The West Atlantic City news. [volume], June 29, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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GATEWAY
TO THE WORLD’S
PLAYGROUND
The West Atlantic City News
PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY
GATEWAY,
TO THE WORLD’S
PLAYGROUND
Vol. 1. No. 24.
THE WEST ATLANTIC CITY NEWS, WEST ATLANTIC CITY, N. J., WEDNESDAY, JUNE 29,1927
PRICE THREE CENTS
A $500,000 BOND GUARANTEES COMPLETION OF GRADING AND STREET IMPROVEMENT in SEC. No. 3, WEST ATLANTIC CITY
West Atlantic City Continues Its Rapid Stride
Airport
In West
Atlantic City
Opportunity Here to Complete
First-Class Airport For
Regular Lines
LOCATION HELD
TO BE IDEAL
Kenneth B. Walton Requests
Chamber of Commerce to
Take Matter Up at Next
Meeting—Proper Facilities
An airport in West Atlantic City
to compare with those in many
other clues is urged by Kenneth
B. Walton, in a letter to Frederick
Hickman, president of the Chamber
of Commerce, Request is made to
discuss this matter at the next
membership meeting.
Mr. Walton calls attention that
Colonel Lindbergh at the great
civic triumph in New York City
impressed the need of a municipal
airport for every American city.
“What are we doing to meet the
sound and rapid development of a
swift new means of communica
tion?” Mr. Walton asks. He de
clares that the present airport "is
that only in name and in reality
the field’s condition is little better
than that of a second class emer
gency landing field.”
He explains that this is regret
table because the city owned
property at the Bader airport, West
Atlantic City, is amply large
enough and ideally located. A part
of the filling in has been complet
ed, he says, but contends that ]
"Director Kuehnle has been handi
capped by inadequate means and
shortsighted public realization of
the Importance of such a field
here.”
Mr. Walton asserts that the
eighth zone has recommended to
the directors of the chamber that
immediate steps be taken to bring
Atlantic City up to date, with other
less important cities by the com
pletion of a first-class air port. He
Bays it would be a backward step
to hold up proper airport facilities
in the resort.
He points out that regularly
operating lines are springing up
all over the country carrying aerial
mail, express and passengers, while
Atlantic City is not on the air map.
--
MORTGAGES PLACED
FOR LONGER TERMS
Moc'/srn Structural Methods and
City Planning Cause Increase,
Survey Shows
Because buildings erected today
will probably have a longer life
than those of twenty-five years
ago and because zoning and other
restrictions are slowly stabilizing
metropolitan neighborhoods, there
is n tendency toward mortgage
loans on fireproof structures
longer in term than the three and
five year periods which have been
considered conservative in the
past
The fact that there Is an abund
ant amount of capital available for
investment purposes, with a dis
tinct movement toward lower in
terest rates, will probably
emphasize this tendency toward
longer first mortgage loans.
These are the conclusions
formed from a recent survey made
by the New York Title and Mort
gage Company, which points out
that modern structural methods
and modem city planning will
both serve to postpone obsoles
cence in buildings now being
erected. ,
MASTER BUILDERS’ BUREAU
To Settle Questions Arising In
Building Industry.
Delegates to the executive board
of the Master Builders’ , Bureau
have organized a Master Builders'
Bureau in connection with the
Chamber of.. Commerce. All the
contractors' associations in Atlan
tic City have representatives in or-’
der that each group might have
a part in formulating the program.
It is the purpose of the board to
settle all questions that come in
the building industry. It plans to
be the business head of the
building trade in Atlantic City, and
through its manager, A- W. Dick
son, will be in touch with all build
ing problems. |, _|
HOME OF MR- AND MRS. DORSEY S. LE COMPTE.
Mr. LeCompte is Secietary-Treasurer of the Pleasantville Trust Co.
He Makes His Home at 222 Florence Avenue, on Lakes Bay, West
Atlantic City, and is an Enthusiast Upon the Many Kinds of Fish
ing and Motor Boating on Lakes Bay.
Three Color
Finishes
Attract
Sponge Is Dipped in Color and
Tapped Over Wall After
Second Coat
BEAUTY OF
PAINTED WALLS
Beyond Beauty, Economy and
Durability Painted Walls
Are Washable, Sanitary and
Easily Cleaned
Three color finishes for homes
are attracting much attention.
After the colors have been de
cided on, the ground coats are ap
plied and allowed to dry. Then a
sponge is dipped in the second
color and is tapped all over the!
•wall, but not covering it. The third
color is applied in the same man
ner with another sponge Both tints
can be applied one after the other
without waiting for the preceeding
coat to dry, and a room can thus
be finished very quickly.
