The West Atlantic City news. [volume], February 22, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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FROM THE WORLD’S PLAYGROUND, JUST A STEP TO HOME
GATEWAY
TO THE WORLD’S
PLAYGROUND
The West Atlantic City News
P U B L I S II E D I N T H E INTERES T O F WEST ATLANTIC CITY
GATEWAY
TO THE WORLD’S
PLAYGROUND
Vol. 1. No. 6.
THE WEST ATLANTIC CITY NEWS, WEST ATLANTIC CITY, N. J„ TUESDAY, FEBRUARY 22, 1927
PRICE THREE CENTS
Artistic Hornes Make This Gity Attractive
' *
Every man wants to establish his family in a clefi
| "nite place in life with friends and neighbors and com
munity interests which will increase their Americanism
and enhance the joys of living. When he buys or builds
a home for himself and family, the community without
song or ceremony gives him and his loved ones a status.
1
Any man who has no home anchorage is more or
less handicapped. It may not be his choice or his fault,
but his misfortune. Nevertheless, he seems to be of
life’s flotsam and jetsam, and is so catalogued in the
minds of some of those who know him. Rare is the man
who does not desire the esteem and friendliness of his
community.
► 1
Atlantic City Is Growing
Away From Old Location j
'- i
• Beautiful Stores and Showrooms Move Toward Albany Boulc-j
vard—Question of “Where Is Center of
Population?” Discussed
By LUTHER L. JONES
President, L. L. Jones Co.
Twenty-five years ago I was a
! I clerk in the employ of the Allan*
l | tic City Cias Company and at that
| time the center of population on
I Absecon Island, as shown by the
I meter statement books, was at
I Ohio avenue, and while there has
been great development since
then in every part of tho Island,
I t the increase in residential build
' i iugs has been greater to the West
| than to the East of that point, and
k while it is difficult to determine
|! accurately just where the center
i of population Is today, the fact re
I mains that with two miles east
| ward to Absecon Inlet, very large
ly built upon, and with six miles
j to the West, to Egg Harbor Inlet,
i the trend must of necessity be
f westward. !
This is true not only of residen.
I || tial but of business sites as well,
! <f and Atlantic City is’ now repeat- j
■ jng the experience of other cities
in that its business center is j
4 i growing away from tho old local
1 | ions.
\ This la evidenced by recent j
I 'W, operations, notably, the O. H.
1 f| Guttridge Company, Eld red go
* ^Warehouse Company, and more
* $10,000 A FRONT
J FOOT ON ATLANTIC
| City Square Theatre Prop
erty Advances In Price
| From $2,800 a Front Ft.
The purchase by the M. E. Blatt
Co. of the City Square Theatre
'property opposite City Hall on
• Atlantic avenue from the Stanley
a; Atlantic Realty Corp., sets a high
price for frontage on Atlantic ave
nue^ It also demonstrates the
great advance made since 1920.
The property has-a frontage of
.70 feet and depth of 150 feet. The
. building is three stories and has
| a theatre, four stores and seven
[apartments It sold in 1920 for
about $2,800 a front foot. It is re
ported that Blatt & Co. . paid
110,000 a front foot,
recently, tibe organization of;
which 1 am president, Li. L. Jones
Company.
Most certainly wo would not. j
have undertaken the erection of \
this splendid building at. Atlantic j
and Chelsea avenues, one of the <
most beautiful electrical and light
ing fixture showrooms in America,
unless we. had firmly believed that,
we were, locating it in a desirable
business location. .
With the magnificent High
School building, the President
Apartment-Hotel, the Airport with
its Clubhouse, and site for other
valuable improvements, the
Masonic Temple, the projected j
pier at Chelsea avenue, the
beautiful stores and showrooms |
already erected, wit h more to (
quickly follow, all indicate most I
clearly that the section from |
California to Albany avenue ris !
destined to be a great commercial
center.
Albany avenue? particularly as i
a main artery of travel cannot
(Continued on Page A-l) j
Large Contracts
Awarded!
Atlantic City Permits For;
First Five Weeks i
$500,000 j
PROJECTS LET, MAKE
TOTAL OF $1,000,0001
Brisk activity hi construction
ahead hi Atlantic City is indicated
at the office of the building
superintendent. *
During the first five weeks of
the year, work authorized amount
ed to approximately $500,000.
Since the first of the year con
tracts have been awarded or work j
started on seven building projects
which approximate $1,100,000 (in
cost. Permits have not been taken i
out for all these jobs. \
Five new construction projects'
have been announced for early
erection, amounting to a total
cost of over $4,000,000.
SIX NEW STORES
AT CHELSEA AVE.
