7
% THE WEST ATLANTIC CITY NEWS
Published Tuesday at 12 W. Washington Avenue, Pieasantvllle, N. J. by j
KENNETH W. GOLDTHWAITE, Editor and Publisher.
BELL PHONE 43
Application made for entering as second-class mall matter at the Pleao
Sntville Post Office.
TERMS: (1.50 per Annum In Advance, postage paid anywhere in the
United States.
ADVERTISING RATES FURNISHED UPON APPLICATION.
All communications,' whether intended Tor publication or not, must have
name of the writer affixed; otherwise no consideration will be given them.
The West Atlantic City News is on sale at the following places:
West Atlantic City Casino.
Absecon—Ellen E. Showed, at the Postoffice.
Atlantic City—Shore Fast Waiting Room, 8 So. Virginia Avenue. i
Pleasantville—P. T. Harris, 3 S. Main St.; H. W. Fenimore, 35 S. Main St.; !
Ted Merrick, at Electric Station; E. P. Hambleton, 101 N. Main St.; Charles
B. King, 421 N. Main St., or at the office, 12 W. Washington Ave.
Somers Point—Joseph Green, Higbee Ave and Shore Road; A. B. Lingo, :
Shore Road ami New Jersey Ave.
Linwood—McCartney’s Store. ^
' of SEASON OF 1927 BREAKING RECORDS.
Atlantic City enters its new summer season with
promise of entertaining more outing and vacation seeders
than ever before in the history of the resort. Already the
travel toward the shore has increased over the same period
of last year, and hotel bookings indicate that the summer
, will be a busy period.
% It is universally admitted that Atlantic City, with
enormously increasing patronage and outstanding improve
ments under way, including the new convention hall, is
A entering upon a most prosperous era.
Among the reasons for this increasing influx are the
opening of the Delaware River bridge leading from Phila
delphia and the steady improvement of the highways from
every direction, with splendid train and bus service.
> NOT A BOOM CITY
A highly successful early season points to the fact that
West Atlantic City this year will enjoy an even greater
- growth than last year.
♦ The large number of transactions in the last year may
seem to some like a boom, but residents of West Atlantic
resent any implication of a boom and idea of inflated
values that it brings. West Atlantic . City’s growth is
normal, consistent and healthy. It’s a home community
and, with the great advancement of communication, it’s
perfectly logical that West Atlantic City should get a great
v many of the people who are coming into the mertopolitan
suburban area. , v ;
West Atlantic City is purely a residential center, there -
being no industrial plants within its borders. It is situated
on the shore of Lakes Bay, the most beautiful body of
jwater in this section. In riding along the bay drive at
night one is reminded of the beautiful residential sections
of other cities, such as Gross Point Park, in Detroit, which
. faces upon Lake St. Clair in the same manner as West
Atlantic City faces upon Lakes Bay. Portland, Oregon,
v is situated on the Pacific Ocearfwith the same drives and
same beautiful view, and Orlando, Florida, has its drives
about numerous bodteS of water.
West Atlantic City is built upon beauty and refine
ment, and as people of today are becoming more and more
, educated to refinement and beauty, it is only natural that
they should pick 'a spot such as West Atlantic City for a
home.
SELLING THE WOMAN THE HOME. .
_ There never was a time since the days of Adam when
real estate deals were not going on and as their number
has been multiplying along with the increasing population
tlic world over it would seem that there still is a bright
future ahead for the old timers and newcomers. Deals
have become more and more complicated, particularly
with reference to city properties, go there is more need for
;■* the careful advice and expert knowledge of the real estate
> man; in other words, there is more demand even in pro
portion to the increase in population. The field is widen
ing all of the time.
Despite the centuries spent in building houses, how
ever, there are peculiar features which today go far in
making a house appeal to a woman as a possibility as a
future home.
Many will purchase a home on account of location,
others will be wholly influenced by design and appear
ance, but in the end it is the house that the woman of
" the house considers with the greatest care and seriousness.
In the final decision it is the appointments of the
house that sells that house. Call ’em modern frills, if you
* like, but they are features which count in the end.
Successful home builders today not only make the
outside attractive but they install a “frill” here and there
—the kitchen and bathroom lend themselves particularly
well for this purpose.’ Some houses where this sort of
thing has been done are of a type that would perhaps go
begging, but a few hundredvlollars spent on fittings that
f cast comparatively little but make “great talking points.”
