Newspaper Page Text
7 % THE WEST ATLANTIC CITY NEWS Published Tuesday at 12 W. Washington Avenue, Pieasantvllle, N. J. by j KENNETH W. GOLDTHWAITE, Editor and Publisher. BELL PHONE 43 Application made for entering as second-class mall matter at the Pleao Sntville Post Office. TERMS: (1.50 per Annum In Advance, postage paid anywhere in the United States. ADVERTISING RATES FURNISHED UPON APPLICATION. All communications,' whether intended Tor publication or not, must have name of the writer affixed; otherwise no consideration will be given them. The West Atlantic City News is on sale at the following places: West Atlantic City Casino. Absecon—Ellen E. Showed, at the Postoffice. Atlantic City—Shore Fast Waiting Room, 8 So. Virginia Avenue. i Pleasantville—P. T. Harris, 3 S. Main St.; H. W. Fenimore, 35 S. Main St.; ! Ted Merrick, at Electric Station; E. P. Hambleton, 101 N. Main St.; Charles B. King, 421 N. Main St., or at the office, 12 W. Washington Ave. Somers Point—Joseph Green, Higbee Ave and Shore Road; A. B. Lingo, : Shore Road ami New Jersey Ave. Linwood—McCartney’s Store. ^ ' of SEASON OF 1927 BREAKING RECORDS. Atlantic City enters its new summer season with promise of entertaining more outing and vacation seeders than ever before in the history of the resort. Already the travel toward the shore has increased over the same period of last year, and hotel bookings indicate that the summer , will be a busy period. % It is universally admitted that Atlantic City, with enormously increasing patronage and outstanding improve ments under way, including the new convention hall, is A entering upon a most prosperous era. Among the reasons for this increasing influx are the opening of the Delaware River bridge leading from Phila delphia and the steady improvement of the highways from every direction, with splendid train and bus service. > NOT A BOOM CITY A highly successful early season points to the fact that West Atlantic City this year will enjoy an even greater - growth than last year. ♦ The large number of transactions in the last year may seem to some like a boom, but residents of West Atlantic resent any implication of a boom and idea of inflated values that it brings. West Atlantic . City’s growth is normal, consistent and healthy. It’s a home community and, with the great advancement of communication, it’s perfectly logical that West Atlantic City should get a great v many of the people who are coming into the mertopolitan suburban area. , v ; West Atlantic City is purely a residential center, there - being no industrial plants within its borders. It is situated on the shore of Lakes Bay, the most beautiful body of jwater in this section. In riding along the bay drive at night one is reminded of the beautiful residential sections of other cities, such as Gross Point Park, in Detroit, which . faces upon Lake St. Clair in the same manner as West Atlantic City faces upon Lakes Bay. Portland, Oregon, v is situated on the Pacific Ocearfwith the same drives and same beautiful view, and Orlando, Florida, has its drives about numerous bodteS of water. West Atlantic City is built upon beauty and refine ment, and as people of today are becoming more and more , educated to refinement and beauty, it is only natural that they should pick 'a spot such as West Atlantic City for a home. SELLING THE WOMAN THE HOME. . _ There never was a time since the days of Adam when real estate deals were not going on and as their number has been multiplying along with the increasing population tlic world over it would seem that there still is a bright future ahead for the old timers and newcomers. Deals have become more and more complicated, particularly with reference to city properties, go there is more need for ;■* the careful advice and expert knowledge of the real estate > man; in other words, there is more demand even in pro portion to the increase in population. The field is widen ing all of the time. Despite the centuries spent in building houses, how ever, there are peculiar features which today go far in making a house appeal to a woman as a possibility as a future home. Many will purchase a home on account of location, others will be wholly influenced by design and appear ance, but in the end it is the house that the woman of " the house considers with the greatest care and seriousness. In the final decision it is the appointments of the house that sells that house. Call ’em modern frills, if you * like, but they are features which count in the end. Successful home builders today not only make the outside attractive but they install a “frill” here and there —the kitchen and bathroom lend themselves particularly well for this purpose.’ Some houses where this sort of thing has been done are of a type that would perhaps go begging, but a few hundredvlollars spent on fittings that f cast comparatively little but make “great talking points.” Of course house builders are not the only ones who have discovered this human failing for frills. Take the auto mobile makers, for instance, and one will find cars with “extras” that are more talked about—and perhaps not without sound reason—than the motor, the body, the ” wheels or some other vital part of the car. Perfume manufacturers and others know the cash value of an attractive wrapper or hox and the additional profit that these will bring. It’s merely a form of advertising—and advertising pays. Let the woman of the house find some of the features she has long wanted and needed-to shorten her working hours, lighten labor and do away with running from one '■ part of the house to the other and she takes a real pur chaser’s interest with enthusiastic Acclaim. -n, Americans not only get the | cheapest gasoline in the world, hut they get their gas-j | oline more cheaply by com parison with the general structure bf prices than any other staple of comparable wide use. s Take your American • dol lar to Paris or Berlin, to Con to the City of Mexico or Shanghai, or Pekin or Tim buctoo, and you will get for it only a fraction as much gasoline as you would get here in the United States at any filling station. That is true because the industry here in America is incom parably more efficient than ill any other country, and be*. and BY MgS Vif^Gl :/ TWO AS ONE Just how far should married people go in becoming one? Should they tell each other everything, or should they keep their own counsel in some matters? ^ ' . Some people naturally are reserved and while not wishing to be secretive they do not tell every little thing they know- Others chatter easily of all that happens to them. But when confidence is demanded as' a light by husband or wife, that is another thing. / A young woman writes to know whether she can expect happiness in marriage with a. man who insists on knowing her every thought and action. “Dep* Mrs. Lee: I am and have always been very independent I don’t likq to discuss my business with folks nor do I want to know • their innermost thoughts. Now I am engaged to the finest chap in the world- I think our marriage would be ideal but for one thing. My fiance expects me to tell him every little thing I do. I am true to him and I feel that he has no right to ask me to discuss xn$ friends’ or my office affairs with him. He says if I really care for him that it would be natural for me to tell him everything. “Last w'eek something happened that I did not feel I had to tell him. Some one else mentioned the matter before him and he wTas furious because I had not told him. We quarreled and I told him that as I did not expect him to give an account of himself and that n3 I trusted him without knowing what he did every minute of the day he should give me the same consideration- When we made up he said. ‘When we are married our lives will be as one-’ *“Now, Mrs. Lee, after I am married I expect to be frank in matters that concern us both, but I shall have women friends and I am certainly not going to tell him of their affairs. I hate prying wives who tell things their husbands tell them, and I hate husbands who spread neighborhood gossip regaled to them by their wives. Am I right or wrong? And can we be happy when we are married? “INDEPENDENT.” I think you are entirely in the right, Husbands and wives should trust one another and be as frank and confidential in things that con corn them both, as possible, but women have done much harm retailing 'office gossip heard from their thoughtless husbands, and husbands can i make trouble repeating neighborhood affairs told them by their wives. And no man or woman has a right to betray thfc secrets of close friends to husband or wife unless it is expressly stipulated that they may when the secret is confided to them, in order to be happily married to this young man you must make him understand this- Put a concrete case to him and try to g^t him to see your viewpoint. ances? Of course all of us can think of occasions when it is perfectly proper and has been done by the “very best people.” But, generally Is it ever permissible for young women to make “pick-up” acquaint speaking aren’t the rules that govern these things intended for saftety and hadn’t they better be observed? “Dear Mrs. Lee: A group of us girls have been discussing the following question, and would like your advice: Is it proper for girls to