The West Atlantic City news. [volume], May 17, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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FROM THE WORLD’S PLAYGROUND JUST A STEP TO HOME
GATEWAY
TO THE WORLD'S
PLAYGROUND
The West Atlantic City News
PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY
GATEWAY
TOJHE WORLD'S
PLAYGROUND
Vol. I. No. 18.
THE WEST ATLANTIC CITY NEWS, WEST ATLANTIC CITY, N. J.. TUESDAY, MAY 17. 1927
PRICE THREE CENTS
Albany Boulevard One of the Best Investments
Fifty-Five
Shrine Bands,
2000 Musicians
More Than 2,000 Chanters
From Various Temples Will
Sing at Convention
IMPERIAL SESSION
FOUR WEEKS AWA\
■ Most Spectacular Imperial
*. Session in History — More
Than 100,000 Nobles From
45 North American Temples
With less than four weeks to
go, the Shriners of North America
are keyed up to a high pitch of
t anticipation for what Imperial
Potentate David W. 'Crosland, of
Montgomery, Ala., promises will
be the most Spectacular Imperial
" Session in history. _
Fifty-five Shrine bands with an
aggregate of 2,000 musicians will
take part in the event of the
Imperial Session of between 100,
000 and 150,000 Nobles in this city
the week of Juno 12.
In addition, more than 2,000
Chanters of various Temples will
' sing and an equal number will
participate in patrol drills, pre
presenting the unique manoeuvres
that make the most spectacular
features of Shrine parades.
To the usual glamor of Shrine
parades will be added two new
features, night parades by motion
picture stars coming by special
train from Hollywood. Many of
, the residents of Beverly Hills,
T-.rjftfi - ara Nobles,,, and move than.
100 are to be here for the event
of the week beginning June 12.
Drill, maneuvers on the beach
and the piers, scores of band con
certs by uniformed organizations
of ' the Tfsmplesj singing by
chanters of the temples and three
Shrine parades will feature the
demonstrations by the more than
100,000 Nobles doming from 45
North jAmerican temples. There
will be a big tent colony on Bader
Field, West Atlantic City.
: The movie contingent j will
demonstrate the taking and
making of photoplays.
With only 47,000 seats provided
In the Boardwalk grandstand, the
committee headed by Potentate
Earl E. ‘ Jeffries of Crescent
Temple* Trenton, the host unit,
is concerned over the' likelihood
tt\at the demand will far exceed
the supply. Most of the temples
have already purchased seats in
blocks ranging up to 600.
More than forty special trains
have been arranged. A special
force of 20 girls will be told off
v by the local telephone company
to operate a branch office exclus
ively for use of the Shriners.
Accommodations have been made
for press facilities for 100 writers
on the Steel Pier.
-$
MAYOR RUFFU ADAMANT
ON BEACHFRONT PLANS
Prepares to Carry Out Protection
. Project Despite Headley's
Opposition.
Despite the opposition of Com
missioner Headley to the plan for
> improving the Inlet beachfront
through appropriation of $50,000
and with State aid in a similar
sum, Mayor Ruffu is preparing to
carry out his plan. Commissioner
Headley when the project was out
lined a few days ago, strongly
opposed it on the ground that it
• was political in character and
would benefit only a certain few
owners of property along Maine
avenue.
Mayor Iluffu said he believes
the" expenditure of the money,
$100,000 this year and the same
amount next year, would result in
building up^the beach along the
Inlet front, thereby protecting that
section against storm-tide damage.
Many months ago, and before he.
was elevated to Mayor, he pro
posed a plan for a sea wall to re
claim land which has been covered
by Inlet waters, and at the same
time helping by tidal action to
deepen the Inlet channel.
BENJAMIN- BACHARACH
Grand Tall Cedar, banker and head
of the committee which will see
that every visiting Noble coming
to Atlantic City lor the Imperial
Shrine Convention carries away
a souvenir.
i-$•»*>
Seek More
Playgrounds
Parent-Teachers’ Ass’n. of
Ventnor Makes Active
Campaign
TWO LOTS SEEM
TO BE AVAILABLE
Councilman Isaac. Sweigart, of
Ventnor, is being swamped with
a deluge of letters from Ventnor
parents urging him to interest
himself in the question of
additional playgrounds for The
children of that city.
The cause was launched some
lime age by the PareiWTeneberO*'
association of that city. However,
as the result of this organisation’s
activities a small lot almost
directly in back of the city
hall was made available for play
grounds and more attention has
been given by the city to fixing
such •grounds near the beach.
