The West Atlantic City news. [volume], January 18, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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P
OBSERVE “OWN YOUR OWN HOME DAY” THURSDAY
.■5. .yV
GATEWAY
TO THE WORLD’S
PLAYGROUND
The West Atlantic City News
Vol.I. No. 1.
PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY
GATEWAY
TO THE WORLD’S
PLAYGROUND
THE WEST ATLANTIC CITY NEWS, WEST ATLANTIC CITy7nTj^~JANUARY, 18,1927
PRICE THREE CENTS
Interest in Fox-Built Homes Justifies Full Optimism
THE WEST ATLANTIC
CITY NEWS
The West Atlantic City News
makes its initial appearance be
fore you today to meet the de
mand for information about
W'est Atlantic City and to keep
its residents in touch with the
swift moving ■steps' of progress
that are being made.
In addition to the hundreds
who are now living in West
Atlantic City there are as many
more who have purchased home
sites and they are looking for
ward to building their homes in
the near future.
There are hundreds of pros
pects for home sites. Ah in
creasing number of men and
women bring their praises and
expressions of hope to the doors
of the happy residents of West
Atlantic City, so that the field
of Interest from a home-owning
and residential desire is con
stantly widening.
Then, too, the. operation ot Mr.
Benjamin R. Fox in his great
developments in West Atlantic
City have become accepted as
standard operations by all de
velopment corporations long the
Atlantic Coast It follows that
what Mr. Fox is doing is of news
and valuable information to a
large number.
The first issue of the West
Atlantic City News appears on
the anniversary of the biggest
sale of home sites that Atlantic
City ever. had. The sale took
Place on January 20, 1926, when
(lie total, of home sites sold
reached $678,000.' Another sale
will take place Thursday, Jan
uary 20. It will have new fea
tures.
The West Atlantic City News
will also contain news of social
and other notes 6f Personal ac
tivities about residents of West
Atlantic City and their guests.
Important announcements of
new undertakings in West Atlan
tic City -will also appear.
Under the happy conditions of
environment, the West Atlantic
City News cannot fail to be
cheerful and be a welcome vis
^ itor.
CHARACTER OF SOIL IN
WEST ATLANTIC CITY
Best Quality Used to Meet
Requirements of Grades,
, Shrubbery and Lawns
To meet the demand for home
sites in the upper sections, the Ben
jamin R. Fox and Fox Manor De
velopments, stupendous efforts are
being put forth to fill and grade
plots and streets. j
Ten trucks are being operated ]
under contract to bring in cinders,
red dirt and top soil. Much of this
filling is brought from great dis
tance back in Atlantic County.
Hills are inspected as to the
character of the soil and if found
acceptable the hi'l is leveled while
the earth which orginally formed
it is removed to the Benjamin R.
Fox developmental at West Atlantic
City. V
As the soil is) of the character
which grows thA thriftiest pines,
c dar and walnut; trees it is highly
| desirable and capable of producing
the most satisfactory results in
better lawns and in giving nourish
ment and life to the exquisite
shrubbery which, is being used in
constantly increasing quantities to
beautify the grounds surrounding
i the homes of the residents of West
I Atlantic City. '"♦ffi
THE LATEST ADDITION TO WEST ATLANTIC CITY.
One of the Finest Residences in the Slate of New Jersey-U Faces the West Atlantic City-Albany Avenue BouleVard^on’the'Nonh0’While
the Southern Exposure Frutitsr-on tile New Bay,-Brive Which Skirts the Shores of Lakes
Fifty Houses
Being Built
Trend Toward the Better Type
— Spanish Homes Are
Popular—Fox Built
SPECIAL STUDIES
IN THE CONSTRUCTION
There are fifty houses under con- j
struction in the Benjamin R. Fox
development in West Atlantic City,
the Town that Fox Built. A number
of these houses are of the Spanish
type. The first bungalows of this
type which were put up met with
Immediate favor and sold quickly.
So much interest was shown in j
them that twenty or more bur.ga- ]
lows of the Spanish type are under 1
contract.