accept boys as skating and dancing partners if they have not been introduced? We would not accept * dates with them or let them escort us home. A. B- C-” I do not see how it could be, girls. You would be very much in sulted if you wrere out walking and young men accosted you and wanted to be your companions. Why, then, should you dance and skate with strange men? It simply is not done . An executive in the Radio Corporation of America. (A radio network brought the story of Captain Lindbergh’s recep tion to a radio audidnce estimated at 30,000,(00. Recent advance in radio that made this possslble is described b; an authority). Living The progress of any art is murked by its increasing indepen dence of the whims of the elements. Thus steamships navigate in storm as well as in calm; airships fly in veritable gales; and the family automobile of today, with its closed dnd even-heated body, goes forth in -the raging snowstorm of winter quite as readily as it woulij in the brightest sunshine of mid summer. Just such independence from the elements has radio gained in the sixth summer of its eventful exist ence. Remarkable progress has been scored. The handicaps of static, have in large measure been overcome, first by the wire network system for the distribution of pro grams, second by the use of more power at the transmitter, and third by a corresponding increase in the efficiency of the radio broadcast receiver. ..Someone once said that If the technician knows why a thing can be done, the problem is already half solved. Perhaps that explains why radio broadcasting has gained such mastery over adverse con ditions in the short period of a few years. We may recall that the young art began with a miscon ception of the power required for reliable broadcasting service. Five hundred watts, or the equivalent of the current required for ten house hold electric lights, was considered ample coverage for a large area. But the first summer demonstrated, The sole purpose of this progress is adequate for the more favoable cause it has always passed on to the consumer the benefits of improved processes and advance methods in .both production and distribution. conditions r.f midwinter, if wns in adequate when thrown into com petition with nature’s own broad casting forces. It was a repetition, in fact, of the transition of the illuminating art, which ouce accept ed the flickering candle as ' its standard, whereas today the candle fades into insignificance beside the 50-candlepower lamp used for home lighting. Broadcasters have steadily in creased their power. They have come to revise their estimates of “coverage,” for their range is now estimated in terms of adverse, raiher than favorable conditions. Stations a hundredfold more power ful than the former leading stations have come into daily operation, adequate for the more favorable to deliver a signal at the receiving end that will have far greater strength than that of contending midsummer atmospherics. Meanwhile, important progress has been scored in receiving tech- ’ inque Power tubes, with greatly increased output volume, have come to relieve the delicate re ceiver tubes of the burden of build ing up the energy to loudspeaker proportions. More efficient circuits have come into use. Loop antennas, providing directional as well as tuning selectivity, have served still further to reduce interference. Realistic loudspeakers, with deep, mellow, and vibrant tone, have done much to favor music and speech while dulling the high-pitched static crashes so much in evidence with the old-style metallic loud speaker. Technically, the, broadcasting has gone far in th<5 conquest of summertime conditions, and refine ments in receivers have likewise kept apace, so that when the efforts of the Federal Radio Commission in untangling the broadcast waves are added the outlook for summer time reception is made still more promising!. The highest type ,©f entertainment and service is assured by "networks,” as well as by the elevation of the entire broadcast standard to new levels of excellence. Magnitude, distance, and cost have long since ceased to be impeding factors in gathering program features for the radio audience. The sole criterion is the desirability of the entertainment. THIRSTY^OYSTERS (Philadelphia Record) Some prying person has discov ered what he Considers a heinous sin among the oyster merchants, who are already busy planting and lending their luscious charges in order that the crop next autumn may be in prime condition. It has been the custom—although nobody cared much about it, if he only had enough oysters in the stew.