The West Atlantic City news. [volume], February 15, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

Image provided by: Rutgers University Libraries

                
FROM THE WORLD’S PLAYGROUND, JUST A STEP TO
HOME
GATEWAY
TO THE WORLD'S
PLAYGROUND
The West Atlantic City News
PUBLIS HEl) IN THE INTEREST OF WEST ATLANTIC CITY
GATEWAY
TO THE WORLD’S
PLAYGROUND
V01. 1. ISO. 5.
/
THE WEST ATLANTIC CITY NEWS, WEST ATLANTIC CITY, N. J..
TUESDAY, FEBRUARY 15, 1927
PRICE THREE CENTS
Bay Front WestAtlantic City to Have Glorious Drive
. ——————--- ___
—-—-—W>
Playing Around In The
-World’s Playground Today
Lincoln Day Just Right—Great Success of the Automobile
Show—Washington Birthday Incoming Throngs—Men’s
Waist Lines—'Boardwalk Maids and Straw Hats
Higlx spots these seven days in
Atlantic City Were the Lincoln Day
observance, which brought crowds
for the week end holiday and the
eleventh annual Automobile Show,
which continues through the week
at the Million Dollar Pier.
It was a gay Lincoln Day's
throng, favored by cheery wormth
of air and sky to animate the
Boardwalk. Trains from New York
and Philadelphia ran in as many as
four secetions, and n(glit clubs,
theatres, hotety and piers offered
diverse attractions for-’ the' -enter
tainment of all Visitors..
Record-breaking throngs attended
the opening Saturday night of the
show of the Atlantic City Auto
Dealers’ Association, who have suc
ceeded in offering the( biggest and
most colorful affair ever staged by
the Association.
It is a half-milliou-dollar exhibit,
and it includes 193 passenger cars
and trucks, all of the newest ac
cessories and a number of feature
attractions. Five firms have enter
ed gold and nickel chassis valued
at from $10,000 to $20,000, and the
buying public was also given the
first opportunity to view the Ers
kine Six, a European model. As an
added attraction there are two 25
foot boats on exhibition.
"All the striking new models in
the New York and Philadelphia
shows are on exhibition," declared
Alex H. Latta,'. chiirman of the
general committee on arrange
ments. "The manufacturers appar
ently realize the value of this city
for national advertising." W
The Million-Dollar Pier was re
decorated for the occasion, and the
automobile committee has augmen
ted these trimmings with a lavish
hand. There arejnore than 75,000
square feet of exhibit space.
Exti'a trains will be run week
for the Washington Birthday
throngs. New Yorkers are coming
on Thursday, Friday and Saturday
to remain until Tuesday. Special
arrangements arc being made to
duplicate the Sunday schedule on
Tuesday, the New York Limited
alone being operated In seven sec
tions on this date, according to
James S. Murphy, division passen
ger agent of the Penney.
"Each year both Lincoln's and
Washington’s birthdays show grat
ifying increases in travel," said Mr.
Murphy, "serving to substantiate
previous statements regarding At
lantic City’s tremendous growth in
popularity as a winter resort.”
All hotels making claim to real
resort class will put on special en
tertainments for Washington's
Birthday. Musical affairs and dan
cing will be in order, and the smart
restaurants and night clubs along
the beachfront have engaged spec
ial talent for the amusement of
their patrons during the holiday
period.
Along with the annual meeting of
the New Jersey Retail Clothiers
Association at the Hotel Ambassa
; . '.V *
•, Y ; ■ j Y’v-' - . £ k j
Y~. V- - ■w> V V '
• •.
1 .. •' ''
dor, men took tlie center of the
fashion stage. A clothing expert
asserted that throughout the coun
try men’s waist lines have decreas
ed about an inch and a half, and
he attributed this both to exercise
and diet, as well as a desire on the
part ot men to emulate the women
in seeking after slender silhouette
figures.
