The West Atlantic City news. [volume], July 13, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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GATEWAY
TO THE WORLD'S
PLAYGROUND
The West Atlantic City News
' PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY -
GATEWAY
TO THE WORLD'S 1
PLAYGROUND
Vol. L No. 26.
THE WEST ATLANTIC CITY NEWS. WEST ATLANTIC CII% N. J.. WEDNESDAY. JULY 13. 1927
PRICE THREE CENTS
A $500,000 BOND GUARANTEES COMPLETION OF GRADING AND STREET IMPROVEMENT in SEC. No. 3,WEST ATLANTIC CITY
“Fox Development One of the Finest”-John J. Carey
Increase In
Construction
Activity
Certain to Result From Three
Large Projects Now Un
der Way
TOTAL 'EXPENDITURE
OVER $1,300,000
Eight Story Office Buildings
K. of. C. Club, Hotel and
School, Administration
Building — Improve Sur
rounding Places
Construction is going forward on
three central city improvement
projects which together Involve a
total expenditure of over $1,300,000.
The projects are the eight-story
office building being erected at the
soutbeast corner of New York and
Atlantic aves. to cqst over '$600,000,
the Knights of Columbus club hotel
at St. James place and Pacific ave.
to cost about $500,000, and the
school administration building at
Park place and Pacific ave. to cost
over $200,000.
The three operations, in addition
to replacing a large number of old
style frame structures with modern
ized fireproof buildings, will pro
vide plenty of work for many en
gaged in the building trades for the
next several months. They are also
quite likely to cause an increase in
construction activity as property
owners in the immediate neighbor
hood of these projects may be in
fluenced to Improve their owii hold
ings with the Increase in ground
values that will follow.
Eight-Stories
' The office building under way at
New York and Atlantic aves. is
being erected by the Mark C. Tod
ennick company, New York con
tractors from plans drawn by Lewis
1. Brooks, architect, also of New
York. It will be eight stories in
height and will cost about $600,000.
The owner is Ernest Schwebm.
It will occupy a site 48 by 150
feet, and contain 98 offices, four
teen to be located on each of the
seven floors. Tbe ground floor will
consist of two stores facing on At
lantic avenue and five stores fac
ing on New York avenue.
K. of C. Homs.
The construction of the Knights
of Columbus club hotel at St. James
place and Pacific avenue will coBt
about $500,000. The building now
planned will be one of five stories
although the foundation will be of
sufficient strength to allow the erec
tion of three additional floors at
any future time. It will be fire
proof of concrete, brick and steei,
.with trimmings of limestone and
terra cotta over a granite base. It
is situated on a lot 50 by 200 feet.
The basement will contain bowl
ing alleys, billiard room, lockers
and. showers, card room, barber
shop and boiler room. On the first
. floor there will be a gymnasium,
lobby, restaurant, library, writing
rooms and several offices.
The second floor will consist
an auditorium equipped with a
stage, 48 by 100 feet, reading rooms
and a club lounge. The third,
fourth and fifth floors will contain
105 bedrooms with Bhower baths.
Administration Building.
The Administration building at
Park place and Pacific avenue has
been designed by Howard A. Stout,
local architect, to conform with the
adjacent Junior high school in gen
eral architectural style. It is being
erected for the local board of edu
cation by Samuel H. Headley, re
sort builder, and will cost over
$200,000.
The building will be three stories
In height, fireproof In construction
of concrete, steel and brick to oc
cupy a site 50 by 126 feet. The
front will be of light-colored brick
trimmed with terra cotta and lime
stone. The structure will be used
to house all of the executive olfices
and departments of the city school
systetti. ' j • . , . ’ , '
TYPES OF WEST ATLANTIC CITY HOMES
I
Busy Period
Ahead for
Builders
Volume of Construction Will
Exceed That of Last
Six Months
SEVERAL MILLIONS
IN CONTRACTS
j Clubs, Hotels, Professional Of
fice Building, Apartment
and Pier Included in the
Operations
New building projects launched
in the last few weeks indicate a
busy season ahead for the building
trades. The volume of construction
promises to be largely in excess
of that for the last six months.
Among the larger operations are
the K. of C. Club hotel at St.
