The West Atlantic City news. [volume], July 27, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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“Victories That Are Cheap Are Cheap. Those Only Are Worth Having Which Come As The Result of Hard Fighting.”—Beecher.
GATEWAY
TO THE WORLD'S
PLAYGROUND
The West Atlantic City News
:»®!
PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY
GATEWAY
TO THE WORLD'S
PLAYGROUND
&
VOL. 1. No. 28.
THE WEST ATLANTIC CITY NEWS. WEST ATLANTIC CITY, N. J„ WEDNESDAY, JULY 27, 1927
PRICE THREE CENTS
New $600,000 Boulevard Bridge Boosts Realty Values
Making
| Progress On
: • S;»j§£ \
New Bridge
Next Step Will Be Construc
. tion of Stone and Mas
onry Supports
J STEEL GIRDERS '
BENEATH ROADBED
Completion and Opening of
Albany Avenue Boulevard
Bridge Will Be Signal for
Extensive Building Opera
tions
The keen delight ot West Atlan
tic City property holders is express
ed over the progress made in the
construction of the new Albany
Avenue Boulevard bridge and the
very helpful influence the new
bridge will have on real estate val
ues.
The new bridge, one of the hand
somest possible to construct, has
"■ now been under way for several
months, during which progress has
been made on the foundation pil
■ ings. The next step will be the
construction of the stone and ma
i sonry work on the four houses of
the span and the placing of the
steel girders beneath the roadbed.
So well has the work been car
ried on that there has been very lit
tle let up In traffic on the Albany
avenue boulevard. The pontoon
bridges are carrying the great num
ber of tourist cars while heavy
trucks detour through Ventnor.
The successlul movement of mo
tor cars in and out of Atlantic City
' via the Albany avenue boulevard,
the number of which promises to
exceed any previous season, proves
to West Atlantic City .prnpsrty ow
ners that the locality lies in the
* - path of Atlantic City's greatest
popularity.
Once the new bridge is opened,
nothing can delay the movement of
business houses and distributing
concerns to sites already consider
ed on the Albany avenue boulevard,
while the building of homes will
also increase correspondingly.
< •. New Bus Line.
One of the features of West Atlan
tic City life awaiting the completion
of the new bridge is a new bus
company which will begin the op
eration of buses as soon as the new
bridge is opened.
me value or tne AiDany avenue
boulevard as an important main ar
tery is being demonstrated every
' day. In spite ot the bridge situa
' tion, the traffic does not experience
any real inconvenience and there
fore does not lessen in volume as
compared to other years. When
the bridge is completed there will
be a relief of pressure from within
Atlantic City lor opportunity to ex
pand westward into West Atlantic
City, where many hundreds of
thousands of dollars are being ex
pended in development Work. This
work will be completed and im
^ provements will be ready as their
progress is one of the most nota
ble in this section today.
The contract for the bridge pro
per Is held by the S. S. Thompson
Company, of Red Bank, while the
approaches will be built by Henry
Schweirs Jr. company, of New York
' City. The bridge will be listed as
a county expense, while the ap
1 proaches will be paid for by the
city of Atlantic City.
The bridge will be supported by
four stone and concrete piers, each
to be 35 feet In length and to con
tain 225 wooden pilings, 45 feet
long and 12 Inches in diameter, The
^wooden pilings will themselves be
contained in a larger concrete pil
ing surrounded by sheet metal pil
, lng, whicn will be Bunk ten feet
into the bottom of the canal. In
all there will be 252 of these sheet
metal pilings under the four piers.
239 Feet Long.
j According to the plans prepared
by Alexander H. Nelson, county en
gineer, the bridge will be 239 feet
In length and 60 feet In width, in
'* addition to ten-foot concrete side
walks on each side. The roadbed
will be of wood block, laid on heavy
creosoted planks. Four houses, of
cut stone construction, with slate
roofs, will be erected on the center
portion of the span, two of them to
be public comfort stations, one a
• storage house and one an operator's
* -
Colored Roof
Adds Beauty
Roofs Take on More Interest
Through Use of Color
and Pattern
MANY POSSIBLE
COMBINATIONS
By BENJAMIN R. FOX
Just as a pleasing variety of tex
tured, figured and brightly colored
wall finishes are being used in a
larger way on the interiors of
homes, so are the roofs taking on
more interest through a generous
use of color and pattern. The day
of the drab roof is gone, the roof
that merely shuts out rain.