A spirit of optimism was spread
here durlug’lhe Week by Mr. Wll- '
liam G. Clyde, president of the Car
negie Steel Company, of Pittsburgh,
who came to Haddon Hail. He said
that the prospects for continued
good business, high wages and gen
eral prosperity in this country for
| the next six months, and probably
longer, are very good, if there is
not too much spreading of pessi
mistic propaganda.
_
Boardwalk maids and matrons
are now appearing with straw hats
and it is said that some of the vis
ing males are preparing also to pa
rade the Boardwalk, as they did
last year, with straw headgear, way
ahead of the accustomed season.
The girls appear to be partial to
the so-called ‘'vagabond" hats of
(Continued on Page 1-A)
1
New Delaware ;
Bridge Coming
Atlantic City Takes Great In
terest and Presents Plea
for Span at Red Bank
[ PENN LIKEY TO MATCH
| N. J. APPROPRIATION
Discussion of a proposed new ,
bridge across the Delaware river
! between South Philadelphia land
tile vicinity of Red Band, N. J., at
a conference at Harrisburg, Pa.,
before tile joint senate and house
public roads committees indicated
that Pennsylvania will match
New Jersey’s appropriation of
$50,000 for preliminary survey
for the structure. •
The conference was called for
consideration of' a bill by Senator
MacDade, which would create a
commission to act with a similar
New Jersey commission and ap
propriate $750,000 toward the pro
ject, the total cost of which would
bo born by New Jersey, Pennsyl
vania and Philadelphia, the latter
two assuming 50 per cent of the
total.
All speakers for the reasure
which included its author as well
as legislators and citizens from
both states advocated construct
ion of the bridge, decaring it was
necessary to relieve traffic con
ditions.
Harcourt and Stehle Attend
Counsellor Ralph Harcourt and
Fredrick Stehle, who were appoint
ed by Mayor Ruffu, of Atlantic
(Continued on Page A-l)
LAKES BAY DRIVE 60 FEET WIDE AND THREE MILES IN LENGTH
Beautiful Lakes Bay heretofore closed to all except fishermen, cluck hunters, boatmen and bathers, will soon be open
ed to motorists. Benjamin R. Fox, developer of West Atlantic City, is building a drive along the shores of Lakes Bay
which will make it possible for innumerable motoVs to wend their way along the winding shores of the bay.
' Mr. Fox has named this drive Bay Drive. It will be 60 feet in width and three miles in length. The entrance to it
through Florence Avenue has been marked by most attractive gates. As the drive winds eastwardly, it will be flanked
on the north by magnificent homes, many of which have al ready been built. On the south is Lakes Bay with its won- J
derful sunsets and on the east are towers, hotels and Atlanti c City homes with their broken skyline, all agloatn at night :
with the lights of the World’s Playground.
By day and by night the bay gives off its cooling breeze s and at all times the Bay Drive will prove to be an avenue of
delight, not only to 'the passing motorist, but especially to those who have homes in West Atlantic City.
Eventually, Decatur Avenue, Pleasantville, will be exten ded to connect with Bay Drive from the West, while the
easterly terminus of the drive is Jonothan’s Thoroughfare, where it trims from the Bay northerly at the Atlantic City
line. In the course of time, it may be expected, that the enterprise of Mr. Fox in building Bqy Drive through West At
lantic City, will be emulated by other property owners and pu blic spirited bodies of Atlantic City, Ventnor and Margate as
the beauty of the drive and the bay views afforded will become appreciated.
Would Bring
Annual Income
^ Of $9(TO,0W
Vtlantic City Would Increase
Riitables $.15,000,000 by
New Station Location
PLACE TERMINALS
ACROSS THOROUGHFARS
Fohn R. Siracusa Points Out j
Expansion and Improve-j
ments That Would Follow
Change If Made by Rail
roads—New Outlets
John R. Siracusa, president of the
Atlantic City Real Estate board,
leclares that after sounding out
he sentiment of citizens, especially
arge property owners and hotel
neu, he is confident that the
tations should be placed on the
ands by or near the line of
Jeach Thoroughfare.
President Siracusa declares that
stations placed on these lands
would increase taxables $35,000,
>00 and bring an annual income
>f $900,000.