James place and Pacific avenue, to
cost $350,000; office building at
New York and Atlantic aves., to
cost $400,000; administration
building at Park place and Pacific
aves. to cost $200,000; and an 8
story professional office building
at Mt. Vernon and Pacific aves. to
cost about $450,000.
Two announcements of new pro
jects planned for erection were
made in the $6,000,000 ocean pier
at the foot of Chelsea avenue and
an apartment hotel at .Cornwall
avenue and the Beach, to cost
about $400,000
May was one of the best Mays
Atlantic City has had in recent
years. Permits were issued for new
buildings amounting to $1,048,689
as compared to $311,602 for May
of 1926 and $430,166 for May of
1925.
CONFRONT SHADOW8
WITH SUNSHINE
Helen Keller Brings Message of
Cheer to The Blind
A message of cheer to the blind
was brought by Miss Helen Keller,
celebrated sightless and deaf
woman, In a speech in which she
presented Walter B. Holmes, editor
of the Ziegler Magazine for the
blind, with a gold watch In behalf
of the blind people of the country
at a session of the joint meeting
of the American Association of
Workers for the Blind find the
American Foundation for the
Blind. "The blind may go about
with lifted heads and a smiling
face, now that they know how to
confront the shadows with the
sunshine," said Miss Keller.
-<s>$
ROUND-THE-WORLD FLIGHT
Backing for the fifteen-day round
the-world flight in a plane to be
named the Spirit of Atlantic City,
Is being sought by Lieutenant
Leigh Wade, one of the Army
world fliers.
Lieutenant Wade, who said the
cost would be about 1100,000, laid
the proposal before eighteen lead
ing citizens called together by
Major Fred Hickman, president of
the Atlantic City Chamber of Com
merce. The army officer said he I
would keep the offer open for a
while.
-»■» —
With Just a Little Vision
You Can See $300 a Foot
Front Grow into $1000.
Increase In Home Ownership
Is Seen As Sign Of Progress
Prosperity and Easy Terms Cause Unusual Sale Activity,
Says Benjamin It. Fox—Home is Easy to Buy, West
Atlantic City Developer Asserts
By BENJAMIN R. FOX.
We are living in truly remarkable
times when scientific genius, indus
trial production and sound business
management are so co-ordalned
that we may enjoy all the benefits
of new products and luxuries with
in a short while after their first ap
pearance. In time gone by, the new
and practical and beautiful were
only for persons of wealth and no
effort was made to bring these
things within the reach of the men
of average means. Today there
are few things within the reach of
the average man possessed of am
bition who cannot enjoy, if he so
desiros, on terms that do* not Im
pose a burden.
One of the most Important de
velopments In the new order of
things is the ease with which home
ownership may be accomplished to
day. The making of good citizens
New Homes
To Be Built
Charles H. Higgate Will Have
House of Spanish
Type
ROBERT H. INGERSOLL
WILL ALSO BUILD
Construction contract for a
Spanish house in West Atlantic
City for Charles H. Higgate has
been awarded to Philip G. Han
sum, local builder* it is announced
by A- L. Brooks, resort architect.
It will be of brick and stucco
construction with a Spanish mis
sion tile roof, to occupy a site 100
feet by 102 feet. It will be two
and one-half stories in heighth.
The first floor plans consists of
a sun parlor, living room, dining
room, breakfast room, reception
hall, and kitchen. On the second
floor there will be four bedrooms,
two baths and an open deck. A
three-car detached garage will be
erected near the house. Construc
tion has been started.
A. L. Brooks is completing plans
for a two and one-half story Colon
ial house for Vice Chancellor
Robert H. Ingersoll, to be erected
fronting on the Bay Shore drive
in West Atlantic City.
It will be of brick and frame
construction, occupy a lot 70 feet
by 125 feet, and contain five bed
rooms and four baths.
