Ventnor news., July 02, 1924, Page THIRTY-TWO, Image 32

About Ventnor news. (Ventnor City, N.J.) 1907-1926

Image provided by: Rutgers University Libraries

                
M.E.BLATT _ _
The Department Store Of Atlantic CityJ
ATLANTIC & SOUTH CAROLINA AVENUES
“Charge It, Please”
The woman who is always a little better dressed
than her neighbor on the same income; whose home is
a little better furnished; who seems always to have ready
money for the incidentals that will arise—what is her
secret? In a confidential mood, she may tell you. And
it is all so simple. All a matter of buying carefully and
spending wisely. She knows what she wants when she
sees it. And when she does see it—whatever it is, a
frock at a certain price that is worth more, a chair that
is reduced, a rug that ordinarily costs half again as much
—she buys it. It doesn’t matter if she just happened to
stroll into the store and didn’t bring any money with her.
All she has to do is to say, “Charge it, please.”
The woman who can do a day’s shopping when the
thermometer is soaring near the hundred mark and look
cool and fresh as a cucumber when through; the woman
who can be one of a large crowd around a sale counter
and be among the first to complete her purchase; the
woma'n who doesn’t have to stand around waiting for •
her change and package—in short, all women who are
saved all the petty annoyances of shopping that wear the
nerves to a frazzle, they merely say, “Charge it, please.”
The woman who can start out with the idea of doing
considerable shopping and need never give a thought to
the safety of her money, that woman, does not carry
large amounts of money with her. She doesn’t have to.
She just says, “Charge it, please.”
The woman who often gets advance information of
important sales to be held, who is often extended the
courtesy of examining the goods and reserving pur
chases before the sale actually starts, that woman is
usually listed on the store’s books as one of those who
can say, “Charge it, please.”
The woman or man who wishes the respect of the
community in which they live, who desires a reputation
for honesty and responsibility, can readily achieve it by
being able to say at this store, “Charge it, please.”
If you have not yet opened a charge account here,
visit our Credit Department on the Fifth Floor and make
arrangements to use the magic words, “Charge it,
please.”
M. E. BLATT CO.
“The Department Store of Atlantic City” *