The West Atlantic City news. [volume], March 08, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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FROM THE WORLD’S PLAYGROUND JUST A STEP TO HOME
GATEWAY '
TO THE WORLD'S
PLAYGROUND
The West Atlantic City News
Y*»
GATEWAY
TO THE WORLD'S
PLAYGROUND
■ j}#- VoL 1. No. 8.
*» ifmivvil o, 1U6 4
PRICE THREE CENTS
World’s Playground Growth Behind Albany Blvd:
Petitiofi
1 On Site For
Terminal
Signers Believe A More Desir
able Site May Be Found
For. Reading
AVOID CLOSING
IMPORTANT STREETS
L Pennsylvania in Perfecting
Plans for Terminal, Prefers
Site for One or Both Sta
tions West of Thoroughfare
The proposition of the Reading
Railroad to build a pew terminal
in the heart of Atlantic City at one
of the narrowest points on Abaecon
Island facing Arctic avenue at Ar
kansas is being thoroughly dlgest
* ed by the City Commissioners.
There is considerable opposition
to the plan'of the Reading. This
is taking form in petitions which
make protest against locating the
Reading terminal on Baltic avenue.
The point Is made that a more de
* slrable and convenient site may bo
obtained than either the old site on
Atlantic avenue, or the proposed
new-site on Baltic avenue.
■ Copies of the’ petition are to be
fottqd at the offices of,Benjamin R.
Pox, 1102 'Atlantic.avenue, Atlantic
City. They ask the City Commis-,
sloners to take up, with the officials
Of the railroad the question of a
more desirable site which will cause
„.iess congestlon-and less interference
with the movements of traffic and
business activities on Atlantic, Bal- j
tic and Arctic avenues, ,, •
A, large' number of citizens and
.taxpayers are placing their- signa
tures On the petitions.
The delay in pasfcl<g tlh enabling
(Continued on tage A-l) I
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Nothing Here
' , To Depress
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West Atlantic City Cannot
Become Over Crowded and
Restrictions Insure
* ENJOYS PUBLIC ACCLAIM
The splendid homes that have
been completed In West Atlantic
'City and the enthusiasm with
which they are acclaipied amount
to public approval of the City plan
ning and the character of Fox
v Built Homes which distinguish this
gateway to " the World's Play
ground and make it conspicuous
among the bright, new suburban
cities of Southern New Jersey.
By following the plot arrange
ment' in building homes in West
Atlantic City there is not the
least possibility that the City will
f ever bo overbuilt, or that a single
I residence will be at all crowded by
j Its neighbor. These facta and the
I restrictions which impose the con
ditions provide for the per
j petuation of a high class eity of
most attractive homes upon which
there can be no encroachments of
‘ undesirable or depressing elements
to lower values or rob boms life of
the privacy and comforts demand
‘'
There are no natural limitations,
either to hamper the growth ol
West Atlantic City, while Its un
‘ rivelad location on beautiful Lakes
Bay plus the superior advantages
of main trunk highways and com
muter's train service to and from
Philadelphia and New York estab
lish It in a unique position In home
• and 'playground environment.
-._<$♦-—
BIG BASEBALL FAN.
J "■ > —- -
Charles Doonin Purchase* Home in
West Atlantic City.
Charles Doonin has purchased a
thome in West Atlantic City. Base
ball fans will remember him as the
live : wire back of the bat of the
Philadelphia National League team,
one of the best back stops the game
ij ever saw. Doonin- was for many
years the mainstay of the catchers
of the Phillies. His coming to West
Atlantic City will pat pep into the
big sports programme planned for
^ ^he coming season. 1 .
r .
The Hub of Life and Activity on the Albany Boulevard
West Atlantic City Casino, the Headquarters of a Band of Jolly Greeters, who Extend to
Tourists Visiting the World’s Playground by Motor Their First Greetings—Here are Rest
Rooms and Reliable Information is Given Free—One Visit Is Always Followed by Another
So Delightful is the Casino. . •
Three Roads
To Fortune
Inheritance, Speculation and
Investment the Usual
Means to Wealth
THRIFT ANDlNVEST
MENT, SUREST
There are three roads to fortune,
but only one may be regarded as
relatively sure. These roads are
inheritance, speculation and sys
tematic investment.