The demand is for houses of the
best type—it is “the more ex
pensive" vs. “the inexpensive." At
present there are under construct
ion about a dozen houses of $35,
000 value and over.
“This price,” declares Benjamin
R, Fox, “a year or two ago would
have seemed out of reason, but
now it is quite the regular thing.
The trend toward better houses in
dicates the interest shown by dis
cerning men and women who ap
preciate the restrictions and ad
vantages of West Atlantic City
home life.
“Then, too, the Fox Built home is
far abdve the average home. “I
have been building homes in At
lantic City for twenty years dur
ing which time I have been the
largest builder of homes in this
section. The Fox built home ranks
high because of the careful con
(Continued on page 5)
“ONE THOUSAND
DOLLARS A FRONT FT.”
Is the Slogan for West At
lantic City Boulevard—
Albany Ave. Frontage
"One Thousand Dollars a Front
Foot" Is the slogan for West Atlan
tic City Boulevard-Albany Avenue.
This boulevard extends through
West Atlantic City. It is one of the
most important arteries of travel in
the Eastern part of the United
States. There is pressure upon it
from both ends.
.There is constantly increasing
flow into it from the west. Its eas
tern terminus is the coming center
of Atlantic City, the greatest play
ground in the world* Recent ex
penditures and new undertakings
centering about Albany avenue, the
Atlantic City end of the West At
lantic City Boulevard, amount to
approximately $50,000,000.
These developments include the
Atlantic City High School, the new
President Hotel, the new $20,000,
000 pier, the Atlantic City Stadium,
the new Convention Hall, the new
Masonic Temple, and many other
enterprises in residential apart
ments and business house develop
ment.
“West Atlantic City home istes,"
says Benjamin R. Fox, "are close in
lor quick and easv access to Atlan
tic City’s (treat center. Recently
the Board of Freeholders of Atlan
tic County and the State or New
Jersey expended approximately
$1,000,000 on bridges and highway
improvements on West Atlantic
City Boulevard and the contract for
another bridge to cost $500.0of)
more has been awarded. This
bridge will soon be built. While it
(Continued on page 5)
I WEST ATLANTIC CITY GATES
I Noted by Thousands of Motorists Who Follow the Famous West Atlantic City Boulevard into the New I
Center of The World’# Playground. |
Xi -C
'
“ARE DEPENDABLE
LAND VALUES”
Virgin Ground Makes
Prices in West Atlantic
City Comparatively Low
The prices of home sites in West.
Atlantic City are low when com
pared with developments elsewhere
of similar high class. The reason is
this—West Atlantic City ground is
virgin ground.
By virgin ground ft is meant that
‘hese home sites have never been
sold or resold. They are offered by
the original developer, Benjamin
R. Fox, who first opened the three
divisions—Benjamin R. Fox Devel
opment, Fox Manor and West At
lantic City Development, and placed
them on the market writh all im
provements.
Prices in West Atlantic City have
never been advanced by speculat
ion, or operations resulting from
sales by developers or sub-dividers,
or by sub-dividers’ sales, or by re
sales. It is readily appreciated that
profits are taken with each sale of
the ordinary subdivision and that
prices rise higher with each sale.
Prices in West Atlantic City have
never been raised under this
operation of resales and the buyer
today purchases under the same
virgin ground advantage. He gets
main artery frontage at less than
one-half of the price demanded for
t^e ordinary or usual subdivision.
--
NEW TRUST CO.
LOCATES NEARBY
A charter has been granted for
the Neptune Trust Co. This trust
company will be located at the foot
of West Atlantic City Boulevard
Albariy avenue. The interest shown
by financial institutions in the fu
ture developments in and .near
West Atlantic City indicates the
strength and prospects of this de
velopment.
Anniversary
Of a Great Sale
Will Be Observed Thursday.