Methods and Effects
Along with these methods should
be remembered the more familiar
two or three tone effects obtained
by tapping the w,et finished coat
with a ball of paper or fabric so as
to lift some of the wet paint and
thus expose the dry undercoat. The
effects secured are quite different
from those produced by rolling the
paper and are equally pleasing.
All of the above methods are ef
fectively used in panels, with wall
areas between panels being fin
ished in a flat color. Stenciling
combines very well with two or
three tone finishes. The shaded
wall, light at ceiling and darker at
floor, finished with a stippling
brush is always in good taste and
has the effect of making the low
ceiled room appear more spacious.
Mottling, blending and the so
called Tiffany finishes are charm
ing. Dining rooms and large living
rooms look especially well in such
treatments. After the walls are
ready ror finishing, the various col
ors are applied and blended, parti
ally or thoroughly as preference
dictates, and the result is really
beautiful.
Laces used as Stencils
Recently a technique has been
perfected whereby laces are used
as stencils. As panels, or as an all
over pattern, this treatment has
great possibilities. Undoubtedly we
will hear much of such applied de
coration in the future.
The first precaution to be ob
served, if one is to enjoy the
beauty, economy and durability of |
painted walls, is to see that the I
surface is properly prepared to re-!
ceive the paint. Ask directions and |
then follow them. Insist on good j
paint and a sufficient number of :
coats; any other procedure is false !
economy.
Benjamin R. Fox, developer of1
West Atlantic City, says that aside
from the novel beauty inherent in
these decorative treatments, there
is much to recommend them from
a practical standpoint. Beyond
their durability, sanitation and
washable character, painted walls
are easily and quickly cleaned.
Firecracks so bad that no plain
coat of paint will hide them will
not show through a two or three
tone figured finish.
| Have you heard that Fox
| built homes save One-third ?
I
Churches Own
Much Realty
Sixty Churches of Sixteen
Denominations Minister
to Religious Needs
PROPERTY VALUE
OVER $10,000,000
Among its other good features,
Atlantic City points to its 60
churches, comprising 16 denomin
ations and five churches that are
undenominational. Among these are
two of the Apostolic faith, nine
Baptist, two Christian Science, five
Protestant Episcopal, one Reformed
Episcopal, one Friend's meeting,
five Hebrew, one Lutheran, ten
Methodist Episcopal, two Metho
dist 1:< Rstant, throe Pentecostal,
six Presbyterian, five Roman
Catholic, one Greek Orthodox, the
Atlantic City Community church,
Ventnor Community Congregational
church and the Boardwalk church.
Sunday meetings are held also by
the Salvation Army, Volunteers of
America, International Bible
Students' association, Atlantic City
Truth Center, Catholic Daughters
of America, Y. M. C- A-, Y. W. C.
A., Y- M. H. A., Y. >V. H. A-, St-!
Anthony’s Spiritualist and Gospel
Hall
Church property on Absecon
Island is valued at upward of $10,
000,000. Many of the most valuable
pieces of real estate in the resort
are being occupied by religious
edifices- Several of the local con
gregations have built new church
properties during the past few
years, one is now in course of con
struction and work will be com
menced on another this spring.
Church Council
The Atlantic City Council of
Churches, made up of the majority
of religious organizations of the
resort, has been very active In
civic affairs. Its scope is best
known by its “14 points” as laid
down by its executive authority,
which includes: Co-operative evan
gelism, religious education, the
social message of the Bible, inter
denominational comity, clean and
wholesome recreation, the obser
vance and enforcement of the law,
inter racial understanding and good
will, international goodwill and the
eventual elimination of war, the
Golden Rule In business and in- j
dustry, the preservation ot the
home and the promotion of child
welfare, Christian philanthropy and
good samaritanism, a high standard
of citizenship and civic virtue, the
observance of Sunday and the
dissemination of yeligious infor-i
motion.
Long Service of Pastors.
It is Interesting to note the
length of time some of the pastors
have served in their charges in this
city. The Rev. Thomas J- Cross, of
the Chelsea Baptist church, came
to this city 35 years ago- Rt. Rev
P. J- Petri, of Our Lady Star of the
Sea R- C- church, has been in con
tinuous service hero for the past
33 years. Rev. Charles D- Sinkln
son, of Christ M- P. church, has a
record of within a few months of
this period- Rev. William Blatch
ford is just entering his 31st year
of continuous service at St- James
Episcopal church- Rev!. Gregory
Moran, of St- James R- C-, began
his pastorate here 26 years ago.
