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^ r.Vv WEST ATLANTIC CITY, AMERICA’S SMARTEST SEASHORE SUBURB, IS NEXT DOOR TO EVERYWHERE. GATEWAY TO THE WORLD'S PLAYGROUND The West Atlantic City News 1 stl PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY GATEWAY TO THE WORLD'S PLAYGROUND Vol. 1. No. 36. THE WEST ATLANTIC CITY NEWS. WEST ATLANTIC CITY, N. J., WEDNESDAY, SEPTEMBER 21, 1927 PRICE THREE CENTS Plans For Three-Story Hotel For West Atlantic City West Atlantic City Handiest For Commuters Location Offers Unexcelled Transportation To and From Phila. SAVES ONEAND ONE HALF HOURS Avoids Delays of Atlantic ■City Traffic—One Hour to Philadelphia--^ the Smart est Seashore Suburb West Atlantic City, “The Smart est Seashore Suburb,” is also the handiest suburb, according to a scries of tests recently conducted . by Benjamin R. Fox, developer and builder. Results of the tests showed that an average of one and one-half hours could be saved by commuters to Philadelphia who lived in West Atlantic City, avoid ing the traffic congestion of Atlan tic City and Absecon Island. A five-minute walk from West Atlantic City brings one to the Pleasantville Reading station, one hour distance from Philadelphia. If you feel lazy in the morning and miss the early trains there Is a Pennsylvania electric train to Philadelphia that runs every hour if the day within a short walk. West Atlantic City embodies a seashore suburb with transpor tation at Its height. Express trains hurtle through space like comets, bound for the shore. Busses swarm the roads in ever increasing num bers, electric trains and trolleys offer incomparable service, and most recent- of all, the airplane brings passengers to and from Philadelphia and New York air ports. ' X I auayui lituuu, SUCH luttl Ilictue Atlantic City grow from a scat tered village to a city of sky scrapers, is making West Atlantic City the smartest suburb. Atlan tic City has reached that size where travel on its congested thoroughfares is no longer con venient to speed. In Atlantic City, traffic knows no time tables. The residents of Ventnor -and other suburbs have discovered this to their' sorrow, for while train service extends through West Atlantic City, it does not reach to Ventnor, Margate, Longport or Brigantine. In West Atlantic City, the com muter leads an unhurried, un worried life', well knowing that he can make the "five-fifteen” or any .other train without delay and without difficulty. A bracing walk of five minutes through the salt sea-air places him within one hour or Philadelphia, or two and one half hours of Ne>v York. It is truly said that West Atlan tic City has all the advantages of the World's Playground with none of its vicissitudes. Taxes are lowest, and rentals are highest in this suburb pf beautiful homes. By the placid waters of Lakes Bay, opening directly on the tumbling expanse of the / broad Atlantic, beautiful homes that breathe an air of infinite breeding and smart ness rest beside broad drives and boulevards. For the commuter with a family, no finer gift could be made to his children than the op portunity to live and grow in this atmosphere of health and1 pros perity. -*g> SPORTS AT BADER FIELD Professional Foot Ball Games Will Be Big Attraction Unusual attention will be devot ed in Atlantic City to foster winter patronage through keen sport ac tivities. One of the big attractions each Sunday will be professional football games at Bader Field Air port, West Atlantic City. A team composed largely of stars who per formed for the Philadelphia Quak ers has been .signed up and will be coached by Bob Folwell. Others in the big circuit will be seen in action right through until LOUIS KUEHNLE City Commissioner City Commissioner Louis Kuehnlo ■ays the drinking water situation in Atlantic City is satisfactory. The Commissioner points out that the city has 6,000 acres of water sheds to develop, if necessary. “The city has never experienced any water shortage," he said- “We have plenty of water and can get plenty more” The Commissioner is preparing a statement of “facts and figures” to show the amount of water that can be produced in the event of an emergency. --— Many Visitors Come To Shpfe Conventions Enliven Atlantic City Hotels and Fill ' ' • The Boardwalk ESCAPE HEAT WAVE -•*»' hi; Although the rush season ended with the conclusion of pageant i week, arrival of newcomers from mountain resorts and many dele Uie. wi conventions have maintained the boardwalk turnouts Also the arrival of many folk prom inent in society has enlivened the large hotels and country clubs, and a number of interesting social af fairs are being planned. The flareback of summer weather started a post-season rush that con tinued and the Boardwalk and beach have resumed their midsum mer popularity. i- -lii.