stop there. He Is equal ly Intense and equally inter ested in those things that ge beyond religious bounds and better the entire community Jew and Gentile alike. Serving as president of the Whitevitle Board of Trader, he has rendered valuable service to this entire section. As presi dent of the Whiteville Indust rial Corporation he has been active in expanding the in dustrial life of the area. Mr. Leder is a member of the Masonic Lodge, a 32nd degree Mason in good standing, a Shriner and a member of the Woodmen of the World. lie is a director of the First National Bank of Whiteville, past chairman of the White ville School Board, which he served for lß years, a member of the Rotary Club, served as Director of the Whiteville Merchants Association and Chamber of Commerce for twenty-one years and also served as President. Mr. Leder is also listed in Who's Who in World Jewry and Who's Who in the South and Southwest and is also presently serving as President of the North Carolina Associa tion of Jewish Men. He came to Columbus coun ty from Marion, one of five brothers . Mrs. Leder graduated from Marion High School in 1923. She and Mr. Leder have two sons and three daughters: Mrs. Margie Harris, a graduate of Womcns College, wife of Dr. Donald Harris a medical stu (Continued On Page 7) Leder Store Offers Prizes At Opening Prizes galore and bargains throughout the store! That's what visitors to Leder Potter's new Tabor City store will find during the store's grand opening festivities this Thursday, Friday, and Satur day, March 14, 16 and 16. Topping the list of hundreds of Free gifts will be a Console TV Set to be given away to some lucky person Saturday night, March 23rd. Another lucky customer will walk away with a free $26 gift certificate on Saturday. All you have to do is come in to the store and register for any of the three BIO Grand Opening Celebration Days to be eligible for these two grand I prizes. But that's not all. during all three days hundreds of lucky people will take away hundred« of door prizes Just for dropping by to visit the new store. And Leder-Potter has some thing for the ladles too. The first 150 ladles to enter the store Thursday morning will receive a free gift. And for the kiddles, there will be free favors everyday dulrng the gala Grand Opening. That still isn't all. there will be free refreshments for the whole family. Visitors to Leder - Potter'* newest »tor· will a'so firn' counter after counter of top quality, name-brand inei than dlse at below normal prices. GRAND OPENING PRIZES!! Thursday, Friday & Sat. - March 14,15,16 1st Prize $250.00 Console, Model TV 2nd Prize $25.00 Gift Certificate REGISTER THURSDAY, FRIDAY or SATURDAY MARCH 14, 15 OR 16 FOR THESE FREE PRIZES! Door Prizes To First 150 Ladies Free Refreshment? — Gifts For The Kids Other Souvenir Prizes Modern,Spacious New Store New Store Adds 10 New Jobs Chalk up 10 now jobs in Tabor City. That, at the outset, is what the opening of the handsome, big. new Leder-Potter Depart ment Store in Tabor City will mean to the community's economy. Elton Cox, widely known throughout the Twin City com munity, will be the manager, working closely with John Potter. Mrs. Elton ι Fannie) Cox will serve as cashier, with Mrs. Whit Wright. Mrs. Joe Spivey and Mrs. ßertha Spivey adding to the first-chnwn tingent that will work to give the store a smooth uperation. Fannie Cox is no stranger to this type of work, having been engaged for quite some time in sales and cashier work. Cheerful, bright- vivacious, she is a welcomed addition to the working force, of any business establishment. Mrs. Bertha Spivey, who re turns to Tabor City to enter this work, also is no stranger to this type of enterprise. Re signing from her work at the Boys' Home at Lake Wacca maw to return to her Tabor City home, she brings with her years of experience, some of it gained with the Gerald Co. Mrs. Jo Spivey is probably as widely known as anyone in the Twin City Community, hav ing operated the Capitol Res taurant in Tabor City for many years. Mrs. Whit Wright, who will be in charge of alterations, is also well known throughout this section. A comfortable, settled sort of person, she is a whiz with a needle and really adept at making a garment fit as it should. There will be other members of the staff, some of whom are being chosen now—enough to bring the total employment to 10 and to provide ample, experienced, courteous help for the throngs of customers ex pected to be on hand opening day. Modern, comfortable, spaci j ous — and complete. That, in a nutshell, is a de I script ion of the new Leder ! Potter Department Store which I will open March 14 in Tabor City . Located in the heart of the I city in the space formerly oc ; cupied by the R. C. Solos building and the Shelley j building, Leder-Potter will of | fer a complete department ! store of which any community ! could well be proud. Sparkling glass and stylish ! grey porcelain-enameled steel make up the front of the mod