Rabbi Henry M- Fisher, of Beth
Israel synagogue, has been with
that congregation a quarter of a
century. Rev- John Quaramba, of
St. Michaels It, C- church, has
given 23 years to the work of this
charge. A number of others have
been in Atlantic City pulpits for
I periods ranging up to 15 years
A VIEW OF WEST ATLANTIC CITY FROM LAKES BAY
This City of Homes Has Been Growing Rapidly in the Last Three Years. Fifty New Homes are Being
Built Here This Summer. The advantages of Residence Here and the Opportunities for Investment
Were Uncovered by -Benjamin R. Fox, Whose Operations Continue to Attract Wide Interest and
Endorsement. , i
New Wall
Finishes
For Homes
Individuality Has Become the
Most Admired Quality in
Interior Decoration
SELECTING THE
COLOR SCHEME
Beautiful Two-Tone Effects
Obtained by Stipple Work in
West Atlantic City Homes
—AU Over Mottled Effects
Individuality in the home is to- j
day obtained with the use of two or
three color effects. These color
effects afford an opportunity for
each person to make his own colop
scheme and create his own effects.
An examination of these wall treat
ments will explain why this is so
Benjamin R. Fox is applying
these new decorative schemes to
develop individuality in West
Atlantic City homes..
Spray spatter and color misting I
are very new and were entirely un-1
known until mechanical painting ■
equipment was brought to its pres-1
ent state of efficiency. These j
effects are secured by coating walls j
with the desired ground color. :
Harmonizing spatter colors are j
then applied. Since one does not
have to wait until the first spatter
coat dries before applying the next,
there is opportunity to obtain dif- j
ferent effects by using paints that
dry to flat, semi-gloss and gloss;
finishes. These treatments are i
obtained by the use of an exceed-1
ingly low air pressure.
Range of Color. . !
A wide range of delicacy of
finish is possible and depends on
the consistency of the paints used
for the air stippling. Work of this
kind is done quickly and requires
only a small amount of material.
By no other method is it possible
to obtain such perfect blending
Beautiful two-tone effects of a
class sometimes called stipple work
recommend themselves highly.
Stippling, strictly speaking, is the
obtaining of light and shade
graduations by means of dots. The
points of color are usually applied
by striking the surface with brushes
wet with various colors and, as ad
jacent colors are thus blended into
one another, the mottled effect pro
duced has come to be known as
stippling. Two-tone stippling, there
fore, is the blending together in
this way of two or more colors,
producing an all-over mottled effect.
When we speak of stippling a
painted wall the term means
striking the paint while wet with
a stippling brush, giving it. an in
teresting rough or pebblelike tex
ture which eliminates brush marks,
although modern flat drying paint
vehicles do this automatically and
stippling on this account is not
necessary. For two-tone mottling
colors widely separated in tone
are selected, as they provide the
most effective play of color.
An interesting variation of stip
pling, recently perfected, is pro
duced by the addition of several
harmonising colors to the finish
coat. The paint Is not thoroughly
mixed before brushing on. When
dry, spots of color .of Irregular size
and informal spacing, sparkle
through the finish coat in an inter
esting way.
The two-tone figure finish, which
is quickly .easily and economically
produced, is another charming
treatment. One decides first which
Spending The
‘Lighted’ Hours
Plenty of Lamps to Fulfill
Requirements and Fit Deco
rative Scheme
GETTING LIGHT
AND COLOR EFFECTS
Since the greatest number of
“lighted” hours is spent with the
portable lamp, attention in better
lighting cannot be confined to fix
tures alone.
While it is highly commendable
to make a selection with regard to
appearance, lamps Bliould have
other qualifications to recommend
them. Seldom does the woman
when choosing lamps have the re
motest idea how they will behave
when lighted. We do not have to
i sacrifice beauty to utility, because
there are plenty of lamps to be had
which will rulflirOTe requirements
tor both lights and decoration.
! The table lamp with a tall base
which carries a shade sufficiently
flaring will spread light over, a
wider area than does the short
base with upright straight side
shade, which confines the light to
more limited areas. The latter, of
course, may be used where just a
touch of light is desired or to carry i
out a color scheme in the room, i
but will not be so useful in fulfill
ing practical needs as the former.
The colors of lamp shades should
be of even greater consideration to
the homemaker than any other col
ors in the home decoration scheme,
because lighted colors comport
themselves differently from the
way they do when unlighted, and
to use colors satisfactorily it is im
portant to understand them. This
fact should be known before incor
porating them into the home color
scheme.
i
two colors are desired. These may
be different shades of the same col
or, related colors such as green and
yellow'-green, or they may be har
monizing colors, such as yellow and
blue-violet. The selection depends
upon personal preferences, the pur
poses the room serves and the con
tents of the room.
