The West Atlantic City news. [volume], May 10, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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GATEWAY
TO THE WORLD'S
PLAYGROUND
The West Atlantic City News
■M
Vol. 1. No. 17
PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY
THE WEST ATLANTIC CITY NEWS, WEST ATLANTIC CITY, N. L
GATEWAY
TO THE WORLD'S
PLAYGROUND
TUESDAY, MAY 10, 1927
PRirrc THRT?K fUNTS
■ -.v.
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FROM THE WORLD’S PLAYGROUND JUST A STEP TO HOME
1
Buying and Building in West Atlantic City
Lure Of Sea
Builds Great
Communities
A Journey Down the Jersey
Coast Reveals a Combina
tion of Many Wonders
VILLAS AND
PRINCELY HOMES
Each New Generation Sees
> Improved Use of Shore
Lands and Development of
Artistic Beauty
No one can single out any one1
point In the ocean's favor and say
that is its greatest appeal and the
motorist who travels down the
Jersey coast will realize the lure
of the sea is a combination of
many wonders. ,He will also under
stand in part the urge that from
time immemorial, according to
legend and history, has caused
people to journey to the sea.
As one runs through the Jersey
coast towns it is hard to realize
that all along the shore the Lenni,
Lenape or Delaware Indians onco
lived. Today one never hears of
them, yet they have placed on the
menu cards of every resort hotel
one succulent dish, boiled corn and
beans, which many a tourist now
eats under the name of "succotash."
These same Indians, who called
New Jersey, Scheyecbi, also had
, hard sounding names for others—
Philadelphia, known as Coaquanock,
and Trenton, called Chlckobachl.
, Valiant Service Rendered.
Ail along this Jersey shore dur
•/ ing the fight for Independence
valiant service was rendered the
Continental cause by the patriotic
Vfi81 transported across
the sandy roads in hugh broad
tired wagons, after night fail and
muffled silence to escape attract
ing the attention of British senti
nels, the many articles needed in
Philadelphia and proclaimed con
traband. .
* The motorist of the present day
running through noted Summer
resorts that are Just beginning
to take on life can hardly realize
that in the early days of American
life along the shore was prosaic,
colorless apd uninteresting. For in
those days the shore was an un
known land to the inlander. It was
r devoid of artistic beauty a seem
ingly hopeless waste that was the
terror of coastwise mariners. The
' fit st answer made to the problem
of turning the beaches- to some
Account presented itself to the
pioneers, and when they saw them
covered' with coarse grass they
determined to utilize them, so they
built flat-bottomed scows and
transported cattle across the bays
from their mainland farms.
Each Generation 8eee Change
Each succeeding generation has
seen a change until present con
ditions have been reached, where
there is haruly room for even a
family cow at any of the Jersey
shore resorts.
Tuckerton, was In the early days
the headquarters of the Jersey
whalers, whose small, staunch
Loats patrolled the coaBt from
Sandy Hook to Cape May_
Beauty In Homes.
Finally the motorist reaches
Atlantic City, located on Absecon
Island, which the Indians called
Absegaml, five miles out at sea,
with Absecon Inlet and' Bay to the
north and Great Egg Harbor Bay
to the south. On this Island were
also located fashionable Chelsea,
Ventnor, Margate City and Long
port with West Atlantis City ris
ing In new splendor and attractive
ness Just a step from the World’s
Playground. A drive through them
will reveal a succession of sea
shore, villas and princely homes,
attractive and artistic cottages,
beautiful In architecture and
ornate with flowers and shrubs.
Fronting the >beach at Atlantic
City are magnificent modern hos
telries costing millions of dollars
each, luxurious and regal in theiy
furnishings and appointments, that
invite the visitor to linger long.
The golf enthusiast will find three
excellent courses' near .West 4tlan
tle City. The Country Club at
TELLS WHAT RENT PAYERS LOSE.
Benjamin R. Fox, for Twenty Years a Builder of Homes in Atlantic
City, Declared That $50. a Month Paid in Rent Means a Loss of
Nearly $9,000 in Ten Years and Points Out Wisdom of Paying Rent
to One’s Self.