-seiil Because of the heat wave that came from the West to grip the East, mailing things uncomfortable in the interior cities, transportation facilities were taxed to handle the sudden spurt in shore business, they having discontinued many or their season schedules. Bus lines found big patronage as well as the railroads and the resort Is enjoying one of the biggest mid-september invasions in its history. Warned by the weatherman that the heat would engulf the East, re sort hotel3 and amusement men were not caught napping. They continued summer personnels in many instances, and the throngs who came here to escape the torrid temperatures found comfortable quarters anil full schedules of at tractions open for them. -- CONVfcNTION HALL SURROUNDINGS .Contractor Markland Say* It Is Time to Make Improvements The proposition of Contractor M. B. Markland, who is .building the $10,000,000 convention hall, that now is the time for the city to condemn the unsightly buildings on three sides of the great struc ture and create in their stead ap proaches and parkways that will give beautiful perspective to the building, is engaging the attention of leading citizens. --- Drive Between Safety Isles. As a means for speeding up traffic the Optimists’ Club has ap pealed to Director Cuthbert, Safety Department head, for an order permitting motorists to drive be tween safety isles on Atlantic ave. This plan was tried and then dis carded because of the growing danger to visitors coming from trains. As a concession the Director has agreed to permit such passage where the isles are "stag gered,” but as for allowing It where traffic is heaviest, the Director is adamant in his refusal. Look At All Developments —Then See Ours. No Place Like ! * your Own, Says Ben Winter Urges Rent Payers To Take * One Step Which Is Necessary TELLS PROSPECTIVES FACTS OF BUSINESS Be Sure of What You Are Buying—Buy In New De velopments Owning your own home "is a simple business transaction, not a problem in calculus” for any man who can make an initial payment of 15 per cent of the total cost and then pay no more than one-fourth of his Income to carry it, declares Benjamin Winter in the August issue of “The American Legion Monthly.” In the article titled ‘There’s No Place Like Your Dwn.” Mr. Winter points out the advantages of home-owning over rent-paying for families of small and average Income and answers many questions which beset the young couple debating this prob Do Not Hurry “If the rent-weary man is wise, he will not rush to the nearest real estate dealer immediately ifter deciding to buy a<home, toss his savings on the counter and say. Buy me a six or seven room house,' ” Mr. Winters states. “In stead, he will go about the busi ness of acquiring - a home with great deliberation, with infinite care and caution, seeking expert advice. .. . v “There are many things to bo considered, before a prospective lome buyer draws his savings from the bank. The most import ant- of these is location. If he knows the town in which he wishes to buy >r build a home, he will know the iesirable sections of that town— what sections have been growing iteadily, what sections have been given up to or taken over by un desirable elements. ‘-“Schools, transportation facilities, churches, improved roadways, and topography are important. "Buy, if possible, property on the west or south side of the street, (four wife will bless you because on the hot summer days, when she is at work in the rear of the house, the sun will be beating down on the front, and in the afternoon when she is through with her household duties she will be able to sit on a shady front porch. “The prospective , home-buyer will do well to buy within the city limits. It he goes a mile or two outside, hoping and expecting the city to come to him, he is likely to grow old and weary before tho time comes. If he wants to do farming, that's a different propo sition. Otherwise, buy close to im proved property. By close, I mean within a block or two, unless it is in a new development, where homes are springing up every week. In the latter case the buyer Is assured of