According to reports it is now
possible for t.he cily to secure
permission to use two vacant lots,
iV'ar the heart of the city for
playgrounds. These lots it is said
are now held up by litigation,
and are likely to be for some
time, and the city may have the
use of them for the asking.
Women who have been active
on the playground situation have
brought this to the attention of
many residents within the last
few days, with the result of .»
steady stream of mail to council
men and freeholders asking them
tt> look into the question.
-- -•
FLOCKS OF
WILD CANARIES
May Have Been Driven
From Mississippi
Valley
Thousands of birds, thought to
be wild canaries and believed to
have been driven from the Missis
sippi flood area when their feeding
grounds were inundated, received
a poor welcome at Seabright. Sev
eral hundred of the birds were
killed by cats, dogs and small boys.
On one street 20 dead birds were
round. A few of the birds were
welcomed by householders, who
captured them when they flew in
through open windows. Many were
beautifully marked.
VENTNOR CHAMBER
OF COMMERCE
The executive board of. the
Ventnor, Chamber of Commerce
will meet in the council chambers
of the Ventnor city hall next
week for the purpose of
dil-.2us.sing the next meeting of
this organization which will take
place 'the end of this month.
Granville Hi, Steelman will pre
side.
--
Why look around, we have
the ground? West Atlantic
City 1
S* ft;
Population
Increasing
Rapidly
This Is the Most Important
Factor in Influencing
Land Values
WEST ATLANTIC
CITY IN BUSY CENTER
Percentage of Population In
crease Higher Than in Most
Cities—Few Cities Offer so
Many Inducements
In determining real estate values
one must be governed by t'ne samo
great natural law that determines
the value of every other service or
commodity “supply and demand" is
not a man-made law, it can neither
be repealed nor broken. It may
be ignored of defied for a certain
period of lime, but this very time
takes its toll and brings matters
into balance eventually
The tiling that makes land ialJ
liable is demand for that land, and
the thing that makes demand is
.people or population plus utility.
Land may be valuable for its min
eral deposits, for its agricultural
possibilities, as a commercial loca
tion, a home site, a factory location
or any one of the many uses for
which land is needed and demand
ed. The most important factor in
fluencing land values is population.
One might think that the supply
of land is unlimited. There is a vast
extent of land without doubt. But
when one thinks of the particular
utility or use for which land may
be employed, it then becomes limit
tikl .....libise—-people- -ar.. >en
creates demand, and demand sets
values, one finds the highest land
values are along busy thorough
fares. As a city grows In population
land values increase along popular
streets and that is why so many
successful men have said “buy land
in or near a growing city on a main
traveled route." '
According to recent figures sup
plied by the United States census
bureau, the district adjacent to
West Atlantic City Is increasing
in population at a higher percent
age than many . other cities,
Including several of the largest
of the country. Anyone who
is at all familiar with the
history of Atlantic City under
stands why this gradual, but rapid,
increase in population is taking
place. Few cities offer so many in
ducements and advantages for hu
man progress, success and happi
ness as the city of Atlantic City.
Moreover, these many advantages
are substantial and enduring and
make for permanence. No doubt this
explains wliy'Atlantic City ranks so
high as a city of home owners.
Land, properly located in or near
a growing city, is sure to advance
in price as the population of the
city increases. If the city grows
rapidly, the land values will in
crease rapidly. It is also true that
the land value Increases at a more
rapid rate than population. In most
instances it is at about tho rate of
two to one and In certain locations
at a still greater rate.
In the. last and final analysis,
land is the basis of all wealth. It
is the source of food, clothing and
shelter. It Is the only imperishable
security, all other forms of security
would he worthless without the land
that is back of them somewhere.
Land, because it Is Imperishable,
is the’ safest investment there is.
It cannot be stolen, it will not blow
away nor bum up. It is the one in
vestment that remains staple
through wars, panics and strikes.
While the world stands, investment
in land properly located is safe.
West Atlantic City land values
are sure to increase. Those who in
vest in property rightly located will
experience a fine return on the
money invested. Land in and about
West Atlantic City at the present
time is selling at a price from 40 to.
00 per cent under land similarly lo
cated and with the same advantages
in other cities. Certain very desir
able h-ome sites in and about West
Atlantic City will increase rapidly
because of their favorable location,
easy accessibility, exclusive charac
teristics and limited extent.
