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Clayton '■'U *^le Vcntnor News Has More PAID Annual SUBSCRIPTIONS Than Any Morning, Evening, Sunday or Weekly Newspaper Published in Atlantic County Copyright,- 1925—AU Rights Reserved Amusement Publishing Co., of Atlantic City VENTNOR, ATLANTIC CITY, N. J., WEDNESDAY, DEC. 16, 1925 Three Cents per Copy Vol. 19 No. 29 To Open New Road With Big Program v. New Paved Route to New Yorl to Be Formally Opened With Special Ceremonies Saturday —Many Officials at Banquet af The newly completed concrete jftighway, route No. 4, from Toms y River to New Gretna and from New Gretna to Atlantic City will be officially opened on Saturday. The opening celebration is be ing arranged under the combined auspices of the Kiwanis, Lions, Rotary, Exchange, Chamber of Commerce, Civitan, Real Estate Board, Hotelmen’s Association, Auto Trades’ Association and the City Commissioners. The general committee met last night in the Hotel Dennis and from the number of acceptances that were turned in, the event promises to be one of the largest motor parades the city has ever staged. Part of the celebration will be a mammoth banquet held at the Traymore Hotel, at 7 o’clock, Saturday evening, after the re turn from Lakewood. There will be many prominent speakers present including Governor George S. Silzer and Mayor W. Freeland Kendrick and many other officials from Pennsylvania, New York, Washington and New Jersey. From present indications it to expected that over 250 cars will take part in the motor caravan, which will be joined at Lakewood by a caravan from New York and North Jersey. (Continued on Page 29) Seek To Have Ventnor Auto License Bureau Ventnorite* Feel They Should Be Able to Secure License* at City Hall—Request Commissioner Dill to Establish Office Request has been made by Ventnor • City to Commissioner Dill of the State Motor Vehicle Department for an arrangement whereby residents of the lower part of Absecon Beach might pro cure registration of automobiles for 1926 by making application and securing tags at the Ventnor City Hall. It was pointed out to the com missioner that inasmuch as the city had granted the use of City Hall for examinations of appli cants for drivers’ li£enses every Friday during the year that Vent nor City should be considered in ' the matter of issuing registration cards. In the request submitted by Councilman Sweigart it was pointed out that the congestion in the Atlantic City office worked a hardship on many residents of Ventnor and in consideration of the courtesy extended by Vent nor to the state department in permitting the use of City Hall it would be only fair to set aside two days at the Ventnor City Hall when car owners could secure tags for the new year. While no indication was given of the probable attitude of the city in the event of failure to conform to the request it is not unlikely that an attempt will be made to deny the use of City Hall to the state department should the request be ignored. Marine MOO. BUILDING PLANT FOR NEW DAILY PAPER M. B. MARKLAND Mr. Markland is presidentyof the M. B. Markland Company, contractors for the plant of Atlantic City's new daily newspaper. His personal attention is being given to the prompt construction of the Absecon Boulevard building. He is known not only as a Rotarian, Boy Scout executive and a member of the newly elected Chamber of Commerce Directors, but for the efficient and thorough engineering of several of Atlantic City’s largest building enterprises. Among these are the James* Salt Water Taffy factory, the Eldredge Chelsea warehouse. Boardwalk Garage and the foundation work for the Dennis and Haddon Hall hotels Contract Awarded For Construction Of New Plant For Daily Newspaper Second Step in Establishing of Modern New Daily Paper in Resort Comes in Signing of Contracts With M. B. Markland Company for Building or Pirst Unit of Plant on Absecon Boulevard The second big step toward publication of Atlantic City’s new Daily Newspaper occurred on Monday of this week when the contract was awarded by the Netfs Publishing Company to the M. B. Markland Company for the plant building at North Carolina Avenue and Absecon Boulevard. The first unit of the building will be a one story structure with a ground floor space of fifteen thousand square feet, marking the beginning of a four-story fireproof structure which has been planned to house the grow ing needs of a newspaper in At lantic City. Ground for the building was broken on Tuesday, evincing the encouragement and progress which are desired in securing the early issue of the new paper. It is expected that completion | of the plant building will be suf ficiently progressed within the next two months to allow of the housing of machinery, which has been on order for the past