ern, attractive store, with its smart all-aluminum marquee and rich, brick-red tile that lun from the sidewalk to the ^Lui& entrance. Three large separate show windows, brilliantly lighted with some 40 spotlights, with carpeted floors catch the eye of the passerby, one window giving a basic idea of the men's and boy's wear to be found in side, another the items avail able for ladies and girls and the third the tremendous se lection of shoes available . Entering the strikingly modern new store, the custom er is struck first by one im pression—immense. Luder - Potter Department Store will have some 5,000 square feet of floor space on the ground floor, another 2,000 square feet of stock storage space on the second floor. At the left as the customer enters is found the department for men and boys; at the right the department for ladies and girls; and down the center the area for picce goods, material, sewing necessities and the many items of general merch andise such a complete store always has for its customers. Features of the ladies-and girls department include an at tractive milinery department, a j line of ready-to-wear goods I (dresses, coats, skirts, jackets etc) that runs from front to back along the long right-hand side of the store, and, at the rear, two complete and attrac tive dressing rooms where mi lady can try on her selections and see just how attractive she really Is. Features of the mens-and boys department are much the same. Hundreds of suits sport coats, jackets etc. hanging along the long left hand side of the building, with two complete dressing rooms for men. Down the center of the won derfully-well-lighted store are the table type fixtures, stacked high with merchandise of ail sorts—piece goods, underwear lingerie and the myriad of general merchandise such a store needs to carry if It is to be complete. At the rear of the store is the huge shoe department, with one of the most complete assortment of fine shoes to be found anywhere — numerous lines in all widths and lengths, divided Into areas especially devoted to men. to ladies, to children. Tucked away elsewhere are α separate alterations room and three rest rooms, bright, clean and attractive. Imagine an eighth of an acre •if floor space, covered with (Continued On Page I) I Ultra-Modern Fixtures Mark Leder-Potter Handsome . . . That's the word for the ultra ' modern fixtures you'll find in the new Leder-Potter Depart ment Store when it opens in Tabor City March 14. These fixtures, especially de ; signed for this one store, are ! of an oak panel finish, factory ' built and pre-finished. I Wall fixtures extend down . both sides of the huge store and at the back, while shoe I fixtures, capable of holding be tween 5.000 and 6,000 pairs of I shoes are to be found in the shoe department. Throughout the store will be fixtures of the table-top varie ty to permit the display of piece goods and other general merchandise in a manner that will make it easy for the shop per to find just what is want ed. Many of these are equipped with ••build-ups" — brackets and glass that make it possible to display merchandise at sev- j cral levels on the same fixture. ! Built by Acme Fixture Co.. of Richmond. Va.. the fixtures were specially designed by Acme's widely-known Mr. Ab bott, and cost in the thousands of dollars. Leder-Potter Joins Merchants Assn., Credit Bureau Tabor City's new Leder Potter Department Store, even bei ore its March 14 opening, has already become an integral part of the community's busi ness life. Well prior to its opening, the new store became an active j member of the Tabor City' Merchants Association and dis played its willingness to con- j tribute to the general good of the community by helping »o: bring industry to Tabor City. And. at the same time. I* made application for member ship in the Tabor Cty Credit Bureau. "We plan to operate a really ! convenient ArranKed Credit business in addition to our usual cash and carry business." •J. P. Potter told newsmen. "Under the Arranged Credit j plan, a customer who finds It Inconvenient to pay cash at a time when merchandise Is needed. furnish"* us with such credit information as may bo needed and wo notifv him by | mail of the cedit levol that | wp ere happy to extend to him.; "From there on. it's pretty f much a revolving matter: the customer buys. within the credit limit, what he needs: pays the balance down and, as he needs additional pood*, buys them on the same account." ΡΤΛΝ TO ATTCND r.n*vn OPFNINO MARCH 14. 