While the roof of your home
must shut out the elements and
must be durable, it should at the
same time—because it is one of
the most prominent architectural
features of the house—add beauty
through color and pattern. Your
greatest opportunity to increase
the effectiveness of your house-top
and the entire architectural treat
ment lies in a wise choice of roof
ing color. The magic influence of
color relieves monotony, adds in
dividuality and creates the very
atmosphere of a home.
Often the largest unbroken ex
panse or a house, the roof, sets its
whole color keynote. Pleasing
lines can be strengthened by tones
contrasting with the body color or
trim of the home, or its setting;
severe lines may be softened by
means of blending shades.
It is important, of course, that
the roof color be in harmony with
the rest of the house. Only then
does the roof contribute its full
share of beauty to the home.
Never before has there been
such a selection of beautiful root
ing colors at so moderate a price
as Is now available. In slate-sur
faced roofing one concern has
Created a rich variety of color
hitherto approximated only in the
more expensive type of roofs. These
colors are permanfent. They are
fixed by nature in tiny gems of
slate. Weathering only enriches
them.
There is a roof of this kind suit
able for every type of home.
Among the many new and exclus
ive combinations, including tile
red. jade green, dusk blue, heather
purple, antique brown, weathered
brown), opal, bronze mosaic and
duotone brown, there is one which
will harmonize especially well
with your home. There are now
108 possible color and pattern com
binations. Thus to secure a roof in
perfect color harmony it is now
only a question of selecting the
one most suitable of the 108 pos
sible combinations.
-- ■ “
WANTS TO BAN
TAGGING VISITORS
Conlerres Would Hold Pe
destrians Equally
Responsible
That no yellow tags shall be plac
ed upon the automobiles ot visitors
to Atlantic City, as happened over
the Fourth of July holiday, when
over 1200 visitors were "tagged"
and that pedestrians shall be held
equally as responsible for the ob
servance of traffic laws as car-dri
vers, were two of the recommen
dations agreed upon at a meeting
of the third zone of the Chamber
of Commerce.
Out-of-town violators of the city’s
traffic regulations, instead of being
tagged, should be given a heavy
manilla envelope In which Is en
closed a copy of the regulations,
with a heavy pencil check at the
specific rule violated by the recip
ient.
house. The bridge will be railed on
both sides with galvanized iron.
The movable span, to be 79 feet
in length, is of the Bascule type,
designed by the Strauss-Bascule
Bridge company, of Chicago. It will
be electrically operated by machin
ery designed by the same firm.
Sub-contractors on the job are:
New Jersey Stone and Tile com
pany, stone work; Stocktnger Elec
tric company, electrical work; Wes
tinghouse Electric company, electri
cal equipment; Taylor Stone com
pany, of Ohio, stone materials; and
the Phoenix Bridge company, steel
work.
- V.
AS THE NEW ALBANY AVENUE BRIDGE, NOW WELL ON ITS WAY TO COMPLETION, WILL APPEAR.
Leading Architects Predict <
New Gayety For Buildings
Conventional Shades to Be Replaced by Brilliant Hues of
Terra Cotta, Clear by Day and Sparkling
by Night, They Declare
Buildings of the future will be dif
ferent in appearance from any ex
isting today. This will be true of
their color, at least, if repre
sentative architects, artists, builders
and material men are correct in
their opinions.
Old - fashioned, conventional
shades, with their more or less
drab monotony, will be outnum
bered by varied and brilliant hues
in terra cotta and similar mater
ials—in the daytime, clear and
beautiful, and at night sparkling
like jewels in-'the'Tlcrw of myriad
lights.
Such is the scene suggested by
paintings exhibited at the recent
Architectural Allied Arts Exposi
tion. Architects who foresee the
use of color in building, to a
greater or less degree, include Ely
Jacques Kahn, Frederic C. Hirons,
John Sloan, Joseph Urban, de
signer of the new Ziegfeld
Theatre, and now engaged as one
of the architects for the new
Metropolitan Opera House, and
Raymond Hood, designer of the
American Radiator Building, and
the Chicago Tribune tower.
With a large group of authori
ties agreeing that the buildings
of the future will be of the color
type, the first pure example has
still to be erected. In modified
forms, it is true, there are a num
ber of illustrations today. The
American Radiator Building Is
black, with a gold top. Many
buildings of conventional shades
are decorated or capped with
brighter colors. Many white build
ings are illuminated with soft
lights at night. But there is none
In which solid shades of the "new"
colors are used as frankly and un
restrained as it is declared they
will be used.