Inheritance is uncontrollable and
applies to few. Speculation is us
ually too risky to be considered.
According to E. A. -White, presi
dent o£. the E,-A. White orgaH+Hf
tion, real estate developers, the last
of the three I3 the simplest and
most direct road to independence,
but, strange to say, there are a
large number of people who try
speculating in the hope of filling
quickly the proverbial pot with
gold.
"The first step Is to plan your
living so that you spend less than
you earn, and the difference will be
the foundation for your fortune.
“Take this money and make a
small initial payment on real estate
in or close to a metropolitan dis
trict. Select property located in a
neighborhood that is on the upward
trend, having the advantages of
convenient transportation and ac
cessibility. Deal with a real estate
firm that is reliable.
“There is much territory to draw
from in all directions. Most of us
have wonderful hindsight, but it is
foresight that creates wealth.
"All great enterprises are found
ed on imagination. Somewhere,
sometime, before the growth of any
enterprise into its physical propor
tions, someone thought it out, saw
its possibilities and planned it.
That is creative imagination. Some
may call it foresight.
"Since practically every city in
the country is growing in popula
tion, and since population causes
increasing .values, real estate
■ (Continued on Page A-l)
REAL ESTATE .
TAKES A SPURT
Several Large Property
Sales—Demand for Cot
tages—Building
} Real estate has taken some
what of a spurt, and several
property sales have been report
ed during the past week. Real
estate men also report that the
demand for summer cottages has
also begun, and that many rentals
are being made at prices about
the same as last year.
Building operations are also
continuing on a large scale, and
wreckers are employed in dis
mantling several old rookeries on
Atlantic avenue, which are to be
replaced by modern and imposing
structures. Certain sections of
Atlantic avenue bave been almost
completely transformed for the
better during the past few years,
and apparently the work is to be
continued until practically all the
old, ramshackle structures are re
moved, and replaced by better
structures.
■ J. ■
“Spring Is Hanging Up
Her Hat At Atlantic City”
Effective Type of Appeal to Those Who Like to Play Around
in the World’s Playground Today—Lent Brings Many
to Shore to Rest—Social Functions Continue, However
"Spring Ib Hanging up Her Hat
at Atlantic City," is the way The
Ambassador ia letting the world
know how attractive Atlantic City
is at this time. The wordlhg of
The Ambassador announcement is
refreshing these days when one is
bored to death with rumors and
rumbles about convention hall con
tracts, investigations of beauty pa
geant, and a lot of otw n„>,.
weight stuff of passing moment. It
reads as follows:
“Winter’s quitting and the seas
are growing quieter at Atlantic
City. Spring is in the air and
Summer’s in the ofllng—Storm and
mist have given way to a paradise
of sunlight and crystal days^and
health is just walking around like
a lost soul waiting to be claimed!
Pack up and spend a week-end at
The Ambassador, while living is on
a par with the climate, and selling
under par for people who take
advantage of our low spring rates!
Rhinelander 9000 fixes everything."
The announcement of spring’s
arrival appeared in the New York
Tribune.
The coming or Lent has filled the
big beach-front hotels, and.although
the seeking of rest is the accepted
cause of the shoreward migration,
there is plenty of patronage for ev
ery sort of social function and en
tertainment. Hotel managers are
putting on programs of music and
dance affairs. Among these aro
the March musicales at Haddon
Hail.
Report that Atlantic City golf
courses are in good condition for
match play has brought along a
number of the golf fans anxious to
exchange sand greens for turf, and
there will be several semi-formal
Invitation tourneys over the cours
es during the pre-Easter days.
Along with the hotel colony, the
cottage sections nave livened up
with the arrival of the first families
;.o{ the-seashore season. .A nnWher
of well known people have opened
(heir shore homes to remain until
after Easter, or until they leave
for summer stays in mountain re
sorts.