Says Views Arc Changing
Declaring that sentiment is
apidly crystalizing lor the niove
nent of the stations to be plaaced
in the meadows by or near the line
>f Beach Thoroughfare, Mr. Sira
:usa said:
“Beachfront and side avenue
lotelmen are changing their views
md are beginning to realize that
his location is the only one that
vill allow for expansion of Atlan
ta City in the years to come.
“If it is to be conceded that
Ulanlic City has reached its zenith
n expansion; then the new stations
:ould very well be erected on the
site of the old (stations. If how
over, expansion is lo come, the
stations must be placed in locations
that will not retard the city’s
growth territorially. j
“Many months ago tile lato
’XTayoFTlacnir" ”ou't wtlfT"""
proposition that the railroad
stations should be located on the
meadows. Mayor Dader was a man
who was iu touch with the rail
roads and knew their ideas. It is
believed that the Mayor had some
knowledge of what the railroads
x i tiaehtf^apjurovM-.
when the time came for building
new stations.
“The present administration has
announced itself as committed to
the policies of Mayor Bader; there
fore, it is to be assumed that the
present city administration is in
line and would work for the re
moiftTW tKe’’titSfloBs TraisT Weir
present locations to a site on the
meadows.
(Continued on Page 1*A)
FLORENCE AVENUE ENTRANCE TO BA Y VIEW DRIVE, WEST ATLANTIC CITY
80x90 FEET
BRINGS $200,000
Has Four Story Apartment
And Stores—Arthur J.
McGee, Purchaser
Evidence of the increasing in the
value of frontage in the so called
uptown district, or the central sec
tion at Albany Boulevard and near
by, is shown in one of the largest
real estate deals made in recent
years on Atlantic avenue near Sur
rey. Arthur J. McGee, owner of the
Atlantic City Market at 3025 Atlan
tic avenue, has purchased the
Juanita apartments from Eli SSvadc
head chef of the Hotel Traymore
for a consideration said to be
(Continued on Page 1-A)
Building In
W. Atlantic City
New Foundations Under Way
and Walls of New Homes
Appear
CARE SHOWN TO
RETAIN INDIVIDUALITY
Much interest attaches itselt to
building activities under way in
West Atlantic City.
During this past week foundations
have been prepared for new
homes and actual building begun
in other instances to make a
total of ten new projects im
(Continued on Page 1-A)
ENTERTAINED
10,000,000 PERSONS
Average Atlantic City /n-j
flux About 25 Visi
tors a Mi\ute
According lo James S. Murphy,
division passenger agent for the
Pennsylvania Railroad, the Penn
sylvania carried 3,250,000 passen
jgers to Atlantic City last year,
, Figures compiled show that more,
! than 10,000,000 persons visited the
resort in 1920. The average niontli
: !y influx over the Pennsy system
i was 270,000 and the average daily
influx about 9,028.
"It is estimated that with both
railroads, private automobiles aud
(Continued on Page 1-A)
NEW SECTION BAY DRIVE, RAPIDLY NEARING COMPLETION
Build Terminals And Shelter
For Visitors At Airport
Benjamin R. Fox Proposes Ample Plan to Handle Traffic, En
tertain Visitors When Weather Conditions are Unfavor
able to Beach Sport, and to Provide for City’s Growth
EDITOR, WEST ATLANTIC
CITY NEWS:
Dear Sir:
The most serious question that
the citizens of Atlantic City have
to answer at the present time is
the location for a new railroad
station for the Pennsylvania and
Reading railroads. May I suggest
that you start a questional re on
this subject and endeavor to get
the interest of the citizens of
Atlantic City aroused and to
realize how serious this matter is
for future posterity. The old sites
of the railroads are obsolete, as
are the stations themselves.
These sites were selected when
there were few people living much
below Arkansas avenue, while to
day there are as many or more
people living ’ below Arkansas
avenue as there are above, and at
the rapid rate the city is growing
it will only be a few years before
the High School will be consider
ed the center of Atlantic City.
Railroads in spending the amount
of money necessary for a modern
railway station must look into the
future for the next fifty years.