Site at Present Occupied
By Two Bungalows
The trend of interest. and
activity toward the Albany Houle
card and Chelsea section is shown
in another building operation '
planned for 1*107-9 Atlantic ave
nue, at Chelsea avenue, for j
Daniel Hittenger and John Kessler. <
A brick store building is to be !
erected on the front of the site,!
which now contains two
■bungalows. Apartments will be j
built over the stores to connect
with the houses in the rear.
The front building will be of
brick and limestone construction
over a granite base, and occupy i
a lot 100 feet by 150 feet. Six'
stores will be built on the ground
floor facing Atlantic avenue* The
second floor will consist of two
apartments of five rooms and
bath each. The upper floors of the
rear bungalows are to be'con-j
verted into apartments.
OPPORTUNITY FOR
MEN AND SALESMEN
Hy S. H. UNDSA.Y,
' Director of Sales..
We can. use several clean cut
men. Wfe want men that must mala-1
bis money to represent Benjamin I
It. Fox, Atlantic City’s most reliable
builder. Before applying would like
you to investigate other proposi
tions that are offered to the public
Our property is located on Albany j
Avenue Boulevard, which is the |
main artery into Atlantic City. |
This'is the one place where you
do not have 16 talk future possibili
ties. You can show what we have
already done, also where the sales
director knows what co-operation j
men need to make big money.
If interested, apply 1102 Atlantic
Avenue, Atlantic City. Ask for Mr. j
Moyer, or apply at the Philadelphia]
oflice, northeast corner 13th and j
Chestnut streets; suite 704. Ask
for Mr. Cassidy between the hours
ol 9 and 11 A. M.
Except for a storm Saturday;
night, there has been an abundance
of sunshine with a near 50-degree
temperature with the result that
beach ponies and horses are in de
mand for canters along the hard j
sand and bridle paths of the beach, j
while golf lures hundreds to the1
three courses on the Mainland. I
People Are Seek" [
ing Good Houses
Any Dullness Is Reaction
Against Poorly Huill Houses
and Unsatisfaction
SHODDY HOUSES NOT
“JUST AS GOOD"
“Whoa business slows up, il. is
time to look for the reason,*' ac
cording 1.o Robert H. Sexton, Man
aging Director of Iho “Own Your
Home Building and Equipment Ex
positions, of New York and Chi
cago.”
“Now we do not. have a World
War to turn to for u edits on, and I
there are no political clouds of im-!
pending crises or upheavals. To
my way of thinking, a state of mind
is responsible for the pessimism
that exists in some quarters—not
a state of trade. Wc will have
just as much building, just as many
people buying and selling homes as
ever, providing we bend all our en
ergies to creating and meeting the
demand that is there. The natural
increase of population, especially
in sections tributary to large cities,
is Huiiicicnt alone to keep things
going.
"There are, of course, some con- j
tribuling causes to the slowing up
of business. For instance: A man
prominent in the subdivision busi
ness, where he enjoys an enviable
record, and who always has built
good homes and sold them at hon
est prices, expressed as his opinion
that the legitimate building busi
ness of the home industry was suf
fering front unfair competition, and
that this competition had absorbed
enough of the customers who had
been developed through ‘Own Your
Home’ propaganda to cause a defi
nite slowing up of the market in so
far as the purchase of homes is 1
concerned. He referred, of course,
to the shoddy houses that were
represented to the uninformed pub
lic as being "just as good as the
other fellow’s’ and for one-fourth
lo one-third less money. The reac
tion that comes to purchasers of
poorly built houses is far-reaching
in Its effects. Unsatisfied purchas
ers are poor spokesmen for the
‘Own Your Home” movement.
"Whatever personal opinions may
be as to the outlook for 1927, my
advice is to keep the business crea
(Continued on Page A-l)
FIFTY NEW HOMES FOR WEST ATLANTIC CITY
The construction of new homes in West Atlantic City is proceeding with despatch and by mid-summer fifty new homes
will be added to this community which is making such marked progress. Many of these new homes will have been com- S
pleted with the opening of summer travel, while all will be ready for occupancy at the earliest possible moment.
The trend here is toward better homes, homes of the best type, and among those under construction are about a dozen
of $35,000 value and over. Particular interest is being shown in homes which show Spanish architectural influence and
color treatment and a dozen of the new homes have these features.
Fundamental conditions in West Atlantic City are most favorable to home building. The trend of residential inter
est is away from the congested Atlantic City section. Never before were men and women hiking the interest in home
owning in West Atlantic City, the premier suburb, that they are today. From the World’s Playground it is just a step to
home in West Atlantic City and Benjamin R. Fox, developer of West Atkuitic City, has selected the slogan "From the
World’s Playground Just a Step to Home,” for this city whic h is the Gateway to the World’s Playground.
