Copyright, 1923—All Rights Reserved
Amusement Publishing Co., of Atlantic City
VENTNOR, ATLANTIC CITY, N. J., APRIL 25, 1923 TWO CENTS PEE COPY Vol. 16 No. 48
National Exhibitors
Host to Millions
Notable Entertainment and In
teresting Show on Daily Pro
gram in Centre of Board
walk Life
“Smarty, Smarty-gave a party
—nobody came!.’: so funs the old
nursery rhyme, r
Tough on Smarty. Maybe he
didn’t know how to reach his
hoped-for guests in the proper
way to tempt them to the famous
party failure made practically
immortal by Mother Goose.
For I know a man and a com
pany of which he is executive head
which gives a reception party
every day and evening. But this
man is no “Smarty”; he is just a
plain hustling, keenly clever
American business man.
And this man of whom I speak
knows how to place successful in
vitations; knows how to invite
people so that they come to his
daily functions by literal millions
in course of each year.
It’s a big job. Twenty million
or so are there to be invited every
twelve months; and invited in
such a manner that they will at
tend and become interested in
what this man and his company
have to offer them in the line of
wonderful entertainment and
visual and vocal information
along lines of education in the
latest advancement of modern in
vention intended to make life still
more worth the living.
Benjamin F. Crosby is the man
- ■ who is out to break the record for
making a success of inviting peo
ple in a manner which will secure
their presence. And he, as Presi
dent, heads the National Exhi
bitors, Inc., the business organiza
tion which carries out his ideas to
success.
Mr. Crosby’s invitation list in
cludes every man and woman who
comes to Atlantic City for busi
ness, for health or for pleasure.
He and his company-tender the
x freedom of their great Exhibit of
modernity in scores of important
lines; of their spacious audience
hall where artists of national and
international renown in musical
<*' lines give concerts accompanied
by the Ampico, that modern mar
vel of piano reproductive perfec
tion; radio concerts bringing the
greatest of broadcasted entertain
ment direct to the National Exhi
bitors’ guests'; moving pictures on
subjects both entertaining and
educational, and other attractions'
of surpassing interest and ability
. to please.
Mr. Crosby and the experts who
are his staff have made a highly
successful study of methods to be
used in extending^ their invitations
to visit the National Exhibi
tors headquarters. In former
quarters, much smaller than the
present exhibit, they had nearly
a half million adult and interested
visitors during a seashore year.
Now they have location in front
of the Brighton Hotel, between
the Traymore and the Marl
borough-Blenheim and in the very
heart and promenading centre of
the Great Atlantic City Board
(Continued on Page 26)
-■ Gumphert Marries
V William JB. Gumphert, 2nd, son
Sf. of the former President of the
5; City Council, in the early part of
last week married Miss Claire
Evelyn Filler,* of the Juanita
Apartments. After a Jjoneymoon
through the Blue Ridge Moun
tains the couple will return to
J Ventnor where they will make
^eir home. ■ . ■' j
H .- - ... r..... ...... .
Bids Asked For
Summer Music
Many Activities at Monday
Night Session of Local Rulers
Proposals for furnishing music
on the Municipal Pier and Casino
during the summer season will be
received by Common Council on
Monday, May 14, City Clerk
Reppetto having been directed to
advertise for bids at the last meet
ing of the Ventnor ruler's. Last
year Wagner’s Orchestra had the
contract.
Bids were received by Council
last Monday night for extensions
to the casino and fishing pier.
The specifications provide for the
construction of a “music , shell”
on an extension which will join
the two piers. The contract will
be awarded at the next meeting.
The bidders follow: Sutton &
Corson, Ocean City, fishing pier
extension, $4 per square foot;
casino addition, $1.75 per square
foot; John E.Kahle, Ventnor City,,
fishing pier extension, $3.67;
casino addition, $1.69 per square
foot. The aggregate cost is esti
mated- at $20,000.
The city clerk was also directed
to readvertise for bids for 200
tons of coal and also for the col
lection of garbage. Only ir
regular bids were received on
Monday night. Council was forced
to reject the proposals." The
garbage collection contract ex
pires in June.