The annual spring luncheon of
the Woman's Research Club was
held in the Hotel Chelsea, when It
was announced plans had been com
pleted for entertaining the State
Federation of Women's clubs for
three days. The dates are May 11
to May 13. Mrs. L. V. Hubbard,
president of the State Federation,
was present at the luncheon and
was escorted to the speakers stand
by Mrs. Robert Mixner, head of the
club. When the May gathering is
held, Mrs. John D. Sherman, presi
dent of the National Federation,
will be one of the chief speakers.
The Atlantic City marathon swim
next summer is attracting wide at
tention. Lily May Bowmer, one of
King Neptune’s daughters in Los
Angeles, has already started train
ing for the long distance ocean
race. Miss Bowmer achieved fame
in the recent Catalina Channel
swim and vows she’ll cross to Ava
lon before she starts East early in
August.
OVER $7,000,000
IN CONSTRUCTION
Volume of Building in At
lantic City Holds Up
To Other Years
The 1927 volume of construction1
promises to compare favorably
with any previous year. Ten,
large operations have been start
ed here since the first of the year
amounting to over $1,300,000 which
take in all sections of Atlantic
City. The following are the jobs
.that have been started since the
first of the year and their approxi
mate costs: Colored Y. M. C. A.
building, Disston and Arctic ave
nues, $115,000; Jewish Community
center, S. Virginia avenue, $150,
000; Best and Lippman garage, 115
S. South Carolina ave., $6O,00Q;
Karlsen.bathhouse, 2437-39 Board
walk, $90,000; apartment house for
Constantine Haas Jr., 184 States
ave., $75,000; paint shop for City
of Atlantic City, N. Maryland ave
nue, $50,000; school administration
avenues, $200,000, and addition to
Kaufman’s hotel, S. Virginia ave
nue, $110,000.
Announced operations since the
begining of the year 'amount to
i (Continued on Page Al)
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$10,235,042 IN
YEAR FOR BUILDING
Atlantic City 1926 Total
Near Record-Two Months
1927, $1,165,470
The total amount of building op
erations in Atlantic City during
1926 was $10,235,042, according to
an announcement by John Conway,
Superintendent of the Municipal
Building Department, '
The total estimated cost of New
residential building was $1,902,150;
non-residential building and altera
tions, $2,419,126. The balance was
devoted to miscellaneous work.
Permits issued last week amoun
ted to $79,400, which brought the
total amount for the year 1927 to
date to $1,165,470. February shows
big increase over January.
-$>*
NEAR ALBANY AVENUE.
The feature in building permits
issued last week was one of $46,000
taken out by Hiram Mathis & Son
for the construction of 6 stores and
four apartments at 3107-09 Atlantic
avenue, for Bittenger and Fessler.
SALES IN ONE WEEK $80,000.'
S. H. Lindsay, Sales Manager
for Benjamin R. Fox, reported
sales aggregating $80,000 in Sec
tion 3. This is the best report
of any one week since January
1. This and the number of in-‘
quiries on hand for spring buy
ers indicate that 1927 will be
the one big year in West Atlan
tic City. Mr. Lindsay is urging
his salesmen with inducements
of prices to endeavor to pass the
$2,000,000 mark in sales this
year.
BUSY SEASON
FOR REALTORS
West Atlantic City Brokers
Experience Good Demand
for Homes and Lots
With the arrival of Spring real
estate brokers are getting the pre
liminary inquiries of what indicates
a very busy season. While there
has been a slackening in. building
in some sections, there has not
been any let-up in West Atlantic
City and there is a good demand
for houses.
It is also apparent In West At
lantic City that the demand is
strong for well located lots, or
home sites. Salesmen associated
with the Atlantic City and Phila
delphia offices of Benjamin R. Fox,
developer of West Atlantic City, as
well as men in the field at the West
Atlantic City Casino are most op
timistic over the prospects of the
season.
The home-seeker can buy in West
Atlantic City a home for his family
-WAUl^a.jmederata. Jimouq^.of cgflhi
in close proximity to the center of
Atlantic City and the Boardwalk,
and to the railway terminals.