The finish is produced by paint
ing the walls with one of the col
ors. When dry the second color is
applied over the first in sections
about four feet wide, then a sheet
of newspaper, crumpled into an
elongated yad and held in both
hands, is placed against the wet
paint and rolled over and over
down the wall. In this manner
portions of the wet coat are remov
ed so that the color of the under
coat shows through.
When the four-foot painted strip
has been treated, another strip is
painted. The process is continued
until tile room is finished. The re
sulting design is free from formal
ity, original and spontaneous.
Somewhat similar effects may be
secured by using a coarse cloth or
a sponge instead of the paper.
--
la Age new bath-house
On The Boardwalk Near Florida
Ave. Cost $100,000.
A large bath-house is being com
pleted at 2437-39 Boardwalk. It is
being built for Hildur Karlsen by
Samuel Dolinsky and Sons.
The building was designed by
Bertram Ireland, architect, is fire
proof in construction, of reinforced
steel, concrete and brick, to occupy
a site 25 feet by 253 feet. It will
cost nearly $100,000.
Awnings Add
To Beauty
Used Largely Now in Exterior
Decoration in Practical
Manner
SCROLL PATTERNS
SUCCEED STRIPES
At the mention of awnings tile
average housewife thinks first of
their comfort—how they enable her
to keep the windows open to a
cooling circulation of air without
admitting the hot sun rays, and
how they enable her to keep the
blinds up without fear of injuring
decorations or furnishings. But
they have another function now
which is becoming even more im
portant—that of exterior decor
ation.
This has been made possible by
the recent rapid evolution of awn
ing designs. The old awnings with
combinations of blue stripes with
white stripes or brown stripes, with
white woven in an equal width to
a pattern drab as bedticking, have
been replaced.
A few years ago the sunburst
patterns, employing all manner ol'
vivid shades in differing widths
painted in oils, gave awnings more
durable colors and a wider range
of color effects- And now there is
an entirely new design with an all
over scroll pattern instead of
stripes.
The particular appeal of this new
scroll design is an artistic harmony
of softer shades, which make it
adaptable to many types of homes
where stripes might clash and jar.
When appropriately placed these
awnings are entirely free from the
foreign "stuck-on appearance”
which has been often noticed in
installations of the old-style
awnings.
THE BOOKCASE AND ITS
POSITION
May Be Made Valuable Adjunct
To Any Room
The question of the most suitable
arrangement of bookcases will re
pay study in ojder to make them
acceptable adjuncts of any room in
which they are to be used. The
bookcase may become a real ad
dition to the comfort and appear
ance of the room, as well as an im
portant part of the cultural life
and atmosphere of the family.
In the living room, if it is blessed
with being lengthwise the house
and away from the front door and
more provocative of study, the
position of shelves across the end
of the room in a space only broken
by the doorway is both artistic and
Useful.
The shelves serve the place of
any furniture that might be need
ed on this end of the room, the
books are compactly placed and
easy of access. Book shelves built
I into the house in this manner bear
a distinct superiority over book
cases as pieces of furniture in
added substantiality and architec
tural beauty.
Further than this, the architect
I who succeeds in selling his clients
these smaller and more subtly
pleasing features will not only
I have the pleasure of witnessing
| the enthusiasm of his clients over
1 the new home, but will be reward
ed with their permanent satisfact
ion in a real home.
The pleasure caused by mere
newness is often short-lived. The
joy in a home filled with the com
forts resultant of sincere thought
fulness increases with time and is
the architects best advertisement.
Pace Will Increase With
Completion Of New Bridge
Shrewd Buyers Purchase Real Estate Near Prominent Cities
—Interest Well Sustained in West
Atlantic City
T7- ' -
Interest in West Atlantic City homesites and developed properties
has been exceptionally well sustained.
Beginning with the success attending the opening of the Second
Section of the Fox Development more than a year ago when record
sales were made, and continuing throughout the months that followed,
investors have found much to interest them in the offerings of Benj
amin R. Fox in West Atlantic City.
Mr. Fox's record of twenty years of successful building in the
Atlantic City district is being maintained in West Atlantic City
Developments.
Well Located Real Estate
Supporting the activity in West Atlantic City is a widespread
interest in well located real estate. Real estate lying near prominent
cities is being purchased by shrewd buyers and realty transactions in
these localities equal in volume and Importance the best period ot last it
year.