electricity, gar bage removal, water supply and the other conveniences which make life worth while." MAKE FOR ACTIVE SEASON Conventions Bring Thou sands of Visitors to Atlantic City Following close on the heels of Lite convention of the Patrolmen's Benevolent Assn, of New Jersey, which brought 3,000 delegates to Atlantic City are other gatherings— the New Jersey State Funeral Di rectors Association and New Jersey Brand Lodge, Knights of Pythias; New Jersey State Firemen’s Asso ciation, September 22-25, and Na tional Wholesale Druggists’ Asso ciation, September 25-30. A number of smaller sessions and conventions are listed for October and Novem ber so that, with the usual fall sea son the resort will keep fairly ac tive notwithstanding the close of the regular vacation and excursion period. HOME RECENTLY COMPLETED interest In Fishing Bank Yachtsmen To Apply To Gov ernment For Discarded Hulks * ~ “THE FISHERMAN’S PARADISE’’ The proposal, to* have a fishing bank off Atlantic City has received fresh encouragement in the action of the Atlantic City Yachtsmen’s Association. Sponsors of the project point out that an economical way to build a fishing bank would be to get the government’s permission to use some of the discarded war-time merchant ships now rotting at an chor in out-of-the-way places. The ships would be towed to a point off Atlantic City, dynamited and sunk thus forming the basis for a sub stantial fishing bank, which the yachtsmen claim would make At lantic City “the fishermen’s para dise.” The proposed location would be an hour’s run by boat from the In let, out of ship traffic, lanes. It would be near enough to be of easy access to small launches. . Major Frederick Hickman, presi dent of the Chamber of Commerce, said that body was backing the pro ject. Another speaker on the sub ject was Harry Hackney. The Yachtsmen’s Association has elected the following officers: Geo. B. Gale, commodore; Samuel P. Leeds, honorary commodore; Charles Conover, vice-commodore; William Somers, rear-cornmodore; Luke Conover, secretary; James Parker, treasurer. The following were elected to honorary membership; Ezra Bell. Paul Cope,Frederick Hickman, Har ry Hacknoy, Mayor Ruffu, Commis sioners Kuehnle, Headley, Cuthbert and Paxson, Stanley VanSant and Elliot Ripp. jya usiLKtai RATEJFOR BONDS \ Temporary Improvement Bonds Total $1,720,000 Sold Temporary bonds valued at $1, 720,00, were sold by Director Jos eph Paxson, of the finance depart ment, to the Bankers Trust Com pany at an interest rate of 3.95, and a premium of $11, by sealed bids. There were several other bidders. The bonds were for the most part renewals of bond issues pre viously made for various public im provements. An entirely new issue of convention hall superstructure temporary bonds, amounting to $500,000 w’as also included. These bonds will mature June 15, 1928. i bUILUbK rLbAUb tUK \ BETTER EXTERIORS Owners Would Profit By Permitting Ereedom of Design x*“A*$*easing exterior is not only a.contribution to the neighborhood and to the community,*’ says David Tishman, vice-president, of Juliu* Tishman & Sons, “but it has n direct effect upon the market ability of the structure. A pros pective buyer is much more in terested in a well finished attrac tive building than in one where the scantiness of exterior decor ation betrays the owner’s desire to skimp. “Such a condition is inexcusable, when it is realized that a relatively small additional expenditure would bring the decoration up to the proper standard. “American architects have suf ficient skill to accomplish this wrhere they are permitted to do so. By the wise use of color and form a building may be saved from un attractiveness, and at an almost inconsiderable additional cost made to grace the section in which it is located.’’ Mr. Tishman favors more pleas ing building exteriors. “First or all,” he says,, “a property owner is under some sort of moral obli gation to the community to pre-1 serve its general attractiveness I when he constructs a building, lb j should not destroy the pleasant j appearance of a street or a neigh ! borhood by erecting an ungainly, j unadorned structure. “Indirectly, the whole neighbor hood suffers and therefore the in dividual owner loses, loo, by the I construction of unsightly build-! ings. The wise use of color and j the proper selection of form can easily avoid this. “If many of New York’s build-; 'ings secni t,o have the general lines of packing boxes, it is not the architects who should bo blamed- They have I ho skill to create beauty when they receive the opportunity. “They have studied this subject and they know how to handle it, just as a building owner or man ager has studied his interior needs and knows how best to meet the space demands of his tenants.” 