month, including the new Goss Fress, for which an additional unit was pur chased this week to make the press producing facility of the new paper considerably in excess of any other South Jersey com peting daily. The building on the Absecon Boulevard will house the plant, editorial and circulation depart ments. Spacious entrances and telephone facilities have been provided that all who visit the editorial rooms may find every facility at their disposal for the prompt dissemination of the news of the community. Telegraph and special cppy rooms have been provided here in accord with the demands df a modern metro politan daily, with file and record rooms to suit present needs. The entire rear of the building will be adapted to paper storage, operating directly into the press room with an outlet to the street on the further side for delivery to the circulation department. The efficiency of the new plant has (Continued on JPage 3) V. S. Fisher Resigns As Yentnor Bank Director Victor S. Fisher, well-known realtor, last Monday resigned as a member of the board of direc tors of the Ventnor City National Bank. John S. Westcott, city solicitor of Ventnor City, and solicitor for the bank, was elected to fill the vacancy in the board. Mr. Fisher’s retirement from the board, on which he has served many years, has no significance aside from the fact that he has varied business interests which preclude his attention to bank matters. Mr. Westcott has been identified with the bank for many years in the capacity of legal counsel and also as trust officer. He maintains his law offices in the bank building and has manifested a deep interest in the affairs of the institution. Deliveries at any time desired daily and this insures Ventnor householders the best service for all kinds of sea I foods, if orders are given to the I CHELSEA FISH MARKET, 2707 At I l&ntic Avenue. Phone, Betl—Marine 2180 and H81«—Adv. Association to Sell South Jersey Formed Two-score Realtors and Business Men Gather and Organize Association for Advertising South Jersey to the World An informal dinner, at which about forty representative busi ness men and realtors of South Jersey were present was held at the Ritz-Carlton Hotel on Wed nesday evening of last week, when a “South Jersey Booster” organization was formed and offi cers elected. The plan of the new association, which is as yet unnamed, is to “sell South Jer sey” to the nation. Just what lines will' be followed in carry ing *>ut this program is as yet undecided, but it will probably include the expenditure of at least a million dollars in national advertising. The dinner was arranged by A. Conrad Ekholm and the Scheuer Brothers, of this city. Representatives from all parts of South Jersey were present. Lionel Scheuer acted as toast master of the evening and among the first speakers called on by him was A. Conrad Ekholm. The latter made a brief talk in which he stated that this dinner had been a “dream” of his in which he conceived all of South Jersey I “pulling together” and making progress. - ' — Following this feature of the program the tosatmaster next called on John H. Beecher, newly elected President of the Wild wood Board of Trade. Mr. Beecher said he felt that South Jersey was an easy subject to talk on', stating that a person could discuss the merits of this section of the country for two hours without exhausting_ the subject. Victor S. Fisher next was called on and gave a short resume of the conceiving and carrying out of “Know Your City Day" in this resort. This cost $15,000 in cash and $75,000 in effort, he stated, but it brought unexpected results and a gen eral widening of the scope of the life! of Atlantic City residents, many of whom had never before been more than 200 yards from their homes or places of busi ness. The same results could be achieved, he thought, by an organization selling South Jersey to the world and telling them about the territory. “We think too much of . the dollar we get ourselves and not enough of the quarter we can get from some other fellow’s dollar," he stated. “Atlantic City has half the popu lation of the county within twelve hours of the finest rail road and motor travel in the world and yet Atlantic City has not done one single thing that has not been demanded by the pleasure-thinking public,” he re marnea. H. Foster Goslin, of Wildwood, was the next speaker called on. Goslin delivered an interesting talk in which he pointed out that, though Florida had many attrac tions and charms, there were mil lions of people who would not go to Florida because of lack of time and money and who were, instead, seeking the seashore as a year-round home and resort place. “We are destined to be the playground of billions’,” he predicted. “To make South Jer (Continued on Page 30) VENTNOR’S MOST