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New Administration Will Improve Business By ROGER W. BABSON It is true that conditions, are a greater factor in making our Presidents, than are Presidents in making conditions. On the other hand, Presidents can do much to help or hinder, to speed up or slow down activity. Politics are like a dam with a sluiceway built across the stream of busi ness activity. One administration nfey close the sluiceway and dam the water; while another political party may open the sluiceway and let the flood pass through. Although neither political party has increased nor decreased, by ..even a teaspoonful, the amount of water in the river, yet the amount flowing down the stream differs very decidedly according to the control of the sluiceway. Thus the conditions of the country differ very decidedly ac cording to the motives and wis dom of the man in control of our government at Washington. I am convinced that the motives and wisdom of the man inaugurated today are the highest type. More over I say this without regard to parties or politics, because I voted for Wilson twice .during the strenuous years of 1912 to 1919. One of the chief factors in up setting business during the past few years has been the attempt of politicians to stimulate busi ness, change wages, or reduce money rates by artificial and un economic methods. These poli ticians recommend stimulation for our business, labor, and financial difficulties when these difficulties are primarily due to the fact that they were already over stimulated. Take the farm situation, for instance. Everyone acquainted with the farm situa tion knows that the farmer has suffered unduly during the past few years and that we cannot have real prosperity any length of time unless his troubles are corrected. To have real pros perity in America, the farmers of America must be prosperous as they are the great basic producers of wealth. On the other hand, the difficulties of the farmer cannot be eliminated by giving the farm er more of such things as were primarily the cause of his diffi culties. The same rule applies to the labor situation. What the wage earner really wants is to get more of the comforts and necessities of life for his week’s labor, and to have better"hours of work with better conditions under which to work. These aims are right and just. President Coolidge is anxious to help both the farmer and the wage earner. He, however, is wise enough to know that it does the wage earner no good to get more money in his pay envelope if this money does not buy as much in rent, clothes, and com forts as the former wage pur chased. The Federal Reserve Board has been subject to violent attacks by certain politicians. Doubtless some of these criticisms have been justified, but most of them have been unjustified. Presi dent Coolidge will do everything possible to keep business and Let Our Automobile Protect Your Pay Rolls In Transit Make use of our "Auto Bank.*' This armored steel ear extends the security of the bank to your very doors. It delivers change and pay rolls in denominations as requested, and will call for deposits. It safeguards your valuables to and from our safe deposit vaults. Further information regarding this service gladly given on request. The Second National Bank N. E. Cor. ATL. & NEW YORK. AVES. Atlantic Cltjr, Now Jenqr prices on a normal and sane basis, aiming for a gradual im provement. He will not allow the Federal Reserve Bank to be used to stimulate what is already over stimulated, neither will he let the bears use it for selfish purposes. Capital is notoriously timid. Someone has said that there is only one thing which is more easily frightened than a banker and that is “a pair of bankers.” It always has been so and al ways will be. Furthermore, whether we like it or not, capital is necessary for the construction of cities; the erection of factories, offices, and homes; the building of railways and steamships; and, in fact, for almost all develop ment. When capital is timid, building ceases, development stops, unemployment is common and we have a general period of depression. When capital has confidence, the reverse happens; building expands, factories start up, and general prosperity fol lows. Whether we are Republi cans, Democrats, or real red radicals, all must admit that we want capital to have confidence so that prosperity will follow. Capital has confidence in Presi dent Coolidge and the men 'whom he himself selects. Capital believes that he is morally right, economi cally sound, and has a remarkable foresight. Many good people do not care for his party or for all of those who surround him; but those who know President Coolidge believe in him; in his honesty, his industry, his wisdom, and his fearlessness. He' is right in his economics. These facts in spire confidence and this confi dence lays the basis for distinctly ■better business conditions. In this connection it may be interesting to know what happen ed to the Babsonchfrt for the years following previous inaugu rals. March 4, 1905 the Babson chart stood at just normal when Roosevelt Jwas inaugurated, and in the two years following, with a sound and harmonious adminis tration, we had an almost con tinuous climb. On March 4, 1909 when Taft was inaugurated, a Republican president faced a Democratic House; the Babson chart stood at 2 per cent above normal and the following two years witnessed a general decline of business. March 4, 1913 when Wilson was inaugurated, the Babsonchart registered 6 per cent above normal -and the years immediately following showed a decline. On March 4, 1917, when Wilson was again inaugurated, 4r VENTNOR_ SeSS* 4<$o*v SSLr*& HOME I ‘<+%*0mO*0mr+ ,>r • j&fe •once - PENOCHI J • i L» Ou^rtcJ j>id 'sold tn( James 5no& * •Afctfort- i5I9boardwai» • HOMEMADE FUDGE PENOCHI StfoGllT ^TflfcTBD cJwN/lnitaw “THE SUN NEVER SETS” Englishmen are proud of the fact that British dominions reach so well around the globe that there is no hour in the twenty four in which the sun does not shine on one of them, and we are all familiar with the saying that “the sun never sets on the English flag.” It was not with the English, however, that this assertion had its origin, less justified in geo graphical fact though previous’ claims may have been. For the first recorded use of the idea was in 1590 when Guarini referred to Catherine of Austria, as “the monarch on whom the sun never sets.” Next, in 1648 the English man Gage wrote, “It is said of the Hollanders that the sun never sets on their dominions.” And Spain, too, at the height of her glory comes into .the history. “Why' should nbt the brave Spanish soldier brag—the sun never sets on Spanish domin ions?” Schiller quotes Don Carlos in the German play as asserting that “The sun, in my dominions, never sets.” And Sir Walter Scott wrote: “The sun never sets on the immense empire of Charles V.” this time with a solid.backing, we were in the war boom and the Babsonchart was 14 per cent above normal and for the two. years following business went on its reckless , spree. ■ In March, 1921, when Harding took office with a Republican Congress, the Babsonchart registered 23 per cent below normal^ at the bottom f the depression, and in the years following conditions were improv ing and bringing us nearer normal. Now the Babsonchart stands at 5 per cent above normal, and present indications are that it will average higher rather than lower during the months ahead of us. This is why I feel optimistic about the In auguration today. ssL-LBU— /I SAFE AND SURE DELIVERY of any and every package en trusted to us is absolutely guar anteed, or we stand responsible. We take the utmost pains and care with every article handed us for transfer, and we see to it that such article is delivered promptly and at the lowest possible cost. Seashore & Hosted Express Company Mississippi and Fairmount Avenues Rug* Cleaned and Scoured TELEPHONE 61,000 Sq. Ft. Anything of Floor Space nXl Anywhere For Storage VW Any time ■MUNI r 1 M?-s EDWARDS MEDICATE O FOOT POWDER An aid to itching’toca An absorbent of acid pcrapiration On tin. bhrarti' IW Sm«| If We Knew of Any Way To Make JAMES’ Better —We’d Use It JAMES’ is made as fine as we know how to make it—and we have spent a good many years perfecting our processes. It is made of the fin est materials we can buy—with the best machin ery the market affords arid many special machines that we have perfected and selected for our purposes. - The process is of our own study—suited to the climate and altered to withstand the changing temperatures of January and August. It is packed for keeping and for ease in using. The “Cut-to-fit-the-mouth” size was invented by us and has been one of the biggest factors in our success. The final boxes are designed as gift souvenirs of Atlantic City—an attractive exterior for the important product they contain. As fine as we can make it—as fine as the World’s Largest Salt Water Taffy Factory can create —is “ Cut-to-fit-the-mouth99 Salt Water Taffy Sold at- Forty Gents a Pound at 1519 Boardwalk Only