In addition to the interest shown
in home sites, or investment lots,
(Continued on Page A-l)
JOSEPH A. PAXSON
Director of Finance,
Atlantic City
Five New Houses
Are Completed
Notable Gain in Winter De
velopment in West Atlan
tic City
Demand for the best
Five new houses have reached
‘he completion stage, resulting in
i notable gain in the winter devel
opment of West Atlantic City.
1’hese houses are most pretentious
in character. They show the Span
ish motif in architecture and color
and have tile roofs. They have
been built, in response to the de
mand for homes of the finest type.
homes sit are large and the houses,
tre so planed that they do not in
terfere with the light and view of
he neighboring home and do not
in any way encroach upon the se
(Contlnued on Page A-l)
Growth And Improvement In
Atlantic City Creates New Center
Director of Finance Joseph A. Paxson, Reviews Trend of De
velopment Following Increase in Visitors and Necessity
of Keeping Pace With Demands For Service—Im
provements At Albany Boulevard Show
Rewards Bestowed
By JOSEPH A. PAXSON
Director of Finance
Atlantic City, N. J.
It is with the greatest of satis
faction that we have noted tho
growth and improvement made in
the City of Atlantic City. It is only
proper to combine 'both "growth
and improvement" for the city has
improved while it has been grow
ing by leaps and bounds. With the
extension of the Boardwalk down
the strand, one wonderful struct
ure after another has been
erected. With wonderment, we
have watched the great hotels
rise story upon story, their magnifi
cent towers and gables bringing
to us the atmosphere of the best
of the architectural ideas of the
old world and blending in a back
ground of stupendous achieve
ment, the very details of which
requires months and even years
to grasp and appreciate. So rapidly
have these great changes and im
provements been taking place, that
we have scarce given the attention
we should to the beauty of the
accomplishments, so busy have we
been with making our own affairs
keep pace with the business ex
pansion.
We spend a few hours now and
then on the famous Boardwalk,
watching the passing throngs for
the possible glympse of a friend
Or'an acquaintance'; or'Ve take
time to attend a grand concert
by Sousa, the March King; or we
take Borne friend to view the
wonders of the deep as brought
to the surface in the Net Haul; or.
tve sink into one of the seats in
Great Dredges at Work, West Atlantic City
There has recently been added to the development work of Benjamin R. Fox, Third
Section, West Atlantic City, a monster dredge, making two dredges under continuous oper
ation. The new dredge, shown on the left, is one of the largest made, having pipe lines 22
inches in diameter and a capacity of 400,000 yards a month.
This dredge will be operated continuously in three eight-hour shifts and will be devoted
to filling the bayside in the third section of West Atlantic City. This fill will extend down
to West Atlantic City-Albany avenue boulevard for a width of 300 feet, and this will be fol
lowed immediately with the construction of curbs and sidewalks. A cement walk will be
laid the entire length of the tract.
When the bayside has been completed, filling will begin on the northside of the boule
vard. It will be necessary for the Suburban railroad to raise its trolley tracks, after which
the fill will be right up to the tracks.
First and Second Sections of West Atlantic City have been completed for sometime and
are built up in a wonder city of magnificent homes.
Ambitious Resorts
Back New Projects
Coast Municipalities Supporting Movements for Two Bridges,
New Connecting Boulevards and More Hotels; Plan
Celebration for Barnegat Bay Span Opening
More big projects are la the mak
ing along the New Jersey seashore
than at any time since the first set
tlers came to Cape May. In addition
to the many new roads that will
lead from the big cities to vacation
land by the ocean, there are several
large hotels being built in the re
sorts that have heretofore not ven
tured so extensively along that line.
In the vicinity of Ocean City, two
bridges are planned. One ol these is
between Somers Point and Beas
ley's Point and the other between^
Longport and Ocean City. Both will
cross the Great Egg Harbor Bay
and will do much to connect (hat
part of the shore with the North
ern beaches including Atlantic City.
The bridge from Ocean City to
Longport will practically make the
former a suburb of her big sister on
.. K'
Absecon Beach, so far as relations to
-easy access. It will also mean that
' Sea Isle City and other resorts will
be within easy driving distance of
Atlantic City.
