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--x-— Bicycles Better Now. At Far Lower Price Commenting on the bicycle as a factor in modern business a prominent local dealer says: “It’s odd how many people are unaware of the importance of the bicycle in every-day life. A man may walk up almost any of our streets and pass fifty bicycles. If you ask him how many he has seen he probably will tell you two or three. We’re so used to seeing bicycles that they no longer regis ter on the mind. “From a manufacturing stand point, the bicycles of today which retail for from $30 to $40 as against $125 apiece in the old days, are much better than their ancestors. They are lighter, stronger, the tubing is far su perior, the rubber better, the ac cessories much more durable. “Bicycles are used extensively by farmers and farm hands in the oil fields by cotton pickers, by stores for quick delivery purposes —in thousands of places we never give a thought to. So you see the bicycle is still with us as a genuinely important cog in the complicated mechanism of the in dustrial nation. So long as peo ple want to move faster than a walk and dont want to invest in a motor car, there will be a strong demand for bicycles. The steady* improvement in our national road!: system augments this demand, and I predict a regular development is j: the number of good wheels man®-!; factored annually. “More new bicycles are sold te-| day in many towns and cities annJ ;j their surrounding territories thaw I. new automobiles. This fact vr3! surprise many of our readers who have entertained the notion that the bicycle went out of favor as a1 pleasure vehicle a generative urn..; As a matter of cold, hard faeSsv ; more and better bicycles are in America each year than at asy other period in the history of the j industry.” PURDY’S PHILOS “The feller who is fraid of being wrong once in a while will stay right—where he is. WHAT A BLESSING to have, an Execu tor who never dies, such as the Vent nor City National Bank, whose char ter is permanent, and who faithfully executes the exact instructions of the testator, efficiently and economically. Drop in and talk the matter over with us freely. Variety Shop, 1428 Atlantic Aye. 1 Announcing a Christmas Sale to Begin Next Monday Special ordersA taken for /A 1 \ Very ' Unusual \ December ’ Bargains We lore disawiiiaid retail hesmess on the Boardwalk after aac extensive Christmas stock We are farted to wdtod tM§ new merchandise now Trunks Bags Hat Boxes Wallets, Hand Bags, Purses, Umbrellas, Lingerie, Compacts, Gloves, Handkerchiefs, Hose, Leather Novelties, Slippers for Women Hundreds of Other Items from Our Former Store Opposite Steel Pier VARIETY SHOP 1428 ATLANTIC AVENUE Marine 4217-J sa f QIFTS As the great festival of Giving armroaehes. one’s thoughts natur ally turn fust toward Jewelry and Silverware, for no Christmas Gift can <be more immediately and per manently gratifying. At this store yon will find the right gift for every member of the family—for every friend and ac quaintance—young or old. Come and see them. There is no obliga tion to buy—just look. We will cheerfully reserve any article selected until wanted. We specialize in remodeling your old jewelry in new and up-to date mountings in solid platinum or 18-K white gold at very mod erate prices. Estimates and Designs cheerfully submitted FRIEDEBERG’S Leading Jewelers of Atlantic City ' 1532 ATLANTIC AVENUE 1917 Atlantic Avenue Store 4 Garden Pier “The Store Worth Knowing About” Qiveher <! Wfear-Ever Aluminum Utleifsj 1 s We have the complete line and offer a discount of 10% The Most Practical Gifts A Red Star Stove Makes a real and lasting gift As Low as $5.00 Down. “ Pyrex 99 Beautiful, inexpensive, useful Complete stock J. B. SCANLAN CO. 1917 Atlantic Aie. ONLY ONE STORE ESTABLISHED 1889 Look for the Red Star Sign PWm Marine 5781 TWO XRUCKS TO SERVE YOU