On Jan. 20 Last $687,000 in
Homesites Sold in a Day
EQUALLY INTERESTING
FEATURES PLANNED
Thursday is the day of the anni
versary of I he great sale of West
Atlantic City home plots. On Jan
uary 20, 1926, took place the great
est sale of home plots ever held in
Atlantic City or anywhere within
the Atlantic City Metropolitan
area. ,
No buyer could obtain more than
two lots. The sale was to open at
10 o’clock. January 20. A line be
gan to form at G.'JO o’clock the
night before. Many arranged to
make themselvea as comfortable as
they could for an all night stand
in line. Some had chairs, others
obtained cushions and sat on the
pavement.
By morning a place in line began
to take real value. The price of $10
was offered for a position. Some
positions were sold at this price,
but the price soon advanced to $50.
All the lots were sold by noon.
The amount of the sale was $687.
000.
The feature which made this sale
so remarkable was that only two j
lots were sold to a person. No
buyer could obtain more than two '
home sites. There were no block
sales, no quantity sales to any in
dividual. By selling only two lots
to a person there wras a wide dis
tribution of home sites among a
largo number of persons.
New and equally interesting
features are planned for the sale
which will take place next Thurs
(Continued on page 5)
THIS COUPON IS VALUABLE TO YOU
This Coupon When Properly Filled Out Is Good For Free
Transportation to West Atlantic City N. J.
MR. BENJAMIN R. FOX, 1102 Atlantic Ave.,
Atlantic City, N. J.
Please furnish full information ubout new special plan of sales
of home sites in West Atlantic City.
Name .;.
Street ...
City .
State .■..
Date of Coupon, January 18, 1927. Good for Fifteen Days
From Date,
■■ ■ \ 1 ■
$1,000,000 For Development, Improvement and Building New Homes
Included in 1927 Programme-—New Bay Drive to Skirt the
Shore of Lakes Bay—Swimming Pool and Promen
ade—Championship Tennis Courts—New Ser
vice Lines and Mains—Fifty New Homes. ^
THE VALUE OF
GOOD LIGHTS
By Benjamin R. Fox.
Perhaps it is because that as
children some of us were afraid in
the dark; or, it may be that the
great want we have for light is
handed down to us through gener
ations of our forefathers who had
only the crudest and most unsteady
lights, or flames, to see by when
they sought to unlock the secrets
of signs and hieroglyphics pre
sented on stone and parchment.
We do know that each generation
has struggled to capture and re
tain light, making the moHt of wood
fires, torches, caudles andi now
using electricity in marvelous
lighting effects, the ever newness
and ingenuity and art of which
brings a wonderment and awe sur
passed only by the great sunsets.
Lighting the dark is today one
of the greatest accomplishment of
our scientists. Not only is the ray
clear, brilliant and steady, but it
Ib now directed through color
screens and art glass and delicate
fabrics until theatres, shops, and
Promenades are ablaze in the
warmth and glow of light.
These marvelous lights are sup
plied to us whether we are sitting
still or moving swiftly in automo
biles, on trains, or ships or aero
planes.
Even in spite of all this, lighting
engineers tell us that the average
dwelling Is only half lighted.-This
condition is said to exist because
owners or builders do not give i
as much thought to this feature of !
the house as they do to joists, ;
cellars, wall paper and roofing.
They fail to realize that certain
rooms, certain houses, should have
lighting equipment especially de- i
signed for them. They do not pro-1
vide for the placing of lamps and
chandeliers in positions where
they give the best light. I
The Artistic Lighting Equipment j
Association points out that many j
owners of homes have not learned '
that the old light furnishings, i
which they may concede are in
appropriate or inadequate, can be j
removed at reasonable cost, for the
substitution of chandeliers and wall
brackets and table and floor lamps j
that will give a harmonious touch
to the house and provide sufficient
light for the eyes.
I early learned the value and ef
fect of light. When it radiates
from the window it tells that there
(Continued on page 5)
PHILADELPHIA OFFICE.
The Philadelphia oflice for Fox
Built Homes In the West Atlantic
City development is on the seventh
floor at the corner of 13th and
Chestnut streets.
Samuel H. Lindsay is in charge !
of the selling agents and with him
is assooclated Walter M. Wilgus,
Jr. There is a staff of over twenty
salesmen connected with the Phila
delphia ofilce.