Clash Over
New Terminal
Closing of Streets for Heading j
Station Stirs Atlantic ,
City
PROTEST MAY GO TO j
THE SUPREME COURT]
A new conflict lias come about |
over the Reading Railroad station !
question that carries with it thoj
promise of a $1,000,000 building,]
and the residents are divided into!
two camps, each belligerent. More ]
than twenty years ago resentment ;
was expressed over the inability of]
the present station to fit in with !
the surge of modernity and prog-j
ress that seized the World’s Play-'
ground. The station was archaic|
in design and too gingerbready for
visual pleasure. From that day to
this the demand has never ceased
for an up-to-date structure. When
the Reading recently offered to
spend a large amount if it could
build fronting Arctic avenue, there
was first exuberance, then a rust-1
ling around to see what realty
might be included in deals, and!
then a rain of suggestions to have*
the station placed on lands to the
West.
Now it has come to a point where!
the city commission is about ready
to concede the company the right
t > detour Baltic avenue, and to shut,
off several cross town avenues.
Whereupon tjio Northaide 'J'a^pay
ers League rose in rebellion. The
league has arranged that when the
city passes the enabling act to close
the avenues and give the railroad
the right to go ahead, it will have
former Judge Clarence L. Cole cer
tiorari the matter to the Supreme
Court.
Monster
Dredge Begins
Its Work
Pipe Lines 22 Inches in Di
ameter and Capacity 400,
000 Yards a Month
FILL SECTION .! j
WEST ATLANTIC CITY i
Construction of Curbs and j
Sidewalks Will Follow Im-1
mediately After Fill—What
the Great Dredges Uncover
A new tlredge has arrived and is
in operation in West Atlantic City, j
It is one of tho largest made, liav-j
ing pipe lines 22 inches in diam-!
eter anr! a capacity of lpn.ono yards I
a month.
This dredge will be operated con j
timiously in three eight-hour shifts
and will he devoted to filling the j
bayside in I lie third section of West
Atlantic City. This till will extend
down to West Atlantic City-Albany }
avenue boulevard for a width of
3(M> feet, and tills will be followed
immediately with the construction
of curbs ami sidewalks. A cement
walk will be laid the entire length
of tho tract.
When tlie? bay Hide lias boon com
pleted, filling will begin -on the
north side of I lie boulevard. It
will be necessary for I he Suburban
railroad to raise its trolley tracks,
after which the fill will be right up
to the tracks.
Thirty-one soundings have been
made in Lakes Bay and chart made
to guide the operations of the two
dredges which are now at work. A
third dredge will soon be added.
(Continued on Page A-l)
West Atlantic City Commuters
Save Much Valuable Time
One of Many Important Advantages of Residence—Fox Built
City Pioneer of This Splendid Type of Developments
Has Choice Location—Health and Comforts
By BENJAMIN R FOX.
West Atlantic City, the pioneer
of all developments in South Jer
sey, had a start of about a year
and a half as a development before
it had any imitators. Having the
choice of all other locations, this
one was selected because of three
very pronounced advantages:
1. Its proximity to Atlantic City.
2. The fact that the Albany Ave
nue Boulevard, the main artery to
Atlantic City; extended for over
two miles through the tract, and
Lakes Bay being located on the
Southerly side.
o. Convenience to transportation,
the Florida Avenue line and the
Shore Fast Line both running the
entire length of the tract.
Although these advantages seem
ed very pronounced at the time, j
in Hie past, three years of develop
ing and building this tract a num-J
her of other advantages which prov-l
ed to be of equal importance have!
developed. I
I lie big asset, as lur as its real I
estate valiie will always be its*
proximity to Atlantic City, but At
lantic City is growing so rapidly
and becoming so congested that un
less a person wants to live in
apartments or pay exliorbitant pri-j
ces for a home-site, it is almost
prohibitive.
Apartments, although a very ex
pensive way of living, are at best
only a makeshift, being a little
better than living in rooms.
Can anyone imagine Payne writ
ing “Home, Sweet Home” when liv
ing in an apartment, with the fam
ily iiving overhead or on either
side making such a racket that it
would seem us though they would
come through? But most of us can
close our eyes and picture the mo
dest little house which to him was
"Home, Sweet Home.”
These thoughts have always been
uppermost in my mind In develop
ing this city of homes.
The second reason of the boule
(Contlnued on Page A-l) 1'
How West 4
Atlantic City
Stood The Storm
Every Developed Street, Ev
ery Sidewalk and Cellar Clear
and Free of Flood Water
ADVANTAGES OF HOMES
FULLY DEMONSTRATED
By JOSEPH D. DAY
Never was . I more impressed
with the advantages of living in
West Atlantic City than during
the last few days when the storm
from the northeast swept the
Atlantic Coast.
During this, our worst storm in
years, every developed ■ street,
every sidewalk and every cellar
was clear and free or water, while
Atlantic City had twenty squares
under water. ;
Never was our protection from
the severest type of storm 40 ap
parent as it was Saturday.night
ind Sunday. We had proof that
(Continued on Page A-l)