Real Estate Is Basis Of
All . Wealth And Activities
It Continues To Be The Most Substantial Investment Because
It Is Required In Connection With
- . Every Operation
Real, estate is the .basis of all
wealth and of all activities. With
the exception of the waters of the
earth, the entire surface.. of the.
[globe is real estate.
The manufacturer, who is the
initial distributor of the prosperity
in the cities, must first acquire
reql estate upon which to erect his
plant. The merchant must have
real estate upon which to erect his
store. The first step in establishing
railroads and other .modes of
transportation is the acquisition of
real estate. The great steamers
which plod the seas must have
real estate at the starting point
and at the landing point. Even the
aviator who plies the air must have
real estate from which to start and
.JgSfiSU tthich.,, ayagi..cy • < >
Real estate continues to be the
most substantial investment, just
as it has always been during the
century ami a half of this great
nation. The foundation of "nearly
all of the great estates which have
been built in this country is real
estate. Experience shows that with
few exceptions, central real estate'
has always advanced in value.
The basic rule for most great
fortunes applies forcefully in the
experience of Atlantic City.
Conventions And The New
Styles Attract To Boardwalk
National and State Gatherings Hold Sway While The Outdoor
Season Takes On More And More Importance
-With Favorable Weather S'
May Is usually a big month for
conventions,' and'the present month
is proving no exception to the rule.
Following a winter, notable for the
dearth of conventions, the first
week of May had scarcely begun
when national and State gatherings
began to convene.
There were five conventions in
all here last week, and several are
scheduled for.this week. The Am
erican Manufacturers of Toilet Ar
ticles opened the week yesterday
with a convention at the Ambassa
dor. This is the first time the con
vention has ever met outside of
New York. i -
Several prominent speakers are
listed to address the body. The an
nual banquet will be held tomor
row night, at which time Dr. Curt
P. Wilmer, of Columbia University,
will talk on “Nature's Hints on
Cosmetics.”, ' ' , ,
Medical Convention.
When the Medical Society of New
Jersey convenes at tMe Chalfonte
Haddon Ha'll, June 9-11 in their
one hundred and sixty-first annual
j meeting it is expected that a group
of from 900 to 1000 doctors will be
present with their friends and fam
ilies. A scientific program, which
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t Northfield has eighteen holes and
a playing length of 6,345 yards.
The Lii.wood Country Club, at
Ltnwood, has eighteen holes and a
I playing length of 6,610 yards,
while the Seaview Club, at Sba
j view, favorite playing spot for
i Governor Smith, of New York, has
Ian eighteen-hole course, with a
; length of 6,400 yards.
includes addresses by leading med
ical men, has been arranged. A
new treatment for pneumonia will
be explained by Dr. F. M. Huntoon,
of Philadelphia, a lung specialist.
The annual dance will be held
Friday evening, June 10. On Sat
urday morning the medicos will ad
journ to the Atlantic City Hospital
where clinics will be held under
the direction of the hospital staff.
Sessions will be held in the Vernon
room at Haddon Hail.
, Many colonists from New York
and north Jersey who have summer
mansions along the beach front,
particularly in the Chelsea and
Ventnor sections, have already op
ened tlielr homes for the summer.
The outdoor sports season also is
In full swing. The warm sunshine
and smooth seas brought out the
amateur skippers and fishermen
from winter docking antf tale-tell
ing. The yachtsmen are busy ar
ranging for several regattas, while
the fishermen have come to rejoic
ing ove.r the arrival of weak fish,
kingfish and other denizens of the
deep, which apparently exist only
for the pleasure of the sportsmen.
Music Week Was Success.
National Music Week got off to a
glorious start with "The Holy City”
by the Atlantic City Festival Choir.
Notable soloists took part and be
sides residents from this and other
nearby cities there was a large at
tendance from the hotels where vis
itors were attracted by the •quality
of the performers. All last week
there were glees, concerts and oth
er entertainment, with an operetta
as a mid-week feature.
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What Rent f
Payers Lose
$100 a Month Means Nearly
$16,000 Spent in Ten
Years
THAT IS A HOME y
EVERY TEN YEARS
By BENJAMIN It. FOX. t
If the many families who have
been paying rent for 5. 10 and even
20 years should figure out the eco
nomic waste of the practice, it is
reasonable to believe that a size
able proportion of them would "set
about immediately to pay rent to
themselves by making a payment
on a home and then letting month
ly payment installments do the
rest.