The delay is attributed to hesl
tance of property to risk anything
not done before. When the first
such building is completed, demon
strating its beauty, it will be fol
lowed by scores of others, it is
predicted.
Many architects already have
more or less definite Ideas and
plans for such buildings, and are
awaiting only the word of property
owners and builders to go ahead.
Manufacturers of terra cotta and
similar materials which can be
produced in the proper colors, are
preparing to supply the necessary
lacings.
Artists are not even awaiting
l he capitulation of the builders, but
as in the case of the Architectural
Allied Arts Exposition are pro
ducing their pictures of structures
as they think they should and will
appear. A similar situation existed
just before the skyscraper type be
came common, it is recalled
Actual construction followed after
the expository and pictorial phase.
If the era of colored buildings
does not arrive as the result of a
bold step by some constructors,
those who have studied the sub
ject believe it will come neverthe
less through the Increase in poly
chrome decorative effects which
finally will dominate the entire
structures.
Rent Money
Can Buy Home
Correctly Financed It Will
Enable One To Purchase
Home
TABLE SHOWS HOW
RENT PILES UP
Or the millions o* persona In
the United States, *2 per' cefiTSFe
paying out rent to some landlord
Only 38 per cent own their own J
homes.
Rent money, if financed correct
ly, will enable moat persons of the
average means to soon acquire a
home of their own. When a man
purchases a house on the part pay
ment plan, with a sensible finan
cial arrangement, he has .some
thing to show for his efforts.
When he pays rent over the same
period he has nothing to show but
a large bundle of rent receipts.
The following table will show
what can be done along these
lines:
Mo. 10 yrs. 15 yrs. 20 yrs.
$ 50 8 7,908.40 813,965.46 822,071.30
75 11,862.60 20,948.19 33,106.95
8100 15,816,80 27,930.92 44,142.60
The figures include interest at
6 per cent compounded annually.
Residence
Construction
Homes Constitute Big Item
In Total of Building
Expenses
More than 40 per cent of all the
money spent for building construc
tion during 1926, was devoted to
the erection of homes, according to
figures issued by the F. VV. Dodge !
Corporation.
A total of $6,349,914,000 was spent
for building construction last year
in 37 eastern states. Of this
amount, $2,671,120,000 wa3 invested
in residences. This is $322,000,000!
more than the sum spent for home
construction in the entire United
States during 1925. j
According to figures on concrete ;
block sales, the number of concrete;
masonry homes built last year was
higher than the number constructed
in’1925. A total of 705,000.000 con-(
crete building units were manufac-j
tured in 1926, as against 600.000,000
produced in the previous year. This
represents an increase of 17-5 per
! cent. |
Most of these concrete masonry
homdli are stuccoed. When this
material is colored, the finish coal*1
| is usually mixed at a central plant,
[ where the cement, the mineral
! colors, the sand and the lime are
properly proportioned, and shipped
to the scene of construction in
■ sacks. The workmen then add water
to this material and 'hpply it to the
[ walls of the building. *
Ventnor City
Women’s Swim
Mayor Carleton Adams Will
Donate The Silver
Trophy
NOTABLE MERMAIDS
WILL PARTICIPATE
Mayor Carlton Adams will donate
the silver cup for the winner of
the first annual Ventnor City
women’s ocean swimming race
planned for Saturday, Aug. 27.
The prize list calls for a trophy
to every mermaid who completes
the course of approximately two
miles, Ventnor pier to Jackson
avenue and return. Four cups,
three gold medals, three silver
medals and bronze medals Ao all
others who complete the distance.
The Amateur Atbretic Union has
sanctioned the event, which is the
first of Its kind for women.
Miss Olive Filer, of Swarthmore
College; Miss Ruth Thomas, of the
Ambassador Swimming club, and
members of the 1924 Olympic team,
and Mrs- Elizabeth Buzby, of the
Ambassador club, will be among
the Atlantic City representatives,
Mrs. Ada Taylor Sackett, of the
committee announces.
Commander John Boedelder, of
the U. S. coast guards, will assist
in the swim by having several
patrol and picket boats take
charge of the course and help any
natator in trouble.
The committee in charge includes
Mrs. Sackett, who suggested the
event; John Westcott, Ventnor
City solicitor, and Councilman Wil
mer Clymer.
Philadelphia is expected to have
at least ten starters. New York
will also probably be represented.