Of course house builders are not the only ones who have
discovered this human failing for frills. Take the auto
mobile makers, for instance, and one will find cars with
“extras” that are more talked about—and perhaps not
without sound reason—than the motor, the body, the
” wheels or some other vital part of the car. Perfume
manufacturers and others know the cash value of an
attractive wrapper or hox and the additional profit that
these will bring. It’s merely a form of advertising—and
advertising pays.
Let the woman of the house find some of the features
she has long wanted and needed-to shorten her working
hours, lighten labor and do away with running from one
'■ part of the house to the other and she takes a real pur
chaser’s interest with enthusiastic Acclaim.
-n, Americans not only get the |
cheapest gasoline in the
world, hut they get their gas-j
| oline more cheaply by com
parison with the general
structure bf prices than any
other staple of comparable
wide use.
s Take your American • dol
lar to Paris or Berlin, to Con
to the City of Mexico or
Shanghai, or Pekin or Tim
buctoo, and you will get for
it only a fraction as much
gasoline as you would get
here in the United States at
any filling station. That is
true because the industry
here in America is incom
parably more efficient than
ill any other country, and be*.
and
BY MgS Vif^Gl
:/ TWO AS ONE
Just how far should married people go in becoming one? Should
they tell each other everything, or should they keep their own counsel
in some matters? ^
' . Some people naturally are reserved and while not wishing to be
secretive they do not tell every little thing they know- Others chatter
easily of all that happens to them. But when confidence is demanded
as' a light by husband or wife, that is another thing.
/ A young woman writes to know whether she can expect happiness
in marriage with a. man who insists on knowing her every thought and
action.
“Dep* Mrs. Lee: I am and have always been very independent
I don’t likq to discuss my business with folks nor do I want to know
• their innermost thoughts. Now I am engaged to the finest chap in
the world- I think our marriage would be ideal but for one thing.
My fiance expects me to tell him every little thing I do. I am true
to him and I feel that he has no right to ask me to discuss xn$
friends’ or my office affairs with him. He says if I really care for
him that it would be natural for me to tell him everything.
“Last w'eek something happened that I did not feel I had to
tell him. Some one else mentioned the matter before him and he
wTas furious because I had not told him. We quarreled and I told
him that as I did not expect him to give an account of himself and
that n3 I trusted him without knowing what he did every minute of
the day he should give me the same consideration- When we made
up he said. ‘When we are married our lives will be as one-’
*“Now, Mrs. Lee, after I am married I expect to be frank in
matters that concern us both, but I shall have women friends and
I am certainly not going to tell him of their affairs. I hate prying
wives who tell things their husbands tell them, and I hate husbands
who spread neighborhood gossip regaled to them by their wives.
Am I right or wrong? And can we be happy when we are married?
“INDEPENDENT.”
I think you are entirely in the right, Husbands and wives should
trust one another and be as frank and confidential in things that con
corn them both, as possible, but women have done much harm retailing
'office gossip heard from their thoughtless husbands, and husbands can i
make trouble repeating neighborhood affairs told them by their wives.
And no man or woman has a right to betray thfc secrets of close friends
to husband or wife unless it is expressly stipulated that they may when
the secret is confided to them, in order to be happily married to this
young man you must make him understand this- Put a concrete case
to him and try to g^t him to see your viewpoint.
ances? Of course all of us can think of occasions when it is perfectly
proper and has been done by the “very best people.” But, generally
Is it ever permissible for young women to make “pick-up” acquaint
speaking aren’t the rules that govern these things intended for saftety
and hadn’t they better be observed?
“Dear Mrs. Lee: A group of us girls have been discussing the
following question, and would like your advice:
Is it proper for girls to accept boys as skating and dancing
partners if they have not been introduced? We would not accept *
dates with them or let them escort us home. A. B- C-”
I do not see how it could be, girls. You would be very much in
sulted if you wrere out walking and young men accosted you and wanted
to be your companions. Why, then, should you dance and skate with
strange men? It simply is not done
. An executive in the Radio Corporation of America.
(A radio network brought the story of Captain Lindbergh’s recep
tion to a radio audidnce estimated at 30,000,(00. Recent advance in
radio that made this possslble is described b; an authority).
Living
The progress of any art is
murked by its increasing indepen
dence of the whims of the elements.