With a negligible number of ex
ceptions, no family can live With
out paying for a roof overhead. If
it belongs to someone else, a pre
mium must be paid for the use of
it.
If it belongs to the occupants,
they have a status of independ
ence which 'renters never exper
ience. For many years this com
pany has made it possible for fam
ilies of all degrees to eliminate the
rent habit from their lives.
Strictly speaking, the first pay
ment on a home, which need not
be large, is the only outlay of any
consequence that a family makes
in the entire transaction. The sub
sequent monthly installments would
have to be paid anyhow to a land
lord. They are not a new or ad
ditional expense. They merely
represent the substitution of some
thing worth while for something
worth nothing.
If families paying as little as $35
per month rent realized that in, 10
years, -making a. reasonable allow
ance for principal and interest lost
they throw away close to $6,000,
it is doubtful if they would favor
continuing the habit for another
decade. If the rent is $50, the 10
year loss is nearly $9,000. Paying
rent at the rate of $100 per month
means nearly $16,000 Bpent, with
absolutely nothing to Bhow for it,
in the same length of time.
It has been said aptly that rent
payers lose a home every 10 years.
They lose more than that, because
the peace of mind and genuine con
tentment of an owner are things
that are hard to measure in dollars
and renters can acquire them in
no other way than by becoming
home owners themselves.
A payment of $1,000 starts a man
and his family in the home-owning
class. The balance then is taken
care of like rent.
PROPER LIGHTS
IN BEDROOMS
Central Overhead Fixtures
Best For General
Illumination
Bedrooms of the past have been
overlooked too often from the
standpoint of lighting. As a
result, the labor spent to em
bellish and beautify this room was
either too garish or too dim to
bring out the beauty of the
furnishings.
■ For the well-lighted bedroom of
the present, a central overhead
lighting flxtiire is, perhaps, the
best for general illumination. To
this may be added wall brackets
near the dressing table and stand
ing lamps of appropriate colortone
or boudoir art lamps near the bed
for those who like to read them
selves to sleep.
Of course, the style and color
will differ in the rooms for the
feminine user from those in a man's
room.
Stepping ■ from the bedroom to
the bath, another lighting problem
Is faced. White enameled
bracket fixtures, one on each side
of the mirror, have been found the
most satisfactory to furnish the
glareless but relatively Intense
light required by the man of the
bouse for his dally shave.
The regular bathing season does
not open until Memorial Day, but
the number of early season bathers
are becoming so large that it may
be necessary to place special life
guards on duty to assure dally suri
dips.
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, BUILDING NEW HOMES IN WEST ATLANTIC CITY
Open Verandas With Bright Awnings Afford Full Enjoyment of the
Outdoors, While Spacious Lawns Bring Quiet and Peace in Home
Surroundings.
Artistic Roof
A First Thought
Home Builder Wants Harmon
ious Roof To Blend With
Character of House
SLATE ANDTILE IN
WEST ATLANTIC CITY
Roots, along with architecture,
.base undergone a transition period
of recent years.
Formerly they were regarded of
no particular interest viewed as
meiely a covering, the chief duty
of which was not to leak. But
nowadays, the first thought of thq
home builder is to have on his
new house an artistic, harmonious
roof that will blend In with the
character of the home.
It Is chosen with as much care
as the draperies or the rugs, for
nothing cpuld be more outstanding
an error than a garish, shining
new roof on an old English type
home, or a plainly ■ American roof
on a Spanish house.
West Atlantic City houses of
various periods and types have be
come decidedly popular, and
these homes are varied according
to fype aud period with slate or
tile roofs. f
But r/hat a difference there is
in the slate roof of today and of
yesterday. The house with its
color scheme, its type and also its
setting is carefully studied; then
the slate is chosen to harmonize.
The blending of colors and the
choosing of the type of slate with
a view to its thickness and its
texture, require an artist.
The beauties of those old slate
roofs of England and other Old
World countries have been studied
carefully by roofing experts and
when the roof of the early English
house is finished, it melts into the
house so cleverly that it appears
to have grown out of the ground
with the structure.