Sales include large and small parcels in nearly every Beetlon ot
prominent cities and their suburbs. West Atlantic City shares In the
same activity. Sales here for eight months amounted to over $1,000,*
000.
There is every indication that with the completion ot the new
bridge over the Thoroughfare which is now being built at a cost of
upward of $500,000, there will be a rapid increase in interest in business
frontage along Albany Avenue Boulevard and the home sites adjacent
thereto.
Center of Buying Interest
Already Albany Avenue Boulevard is holding the center of buying
Interest because of the recent realty transactions nearby, the new pier
and the general appreciation of values in the locality it serves. The
new bridge over the Thoroughfare will be a model of architectural
appearance and one of the most artistic approaches a city may have.
$500,000 Bond.
The Third Section, West Atlantic City, where giant dredges have
been making records in pumping and filling, is fast assuming the final
stages of completion. The completion of this development is guaranteed
under a bond or $500,000 issued by the New Amsterdam Casualty Co.,
of New York.
The bond assures all investors in Section Three that the Improve
ments of the property will be completed as represented.
The improvements consist of filling in home sites, grading, new
streets, including Bay Drive, curbs, sidewalks, water mains, gas meins
and lighting standards, which represent "improved property.”
All this work is now in progress and will be completed under the
bond. , ,.
The Equitable Trust Co., of Baltimore, is trustee ot the sinking
fund and improvements are now covered by the bond Just issued, and
means that investments in West Atlantic City Developments are safe
and sound, with improvements guaranteed. - _
Seeks 200-Lb
Tuna Near Here
Stuart Patterson Believes
They May Be Found Off
Jersey Coast
TELLS OF HIS
EXPERIENCES
A 200-pound tuna is the quest of
C- Stewart Patterson, prominent
Philadelphia lawyer, who believes
that he will be able to catch one
ott the New Jersey coast. Mr.
Patterson is one of the best author
ities on fishing on the Atlantic
coast and will endeavor to land the j
giant mackerel this season.
Mr. Patterson says all indications
are that tuna fishing will be much
earlier this season than usual as
the water is warming up earlier.
"The earliest 1 ever got tuna,”
says Mr. Patterson, “was July 5,
but I figure we will beat it in 1927.
Tuna fishing has had such an
impetus during the past two years
that I look for some heavy catches."
"It is pretty well established
that tuna run in schools according
to their size and the larger the
fish, the smaller the number.
King Carlos, of Portugal, who was
called the greatest tuna fisherman
of Europe, discovered this fact and
we have verified it in tuna fishing
off the New Jersey coast. There
are schools of tuna averaging
twenty pounds, there are other
schools containing fish of thirty to
thirty-five pounds. There are
schools of forty and sixty pound
tuna. The great fish weighing from
150 to 200 pounds may number only
a half-dozen to a school and they
are to be found off Nova Scotia
mostly, although I believe we can
find them far off the Jersey coast.”
-m
The capacity of the giant
dredge which is operating in
Section Three, West Atlantic
City, and which is attracting so
much attention, is 400,000 cubic
yards per month.
1
Corner Goes
For $25,000
New High Price for Restricted
Residential Property
Here
ON BOULEVARD.
AT PALERMO
A vacant lot on the Albany Ave
nue Boulevard, corner of Palermo
avenue, West Atlantic City, the
property of John P. Day, has been
sold to Francis J. Loughran,. Jr.,
of Philadelphia.
The price was $25,000 and
establishes a new value for restrict
ed property on the boulevard. The
restrictions call for a residence
only on the site.
Mr. Loughran is a well known
Philadelphian. Mr. Day is the
manager of the West Atlantic City
Casino office of Benjamin R. Fox,
developer of West Atlantic City.
He purchased the corner as an in
vestment sometime ago.
--
THE SINK AND IMPROVEMENTS .
Comforts Introduced and Conven
ience Obtained.
The up-to-date sink comes in
many distinct types, but if it is
really modern it is a comfort
affording, convenience rendering
affuir- There are several sinks now
on the market which are several
inches lower than the standard
size. They will fit under low
kitchen windows, if Buch windows
are already built into the house,
or are to be built.
The dishpan in this sink is also
| a couple of inches lower than is
I ordinarily the case, which prevents
splashing over its rim. Attached to
this sink is a swinging spout faucet,
finished in materials that will not
| corrode, and under the sink is a
garbage container of white vitre
ous china.
There are also Binks in the
market which combine a laundry;
/tray and sink. By lifting a drain
board one has a laundry tray large
enough for an average washing.
These sinks do not occupy more
space than the average sink. .