-—
CONTAINS 175 APARTMENTS
Lincoln Hotel Will Cost $500,000
—Nearly Ready
One of the largest central city
improvements now being complet
ed is the Lincoln Apartment hotel,
in Indiana avenue, between Atlan
tic and Arctic, which is being built
by Joseph S. Naame, builder
The structure is five stories in
height of fireproof construction, of
concrete, steel, and brick trimmed
with Indiana limestone and
occupies a site 208 feet by 250
feet. It contains 175 apartments
of one, two and three rooms and
bath each and was erected at a
cost of $500,000- Nine stores are
situated on the ground floor.
begins with proper home making
and the virtues and associations so
dear to home life do not find the
Bame Interest and expression in
homes which the family cannot call
their own.
In bringing home ownership to
the people the home builder has
been a vital factor in raising the
standard of living of the people of
his community and has rendered a
distinct service in showing them
the way to happiness, independence
and profit.
v By his program of truthful adver
tising, he has educated the public
regarding the many advantages of
homo ownership. He has also sim
plified the financing of a home for
the purchaser and has made the
terms of ownership extremely sim
ple.
Cash payments today are com
paratively small and can be saved
by the ambitious in very short time
and the monthly payments, in most
cases, are actually less than most
people imagine. Of this monthly
payment, the purchaser saves al
most two-thirds; this two-thirds
goes into the equity of his home,
constantly increasing until, within
a comparatively short time, his
home is clear of all indebtedness
and the owner then realizes the
benefits of this course of action.
He realizes that be has provided
for his family in case of his death
or misfortune and that he and hiB
wife have a home where old age
will not find them worrying with
the problem of decreased earning
power.
That the realtor and builder have
done their work well may be best
judged by the response of the pub
lic. In this section hundreds of
new homes have been built and
sold during the past few years and,
at the present time, hundreds are
under construction to meet the de
mand. Our city has developed in
every direction and will continue to
grow with the natural increase of
population and its increased activ
ities, which are constantly attract
ing people from all over the world
to share in its many advantages.
-<$>-—
HUDSON RIVER TUNNEL
' TO OPEN ON OCT- 12
Date Will Mark Seventh Anniver
sary of Beginning Work
on Holland Tube
Talks with several of the Com
missioners in charge of the work
of constructing the vehicular tun
nel under the Hudson River be
tween Manhattan and Jersey City
indicates that the two tubes will
be opened to the public on Oct. 12,
the seventh anniversary of the
beginning of the work. If the tun
nel reaches a point where it may
be turned over to the public earlier
there will be no unnecessary delay,
but recent estimates are to the
effoct that Oct. 12 will be date of
opening.
Your Opportunity for
Profit Lies in the Newly.
Developed Section of Al
bany Avenue Boulevard.
Benj. R. Fox, Developer.
Presents
Unequalled
Opportunities
Atlantic City Is Not Only a
Resort But An Important
Suburb
AUTHORITY
STATES OPINION
Felix Isman Declares New
York Will Have Twenty Mil
lions and Atlantic City Will
Have Corresponding Growth
Atlantic City 1b not only a resort,
but a community presenting un
equalled real estate investment
opportunities, according to Felix
Ismen, noted real estate authority,
who has just Issued a volume
through D. Appleton and Co., on
real estate.
In his discussion of Atlantic City
Mr. Ismen declares that it was
largely the inlander' who made it
possible to transform the resort
from a summer bathing place into
an all-year-round community. The
inlander came for a week the first
time, rented a cottage for a whole
summer the second time, bought a
lot and built a cottage of his own
the third time.
“Hundreds of acres of adjacent
sand dune and salt marsh were im
proved, and as Atlantic City grew,
farsighted investors made money,
some of them millions.
(“Tide Atlantic ocean not only
happens to be handiest to the
greatest masses of our seaboard
and inland population, the wealth
lest producing and income tax
paying states, but It also happens
to have the most room for growth
along the coast, with by far the
best beaches.
“The population of greater New
York has grown from one million,
five hundred thousand, to nearly
six millions during thd period of
development at Coney Island and
Atlantic City.
"At the present rate of growth
there should be a city of between
twelve million and fifteen million
people thirty years hence at New
York, and a population in the
metropolitan area of more than
twenty million. With that growth
there will be a corresponding
growth in beach resorts, because
they have become an essential
part of great cities.