Tile for several years had a
tremendous run as roofing, but
slate is taking its place. The
Spanish house, of course, calls for
the old Spanish or Cuban type of
rounded tile, and is in favor, but
the desire for the harmonious
weathered look in roofing of all
kinds has brought slate in the
limelight, for slate has that look
because It is weathered. Slate
deposits have been mellowed and
colored by nature, in years that
have passed.
Buildings outside of homes also
are harmoniously roofed.
RUN OF CROAKERS.^
Ftehermen Are Rewarded at Lakes
Bay and Thoroughfare.
Fishermen in Lakes Bay have
been getting a great many croak
ers. In fact croakers seem to bo
biting all over the bays and thor
oughfares. A morning’s haul on
the Million Dollar Pier was 1,000
pounds, which is way out of the
ordinary for an early run. The
bait used by the fishermen is squid.
Designers Urge
Better Building
Cheap Houses Are Most Cost
ly To The Builder
HIGHER STANDARDS
FOLLOWED HERE
Much has beeu recently written
about the vast amount ot construc
I tion work,, especially dwellings,
| which has been completed in West
Atlantic City and nearby. Less
has been Bald about the quality of
this construction. Any community
growing as rapidly as this will
inevitably have many trying prob
lems to meet.
The builders of cheap houses
cut every kpown corner to save
costs and cheapen construction,
and then sell them while they are
still brave In a shiny coat of cheap
paint, for a price equal to the cost
of a well built house. It is true
that this climate is mild and that
storms are infrequent, and possibly
this has engendered the building
of lighter houses. •
However, in West Atlantic City,
houses have not only been design
ed with an eye to beauty, but also
to the more practical side of con
struction—for permanence.
Higher Standards.
Houses designed have shown a
higher trend toward standards of
beauty, utility ahd permanence,
and contrasted with houses built
from ten to twenty years ago, the
improvement is decidedly marked.
Much more is being done in this
direction as the architects are en
couraged by the building public to
interest themselves more and more
in the designing of small houses
and the owners realize the short
sightedness of neglecting to see
that the handling of their program
is placed in competent hands.
The psychological effect of this
improved tendency upon adults,
and even to a greater extent upon
children, of living in a house' ex
pressive of beauty and harmony,
cannot be overestimated.
Benjamin R. Fox, for twenty
years a builder of homes In Atlan
tic City, is building up a great
community in West Atlantic City.
He is building homes that are
meant to last, and their quality is
backed by his superior building
knowledge and experience. Beau
ty has here been combined with
utility and permanence, producing
a Utopia of modern homes.
New Styles.
There Is a constant and contin
uous parade oC new styles along
the Boardwalk, the display ranging
from the sport frocks which go with
late spring to the fluffy new dress
es always heralding the close ap
proach of seashore summer.
Why look around, we have
the ground? West Atlantic
City 1
Many Improvements Under Way,
Conditions Favor W. Atlantic City 4
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Demand Is Active and the Situation Is Substantial and Happy
—Fine Examples of Completed Homes—Dredges in I
Record Operations — New Graded Streets
And Sidewalks
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The realty situation In West Atlantic City is in a very satisfactory
condition. Interest in investment lots and in home owning is active
and well sustained.
In the third section where the dredges are completing the filling of ■
a long stretch running along the Albany avenue Boulevard and extend- i
ing to the point in Lakes Bay much Interest attaches itself to oper- '
ations because the dredges are malting record progress for so large an
area.
Some of the finest home sites In the east are to result from these
operations. The white sand fill is to be followed by two layers of
heavier soil and top dressing, streets, curbs, sidewalks, seeding and
shrubbery. . ij
Examples of the completed grading are to be found further west $
along the Albany Avenue Boulevard where fresh filling greets the 1
satisfied eye and attests the transformation from vacant land to charm
ing home site plots'. ' |
Interest in the plot now being filled and brought to grade is keen,
and the purchases already recorded indicate a home building spirit
which will bring into realization the picture of a new city in the Third
Section.
Investors are active In West Atlantic City, whether it Is In the new
Third Section or on the north side or the south side of Albany Avenue
Boulevard. More and more people are giving their attention to West
Atlantic City, whereas they were heretofore considering only the city. ^
They express preference to the charm and freedom of West Atlantic
City from congestion, noise and dust of the large city.