POPULAR PLACE TO DINE—THE LITTLE EOCKINN 5213 Atlantic •*««—N«*tun* lg» WILLIAM S. EMLEY Wm. S. Emley New Chamber President; Realtor Elected to Fill Office Held by Samuel P. Leeds for Ten Years—Says Chamber of Com merce Will Be Controlled by Members The latest step in the Chamber of Commerce program took place on Monday evening when officers for the organization were elected by the Board of Directors. William S. Emley, prominent realtor, general chairman of the “Know - Your - City - Day” which was staged here last month, and former head of the Kiwanis Club, was unanimously elected to the presidency of the organization. Other officers elected included first vice-president, Frederick Hickman; second vice-president, Clifton H. Howell; third vice president, Ezra Bell; treasurer, Charles E. .Fell; assistant treas urer, Lockwood M. Seeley. The election of the new officers follows the action of the entire old board of directors and offi cials when .they resigned at the opening of the successful mem bership drive recently staged by the organization. Yentnor Council Held Short Weekly Session Ventnor Council on Monday night deferred action for two weeks on Ordinance No. 17, which provides for gravel grading of streets not prepared for in stallation of public utility service lines. Councilman Bach and Steel man were absent at the meeting, which proved of short duration, only a few matters of minor im port having been disposed of. Payment of $2,000 on the con tract for laying sidewalks and curbs was authorized. Floor Leader Sweigart called for a committee conference next Monday night to discuss the budget for 1925. It is under stood that the various committee heads will submit estimates of the amounts needed for the respec tive municipal departments. A slight increase in most of the de partments is anticipated, al though the street department will probably not seek as much as heretofore. ■Call BURKARD COAL CO_ -Marina 7900--—..Adi VRNTNOR TRUST COMPANY 4% •• Tla* Dapaelts Safa Deposit ■ ■■■ Air To Have Hearing On Fill Project Public Discussion to Take Place Saturday on Proposition to Fill , ii In Canal From Newport to Washington Ayes, in Ventnor Mayor Adams and all members of Ventnor Council will be in at tendance next Saturday morning at Ventnor City Hall when a pub lic hearing will be held by the New Jersey Board of Commerce and Navigation and Col. EJarl I. Brown, Corps of Engineers, United States Army, to hear tes timony in the matter of the ap plication of the Pedrick Corpora tion for permission to close to navigation and filling of the dead end canal extending from New port avenue to Washington ave- , nue. Leonard F. Pedrick, head of the development concern, which contemplates the project destined to add to Ventnor ratables fully $5,000,000 by joining a vast area of meadow land to- the island proper, appeared before Council in executive session last Monday evening prior to the regular ses sion of the solons. Mr. Pedrick sought to procure endorsement of the plan from Council, but the members withheld approval until the public hearing shall have been held. It is generally agreed that only one factor mitigates against the proposal. Members of Council are a unit in the determination to • safeguard the city against ex pense in the installation of a drainage system, which must of necessity be provided in the event that the waterway is filled in. The improvement would bring about reclamation of 170 acres of what is now a vast expanse of meadow land of little value. Commission Named To Appraise Land Appointment Made of Trio to Fix Price on Lot* Desired by Ventnor for Street Near Municipal Pier Supreme Court Justice Luther M. Campbell has appointed as commissioners to assess benefits and damages, in the matter of laying out a new street adjacent to the Municipal Pier, former Judge Clifton C. Shinn; Maurice Risley, Ventnor insurance broker, and Michael A. Devine, president of the New Jersey Real Estate Commission. The appointment was made on the application of City Solicitor ' John S. Westcott in condem nation proceedings instituted by Ventnor City to secure title to lands owned by William Condon and Dr. D. Rappaport. In November, 1924, Common Council passed an ordinance pro viding for the laying out of a fifty feet wide street extending* from Cornwall £o Cambridge J, avenues and 250 feet south of I Atlantic avenue. Council fixed a value of $1$,.' 000 upon each of the 50-feet front lots needed for the im provement, but the owners de clined to accept that figure. The commissioners will proceed at once to appraise the value of the properties sought by the city and the necessary legal steps will then be taken to acquire title in order that work on the improve ment may be undertaken. It i» hoped that the street will be com pleted in time for use next sum