“Whatever I have learned about
beach property has been learned
as a real estate man. It was with
as much astonishment as delight
that'll discovered a scientific back
ground for these migrations be
tween the city and the shore that
are making beach property”
HIGH NOW IN
POPULARITY
World’s Playground Enjoys
Full Vigor of Summer
Days
The Boardwalk amusements and
the piers are high in popularity
these days, and splendid bills of
entertainment are being provided
weekly for the visitors. The city
at last has shaken off its lassitude,
has taken on its old-time vigor
and the summer is in full swing.
Night life is as picturesque and
throbbing as ever, and the author
ities have in mind to maintain un
til midnight the traffic signals on
the main avenues instead of shut
ting them off much earlier as In
ordinary times. This worked so
well over the holidays that it will
be continued.
Although it is more than two
months away the pageant is hold
ing the attention of a large part
of the public. Hard working com
mittees are active and the an
nouncement of the programme for
this year has been made by
Director General Armand T. Nich
ols. The beauties will arrive the
day after Labor Day and meet the
Mayor. The baby parade will take
place the afternoon of September
7, and the bathers' revue, on Sept.
8, with the rollerchair parade re
served for September 9.
PRAISES WEST ATLANTIC CITY
John J. Carey Declares That It Surpasses Even the Standards Set
By Its Developer, Benjamin R. Hox.
Own a Piece Of Your Home
Town, Philadelphian Advises
Robert J. Nash Voices Belief That* Among the Acquisitions
Sought Generally by the Human Race Real
Estate Is Most Valuable
own a piece or your nomo
town” is the advice of Robert J.
Nash, president of the Philadelphia
Real Estate Board.
"Earthly possessions,” he says,
"are usually coveted. The average
person Is always seeking to acquire
something that is precious, and yet
what can be more valuable than a
little piece of one's own town, to he
enjoyed during one’s life and passed
on to the next generath”' ?
"A piece of one’s home town may
be but a small modern home of
the usual dimensions, or it may be
a home more pretentious, accord
ing to the means of the possessor,
but it Is a piece of the home town
just the same. While there may be
some pleasure in the general
knowledge that we own this or
that of value, It may be a piece of
jewelry or it may be a bond, it
cannot do as staple or even as
valuable in the long run as a care
fully selected piece of real estate.
Personal property has its value,
but Kb value is nonproductive com
pared with a well selected piece of
real estate, which, aside from the
comfort it immediately affords,
virtually guarantees a monetary
profit that will exceed that which
may accure from other possessions
within a similar period of time. The
profit in money, however, while
desirable, is not the only consider
ation.
“Owning a piece of one’s home
town also brings about in the
owner a greater pride in one’s city
and a much better standing among
one's neighbors. These are facts
that should be considered and are
certainly worth while. In addition, it
means more comfort, better
health and greater conveniences.”
MORE THAN
$4,000,000 PASSED
Golden Stream in Atlantic
City Banks After
Holiday
More than $ 4,000,000 were passed
through the bank cashiers’ windows
as the result of deposits from the
business of the weekend that in
cluded the Fourth of July crowds
Three baanks alone had receipts of
more tban $500,000 each. The total
ot deposits from 16 banks aud
trust companies in Atlantic City
and Ventnor amounted to $4,568,
000. A new high mark for deposits
of currency was set by some of the
banks. The golden stream kept the
bank officials so busy on Tuesday
that it was a late hour before they
tabulated their lists after settle
ments and could reach definite
estimates of where they stood.
HOME OWNERSHIP.
Under present conditions any
ambition of America to become
a nation of home owners would
be by no means impossible of
fulfillment,” said President Cal
vin Coolidge recently. “The
land is available, the materials
are at hand, the necessary ac
cumulation 6f credit exists; the
courage, the endurance and the
sacrifice of the people are not
wanting. Let them begin, how
ever slender their means, the
building aud perfecting of the
national character by the build
ing and adorning of a home that
shall be worthy of the habita
tion of an American family.
CALVIN COOLIDGE.”
CROWDS ARE
GROWING DAILY
Beach and Boardwalk
Prove To Be Most
Popular
Judging by the size of the crowds
in bathing and about the beach
and Boardwalk, it is at least a
normal July. Railroad men and
others assert that the crowds are
growing dally, and that after the
middle of July there will be few
accomodations left.