Thus steamships navigate in storm
as well as in calm; airships fly in
veritable gales; and the family
automobile of today, with its
closed dnd even-heated body, goes
forth in -the raging snowstorm of
winter quite as readily as it woulij
in the brightest sunshine of mid
summer.
Just such independence from the
elements has radio gained in the
sixth summer of its eventful exist
ence. Remarkable progress has
been scored. The handicaps of
static, have in large measure been
overcome, first by the wire network
system for the distribution of pro
grams, second by the use of more
power at the transmitter, and third
by a corresponding increase in the
efficiency of the radio broadcast
receiver.
..Someone once said that If the
technician knows why a thing can
be done, the problem is already
half solved. Perhaps that explains
why radio broadcasting has gained
such mastery over adverse con
ditions in the short period of a few
years. We may recall that the
young art began with a miscon
ception of the power required for
reliable broadcasting service. Five
hundred watts, or the equivalent of
the current required for ten house
hold electric lights, was considered
ample coverage for a large area.
But the first summer demonstrated,
The sole purpose of this progress is
adequate for the more favoable
cause it has always passed on
to the consumer the benefits
of improved processes and
advance methods in .both
production and distribution.
conditions r.f midwinter, if wns in
adequate when thrown into com
petition with nature’s own broad
casting forces. It was a repetition,
in fact, of the transition of the
illuminating art, which ouce accept
ed the flickering candle as ' its
standard, whereas today the candle
fades into insignificance beside the
50-candlepower lamp used for home
lighting.
Broadcasters have steadily in
creased their power. They have
come to revise their estimates of
“coverage,” for their range is now
estimated in terms of adverse,
raiher than favorable conditions.
Stations a hundredfold more power
ful than the former leading stations
have come into daily operation,
adequate for the more favorable
to deliver a signal at the receiving
end that will have far greater
strength than that of contending
midsummer atmospherics.
Meanwhile, important progress
has been scored in receiving tech- ’
inque Power tubes, with greatly
increased output volume, have
come to relieve the delicate re
ceiver tubes of the burden of build
ing up the energy to loudspeaker
proportions. More efficient circuits
have come into use. Loop antennas,
providing directional as well as
tuning selectivity, have served still
further to reduce interference.
Realistic loudspeakers, with deep,
mellow, and vibrant tone, have done
much to favor music and speech
while dulling the high-pitched
static crashes so much in evidence
with the old-style metallic loud
speaker.
Technically, the, broadcasting
has gone far in th<5 conquest of
summertime conditions, and refine
ments in receivers have likewise
kept apace, so that when the efforts
of the Federal Radio Commission
in untangling the broadcast waves
are added the outlook for summer
time reception is made still more
promising!. The highest type ,©f
entertainment and service is
assured by "networks,” as well as
by the elevation of the entire
broadcast standard to new levels of
excellence. Magnitude, distance,
and cost have long since ceased to
be impeding factors in gathering
program features for the radio
audience. The sole criterion is the
desirability of the entertainment.
THIRSTY^OYSTERS
(Philadelphia Record)
Some prying person has discov
ered what he Considers a heinous
sin among the oyster merchants,
who are already busy planting and
lending their luscious charges in
order that the crop next autumn
may be in prime condition. It has
been the custom—although nobody
cared much about it, if he only had
enough oysters in the stew.—to let
the salt oysters drink up a nice lot
of fresh water before bringing them
to market. The obliging little
shellfish seldom failed to do his
bit, and the result was that a fine
fat lot of them came out at the end
te£r=-co<=>{)0<=>c&<=rx;o<=3=>«(Kcr=>c<K=x,»<=>oo<=r=>co<=>fl»<=»«»<:r=>«fr<j
OPPORTUNITY
YOUR FAMILY DESERVES
. THE BEST HOME
WHY NOT GIVE IT TO THEM NOW?
$500 DOWN
Really Buys a Home.
Each home individually planned and worked out
with years experience.
BUILT—A Guaranteed Roof, Cemented Cellar,
Electric Wireing and Fixtures Complete. Interior Walls,
tinted, with living and dining rooms Craftex sidewalls,
Sand Finish Ceilings. Floors finished, three coats shel
lac, best grade. Heating plants, Richardson & Boyn
ton Co.