Chairman Sweigart, of the
Water Committee, was authorized
to purchase two carloads of coal
to supply the need until the regu
lar contract is awarded. After
May 1st the pay of the caretaker
of the sewage septic tanks on the
meadows will be $130 per month.
Council formally awarded the
contract for the laying of a sewer
main along Winchester Avenue
from Jackson to Austin Avenues
to Sutton & Corson.
Radio Aerial Restrictions
Are Now Legally Effective
Installation of radio aerials im
mediately above or in close prox
imity to high tension electric
wires is prohibited under the pro
visions of Ordinance No. 6, which
was passed last Monday night by
Council on third and final read
ing.
Ordinance No. 7, fixing salaries
of city officials and employees,
was passed on second reading;
The measure, provides for an in
crease of $250 per year for of
ficials other than those in the De
partment of Public Safety, and
establishes a minimum and maxi
mum rate of pay for police and
firemen. The heads of the two
bureaus will each receive $1950
per annum, while the men will re
ceive $1440 upon entering the
service and receive an increase
annually of $50 until the maxi
mum of $1640 is reached.
Originally providing for a loan
of $25,000 on promissory notes
Ordinance No. 9 was amended
making the amount $5,000 less.
The measure was passed on
second ^reading. The money will
be applied to payment of cost for
making extensions to the city
piers. - ■ ■ ...
Councilman Sweigart sought in
formation concerning the plan to
be adopted to make available for
public use the Thoroughfare end
of Qakland Avenue, which prop
erty was recently acquired by the
city. Owners of contiguous prop
erty who will pay for the opening
of the street are desirous of plac
ing a flower bed there.
E. B. Yellow Taxicab Co. Marine
600—Quick, Safe Service.—Adv.
Early Recovery
For Miss White
Daughter of Former State Sena
tor Out of Danger After
Operation
The many friends of Miss Bertha
D. White, daughter of former
State Senator C. D. White, and
Mrs. White, of the Marlborough
Blenheim, will be pleased to learn
that she is recovering from the
illness which for a time threat
ened her life. Miss White was
first taken ill at Vassar where
she is a student but recovered suf
ficiently to be removed to her
home in Atlantic City. Later
complications brought decision by
specialists called to her bedside to
perform a mastoid operation
which proved to be entirely suc
cessful. Yesterday the daughter
of the former Senator had re
covered to a degree' which admit
ted of her being able to sit up and
her physicians now predict sure
and rapid recovery.
Woman Killed At
Chelsea Corner
Miss Cassie Loey, aged 59, a
domestic employed in the home of
Mrs. Max Dann at 32 South Talla
hassee Avenue, was struck and
fatally injured by an automobile
as she was returning from church
on Sunday morning. The acci- j
dent took place at the corner of
Tallahassee and Atlantic Avenues
and the driver of the car, Mrs.
May Reeves, of Leesburg, was
placed under bail raised from
$2,000 to $5,000 to await bfficial
action. The bail was furnished
and County Physician Lewis
Sauder and officials of the Atlan
tic City Accident Bureau are of
the opinion that unless new evi
dence develops the tragedy will be
classed as an accident and no in
quest will be held. The injured
woman died in the Atlantic City
Hospital a few hours after she
was struck.
Ventnor Veterans Were
Present at Reunion
Three past commanders of
James Harvey Post, No. 144,
American Legion, of Ventnor
City, were the guests of honor at
an informal dinner given at the
Fredonia Hotel on Monday eve
ning.
Byron Jenkins, Preston Crook
and E. Bertram Wright, each of
whom served with distinction
overseas, fulfilled the duties of
post commander in the order
named since the institution of the :
veteran organization on October;
7, 1919.
Joseph Farrington, present com-1
mander of the post, paid tribute
to the service rendered by his
predecessors. Fully half a hun
dred members of the post at
tended the affair.
Presentation of past officers’
badges by Chairman William God
frey of the arrangement com
mittee prompted appropriate re
marks from each of the recipients.
The Post Glee Club under the
leadership of James Victor Wray
enlivened the occasion with catchy
vocal numbers.
“Buy Coal Now" — Riley Bros.
Mar. 1266-116 N. Brighton-Adv.