—to let the salt oysters drink up a nice lot of fresh water before bringing them to market. The obliging little shellfish seldom failed to do his bit, and the result was that a fine fat lot of them came out at the end te£r=-co<=>{)0<=>c&<=rx;o<=3=>«(Kcr=>c<K=x,»<=>oo<=r=>co<=>fl»<=»«»<:r=>«fr<j OPPORTUNITY YOUR FAMILY DESERVES . THE BEST HOME WHY NOT GIVE IT TO THEM NOW? $500 DOWN Really Buys a Home. Each home individually planned and worked out with years experience. BUILT—A Guaranteed Roof, Cemented Cellar, Electric Wireing and Fixtures Complete. Interior Walls, tinted, with living and dining rooms Craftex sidewalls, Sand Finish Ceilings. Floors finished, three coats shel lac, best grade. Heating plants, Richardson & Boyn ton Co. Built-In Kitchen Cabinets. Built-In Sink, with swing faueet. Out-side wash paves, where you need them to water the lawn. A Fold-a-Way breakfast nook in kitchen. A Built-In Iron Board, Sargeant Hardware throughout Front Door Lock set Solid Brass, cylinder, Pitcher Handle. (YOU’LL APPRECIATE THE DIFFERENCE) In the Heart of Pleasantville. Electric, Gas, City Water and Sewerage. Close to all trolleys. The Down Payment. Balance per Month as Rent. MOVE IN WILLIAM C. LEAR BUILDER AND OWNER * 225 LINDEN AVE. PLEASANTVILLE, N. J. i 0 PHONE 789 Hi 0<CZ>00<CZ>00<CZ>00<>00<Z>00<CZ>00<Z>00<Z>0 RPENTERS’ BUILDING & LOAN ASS’N NEW SERIES ISSUED JULY and JANUARY Everybody Invited to Subscribe. Fixed Premium on Loans. July Shares Now Ready Meets First Wednesday Evening Each Month at THE PLEASANTVILLE NATIONAL BANK \]\ (K=^00<-=><X><=>00<^>00o<K><=>00<=^0<==>00<=>0S Another Equal Rights Movement i it\ ^ NEEDN'T THINK | I'M CtOINCi TO j STAND tour abuse FOR EVER' M. Df the process where only moder ate-sized oysters had begun it. This is the proceeding which the author ities call floating,” and which it de clared to be unfair to oyster-eat ers. That may be true, but is it so bad after all? Consider other edi bles in the same market. Is not the fowl penned up and allowed to eat and drink her fill and more, in order that she may get herself into fine marketable condition? Add to that the geese which everybody knows are forcibly fed to provide the workingman with his pate de foie gras, and that seems to us much worse. It is the universal custom to put as much flesh and fat on the meat animals as possible and nobody says a word about it. But when the oyster is allowed to fill up on i last, consignment ot pure water Defore he ends it all In the soup luito a liuo is raised, not to say a :ry. Perhaps we are innocent babes in the matter, perhaps we leed to be defended against the ridden terror of this process; but it seems to us the only grounds for Dbjection are those usually discov ered by people who don’t want the Dyster or any other creature to :lrink anything which they can pre rent his drinking. -«>■* GET FARMERS' INTEREST IN COLD STORAGE PROJECT Farmers belonging to the Ger mania Farmers Club are seeking aid community cold storage project. A jf oilier agriculturists nearby in a eommittee composed of William Schirmer, Albert Gruuow, Irving Kaiser, Louis Dumintui and George llanselman, Jr., is visiting the farm to ascertain the approximate need of storage space and to interst far mers In the plan. A report will be made to a meeting of all farmers in the Germania-Egg Harbor sec tion in Liederkrantz Hall, Cologne, Monday night. -«« Residents of Ocean and Mon mouth counties are in the dark as to what Is the real meaning of the appointment of a commission by Governor Moore to fix the boundary lines between those two counties. A bill to appoint such a commis sion was passed by the last Legis lature. There had not been any public demand for any change in the county boundary lines and the entire subject has been wrapped in^ a deep mystery. -1 « A hero must die at the right time in order to acquire a monument. !■ From Now Oil' What? HAVE you planned what shall follow his school days? Whether he seeks more education and training, whether he will start working for some one else, or whether a business of his own is the goal— there is but one sure road to Success. Teach him now to save money—to save it here, not only where you know it is safe and earning interest but where the habit of thrifty saving is definitely encouraged. Bring him in today. SI will open Ms account1 ^ COME AND GET ACQUAINTED OFFICERS President .... Vice-President Vice-President Cashier . Asst. Cashier ..John P. Ryon Chns. S. Adams .Alvin P. Risley .Geo. H. Adams ..Osborne Ware DIRECTORS | John P. Ryon Chas. S. Adams ^ Geo. B. Jeffers Geo. W. Leech Lewis B. ({yon Alvin P. Risley L. D. Champion James S. Ryon \ | The First National Bank OF PLEASANTVILLE, N. J.