The programme for 1927, announced by Benjamin R. Fox in his far
sighted plans for the development of West Atlantic City, is the most
important and extensive yet undertaken for this “Gateway to the
World's Playground.”
The 1927 programme provides for the expenditure of $1,000,000 for
the improvement of the tract, development work and the construction
of new Fox Built Homes.
Gigantic operations are proceeding in the third section, the new
West Atlantic City Development, where 1,400,000 yards of filling is be
ing done.
The contract for filling calls for the constant operation of three
dredges throughout twenty-four hours in three shifts of eight hours
each. Each dredge will pump through a twenty-two inch pipe line.
One dredge, which has been working steadily for some time, has
conveyed 100,000 yards of fill upon the home sites in the new West
Atlantic City development. Two additional dredges will be in opera
tion about the flijst of February or before. It is expected that the dredg
ing operations will be completed in about four months.
This improvement is guaranteed by a bond issued by the New Am- j
sterdam Casualty Co., or New York.
Gas mains, water mains, electric light lines, curbs, sidewalks and J
streets follow rapidly. The grading Is also well under way where the ,
filling is completed.
The streets will be illuminated by modern lighting standards with -
underground cable feeds.
Bay Drive.
One of the main features of the extensive programme of the year
is the drive along the front of the entire tract, skirting beautiful Lake’s
Bay from the Pleasantville city line to Atlantic City line.
This spacious drive is now under construction and considerable
progress has already been made. There is every indication that it will
be completed by the end of the summer.
Swimming Pool.
A swimming pool will also be ready for the opening of the bathing
season. It will be 175 feet in length, 75 feet in width and have a grad
uated depth of from three to nine feet.
The pool will have a twenty-foot walk around it and will be en
livened with umbrellas. There will also be seats and rocking chairs.^*^*
The pool will have a constant inflow of filtered salt water.
Water sports will be organised and there will be many novel ideas
for the entertainment and jpleasure of all. Features will be swans pro
pelled by pedals, floating buoys, cigar shaped; a fleet of cricket boats,
and there will be tournaments, canoe battles and acquatic stunts of
every delight.
New Lawn Tennis Courts.
Ground near the Casino adjoining Bay Drive has been set aside for
tennis courts and much of the preliminary work has been completed, li;
Here will be built official United States championship courts, both dou
ble and single, and official championship tournaments will take place.
There is likelihood that the New Jersey State champiqnships will be de
rided here. Matches for both professional and amateur players will beH
promoted here. ' V.
Accomplishments.
Tlie record of accomplishments surrounding Fox Built Homes is
one of splendid growth and an assurance for the future. Over 100 hous
es have been built and sold and additional Fox Built Homes are being
erected at the rate of 50 a year.
About 100,000 lineal feet of streets, $u*bB, sidewalks, water mains,
gas mains and electric light lines have been completed.
New Gas Mains.
The Atlantic City Gas Company has extended its main throughout
the length of the boulevard through West Atlantic City. It is an eight
inch high pressure main and will carry capacity sufficient for the needs
of the homes in West Atlantic City.
The completion of this main into a new field hitherto not served
by the gas company indicates the enterprise of the company and its
confidence in the future of West Atlantic City.
!
%
f
NEW STANLEY \
THEATRE NEARBY
_
Stanley Corporation Pur
chases The Rialto Near
West Atlantic City
The Stanley Theatre Corporation
has purchased the Rialto Theatre j
at Pleasantville and will make ex- j
tensive alterations and enlarge
ments in the property. |
This most recent of Stanley The
atres for the New Jersey shore
will be located within twelve min
utes walk from the center of West
Atlantic City, or within five min
utes by motor from any part of
West Atlantic City,
The Investment which the Stan
ley Corporation is making near
West Atlantic City shows the in
terest this great theatre enterprise
is taking in this development.
FILLING IN HOME SITES IN THE NEW
WEST ATLANTIC CITY DEVELOPMENT
Three Dredges Are Under Contract to Deposit 1,400,000 Square Yards on Home Sites This Summer—
These Dredges Will Operate Continuously la Eight-hour Shifts to Complete the Contract Under Bond.