1 JOINS B. R. FOX^ORGANIZATION Mrs. Elizabeth Chase/ Able Business Woman, Becomes Realtor. Mrs. Elizabeth Chase, well known resident of West Atlantic City, and able businesswoman, is associating i herself with the Benjamin It. Fox I organization for the sale of homes | and real estate. Mrs. Chase will be pleased to show now homes in West Atlantic City, one of which she occupies in Plaza Place. More And Better Light Kays of Light Should Be Dif fused Through Color YELLOWS AND~ GOLDS ARE FAVORED By BENJAMIN R. FOX In most homes the electric lamp bulbs are neglected except at the time of the year when house clean ing is in progress. Even then they are often forgotten for the more obvious tasks. Yet their service in the home is of great value. In order to give the full amount of light of which they are capable they must be kept clean. Frequent dusting helps a great deal, but it permits a film of grease or soot to remain on the glass. This prevents some of the light rays from penetrating. This can be overcome only by a thorough wash ing. I do not mean that the bulbs must be removed from lamps, chan deliers and side-brackets, put into water and washed like so many soiled dishes. On the contrary, they must be handled with utmost care, lor otherwise one stands to lose more than to gain. Use lukewarm water, a little household ammonia and a soft rag. Dip the bulb ill water only so far that the brass cap remains absolutely dry. After jprashing the glass portion of the bulb, dry it immediately and well so that no water reaches the part where the bulbs make contact with electric current in the socket. Needless to say, one should never replace the bulb with wet hands. If this treat ment is followed once every five or six weeks the result in better light will be very gratifying. Another and equally severe pre venter of good light is the lamp shade made of heavy or dark-hued materials. 4* good rule to follow in making of selecting lampshades is this: if the material is thick it ought to be light in hue, while if it is sheer its color may be more vivid or darker. The fact is that most of us mistake subdued light to moan impenetrable shades. It is not un Msual to see lampshades in use, and in homes of good taste, through which the light shows faintly, and is permitted to shoot abrupt rays through top and lower openings uf the shade. This is not good lighting. The rays of light should be diffused through color and not impeded by quantity of fabric which is certain to create sharp shadows and abrupt streaks of light. That is why yellow and golds have become the favorite colors New Structure For Albany Avenue Boulevard Near The ; West Atlantic City Casino Plans Call for 56 Rooms, Each With Private Bath—Lower Floor to Have Stores and Large Restaurant—Elevator , ,. ■ Service And All Modern Appointments A hotel is projected for West Atlantic City. Plans, now under preparation call for a three-story structure on a plot 100 feet square, facing the Albany Avenue Boulevard. It will be located near the West Atlantic City Casino. The hotel will have 56 rooms, each with private bath. The main floor will have four stores, lobby and large din ing room. In addition there will be several private dining rooms. Elevator service and every modem appointment of a high £§ class hotel will be provided. It is expected that-the plans and sketches will be com- | pleted in about ten days after which they will be illustrated in these columns There has been considerable activity in the interest of a hotel and restaurant development for West Atlantic City dur ing the last few weeks. It is generally recognized that every activity in buying home sites, business frontage and building will take a good step forward upon completion of the Albany Avenue bridge over the Thoroughfare in the next few weeks. The development work in the Third Section, West Atlan- : tic City, has proceeded in record time and is one of the notable achievements of the summer in the Atlantic City district. Boulevard values are gaining constantly and the increase is reflected on all portions of the Boulevard. Lingo Of Real Estate Men Baffling To Most Buyers Amortization, Participating