The Pennsylvania Railroad In
Philadelphia, is locating their new
station in West Philadelphia, do
ing away entirely with their
Broad Street Station. This station
when built was considered cen
I nil (Phiijfidelph^i. Philadelphia
lias grown westward—|he only
direction it could grow, hence the
new station at 32nd and Market
streets, West Philadelphia. This,
same condition applies to Atlan
tic City; we can only expand In
one 'direction—westward!^.
Former Mayor Riddle in an
article in your paper last week
selects a site at the Airport. I j?
wonder how manv of the citizens
of Atlantic Citf 'have (analyzed ;.ji
| this article and realize, UffiTpq«ipr~v".i
i advantages of such a site for a
new station? ~,
The Airport, or Stadium, of tho
World’s Playground is of such
proportions that there would be
ample space for railroad facilities
without encroaching on the ideas
for which it was purchased. There
is ample space for athletic sports
of all kinds. - “
The http Mayor Binder'^ idea
was to erect an Immense bowl
with a seating capacity of about
one hundred and fifty thousand
people and endeavor to attract all
! athletic sports to the Playground
| of the World, and did succeed in
: huvjing the English Universities,
I Cambridge and Harvard hold their
j track meet there last year.
Taking this into consideration,
i what a wonderful thing it would
(Continued on Page 1-A)
OPPORTUNITY FOR
MEN AND SALESMEN
ISy S. H. LINDSAY,.
Director of Sales.
We call use several clean cut
■neu. We want men that must make
bit; money to represent Benjamin
It. Fox, Atlantic City's most reliable
builder. Before applying would Iiku
you to investigate other proposi
tions that are offered lo the public.
Our property is located on Albany
Avenue Boulevard, which is the
main artery into Atlantic City.
This is tile one place where you
do not have to talk future possibili
ties. You can show what we have
already done, also where the sales
director knows what cooperation
men need to make big money.
If interested apply 1102 Atlantic
Avenue, Atlantic City. Ask for Mr.
Moyer, or apply at the Philadelphia
office, northeast corner, 13th and
Chestnut streets; suite 701. Ask for
Mr. Cassidy between the hours of
9 and 11 A. M.
NEW DREDGE FOR
WEST ATLANTIC CITY
Will Be Brought in on High Tide
February 18.
Another dredge is on Us way to
West Atlantic City to assist in fill
ing the West Atlantic City devel
opment. This dredge will bo
brought in on the high tide of Feb.
18 and will expedite the operations
which have been progressing stead
ily for some months.
One dredge has been working
three shifts per day, and the addi
tional dredge will also be operated
on a similar schedule,
I OTTO SCHRAMM
! AT 800 OOULEVARD
! — -
Real Estate Man Locaies New
Headquarters In West Atlantic
City.
Olto J. Schramm, well known
J real estate broker, lias opened an
| office at 800 Boulevard, JWeat
| Atlantic City. Mr. Schramm has
j taken possession of the whole
| building and will direct his West
| Atlantic City activities from this
point. The building was for a long
time the headquarters of Benjamin
It. Fox, in his field development
operations. The field headquarters
I are now located at the West Atlan
tic City Casino.
Mr. Schramm has been one of the
force of salesmen for the . Fox
developments for several years.
Among his activities have been the
j sales of eighteen houses in West
j Atlantic City.
-Sxfr - "~v
IS STROUDSBURG,
PA., BOOSTER
S. H. Lindsay Returns from Visit
Bringing Complimentary Report
S. H. Lindsay, sales director of
Benjamin E. Fox developments, ha*
just returned from a week’s vaca
tion which he spent around J
Stroudsbrug, Pa., and Delaware
Water Gap. : r* ^
“Stroudsburg is one beautiful
place,” says Mr. Lindsay. “It is a
perfect health resort and the people
of Stroudsburg are the most hos- ^
pitable I have met in years. I feel
that any one who once pays a
visit to Stroudsburg will not
hesitate to recommend it to others, i
I want to give three cheers for
Stroudsburg. It sure is a wonderful ||