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M. E. BLATT CO. “The Department Store of Atlantic City” M. E. BLATT CO. An Important March Sale of Linoleum Rugs for Every Room of the House The M. E. Blatt Co. is headquarters for Linoleum and Linoleum Rugs. You will find on display here during March almost every conceivable size of Linoleum Rugs— both the regular and the odd sizes that are often hard to obtain, as well as thousands of yards of Linoleum in rolls —by the yard. Countless patterns are shown to ~ choose from. Prices will be hard to duplicate anywhere, as a com parison will show. Linoleum is now used, not for kitchens, pantries and bath rooms, but for nearly every room of the house. Lino leum Rugs provide an attractive, durable, easy-to-clean floor covering at a small cost. And few; stores anywhere can offer the wide variety of styles, patterns and sizes that are to be found in stock here. We invite you to inspect this complete showing of Linoleum Floor Covering. The Floor Coverings In Bedrooms of Today No doubt you have seen this new kind of floor in the homes of some of your friends. For today, >' the charmingly appointed bedroom has a floor covering of linoleum. The colors and patterns of these coverings are so distinctive and beautiful that they furnish the basis for the decorative scheme of the room. Handsome fabric rugs scat tered here and there make these linoleum floors warm and comfortable. Linoleum or linoleum rugs in any color may be selected from this excep tionally large collection, now offered at price advantages. The Old-New Kitchen Floor Covering Perhaps you got the idea, years ago, that lino leum was only for kitchens. That was true, before the European customs of using linoleum as a per manent floor throughout the house had gained acceptance in America. Today, you will still find in many American homes, kitchen floors of lino leumv But it’s a new floor covering, in a variety of new colors and new designs of exclusive crea tions. And it is sanitary, non-slippery and easily cleaned. The most inexpensive kitchen floor cov ering possible and at the same time practical and serviceable, is now quoted at the lowest prices in years. * ' . ^ ' A Few Feature Values $1 Plain Brown Linoleum.39c yd. $1 Figured Linoleum ..69c yd. $16.50—71/2 x IOV2 Linoleum Rugs, $9.75 $7.60—4% x 12 Linoleum Rugs . 3.65 $10.50—6 x 9 Linoleum Rugs .. 5.95 $19.75—9 x 12 Linoleum Rugs.10.75 $15.00—7*4 x9 Linoleum Rugs . 9.15 For a Spotless Bathroom Floor Why not make your bathroom spic and span with linoleum of a cheerful blue and white tile pattern? Besides its artistic charm, women find linoleum practical, sanitary, durable'and easy-to-clean. Its smooth, firm, waterproof sur face cannot harbor dust or germs—and just a few light strokes with a damp mop leave the floor absolutely clean—the rich, bright colors glowing like ijew. Our present reduced prices place this favorite floor covering within reach of the most modest purse. Dining Room Rugs In Modem Homes The floor covering of the 1922 dining room is a linoleum rug. In fact, thousands of women are -' using these rugs in every room, because of their extreme beauty and economy. But in dining rooms especially, where liquids are spilled and crumbs drop to the floor, these modern rugs are most practical. The beauty of a linoleum rug is far more than surface deep—no dirt can get down into them, no water can rot or harm. Not until ' ; you see our splendid collection of linoleum rugs and the irresistingly lows prices offered, can you fully appreciate their worth. New Art Rug for the Living Room You can have no adequate idea how bright 5© and cheerful a linoleum' rug could make your liv- © ing room, until you actually see some of these • attractively distinctive designs. These art rugs are comfortable under foot—restful to walk on and stand on; and you may depend on them to remain permanently as smooth and solid as the day you purchase them. They are delightfully cool in summter—in winter, with rugs here and there, as warm as any woven rug. In addition to the economy of first cost, there is the economy i that results from its durability.