Flowered Japanese kimonos of
brilliant hues and with large de
signs embroidered across the
shoulders have been adopted
recently by Milady as she lounges
along the beach.
Feminine bathers, on account of
the few days of cool weather, have
also affected a brilliantly colored
blouse which is slipped over the
bathing suit.
One-piece bathing suits are still
the fad. with colors more bold and
trunks shorter than ever. Many of
them are in colors of three tones,
which are usually heightened by a
thin batik scarf worn across the
shoulders.
--<§*$>
CENATOR APARTMENTS
Trading was featured by the
announcement of the sale of the
Senator Apartments, 122 States
avenue, from Solomon Shenkman
and Harry Gold, local builders* to
Isreal Cherry, of Philadelphia, for
the stated consideration of J200,
000. The deal was consummated
through the office of Noah Bubren
sky, 1205 Atlantic avenue.
The building was recently com
pleted by Shenkman and Gold and
Is situated on a lot 50 feet by 130
feet In size. It is three stories In
height and contains 23 apartments
of various sizes. _
Has Stood Up ;3|
If It Has Not *
Surpassed All
While Other Sections Are
Idle, The Fox Operations
Have Been Going Ahead
-
MOST FAVORABLE
COMMENT HEARD
Land'Along the Albany Aver
nue Boulevard Is Rapidly
Developed Into Most Val- \
able Home Sites
me vox development along the
Albany Avenue Boulevard rant*
aa one of the finest ever sponsored
by a local real estate firm" Thla
was the answer of John J. Carey, .
former Gazette-Review editor, and
one of the most prominent real
estate dealers of Atlantic Cltyi
when asked his opinion of the
realty developments along the |
Albany Boulevard- This land now
being developed by BenJ- R. Fox
is the cause of much discussion and 1
favorable comment by men of thla
resort, immaterial as to what their
respective lines may be.
Mr- carey, known to many of the
resort as plain "Jack" being an old
newspaperman himself, always has
a warm welcome for his brothers
In that profession who come to aim
for information or comment- In one
corner of his mind is the whole
history of real estate in this dis
trict from the earliest times down
to the present, and without hesitaa -
«rwrraB"*r t£W value o£ t•
certain piece of property twenty
five or thirty years back and what
this same brings on today's market
Or what this same piece was and
why It has or has not been de
veloped. He has always a story-for
those looking for one, In the same :
breath he’ll tell you what happened
to the Brigantine railroad. ■*
! But on speaking of the develop
ments along this down town boule
vard and especially West Atlantic
City, Carey exceeds himself.
Pushing Ahead Rapidly.
"Although not speaking from any
personal. standpoint, or any.
relation I may previously have had
with the Fox firm, 1 can safely say
there has never been a more
worthy development, one which
has stood up if not surpassed the
standards of the developers- While
other tracts are idle and business
for their promoters Is at a stand
still, the Fox company is pushing
ahead rapidly and Is dally thb
scene of considerable activity.
“I remember when this land which
Ben Fox has developed, wai all
wild and unattractive, not con
sidered a likely place to grow- At
that time no one wasted thought of
what might be made out of it- This
section which I speak of extended
even into Atlantic City proper at
that time. This is one of the reas
ons for the sharp turn of the' cat
tracks at Boston avenue. When
they were built the railroad engin
eers were forced to swerve from
the direct line or else go to ths
exrense of filling in the land over
which they wanted to run their
tracks
“Of course this land as well as
the rest of the former wildland
n the opposite side of the thorough,
tare is very valuable, made so, by
the foresight of Buch men as Fox
who were not afraid to take a
risk- The result is a community
which is a credit to the developer
and one which will continue to
grow 'indefinitely.”
Atlantic City of old is brought
back to view in the map of Abse
con Island which Mr. Carey Is ex
hibiting in the window of his office
on South Tennessee avenue. The
chart is dated 1S60 and shows the
homesteads of the early settlers
together with numerous landmarks',
In those days lots were sold for a
song and oftlmes the clearing of
one lot was rewarded with a deed
for the adjoining lot. A lot gen
erally extended the whole depth of
a city block. . ,
--
When Thinking of Seashore
Property, Think of West
Atlantic City.