1ft * 1« Tabor City Receives Double Dividend As Leder-Potter Department Store Opens JOHN P. POTTER j Elton Cox Manager Of New Dept. Store ELTON COX A young man widely known throughout the Twin City Com munity will be manager of the new Leder-Potter Department Store in Tahor City when it opens March 14. John Potter announced to-: day that Elton Cox has been | named manager of the hand some new establishment- and will work closely with Mr. Pot ter in that capacity. Elton, who is 31, is a native of the Simpson Creek section of Horry County, a son of Mr. and Mrs. H. Grady Cox. Sr. He attended schools in Lor- : is. finishing in 1950. and since 1 that time has been engaged in ' a number of types of business ■ activity that have placed him j in close contact with the pub- | lie. Some months ago he came | from the Cox Insurance Co. to 1 join the fore»· of Leder-Pott« r Department Store in Loris. thus gaining an opportunity I ο learn thoroughly the lines :»f fine clothing and other mer chandise carried there, simi lar to the eveellmt stork of wide variety whiclf shoppers will find in the big new store in Tabor City. Elton, who Is of a Rapt ist. has been an active member of the Loris Junior Chamber of Commerce, serving as vice president of that progressive »•rganlzatlon of young men. "I am truly h;<ppy to accept the appointment as manager of the new Lrder.Pnt'er Depart- , ment store In Talwr City." he 1 said today. To me It Is a real challenge. I know it Is going to bp a great pleasure working to serve the good people of the Twin City Community trading area as I have in the past, to keep abreast of their wants and their needs, to see that Leder - Potter Department store is stocked at all times with the best possible buys for the dollar that can be had. Fundamentally, I like peo ple. and. consequently work of lliis type is a real satisfaction to me. "To see a woman complete ly outfitted so that she is her most attractive self, possessed of that poise that only stylish good clothes can give, and to know that 1 have had a part in making her happy is, in it self. a satisfaction," he said. "And it's good to be able (Continued On Page 6) JOE I.EDER Vier President of Lrder Bros., Inc. Κ4M LEDER Vier Prraldmt of l-«i« Bro*., Ine. Any town gains a lot when a big, new business opens. But Tabor City is getting a double dividend March 14 when the modern, new complete Leder-Potter Department Store opens in the R. C. Soles and William Shelley properties on Railroad St. For Tabor City not only is gaining economically (10 new jobs plus an assortment of other economic gains) but It is gaining a civic-minded busi nessman in the person of J. P. Potter. John Potter, as he is com monly known, has made his civic self felt throughout this general area for a good many years. Until 1941 he was a partner in the Bullock-Potter store in Chad bourn but sold his interest in this business when he was called into military service. When he was discharged from service, he eyed the Twin City Community and found, as he knew he would, that it Was the most promising economic ally of any and decided to open a business at Loris. A lot next to the service station at Loris's stoplight at he intersection of Main St. (Hwy. 701) was bought and he built a fine store. This was at a time when there was nothing between that store and the State Theater. After six years of that op eration, he consolidated with Leder Brothers in what was the first partnership store in that chain, the new store being known as the Leder - Potter Department Store. All other stores at that time were Leder Brothers Stores. Leder Brothers and John Potter are now going into their 10th year of close and mutual ly beneficial association. In the intervening years a second partnership store — Horton-Leder in Concord, N. C. — has come into the chain but the Tabor City Leder - Potter Department Store is the first expansion of a partnership op eration within the chain. But even now an eagle eye is being kept open for fruitful oppor tunity for further expansion. Well before the scheduled . opening of the new Leder Potter Department Store In Tabor City, John Potter be came a member of the Tabor City Merchants Association and applied for membership in the Tabor City Credit Bureau. Thus he follows a pattern of civic, fraternal and religious life he set at Loris .where he is a member of the First Bap tist church and a member of (he Board of Deacons· a mem· bcr of the Loris Merchants Association, the American Leg ion and the Lions Club. He is a member of Omar Temple, the M-L-C Shrine Club, the Masonic Lodge and a Sunday School teacher at his church. He and Mrs. Potter are the parents of two fine children, Linda, 16; and Johnny, 14. John Potter, at 46, is a pro gressive merchant, possessed of foresight and vision and a can capable of seizing oppor tunity full grasp. Through the years he has shown a special interest In young people and has been particularly coopera tive with the Distributive Ed ucation program, under which high school students learn first-hand how to work In and operate such a business as a department store, earning while learning. And while he In no way Intends to turn Ma back on Loris Just because of the big. new operation In Tabor Cty. he plans to ealar as ef fectively into the civic life of Tabor City as he haa that of Loris and make Tabor Citjr foal It has benefitted doubly I· Um opening of the now store, gate in« economically and gaining ι new clvfe-mlnded busineat nan, too.