-.— <
Deliveries at any time desired
daily and this insures Ventnor
householders the best service for
all kinds of sea foods, if orders
are given to the CHELSEA FISH
MARKET, 2707 Atlantic Avenue.
Phones, Bell—Marine 2180 and
2181.—Adv. -
Lions To Announce.
Convention Program
Members of Organization Will
''Hear Details of Entertain
ment Provided for Lions
International
Thousands of members of Lions
international from every section
)f the United States will come to
Atlantic City in June to attend
what is expected to be the largest
and most important conference of
the big organization ever held. At
;he Weekly Luncheon of the Lions
at the Breakers today Chairman
Albert T. Bell, of the Lions’ Club;
President Herbert Hemphill and
members of the special Conven
tion Committee will announce de
tails of the big program of busi
ness and entertainment which
will keep the local and visiting
Lions busy June 26th, June 27th,
June 28th and June 29th. With
Chairman Bell and President
Hemphill on the committee are
Hervey S. Moore, District Gover
nor of New Jersey Lions; Director
Julian A. JHillman and Director
David Allman. Several novel
and snappy entertainment fea
tures and terse addresses by men
of note will feature the Weekly
Luncheon meeting today. Mem
bers of the Lions also will be given
details of the New Jersey District'
meeting of the organization to be!
held here next month.
Many Bids Received
for New City Truck
In order to enable members of
Council to judge the merits of
their respective trucks, represen
tatives of four concerns which
submitted bids for the furnishing j
Df a three-ton steel dump auto j
truck have been requested to give
a practical demonstration the
latter part of the week.
Proposals were submitted to
Council on Monday night for eight
different kinds of trucks by local
agents of the Mack, Sterling, j
Pierce and Diamond T trucks.
The bids were referred to Council
man Joseph R. Bartlett, chairman
of the Street Committee. Under
the progressive paving program
recently approved the city will
be required to have an additional
truck of at least three-ton
capacity.
Mr. Bartlett has arranged for
a test to determine the relative
load capacity and motive power
before awarding the. contract.
The demonstration will probably
be held in the vicinity of the
water works, and will - include
pulling power, facility for dump
ing and carrying of load.
The Oliver H. Guttridge Co., of
Atlantic City submitted three bids
to furnish a Mack chassis as fol
lows: 3 Ms tons, chain^ drive,
$5,973; 2% tons, chain drive,
$4,800; 2 Vi tons, gear drive,
$4,342. Other bidders were: John
E. Kahle, Ventnor City, Sterling
3 Ms tons, $5,200; Royal Bros., At
lantic City, White 3Vi tons, $5,
300; Continental Supply Co., At
lantic City, through Lewis Mathis,
Diamond T, 3 tons, $3,800; Dia
mond T, 3 Ms to 5 tons, $4,900.
The contract will be awarded
at the next meeting of Council
on May 14.
—NEXT WINTER’S COAL—
Austin Coal Co. Mar. 865—Adv.
BOARDWALK BOOK SHOP
711 Boardwalk—Marine 2126-M
Everything in Book*. — Adv.
PACKARD TAXI SERVICE
—Phones—Marine 3113-3114—
Reliable & Quick Service—Adv.
To Finance
Injured Fireman
Effort Being Made to Provide (
Fund* for Man Injured for
Life While City Employee
Virtually helpless for nearly j
two years as the result of an
accident which befell him while :
employed as a city fireman in j
Ventnor, Clarence (Jack) Bis- •
hop may be an invalid for life. 1
Bishop, who is a veteran of the 1
World War, with an honorable
discharge from the United States
Navy, is now living with his wife
and four young children at Cape
May.
As the result of a visit last
Sunday by representatives of the
local fire department, an effort
will be made to provide the
necessary funds to place Bishop
in a hospital for treatment in the
hope that the spinal affliction
may be cured.
Bishop is a member of Vent
nor Truck Co., No. 1, but was
also employed as a paid fireman.
While cranking one of the appa
ratus he sustained injuries which
aggravated a condition said to
have been caused by a fall on
deck of a war vessel.
Last Sunday, Magistrate Ed
ward McHale, former Fire Chief
Norman M. Gale and Thomas
Newell visited Bishop at his home.
They found the patient had not
improved materially.