SPLENDID BOULEVARD HOMES.
Types of Homes Which Distinguish Albany Avenue Boulevard. These Homes Are Located at the Westerr
End of the Boulevard and Indicate the Strength of Improvement of Boulevard Property.
ATLANTIC CITY BEACH
CENSORS LOSE JOBS
Beach censors who have been
a conspicuous feature of the
bathing ground regulations for
several seasons, will be dispen
sed with this year. This an
nouncement was made by Com
missioner William S. Cuthbert,
in anticipation of the opening of
the bathing season and also in
the interest of economy. t
In a time when almost the ex
treme of brevity of feminine
bathing attire has been reached
unless the ultra-fashionable elect
to go to the extreme, the beach
censor has lost his job.
They Urge
Long Skirts
Fashion Expert Would Make
Cotton Fabrics
ppeadiiF-^^
TO SEEK
FLAPPER’S HELP
Among many proposals for re
lieving the depression in the cot
ton industry put forward at the
convention of cotton manufacturers
in the Hotel Traymore, two plans
stood out for boldness and difficul
ty. One was to persuade American
women to return to petticoats and
long skirts, and the other was to
Induce flappers to wear cotton in
stead of silk.
These suggestions were inter
ludes to the more prosaic plans for
increasing consumption and decrea
sing overproduction.
The renaissance of the long skirt
and the petticoat was,the idea of
Walker D. Hines, president of the
newly organized Cotton-Textile In
dustry, Inc., which was formed to
meet the crisis in the industry. Mr.
Hines, who formerly was director
general of railroads and an official
of the League of Nations, made it
plain that he realized the difficul
ties confronting any mere man in
trying to tell women what to wear.
“It would seem logical,” he said,
“to create a section of old uses to
deal with this matter (the exten
sion of the use of cotton goods for
women’s clothing) for what would
give the greatest extension in this
direction would be a return to the
good old uses when women wore
petticoats and longer skirts. It re
mains to be seen whether in this
feminine empire such a thing as
organized effort can have any sway
whatsoever.” k
The proposal to “seH” flappers
on the idea of cotton instead of
silk came from Miss Laurice T.
Moreland, fashion expert, who has
been directing a traveling style
show to boost cotton goods and
cotton - and - rayon combinations.
She advocated taking a leaf out of
the book ol the silk association,
which she said had put over silks
through “sheer mass suggestion.”
The psychology of appealing to the
flapper, she went on, was indirect
rather than direct. In the first
place, more women and fewer men
should pass on new designs in cot
ton fabrics and should work on the
basis of “Would 1 wear it myself?"
which she said was “the feminine
court of last appeal.” Then, she
said, instead of appealing directly
to the flapper and ignoring stout
women and older women, the in
dustry should try to turn out smart
dresses for the non-flappers.
“If the flapper sees the larger and
■ ,, i, , s,*: - ■ y ; ■ .. y 3
FILM REGISTERING
SOUNDS ANNOUNCED
New Invention Wilt Give Forth All Noises During Showing
of News-reels, According to Statement Made by
Controlling Corporation Officials '
The sales policies to be pursued
in the releasing of the new Movie
tone films owned by the Fox Film
Corporation was the leading sub
ject ot discussion at the opening
session ot the convention of that
corporation at the Ambassador
Hotel.
The new invention' Is planned for
use in the showing of newsreels
and will register all sounds made
during the event being fllmed.which
will be transmitted to the audience
on the showing of the picture.
An Interesting feature of the con
vention is the Installation of a
moving picture theatre organ In the
Pompeiian Grill of'the hotel, to be
used during the showing of six new
films which will not be released
until next Tall and winter. It re
quired five days to install the or
gan. which weighs seven tons. The
cost of shipping and Installation
was nearly {3,000. *
ROAD WORK
UNDER BIG LOAN
Arrangements Making f or
South Jersey Im
provement
To permit1 of the speedy con
struction of additional sections of
the new State highway system dur
ing 1928, if the voters approve the
$80,000,000 bond issue at the No
vember election, the Sta,te High
way Commission has authorized
the preparation of plana for work
which will represent an expendi
ture in excess of $25,000,000. The
proposed routes will not be taken
over as part of the system at tills
time and definite action upon the
improvements will be contingent
upon ratification of the bond issue.