Built-In Kitchen Cabinets. Built-In Sink, with
swing faueet. Out-side wash paves, where you need
them to water the lawn. A Fold-a-Way breakfast nook
in kitchen. A Built-In Iron Board, Sargeant Hardware
throughout Front Door Lock set Solid Brass, cylinder,
Pitcher Handle.
(YOU’LL APPRECIATE THE DIFFERENCE)
In the Heart of Pleasantville. Electric, Gas, City
Water and Sewerage. Close to all trolleys.
The Down Payment. Balance per Month as Rent.
MOVE IN
WILLIAM C. LEAR
BUILDER AND OWNER
* 225 LINDEN AVE. PLEASANTVILLE, N. J. i
0 PHONE 789 Hi
0<CZ>00<CZ>00<CZ>00<>00<Z>00<CZ>00<Z>00<Z>0
RPENTERS’ BUILDING & LOAN ASS’N
NEW SERIES
ISSUED
JULY
and
JANUARY
Everybody Invited to Subscribe.
Fixed Premium on Loans.
July Shares Now Ready
Meets First Wednesday Evening
Each Month at
THE PLEASANTVILLE NATIONAL BANK \]\
(K=^00<-=><X><=>00<^>00o<K><=>00<=^0<==>00<=>0S
Another Equal Rights Movement
i it\ ^
NEEDN'T THINK
| I'M CtOINCi TO
j STAND tour abuse
FOR EVER'
M.
Df the process where only moder
ate-sized oysters had begun it. This
is the proceeding which the author
ities call floating,” and which it de
clared to be unfair to oyster-eat
ers.
That may be true, but is it so
bad after all? Consider other edi
bles in the same market. Is not
the fowl penned up and allowed to
eat and drink her fill and more, in
order that she may get herself into
fine marketable condition? Add to
that the geese which everybody
knows are forcibly fed to provide
the workingman with his pate de
foie gras, and that seems to us
much worse.
It is the universal custom to put
as much flesh and fat on the meat
animals as possible and nobody
says a word about it. But when
the oyster is allowed to fill up on
i last, consignment ot pure water
Defore he ends it all In the soup
luito a liuo is raised, not to say a
:ry. Perhaps we are innocent
babes in the matter, perhaps we
leed to be defended against the
ridden terror of this process; but
it seems to us the only grounds for
Dbjection are those usually discov
ered by people who don’t want the
Dyster or any other creature to
:lrink anything which they can pre
rent his drinking.
-«>■*
GET FARMERS' INTEREST
IN COLD STORAGE PROJECT
Farmers belonging to the Ger
mania Farmers Club are seeking aid
community cold storage project. A
jf oilier agriculturists nearby in a
eommittee composed of William
Schirmer, Albert Gruuow, Irving
Kaiser, Louis Dumintui and George
llanselman, Jr., is visiting the farm
to ascertain the approximate need
of storage space and to interst far
mers In the plan. A report will be
made to a meeting of all farmers
in the Germania-Egg Harbor sec
tion in Liederkrantz Hall, Cologne,
Monday night.
-««
Residents of Ocean and Mon
mouth counties are in the dark as
to what Is the real meaning of the
appointment of a commission by
Governor Moore to fix the boundary
lines between those two counties.
A bill to appoint such a commis
sion was passed by the last Legis
lature. There had not been any
public demand for any change in
the county boundary lines and the
entire subject has been wrapped in^
a deep mystery.
-1 «
A hero must die at the right time
in order to acquire a monument.
!■
From Now Oil'
What?
HAVE you planned what shall follow his school
days? Whether he seeks more education and
training, whether he will start working for some
one else, or whether a business of his own is the goal—
there is but one sure road to Success.
Teach him now to save money—to save it here, not only
where you know it is safe and earning interest but where
the habit of thrifty saving is definitely encouraged. Bring
him in today.
SI will open Ms account1 ^
COME AND GET ACQUAINTED
OFFICERS
President ....
Vice-President
Vice-President
Cashier .
Asst. Cashier
..John P. Ryon
Chns. S. Adams
.Alvin P. Risley
.Geo. H. Adams
..Osborne Ware
DIRECTORS |
John P. Ryon Chas. S. Adams
^ Geo. B. Jeffers Geo. W. Leech
Lewis B. ({yon Alvin P. Risley
L. D. Champion James S. Ryon \ |
The First National Bank
OF PLEASANTVILLE, N. J.