The building of a bridge across
the bay between Somers Point and
Beasley Point will form a direct
route between all of the Cape May
county resorts with Atlantic City.
The War Department says that
the present plans, as submitted, pro
vide for an approach of steel pony
truss construction on concrete piers
spaced 100 feet centre to centre and
providing horizontal clearances of
ninety-five feet and vertical clear
ances of ten feet above local mean
high water. This is to be followed
across the flats by solid fill con
struction after which another pony
(Continued on Page A-l)
Begin Sept. 6
To Pick Queen
100 to Seek Crown of Most
Beautiful Bath
ing Girl
“MISS AMERICA” AND
THE FALL FESTIVAL
The Atlantic City Pageant will
bs held September 6, 7, 8, 9 and
110, according to on announcement
issued by the;Pageant committee
o£ the Chamber of Commerce.
The work of enlisting contest
ants for the title of "Miss
j America," ha3 already begun and,
according to the committee, 100
girls are expected to vie for the
honors of being “the most beauti
ful bathing girl in America.”
A style revue, featuring famous
movie stars and mannequins from
this country and abroad, wearing
elaborate costumes, is one of the
outstanding new features to bo
Introduced in the spectacle this
year.
(Continued on Pago A-l)
one of the magnificent new
theatres to forget our fatigue for
a few hours while we are being
entertained by the great In
pictures, songs, comedy and drama.
Forward Steps
We move forward, noting, but
hardly heeding, the forward steps
which are being made by the
merchants and shopkeepers In tbe
artistic and complete displays of
rare and beautiful adornments for
the home for which they have
searched the world in order to
offer them to the visitors to this
spot, which has come to be known
as the Playground of the World;
yet, which is at the same time, one
of the greatest shopping centers
of the world. One need never
question the correctness of fash
ion, the tailoring, the genuineness
or the quality of any rare jewel
or exquisite article of apparel sold
by our reliable dealers. We see
these shops grow in size and In
quantity of stocks and in patron
age with the growth of the hotels,
the improvement of the piers, the
construction of new theatres and
with the opening of new restan- '
rants for dining and entertain
ment.
This growth and improvement Is
not confined to the Boardwalk
Bection, but it is in the air through
out the city. We note the everin--v
creasing popularity and patronage
of our Boardwalk, the ever press
ing demand for large space for
great gatherings and expositions
and these impressions convey to us " ,
certain assurance that our efforts
to present the best service within
our ability is appreciated world
wide.
Keeping Pace
Our efforts to keep pace with
this growth and improvement,
create development and building
on their own accord as we respond
to demands made for service and
attention to the needs of the
visitor.
Giving of our best and rendering
the kind of service our visitors
need, we find our city prosperous
In the rewards bestowed.
As we are prosperous and enjoy
our rewards, we find that the city
enters upon improvements as a
municipality and as a result we r
(Continued on Page 1-A)
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SOON LAY FLOORS
CONVENTION HALL
Pour Concrete to Support
Beams—Big Structure Will <
Be Finished on Time
Removal of the final accumula
tions of sand brought in by the re
cent tide, the highest known in
more than a quarter of a century,
will be followed this week with V.
placing beams and beam supports
for pouring the concrete floor of
the Atlantic City Convention Hall,
the largest in the world.
The next procedure of the hall
construction will be the erection . ;- •
of the 350-foot clear spans for
which 12,000 tons of structural , ;
steel have already been ordered.
The first shipment is expected to
arrive in less than three months,
from the American Bridge Compa
ny. Following the steel erection,
the brick, stone and concrete work
on the hall superstructure will pro
ceed.
The building is to be finished in.
1928, in time to meet the require
ments of several large meetings al
ready booked, and it is planned to
go after the national conventions •'
of the two big political parties.
M. B. Markland, president of M. ''y
B. Markland Co., the contractor,
declares the big haUwill be finish
ed on time.
-<SxS>
BUY A HOME IN PLAZA PLACE
Mr, and Mrs. Charles Jeremiad, l
of Philadelphia, have purchased a \
home at 211 Plaza Place, West At- >;:
lantic City. , .