-<sxj>
Absorb New
Housing Space
Summer Renting Demands
Take Up Quarters Re
cently Provided
UNUSUAL
LEASING ACTIVITIES
Summer renting, has been ex
periencing an llth-hour rush. Scores
of visitors who earlier in the sea
son looked around the island’s resi
dential districts are arriving daily
to make final selections.
Several brokers in the Chelsea
and Ventnor sections, where the
greater part of the summer leasing
is done, report brisk activity in this
line, one of them stating that more
leases have been effected during the
past ten days than were made in the
preceding month.
The prices are still holding up
fairly well and when it is con
sidered that there are many more
available summer housing quarters
than last year, this is a promising
indication for business prospects
In the real estate line for the im
mediate future.
——
Inspect Our
$8,500 House. Financed
with little money.
Taking The Kick Out Of
Traffic In South Jersey
Work to Relieve Heavy Motor Movement on Camden Bridge
Begins in Nearby Counties—Larger
Highway System Coming
To cope with the totally unlook
ed-lor volume of motor traffic that
has streamed across the Camden
Philadelplila bridge since Its open
ing nearly one year ago, a road
building program, to supplement
the New Jersey State highway sys
tem, has recently been adopted for
Camden and neighboring counties
moot seriously affected by the stea
dily increasing motor traffic. While
the benefits of the bridge are thor
oughly recognized, it has, neverthe
less, brought In its wake grave traf
fic problems for Camden and to a
leaker extent—for all counties in
South Jersey.
/uuaui licuuil IJI ti lUUU lUjprUVtJ
meut survey involving an estimated
expenditure of $500,000 is Camden
County's latest move to ease traf
fic congestion within its borders.
The program Ir in addition to road
construction which has been auth
orized in the past year.
The new road program will pro
vide a relief road for the White
Horse Pike, stretching across the
southern section of the State from
Camden to the shore. This pike is
the main highway to shore resorts
and one of the most heavily trav
eled roads in the country. Another
new road, from Haddonfleld to
ClementB Bridge, will give relief to
the "neck of the bottle,” as the
Westville-Brooklawn bridge over
Big Timber Creek, south of Cam
den, is known. . Gloucester County
is co-operating in this project.
White Horse Pike Congestion.
The county road program is dis
tinct from the $6,000,000 South Jer
sey State road program, now rap
idly nearing completion. The two
systems, however, will dovetail.
The State program provided a
bridge entrance road1 and the Cres
cent Boulevard. It failed to solve
tile problems of traffic congestion
on the White Horse Pike or at the
"neck ot the bottle." Solution of
the second named problem must be
undertaken eventually by the State
and construction of a new bridge
in the near future is expected to
end the traffic snarl at that point.
One of the stretches to be im
proved by Camden County is the
Sorrel Horse Road, between the
Burlington pike and Moorestown
pike. Burlington pike connects
with Trenton and North Jersey
communities and Moorestown pike
runs through Mount Holly to Cen
tral Jersey shore resorts. Sorrel
Horse Road is thus an important
connecting link' in the through
route between North and South
Jersey.
A second section of the Sorrel
Horse Road,extending from Moores
town pike to Marlton pike, will be
completed within the next month.
At Marlton pike the newly improv
ed road runs into the Haddonfleld
Berlin road, ail improved. This
highway connects with the White
Horse Pike, a few miles north of
Berlin; •
From Berlin a second stretch of
highway, to be improved In the re
cently authorized program, will
carry the shore motorist to Cedar
brook. The Berlin-Cedarbrook
stretch will cost $215,000, it is es
timated. Unfortunately, from Ce
darbrook to Blue Anchor, the roac
is of poor grade, but from Blue An
chor to Hammonton, where the re
lief road again Joins the White
Horse Pike, tho roadway is fair
The relief road connects at Had
donfleld with Haddon avenue,whict
leads out directly from Camder
bridge. At Blue Anchor it connects
with the Mays Landing road, whici
leads to shore resorts south of At
lantlc City.
---
Stucco Built w
Houses Save
Savings on Depreciation, Up'
keep and Insurance
Costs
WEST ATLANTIC
CITY EFFECTS
While the first cost of a stucco
home may, in some instances, bt
slightly higher than a home of less
durable material, the use of stucco
insures yearly savings that are as
certain as interest on a sound in
vestment. This is being demonstrat
ed in a most satisfactory mannei
in West Atlantic City.