In Southern New Jersey counties
on Route No. 41, four miles of work
would be done from Fail-view, Cam
den county, to Clements Bridge, at
an outlay of $300,000, and on Route
No. .45 3.9 miles of paving would
be provided between Collingswood
and Brooklpwli, Camden county, at
an expenditure of $000,000. On
Route No. 49, fifteen miles would
be completed from Delmont, Cum
berland county, to Ocean View, in
Cape May county, by an appropria
tion of $1,000,000.
Studies will also be made of con
struction necessary to carry Route
No. felA from Tuckerton, Ocean
county, to Little Beach, to shorten
by 12 miles the distance between
northern New Jersey and Atlantic
City.
—-4x$>
EATON G0LDTHWA1TE
AVAN AM MEMBER
Eaton K. Goldthwalte, of 203
Toledo avenue, West Atlantic City,
a Freshman at Columbia univer
sity, has been one of the fifteen
students selected from the class for
membership to the 1930 Van Am
dub.
The Van Am society was formed
after the death of John H. Van
Amrynge, for more than twenty
five years Dean of the College, and
annually honors “those freshmen
who are considered to have done
most for the college.”
older women dressed in an ill-flt
tlng, badly chosen cotton dress,”
she said, "she Is going to turn up
her nose and not be at all inter
ested in cottons; while If the older
woman picks out an attractive ma
terial and makes it up becomingly,
the flapper will not have an in
stinctive and pronounced reaction
against it.”
New Cottages;
Combine Features of the
Large House in Condensed
Proportions
BEING COMPLETED
BY BENJ. It. FOX
Benjamin R. Pox Is finishing
some very Interesting cottages that
combine all the features of the
large house 'in condensed propor
tions. These cottages each have
three bedrooms and some have two
baths. These bathrooms are
finished in the new tints of colored
tile, a new idea in bathroom finish
that will apparently be the feature
of fine bathrooms completed in
new modern homes. Each cottage
also has an extra lavatory.
The exterior of the new cottages
is finished, in different colors of
magnesite stucco, in greens reds,
browns and pinks, and other
effects.
Scfnto of these cottages have
single garages and others, two
car garages. A feature of some
of the garages is an extra room
lor storage purposes.
Salesmen for the Fox-Built
homes are to be found at the
Casino, West Atlantic City. They
will be pleased to show these
cottages to any one without any
obligation upon the visitor |to
make a purchase.
HALF MILLION •
FOR IMPROVEMENtS
Provided By Atlantic Coun
ty Board of Free
holders
Expenditures * aggregating ap
proximately $500,000 for public
improvements '.have ibeen author
ized by the County Board of Free
holders. The largest item was
$330,000 for paving Ventnpr ave
nue ih Margate City. The contract
was awarded to the C. H. Earle
Company for $299,770.50. The
next largest Item was $109,440.60
for treatin'g gnavel' roads with
ugite. •' " '
One thousand dollars a front
foot is the slogan on Albany
Avenue Boulevard, West Atlan
tic City.
Continued Growth And Inr
provement Along This Road 1
John R. Siracusa, President of Real Estate Board, Sees Steady
Increase in Values With New Homes and Business
Houses—Leads Many in Accomplishments
The Albany Avenue Boulevard will be ona of the main arteries It
not the main artery of travel to Atlantic City after the completion of
the neW Albahy avenue bridge and the proposed improvements to the
Black Horse Pike. This is the prediction of John R. Siracusa, presl- S
dent of the Atlantic City Real Estate board, and prominent in South
Jersey Real Estate circles, at an interview with a reporter for this
papeV in his offices at the Union Bank Building, Atlantic City.
Mr. Siracusa, owing to his work In this field is in a position to
make such a statement as this and his opinions can be relied upon
because he is in touch with all worthwhile developments in this
district, and because he has always taken a personal interest in any
thing beneficial to his community.
Holds Great Interest.
The property bordering on the Albany Avenue Boulevard, how
ever, holds great interest to him. He can see, as can many other
prominent men in the resort, what will be the result from the con
tinual growth and improvement of lands along this road. Starting,
with the rest of the sub-divisions in a great real estate boom several
months back, the land in this sectipn has steadily increased in value.
As it slowly and surely marches up the highway of success, it can
look at the others which started at the same time. They still have to
pass it in excellence of both land and increased valuation.
Added Improvements.
Now, with the added improvements of a new bridge, to be the
last Word in modern bridge construction, and the improvements to
Ihe Black Horse pike which will make it ohe of the greatest Eastern
trunk highways, values will double and even triple in the few months
to come. This is the opinion of Mr. Siracusa and many others who
are "in the know."
