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Nice Wrs. Lat&am haa hw miA ti rtmni it Mt to wuh a georgette Mouse safely than her own skin. "Whs soap do jam ue for georgette?' asks MnLJollycowsn) a sly twinkle in her eye. - "Wby,I t- ."says air Latham. 1 "Would yootssek on your r cooneiiot tt'f toqtfrw'' ; . . -s "But," said Mrs. J laughing at her rneatficootMoictioo.-yoo juat sud georgette inquired more care than your face. Mr dear. I'm afraid you're all turned around. You use Ivory Soap for your race, don't you? Well, then you ought to me. Ivory Flakes for geot gene, or any other (ilk, for that matter. Ivory and Ivory Flake ate mat th. wm anao. ma know." I fmyour cprmpldckm S i JL Let us repeat: ' . . . Soap can do only one good thing for your, skin cleanse it safely. How few, people realize this simple truth is shown every day, when physicians are called upon to treat skin troubles due to the mis use of soaps or the use of unsuitable soaps. 4aCLi34pote-again from Dr. Pusey's author itative book on the Care of the Skin and Hair ; . ;r ' "A soap should be bought not at a panacea for skin troubles, but for its humbler quality of cleansing the skin. . : - - "The natural color ofihebest quality of toilet soap is ' creamy white;' ' although "whiteness is in itself no . ' index of special purity." "With a healthy skin ofnormal resistance the only care needed tseto keep it clean and to protect it from ' damaginnfluences. The way to keep the face . clean is to wash it, sometimes with soap and water, sometimes with "water alone. s The thortugh wasb- Bj Wiliism Alltn Pmuy, M. D., Pnftatr f tknuttUgj, Vmcmitj fuE-it. ;ing with soap and warm water once a day is the measure which should be depended upon to keep the ' . face clean. It should be followed by a rinsing . with cool or cold "water. " . ... Here, in three simple, direct paragraphs, is a whole volume of wisdom about the care of the skin. When you buy a soap for your skin, buy a soap that is just as simple and direct and safe as this advice of Dr. Pusey's and use it simply, too to cleanse safely. Ivory Soap cleanses safely. That has been ' its duty and privilege since 1879, and will be its destiny through the years to come. ; " . t Ivory Soap is pure, mild and gentle. It comes to you uncolored-r-in its natural creamy white state delicately fragrant. It is made for convenience, as well as safety therefore jt floats. . PROCTER & GAMBLE SCENE: West Point, where they make army officer. Mother and rather- and Sally -Jollyco are struggling through a formal reception, but tea and cakes and even ice-cream can't draw Bobby away from his cadet friends, whose example he hopes some day to follow, provided only but let Bobby ask the question: "Say, d'ya hare to bttbt much up here?" . "D wer replies the taller cadet. "Look here, son, the day plebe sets foot on this sacred spot, they issue him three cakes or Ivory Soap, and from then on he doesn't do inrjthingbur bathe!" IVORY SOAP 99?S PURE IT FLOATS . (HI llfir an II f ' "AH right, Jascha. Come on," says the muse at the Children's 4 . Me -'sit, roe nriff AH right, Jatcha. Cane on," says die muse at the Children's "Bathe each child wirh Ivory Soap every day," said Dr. Verity's fast order when he was appointed beadpoyticiaa of this lrarrajooo. This is the best way to keep them healthy, for Ivory Soap lather is ooe of die best antiseptics yoncao-ae." XA voa know thtt most hospitals se Ivory Soap? A Flaked Soap which meets the important safety test Before you trust your costly dm fabrics to any soap in any form, a donhr nirnraJty comes up in your mind. .. Is this soap really safe?" .- to tba stf m avy fm?" . A,soap whicb is too strong for yoor face is MatBfwtJj too strong foryour ; ddicste and cosdy aanaenrs, . Ivory Flakes is simply Ivory Soap in flake fom. Ofamm it rally 'meets this impor tant safety test. For Ivory Soap, pure, mild, gentle, white has protected the faces and hands of uTtwwic of women since 1879. Ivory Flakes offers you a real warp of ssfrty fox deaasing the very finest garments jouown. .