The stucco house needs no pain
except on the trim, and on thi;
| single item the owner will find tha
the money saved on the first re
painting will more than pay th
difference in first cost betweei
the stucco house and less durabl
one.
There is also a saving on deprec
ation, and after a few years a ver
material saving on miscellaneou
upkeep and repairs that are alway
necessary in a larger or smalle
degree, but least of all in a cemen
stucco house.
No other form of exterior finis!
can compare with cement stucco a
a background for shrubs and a sur
face for the growth of vines. Thi
fact can easily be verified througl
observation of existing buildings ii
high-class residential sections
where the planting of shrubs am
vines is given particular attention
The increased real estate vain
of the combination exceeds that o
any other type of construction.
-,■***,
PAGEANT SEATS DROP
Reduction for Beauty Show 01
Boardwalk Will please Throng.
The rollin' chair men wilt n
longer skim the cream from page
ant crowds patronage and tuck 1
all away. The Chamber of Con
merce has decided that. Incidental
ly the pageant will be brough
nearer to the public by a decide'
drop In the cost of seats this fal
Fifty cents will procure a good one
and $3 the best. That Is an apprecl
able cut from the rates charged to
witnessing the spectacles, and th1
managers hope it will attract thos>
who have held aloof,
Activity
At Bader |
Flying Field
Airport in West Atlantic City
Attracts Wide Interest
These Days
INVITE PASSING
PLANES TO LAND
Formal Dedication of. the Port
Will Be Made by Col. Lind- |
bergh — Aero Club’s In
terest
Anticipating popularity o£ the re
sort with aerial commuters, city
authorities have provided landing
places for visiting planes at the
Bader Flying Field pending com
pletion of more adequate facilities
on a newly laid out tract covering
several acres west of the,recreation
grounds on the reservation.
The airport lies in West Atlantic
City near the Albany Avenue
Bridge and was founded by Henry
Woodhouse when he was president
of the Aero Club of America and
wrte the training grounds for many ^
noted aviators during the air con
gresses sponsored by the Aero Club.
The Curtiss interests later acquired
it and then the city. For several
years it has been a sports field for
the public schools and civic organ
izations : '
Hangars built' years ago have
been used lately by the local Na
tional Guard unit but will be turned
back to the city within a few
months when the State armory on
the Absecon Boulevard is finished.
The reservation has three club
houses and facilities for both land
and sea planes. Formal dedication
of the hkw port wfll be madS^by
Colonel Charles A. Lindbergh when
he flies here later in the season
during his lecturing tour.
•-S'®-- . i *
Huge Tarpon .
Brought In
Is More Than Five Feet Long
and Weighs Over Eighty
Pounds
CAUGHT IN NETS
BY CAPT. YOUNG
According to Captain John L.
Young, Atlantic City waters may
come to rival those o£ Florida, and
the famed Catalina channel of Cal
' ifornia as a paradise for fishermen.
' The latest arrival and most impor
tant from the standpoint of fisher
men is a huge tarpon, more than
five feet long and weighing over 80
' pounds, brought up in the Million
' Dollar pier nets by Captain Young.
The big fish, which has scales mea
' suring 3 inches across, may be the
‘ forerunner of schools of these fam
3 ed fish which lure hook and line ex
5 perts across the entire continent
r when they are biting in the south
i era and Pacific waters.
Belief that a prospective hot sum
i mer and early fall have been antic
i ipated by the fish is strengthened
- by the number and variety of finny
s denizens usually indigenous to trop- : Jj
i ic waters which have been reported
i by Captain Young and others inter
, ested in fishing sport. Within the
I week, pompano, the most prized of
. all food fish; black angel fish,
) spade fish and ‘‘old maid” fish, so
termed because of their wearing
"beau-tassels” on their dorsal fins,
aud swimming with pursed mouths
constantly uplifted, have been :S
caught along with squid and other
i warm water habitants.
Captain Young says the average
, cost of catching a tarpon by north
ern fishing enthusiasts who go to
Florida for the sport is $1000, in
- eluding transportation, hire of
- boats and guides familiar with the
- habits and habitat of the big sport
t ing fish. “If the tarpon migrate to
I our waters in any considerable num
bers we will have fishermen from
' all over the United States coming
• here to troll in our coast waters,”
• says Captain Young. ‘‘In Florida
: the tarpon Is so important that they
i have ‘tarpon clubs’ which furnish
> facilities for weighing and registry
of the catches made by sportsmen."