Mr. Siracusa believes that a great improvement in property values
can be expected in the future, even greater than in the past He
states that new homes will flourish in the residential section and
business houses, taking advantage of such an excellent location are
certain to appear in the unrestricted part.
0ne of ***** ,nv**tments.
“The Albdny Avenue Boulevard," said Mr. Siracusa, "is one of the
best investments that one could make as this road In the near futuro
will be traveled by nearly everyone entering the resort"
New Highway To Reduce Run
j. -
To Atlantic City By 12 Miles
Under the terms of the recently
completed road program and
plans of this county, Atlantic
City, with its great Boardwalk
and .hotels, will be brought
twelve miles nearer to New York
by motor.
This desirable accomplishment
wtll bo affected by a new high
way starting from Tuckerton, on
the New York highway to the,
shore, and running to Little
Beach, on the ocean front, and
from there to Brigantine Beach,
connecting with the street system
of Brigantine City, and from
thence across the Brigantine
Boulevard and bridge to Atlantic
City.
The new highway, to be built by
the state and county, will provide
an unique loop Journey by motor
also by traveling along the oceah
front to this resort, and then back
along the Albany Avenue Boule
vard to the New York highway and
Tuckerton, combining both rural
and seashore beauty. ,
By diverting the large amount
of motor travel from New York!
through Little Beach and
'Brigantihe, the new road will also
open Up for summer residence
JOSEPH FRALINGER
TAFFY KING, DIES
Joseph Fralinger, 79, "salt-water
taffy king” of Atlantic City and
wealthy landowner, died shortly be
fore noon Friday at his home,
"Rockhurst,” Schwenkvllle, Pa.
Mr. Fralinger, who built up his
business from a boardwalk novelty
to a milllon-dollar industry, had
been ill for several weeks with
pleurisy and apoplexy.
He was stricken at “Rockhurst,”
where he lived since his retire
ment from active participation in
the business several years ago.
The keeper of the estate summoned
the manufacturer’s daughter, Mrs.
Coghran, from Atlantic City. Mr.
Fralinger soon lapsed into uncon
sciousness and never rallied. His
daughter was at his bedside when
he died.
Mrs. Coghran aad her two child
ren are the only survivors.
Mr. Fralinger acquired much val
uable property in Atlantic City and
Florida. He had a home in Miami.
When he started in business, he
boiled the candy on the Atlantic
| City Boardwalk himself and sold
I It as a novelty confection.
miles of the finest sort of beach
front.
The new road, according to office
ial statement, will be included-In
the first of the state highway pro-""
Jects and will be completed within
a year and a half.
Woinen’Tciubs %
Ignore Pageant;
More Important Matters Re
quire Attention, Say Fed
eration Delegates
SURPRISED AT AGITATION
No resolutions condemning the,
Atlantic City beauty pageant ap
peared at the annual convention of'
the State Federation of Women’s
Clubs. Many representatives of
the various mate clubs expressed
surprise over the agitation raised:
concerning the moral aspect of thb*
pageant. "There are more things
inimicable to the nation’s moral
welfare than the beauty pageant,*1
said one member of the Federa
tion. “There are more fundamen
tal evils that need a crusade move
ment.”
Democracy Ig at the crossroads
and Its future rests in large extent
with the women," Rev.' Henry H.
Cree, of Newark, stated in address
ing the Federation. “What is need
ed in America today,” he said, “is
a united church, a warless world,
the Golden Rule applied to business
and the heritage of every child to
enjoy the privileges of American
citizenship. In this day, when so
many things are supposed to be
wrong that the word has become
legion,” he said, “but in a large ex
tent the future can be decided by
you women. You must decide
whether you are to serve a military
party or whether you will, through
your international relations, pre
pare for peace."
Eight delegates were elected to
attend the biennial council of the
General Federation, at Grand Rapt.,
ids, Mich., on May 30: Mrs. L. V. _
Hubbard, Upper Mont Clair; Mrs.
Florence F. Lockhardt, Somerset;,
Miss Alice Lakey, Cranford; Mrs.
C. D. Lee, Maplewood; Mrs. E. A.
Albright, Roselle; Mrs. H. H.
Clark, Woodbine; Mrs. Mary Dan
iels, Ocean Grove; Mrs. HowanT
Green, Long Branch.
ib.