Mortgages, Building Loans and Other Terms Are Disturbing to-Uninitiated; Some Persons Won’t Seek Explanation The man about to make his first Investment in real estate is -usSal ly very much at sea oil the mean ing of Ihe terms and expressions of the real estate broker or the builder says Benjamin R. Fox. Some buyers will ask for enlighten ment, but most people will not be cause they imagine that lack of knowledge in this respect is an in lication of ignorance. This usually causes trouble and delay, because the buyer, not sure of the meaning if the terms, delays in the hope of Eluding out from some one other :han the man who is his agent, rhe following glossary will be telpfui to those who do not know: What Is a real estate mortgage? it lien against real property. What Is a bond given in con junction with a mortgage? It Is an sbligation of the owner or owners t>f property guaranteeing payment t>f the mortgage. What is a mortgagor? A mort gagor is an individual or corpor ation who gives the mortgage— in other words, the owner of the property. What is a mortgagee? A mort gagee is an individual or corpor ation who takes a mortgage or lends the money. What is the penalty of default in interest or principal by the borrower or mortgagor? The mortgage is forciosed and the property Is offered at. public sale and sold to the highest bidder. What is amortization of a mort gage? Amortization Insures the mortgagee against the deterioration or depreciation In vaiuo of the property. What are the sources of real estate financing? Saving banks, trust companies, insurance com panies, bankers, estate and individ uals. What, type of mortgages are generally used in real estate financing? First mortgages, build ing loan mortgages, second mort gages and bond issue mortgages. What is a second mortgage? A second lien against the property. What is a building loan mort gage? It is a mortgage supplement ed by a building loan agreement. Under this mortgage advances are made as the construction of a build ing progresses. What is a bond issue mortgage? The usual form mortgage against which certificates or bonds aje Bold in small denominations. What is a participating mort for shades and are recommended bo highly by lighting experts. Rose Is still popular for sleeping rooms and ornamental lamps, but i yellows and gold rule supreme In j the living portion of the house. | gage? A mortgage In which, two or more aTe interested. - What Is meant by the TSovSi' charge? A fee which includes brokerage and disbursements ana pfoVides the mortgagor with defin ite knowledge of the cost of pro curing a mortgage. What is meant by moral hazard in a mortgage application? The responsibility of the borrower, or the value on the bond which sup plements the physical security for the mortgage. , I t; -- . 3ALC.3 im.KC.A3C. IN NUMBER - Deeds Recorded Show Gain Over Previous Month Increasing activity in seashore real estate is shown by the county clerk’s report, showing more than 100 deeds recorded than during July. The number of deeds recorded was 841, in July there were 737. Mortgages, 750; assignments, 288; miscellaneous instruments, 603; totals, 2,585. . $ In July the total was 2,326, with 737 deeds, 740 mortgages, 250 \j assignments, and 599 miscellaneous. The receipts for August were 38,785.51 and the expenses $6,954. 36. -- LOSS FROM RUST COST $625,000,000 LAST YEAR Zinc Roofing Has Advantage of Rustproof and Fireproof Qualities; Very Durable. Eveiy day of the week the demon •’Rust” is eating Into the vitals of American homes and into the pocketbooks of their owners. Last year the loss from rust cost the country more than $625,000,000, over five times the loss by fire. In vacant lots and junk heaps you see the corroded debris which is the result of the use of metals of' temporary values. It is a story of false economy and thoughtless waste. The far-seeing home builder selects a material for which he 1 pays only once, at the time it is, j, first installed. Zinc and copper both are per manent. The greatest record zinc has to its credit is its record of achievement. The advantages of a metal roof over one or inflammable /i;\ material should always be con sidered. Before deciding on any particular type of roof ask your self these questions: Is it pleasing to the eye? Has it a record of dur ability. How does its cost com- f pare with other materials which are pleasing to the eye? Zino measures up to all requirements. <; , ' •. ]. 'v ' "•-#