Since his retirement from the
fire department, Bishop has been
limited in funds to what he re
ceived from the insurance com
pany for liability payments and
from the relief fund of the Fire
men’s Relief Association. The
Ventnor City Fire Co., No. 1, has
from time to time also con
tributed various amounts to keep
the family from want.
It is now planned to have the
fire companies and the American
Legion join forces in an effort to.
raise sufficient funds to finance
an operation in the hopes of
restoring him to health.
Chief Engineer Maurice Royal,
of the local fire department, ■
favors the raising of a large fund
to defray the cost of a major
operation likely to remove the
affliction.
Capt. Baker Going Abroad
Capt. Asher C. Baker, U. S. N.,
retired, member of Harvey Post
of the American Legion in Vent
nor, sails this week on the City
of Paris for Turkey, on a diplo
matic mission for the state de
partment. Capt. Baker was deco
rated by France and his own
government for exceptional serv
ices rendered as director of ports
during the transport of United
States tfoops during the World
War. Although he has attained1
the age of 79 years Capt. Baker is
exceptionally active.
Ventnorites As Speakers
On Thursday last the Ventnor
City Public Schools were well
represented at the Parent-Teach
ers meetings held in several
county schools.. Mr. Halliday
Jackson, principal, addressed the
meeting at Egg Harbor and
urged a greater co-operation be
tween parents and instructors.
Miss Catherine C. Chalmers, dis
cussing the same subject spoke
before the one in Absecon.
-Fill Your Bins Early
Parsells Coal Go. Phone—
Marine 9.—Adv. •
fenkins Will Seek
Zoning Schemes
'ouncil Appoints Him Commit
tee Chairman to Investigate
Urgent Problem „
With a view of formally discuss
ng all phases of city zoning with
3. L. Ford, New York expert,
’resident of Council Adams last v
Monday night appointed a
:ommittee to study the question
ind make a formal report to
Council. Legislation designed to
:arry out the plan thus presented
will then be introduced.
Byron Jenkins, well-known
realtor, and sponsor for the
present discussion of the matter,
vas named as chairman of the f
rommittee, the other members be
ng Mr. Sweigart and Capt. Steel
man. The city solicitor will be
isked to attend all conferences.
Under the zoning scheme the
garage problem will be simplified.
Future needs of the city will be
rully considered. Since the protest
made several weeks ago against
the erection of an addition to an
existing public garage there has
arisen a general controversy in- ■
iicating that there are those who
are of the opinion that the city
must meet the growing demand
for greater facilities for auto
mobile storage.
Daylight Saving in
Ventnor Sunday
Ventnor City will conform to
Daylight Saving time adopted by
Atlantic City and Philadelphia
resolutions introduced by Council
man Sweigart having been passed
last Monday night by Common
Council.
Beginning at 1 A. Id. Sunday,
April 29, clocks will officially be
set ahead one hour. Eastern
standard time will be resumed at
1 A. M. on September 30.
“The Cost of Strikes”
Is Lecture Subject
The first of a series of lectures
announced recently by the Edu
cational Committee of the Central
Labor Union of Atlantic County,
will take place on Friday evening,
April 27th, 8 o’clock sharp, in Odd
Fellows’ Hall, South New York
Avenue.
The “Fighting Parson” Rev.
Howard R. McDade, one of the
most able lecturers in the country,
is the speaker secured for this
occasion. His subject will be g
“The Cause and Cost of Strikes,” -
a topic of vital interest to em
ployers and the laboring people,
as well as the general public.
Claim Woman Violates
Building Restrictions
Application has been made to
Vice Chancellor Robert Ingersoll
to issue an injunction to restrain
Dora Mulligan from building a
two-family apartment at 23 South
Lafayette Avenue, Ventnor.
Claim is made by the property
holders adjacent that restrictions
in the land deed prescribe build
ing of cottage residences only.
The law firm of Endicott & Endi
cott represent the complainants •'
who include W. Harry Jones,
Elizabeth L. Jones, Harry P.
Sauter and Herbert G. Taylor.
The first hearing will be held on
May 1st in Chancery chambers in
Atlantic City.
Today’s Editorials Page 10 j
_ * ■ ' \;
GLASS HOUSES
ALL GLORY TO PERKINS