Especially are they favorable to West Atlantic City because of the
advantages of commuting to Philadelphia. From West Atlantic City it
is possible to reach the railway stations in less time than is possible
through the dense traffic of Atlantic City.
Residence Demand Increases.
In the central section of West Atlantic City, the demand for i?
individual homes of distinctive character and appointments continues '
strong and appreciative of the t quality of construction and finish.
Benjamin R Fox has laid out, planned and constructed a city In which
his houses are recognized for their architecture and substantlablllty.
In the western end of the city, new homes are springing up on
both sides of the Albany Avenue Boulevard. These homes afford a
selection to meet the requirements of the home owner. The available ;
homes range from neat twin houses to bungalows, also houses which
show the influence-of colonial and others Of 'apattlra'HnSffeT'''" " *“—
Much importance is attached to the size of home plots afforded in
connection with homes in the city that Fox built. Spacious grounds
distinguis the distinctive home and affords the much wanted, but ]
raiely experienced, privacy and seclusion of the real home.
\V l.ile Albany Avenue Boulevard is a motor route of rare width
and utility and the trolleys afford rail transit quickly to the heart of
Atlantic City, the ical glory of the location of a home here is Lakes
Bay, a spacious body of water, Bkirted through West Atlantic City by a
drive, flanked on the north by an interesting setting of homeB and on
the south by towering hotels of Atlantic City.
At night the dying glow of the westering sun fades into a setting
for the string of diamond lights which rim the shores of the bay
The largest factor in the life of West Atlantic City as a community
is the programme of public improvement, restrictions safeguarding.
home properties, and steady increase of values especially of boulevard
frontage, where the slogan is "One Thousand Dollars Per Front on
This Boulevard.'*
Atlantic City
Grows To West
Expansion Along Albany Ave
nue Boulevard Is At a
Rapid Rate
FED BY GREAT
THOROUGHFARES
Even the casual observer who
looks around Atlantic City these
days must be convinced that Its
long established tendency to
grow toward the west is continu
ing, and at a rapid pace.
In the vicinity of Atlantic and
Albany avenues, and continuing
west from that intersection, along
Albany Avenue Boulevard and
other thoroughfares, there is
marked evidence of growth, and
there are those who are ready to
predict that West Atlantic City is
destined to become another Atlan
tic avenue with East and West
traffic of great, business volume.
Streets leading into Albany Ave
nue Boulevard in Atlantic City and
also in Pleasantville, draw from
great supporting thoroughfares.
Atlantic City, Chelsea, Ventnor,
Margate and Longport use Albany
Avenue Boulevard as their outlet
as well as means of ingress. It
always follows that growth of
residences and business houses
follows a traveled thoroughfare,
and the expansion is creeping
ever westward over Albany Avenue
Boulevard.
At the western end of the
Albany Avenue Boulevard the same
expansion and growth is pressing
ever toward Atlantic City, because
of advantages of residence and
convenience of access.
Although Albany Avenue Boule
vard is one of the two main
arteries out of Atlantic City and
has been in use for many years,
it is only within a comparatively
few years that there has been
evidenced a tendency toward busi
ness development That develop
ment has now progressed to such
a point, however, that business
houses which first selected sites
along Albany Avenue Boulevard
are today greatly increasing their
plants and capacity.
Add 650
Hotel Rooms
Construction Is Speeded Up
To Meet The Demand of
Season’s Opening
HOME BUILDING
TO FOLLOW
April building permits In Atlan
tic City reached the total of |800,
000 for the month of April. The
amount for the last week In April
was $312,150. A feature of the lo
cal building situation is that con
struction has greatly speeded up
and much is being done on over
time to get hotels, stores and other
structures ready for summer. A
majority of the rental terms begin
June 1.
In addition to the new Lafayette
and Colton Manor, both recently
finished, additional tourist accom
modations are being added to the
city’s summer living facilities in
the additions to the Seaside, Jeff
erson, DeVille and Kaufman hotels,
which together give the resort
nearly 650 more hotel rooms for
this season.
Among the larger jobs of repair
work and alterations now under
way are 11 projects amounting to
a total of over $500,000.
Full attention to construction of
new homes In Atlantic City will fol
low the completion of work which
is now being hurried toward com
pletion.
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